Results tagged “SoDA”

Results on Adobe Products from Digital Marketing Report by SoDA

Interesting report published this morning by SoDA (the Society of Digital Agencies) about the current state of the digital marketing industry — increase in online marketing spending, new and emerging trends, as well as uptick in jobs in 2010.

Surveying more than 1,000 industry professionals — with more than 30% of those surveyed from traditional ad agencies and corporate brands — the 2010 Digital Marketing Outlook also reveals the most sought after technical skill sets.

  • Adobe Dreamweaver and Adobe Flash dominating along with other popular technologies like HTML, CSS, ActionScript, WordPress and Drupal.
  • 75 percent of survey respondents indicating Adobe Flash as the most important tool for their organization
  • Flash remaining the No. 1 skill that nearly 80 percent of respondents will look for when hiring new staff this year
  • More than 50 percent say Microsoft Silverlight is not used in their organizations while only seven percent consider it an important technology

The full report can be viewed here.

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