We were excited to not only be a Leadership sponsor at Sundance 2012, but to also sponsor the NEXT category of films at the festival. NEXT films stretch limited resources to create impactful art and truly embody the spirit of independent filmmaking.
We got a chance to catch some of the talented directors and producers in the NEXT category during Sundance. Watch the video below to hear their thoughts on what it means to be a NEXT category filmmaker. Congratulations to all of the filmmakers for their nominations, and a special congratulations to the category winner, Mike Birbiglia, for “Sleepwalk with Me.“
On Day 3 here at Sundance we focused on gathering feedback from attendees on Main Street. Folks shared with us the best Sundance moments so far, their favorite Adobe products (!), and what the future of digital looks like to them. Saturday included quite the snowstorm, so many thanks to our video crew and all the people who stopped by to speak with us! Check out the video below (I have to say my favorite interviewee was the guy in the kilt who was braving the cold!).
In addition, we have a few special congratulations to shout:
- Julia Pott, an Adobe Design Achievement Award (ADAA) 2011 Animation Finalist, was accepted into the 2012 Sundance Film Festival Short Film Program for her work, “Belly.” Julia has created an exceptional coming-of-age animated film. Julia, the Adobe teams wish you the very best at your screening during the festival!
- Also congratulations to Columbia University and UCLA on the acceptance of their alumni, student and faculty films to Sundance. Columbia has an amazing 14 films from their alumni, students and faculty screening at Sundance. Three of the films are part of the Adobe sponsored NEXT Category.
Next up for Adobe at Sundance: a case study on Wednesday with Vincent Laforet on modern storytelling. Stay tuned here as we’ll provide a recap.
Friday was a long (…but I won’t say ‘hard’) day in Park City. It was our first full day to show you the variety of reasons Adobe is at Sundance, one of which is to host two panels with filmmakers about technology and storytelling. We’ve got some snippets of our first panel below – look for the full panel on Adobe TV in the near future. Adobe is also a sponsor of the NEXT category of filmmakers, and we have a clip of one of our red carpet interviews below (more NEXT filmmaker interviews coming up in its own video, as well). Of course, we caught a few celebs too … Can you find them?
Finally the Adobe teams are arriving in Utah for this year’s Sundance Film Festival! Jumping around on the free shuttles (Wow — all free? Yes, indeed. Thanks Park City), finding our way from the Egyptian Theater on Main Street (iconic image below the video), to the Sundance Film Fest HQ, we’ve already met loads of people uber-excited for this year. We met the kind folks from Indiewire who invited us to a party (though other engagements, sadly, kept us from attending). We also met two guys from Canada who, seeing our Adobe logos, lauded After Effects and Production Premium – that was a nice little pick me up for the team. We of course got some footage of that.
Then we made our way over to Eccles Theatre for the Day 1 Screening of The Queen of Versailles where the crowd was buzzing with excitement. Robert Redford kicked off the screening, noting his vision for Sundance and support for independent filmmakers. The documentary itself was fascinating, capturing David Siegel and Jacqueline Siegel’s story of riches to “rags.”
We ended our night at the Day 1 Party, bumping to some good music and meeting some fun fellow attendees.
We put together this teaser video of what you can expect to see over the next few days – check back tomorrow. It’s Friday morning, snowing a ton, and word on the street is that today is the real kick-off. Come back daily for the next episode, yes?
Is the Egyptian Theater the 1st venue ever used by Sundance? I think it is…but let us know in the comments!
We’re uploading all of our photos over at Facebook
, so be sure to check back in regularly. Hopefully we’ll have some cool celeb sightings to share!