The results are in. Apps built with Digital Publishing Suite topped the charts in Apple’s Top Grossing Apps list after the 2011 holiday season. Congratulations to our customers for their success. The fact that Digital Publishing Suite was used to develop and monetize 14 out of the top 20 apps is evidence that it is becoming the standard platform for publishing digital publications and monetizing digital publications across the iPad and Android tablets like the Samsung Galaxy or the Kindle Fire.
Check out the Digital Publishing Suite publications that made the top 20 highest grossing apps through Apple Newsstand at the end of December.
- New Yorker Magazine
- Men’s Health
- National Geographic
- Consumer Reports
- Martha Stewart
- Runner’s World
- Vanity Fair for iPad
- Women’s Health
- Golf Digest
Discoverability Through Newsstands
Apple and Kindle Fire Newsstands push publications to the top of the stack, allowing potential readers to peruse the digital newsstand shelves and enable easy purchase of their favorite titles. Using Digital Publishing Suite, publishers can build newsstand-enabled applications that get noticed by content buyers and ultimately drive greater digital circulation. This then leads to other monetization opportunities for even greater digital revenue streams in the future.
Cross Selling Through a Custom Store
Readers who have purchased a digital publication are often highly engaged with your brand and interested in consuming and purchasing related content. For example, check out the new custom HTML store available in The New Yorker application. Built with Digital Publishing Suite, The New Yorker application is using a highly designed in-app store to merchandise related content including back issues of the magazine as well as supplemental anthologies. Not only is Conde Nast able to use Digital Publishing Suite to capitalize on newsstand to get their app noticed and sell digital subscriptions, they can also start to branch into other revenue streams by creating a focused shopping experience within their application. In essence, Conde Nast is turning readers into consumers of content. However you slice it, Digital Publishing Suite is giving publishers the capability to build their digital business.
Adobe MAX 2011 kicked off in Los Angeles today with seven announcements. Below are the highlights:
- Adobe Creative Cloud, a major new initiative, redefines the content creation process. It will become the focal point for the worldwide creative community, where creative professionals can access desktop and tablet applications, creative services, and share their best work with peers.
- Adobe Touch Apps, a family of six intuitive touch screen applications, designed for Android and iOS tablets, enables creative professionals to explore ideas and present their work anytime, anywhere. The apps include:
- Adobe Photoshop Touch allows users to transform images with core Photoshop features and create new images by combining photos, choosing elements to edit, and applying filters and other effects.
- Adobe Collage helps creatives capture and refine ideas and concepts by allowing them to combine inspirational images, drawings, text and Creative Suite files into modern, conceptual mood boards.
- Adobe Debut allows creative professionals to present designs to clients and stakeholders virtually anywhere, opening tablet-compatible versions of Creative Suite files for convenient and beautiful viewing on the tablet.
- Adobe Ideas is an easy-to-master, vector-based tool for drawing, using either a stylus or a finger.
- Adobe Kuler makes it easy to generate color themes that can inspire any design project.
- Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet using gestures and a touch-based interface.
Catch the apps in action
- Adobe acquires privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the web experience.
- Adobe Digital Publishing Suite, Single Edition allows freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 on the Apple iPad tablet device. Additionally, WoodWing Software will now offer Adobe Digital Publishing Suite as its sole tablet publishing solution.
- LG and TiVo become the latest partners to bring Adobe Flash based applications via Adobe AIR to connected TVs and digital home devices.
- Adobe announced the availability of Flash Player 11 and AIR 3, a milestone release that will enable the next generation of immersive application experiences across devices and platforms.
Tune in tomorrow, 10/4 at 10:00 a.m. PT for Day Two keynote as we explore the best solutions for delivering highly expressive and usable experiences, both in the browsers and as apps. We’ll look at a variety of technologies and products such as Flash and HTML, highlighting current opportunities, and peering into the not-so-distant future: max.adobe.com/online.