Results tagged “video”

Adobe Announces Primetime 2.0; Drives TV Everywhere Forward

Our team has been busy at The NAB Show in Las Vegas this week and we’re excited to announce some major updates to Adobe Primetime – the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. This latest release of Adobe Primetime takes advantage of the latest industry innovations and introduces new capabilities that drive strong viewer engagement and greater flexibility for monetization.

With Adobe Primetime 2.0, broadcasters and pay-TV providers can tap into a new cloud ad insertion service (available today) to insert ads into live, linear and on-demand content across any platform/device. We also unveiled Concurrency Monitoring as an extension to our Emmy award-winning Primetime PayTV Pass service, allowing customers to manage the number of streams accessed across each device. Aside from desktop operating systems, SmartTVs, Android and iOS devices, Adobe Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.

Additional capabilities in Adobe Primetime (coming later this year) being demonstrated at The NAB Show include support for MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will allow media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. Check out our full announcement for all the details.

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

A Preview of 4K UHDTV Support, Powered by Adobe Primetime

It’s been a year since Adobe Primetime launched at The 2013 NAB Show and it’s now been adopted by major customers worldwide including Comcast, NBC Sports, Turner Broadcasting, Tennis Channel, and M6 RTL Group – and has supported massive events such as the Sochi Olympics for NBC Sports. The latest customer wins include Shaw Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB) and World Wrestling Entertainment (WWE) have started using Adobe Primetime to deliver live and on-demand video content across desktops and XBox 360 gaming consoles.

If you’re at The NAB Show, stop by the Adobe booth (#SL3910 in the Lower South Hall of the Las Vegas Convention Center) to see a demo of the latest innovations in Adobe Primetime coming to a screen near you!

Adobe Delivers TV Everywhere for Turner Broadcasting

We’ve experienced great success and customer momentum since our launch of Adobe Primetime, the industry’s most advanced TV publishing and monetization platform for programmers and pay-TV service providers. From Comcast to NBC Sports, customers are adopting Adobe Primetime’s video publishing, player, DRM, advertising and/or analytics solutions to deliver TV and reach audiences beyond the living room. It’s all about delivering the content consumers want, seamlessly and securely, when and where they want it.

Today, we’re excited to announce that Turner Broadcasting System, Inc. (TBS, Inc.) is the latest Adobe Primetime customer delivering TV across screens. TBS, Inc. is a leader in driving TV Everywhere adoption and it will be using Adobe Primetime to power its new TNT and TBS apps (iOS and Android) and websites. Cartoon Network, truTV, NBA League Pass, AdultSwim, and others are expected to leverage Adobe Primetime in the near future.

We also released some updated TV Everywhere stats showing that viewing broadcast TV online continues to grow in popularity. Based on our Adobe Digital Index data:

  • The number of authenticated streams increased by 400% in the first six months of the year, compared to the same period in 2012.
  • The average number of unique visitors to sites with online TV content grew nearly seven fold in the first six months of the year, compared to same period in 2012.
  • Adobe Primetime’s authentication technology is now used by more than 50 TV channels powering more than 100 apps and websites across all major device platforms including iOS, Android, Windows 8, Xbox, Roku, Apple TV and SmartTVs.

Check out our blog post around TV Everywhere momentum for more stats and insights.

Adobe&Broadcast

We also announced a series of technology innovations in Adobe Primetime – including new video analytics and a new cloud DRM service. Now part Adobe Primetime, Adobe Analytics Essentials for Video will improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. Additionally, the new cloud DRM service will dramatically simplify the deployment of content-protected videos across devices. Adobe Primetime’s DRM component is already being used by major TV programmers and pay-TV service providers worldwide including AT&T, DirectTV, Fox, Scripps Networks, Turner Broadcasting, Walt Disney Pictures, Vudu and others.

Stay tuned for more updates and momentum around Adobe Primetime and TV Everywhere!

New Primetime Logo

Audience Voting Now Open for 2013 AYV Aspire Awards

AYVAA_03Today we’re excited to kick off audience voting for the Adobe Youth Voices (AYV) Aspire Awards, our annual competition inviting youth around the world to creatively express their vision for driving change in local communities.

Over the past 12 weeks, we’ve received more than 1,100 submissions from 51 countries – a record high! We’ve narrowed the field to 20 finalists in each of our content categories, including animation, documentary, music video, narrative, poetry, photography, collage, and collaboration.

Beginning today through June 8, finalist entries will be showcased on our Aspire Awards website. We encourage you – our community members and supporters – to get involved by helping to select our Audience Award winners. You can cast your vote by viewing, commenting on, sharing, “liking,” tweeting, and retweeting your favorite entries.

AYVAA_04During the audience voting period, an international panel of professionals working in art, film, and other
creative fields will additionally select first- and second-place winners in each content category and a special category for this year – the UNICEF Challenge – which invites entrants to develop a youth-led project utilizing innovative digital tools and/or digital engagement to bring positive change to their communities.

Winners in our standard content categories are eligible to win software, hardware, and a charitable donation to a cause of their choice. In addition, the UNICEF Challenge winners will receive grants valued at up to $40,000(USD), dedicated to implementing the winning project proposals. Winners’ entries from all categories will be featured at distinguished exhibitions, including international film festivals and other arts organization events.

We’ll announce winners in all categories in mid-June and celebrate the winners and their achievements at the 2013 AYV Summit in August.

To learn more about our commitment to igniting creative confidence in youth, visit our Adobe Youth Voices website. And be sure to watch this space to keep up with what’s happening with the AYV Aspire Awards!

 

Making Animated HTML5 Content

Check out John Nack’s blog where there is a video of Adobe VP Paul Gubbay showing off early looks at some technology that will help designers and developers create better HTML5 animations:

Included are demos of:
- Animating in the new Adobe Edge app (on Adobe Labs)
- Turning that output into an app using PhoneGap
- Using Flash Professional to export animation as HTML
- Running CSS Shaders in WebKit
- Enabling “liquid layout” from InDesign

Go to John’s blog now and watch.

Also, check out a recording of last week’s Financial Analyst meeting to see where these demos were intially shown and to understand how they fit into Adobe strategy moving forward.

Flash to Focus on PC Browsing and Mobile Apps; Adobe to More Aggressively Contribute to HTML5

flash-logoAdobe is all about enabling designers and developers to create the most expressive content possible, regardless of platform or technology. For more than a decade, Flash has enabled the richest content to be created and deployed on the web by reaching beyond what browsers could do. It has repeatedly served as a blueprint for standardizing new technologies in HTML.  Over the past two years, we’ve delivered Flash Player for mobile browsers and brought the full expressiveness of the web to many mobile devices.

However, HTML5 is now universally supported on major mobile devices, in some cases exclusively.  This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.

Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores.  We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.  We will of course continue to provide critical bug fixes and security updates for existing device configurations.  We will also allow our source code licensees to continue working on and release their own implementations.

These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium videoFlash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection.  Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.

We are already working on Flash Player 12 and a new round of exciting features which we expect to again advance what is possible for delivering high definition entertainment experiences.  We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible, just as we have done with CSS Shaders.  And, we will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

We are super excited about the next generations of HTML5 and Flash.  Together they offer developers and content publishers great options for delivering compelling web and application experiences across PCs and devices.  There is already amazing work being done that is pushing the newest boundaries, and we can’t wait to see what is still yet to come!

(We have closed comments on this blog post. Please feel free to leave comments and questions about this post on the Flash Platform blog:)

Welcome Auditude!

Today we made some big news with the acquisition of Auditude, a leading ad serving solution for premium Internet-delivered video.

Adobe has great analytics tools in the Adobe Digital Marketing Suite to help marketers and advertisers optimize and measure their campaigns with real-time data and analysis on content usage. The Auditude acquisition goes the next step, offering an innovative video monetization platform that will be a key component of Adobe’s Media Solutions — enabling premium video content owners to maximize the value of their content while providing an optimal experience for consumers wherever that content is viewed.

Audiences are demanding TV-like experiences on their smartphones, tablets and other connected devices, and yet, to date, this really hasn’t come to pass. Today, less than 5% of professionally produced video content is available online.

Now, an integrated Adobe authoring, publishing, monetization and measurement system, will create a dramatically better consumer experience across Internet-connected devices. This is an exciting time for all of us who want to watch more of our favorite TV shows, movies and other premium content online across our Internet devices.

Why hasn’t this happened before? While there have been technical challenges for this migration, these are largely being overcome as advancements in technology continue. What remains are challenges primarily associated with the current business model for online content. Complexities associated with rights management, distribution agreements, data collection and activation, have made online premium content workflows difficult. The new integrated workflow with Auditude’s technology will help tackle these issues and online distribution and consumption of content will be significantly accelerated.

Adobe has a long history of working with publishers and media companies — we’re a trusted provider of tools and technologies that are used to create and deliver rich content and amazing digital experiences. The Auditude acquisition makes perfect sense by helping us provide a more integrated workflow for publishers and media companies to create, deliver, monetize and measure premium online video content.

Additionally, with expected support of mobile, smartTVs, game consoles and desktop devices, Adobe will provide our publisher and media company customers with access to new audiences, through devices that leverage either HTML5 or Flash technology for in-browser and app experiences.

Once Auditude technologies are integrated, the workflow will be easy. Publishers using Adobe InDesign and Digital Publishing Suite products will simply manage advertising within their tablet apps, to drive greater yield and deliver a more customized experience for people. Publishers using Adobe Flash Media Server will be able to deliver both Flash and HTML5 video experiences, seamlessly integrating in-stream video advertising with the premium content on the server side without sacrificing the benefits that come from client-side technologies. This will make the online viewing experience remarkably better, and enable publishers and media companies to automatically adapt to the complexities of a multi-device market.

Big welcome to Auditude where together we will help publishers and media companies create a single workflow so they can increase the amount of great content, reach maximum revenue and ultimately give all of us web video viewers greater access to amazing digital experiences across all of our devices, wherever we are.

Adobe Advances Broadcast Creation to Delivery Workflows at IBC 2011

This week the Adobe video solutions team is over in Amsterdam at IBC, Europe’s largest show for broadcasters. We announced new video delivery solutions and we’re highlighting our recent momentum that enables media professionals to create, deliver, and monetize premium video more efficiently and across more platforms and devices. Adobe is committed to helping our customers and partners streamline their entire creation to delivery video workflows for any screen and ultimately – help them find new ways to monetize content.

The team is showcasing new products, customer wins and initiatives this week, here are what I see as the highlights:

New Releases of Flash Media Server and Flash Access to Stream and Protect Content for Virtually Any Device

  • On the delivery side, Adobe continues to innovate on new, streamlined workflows for businesses to stream and protect premium content to an array of devices, including iPhones, iPads and Android devices. Adobe is announcing that Flash Media Server 4.5 can now deliver Flash technology to Apple iPhone and iPad devices. Additionally Flash Access 3.0 takes its robust content protection solution to Android, the first of many mobile platforms.

Rapid Customer and Partner Adoption of Adobe Pass Content Authentication

  • Adobe Pass is a leading authentication solution that enables media companies to verify a user’s entitlement to content online based on their pay TV subscription package. We’re pleased that Adobe Pass now supports the top US pay TV providers – approximately 90 percent of all US pay TV households – and is being quickly adopted by TV programmers and media companies like Fox and CNN.

Acquisition of IRIDAS Color-grading Technology

  • Enhanced color-grading is a top requested feature by our Production Premium customers and in continuing our commitment to the professional video space, Adobe has announced the acquisition of IRIDAS and its flagship product SpeedGrade, a toolset for Stereo 3D, RAW processing, color grading and finishing of digital content. With the addition of IRIDAS, Production Premium is expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television.

Strong Momentum with CS5.5 Production Premium –

  • Groundbreaking features and performance in CS5.5 caused demand to surge for our professional video creation tools, growing 22 percent year-over-year, with 45 percent growth on the Mac, in part fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere Pro and taking advantage of our Switcher offer.
  • Leading U.K. broadcaster ITV has selected Adobe Story, Production Premium’s collaborative script development tool, to manage pre-production of over 500 episodes per year of the popular programs Coronation Street and Emmerdale. *link to ITV release
  • A strategic alliance between Adobe and the University of Salford in England will bring Adobe Creative Suite CS5.5 Production Premium to all of Salford’s 39 new media and TV courses as part of MediaCityUK, an initiative to grow a new media hub for content creation in the northwest of England.

If you’re at the show – Adobe will be demonstrating our entire content creation to delivery video workflow at IBC 2011 at our booth in Hall 7, Stand 7.G27 in the RAI Convention Center, Sept. 9-13 in Amsterdam.

 

Flash Player 10.1 for Mobile Available

flash-logoFlash Player 10.1 for Mobile is here! Fully redesigned with new performance and mobile-specific functionality, mobile users will now be able to experience the full web — games, animations, RIAs, data visualizations, music, video, audio and more.

Visit the Flash Platform blog for a rundown of the news, partners in support – including links to their communications, top new features, and the latest video demos.

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