Results tagged “videos”

A Funny Thing Happened on The Way to The Press Release….or How I Learned to Love Adobe Voice

AdobeVoice logo

Today Adobe Voice was launched, a new free “storytelling” app for iPad. The press release can be seen here.

We, here in the propaganda department of Adobe, had a chance to play with an early version. And this came about in an unusual way. As our press release for Adobe Voice went up the approval chain, it reached our CEO, Shantanu Narayen. Shantanu looked at the PR and said to me, “Where’s the Voice version of the press release?” Two things occurred to me at this point:

1.     Why hadn’t I thought of that?

2.     I guess that’s why Shantanu is CEO.

Anyhow, suitably chastised I got on the pre-release program, downloaded the app to my iPad and boldly set out to create my first “Voice Video”.  It was a revelation and 15 minutes later I’d created a pretty polished piece that supported the announcement. The app is very easy to use and there’s a touch of whimsy in the way you search for and select icons and music. It was a ton of fun.

On a way to a meeting with my boss that afternoon I bumped into Adobe’s Chief Marketing Officer, Ann Lewnes, in the coffee room. I showed her my creation on my iPad. She thought it was great but then said: “Get Alex Amado to do the voiceover”. Alex is Adobe’s creativemeister, working on the look and feel of the marketing campaigns that support Adobe products. He also moonlights, on many Adobe official videos, as our voiceover man. I was slightly taken aback, what was possibly wrong with my voice?

I went home and showed my wife and our 15 year-old son, Connor, my Voice Video. His first reaction: “Dad, you sound ridiculously Scottish…..were you hamming it up?” So now it all made sense. Even after 17 years in California, when confronted with talking into a microphone, I had defaulted into Rob Roy McGregor. Connor then whisked the iPad out of my hands and started to create his first Voice Video in support of a high school book report.

Back at Adobe’s San Jose HQ the next day, Alex sent Ann a new version of the press release Voice Video, using a preposterous faux-Scottish accent that halfway through seemed to morph into a slightly raddled 18th century Dubliner. This caused much hilarity and sharing internally.

So why do I tell you all this? Adobe Voice seems to be one of those apps that really does engage, spark conversations, and prompt viral sharing. Everybody who sees a Voice Video immediately wants to access the app and try it for themselves. So here’s Alex’s finished Video….and I do have to admit it’s better than mine.

This is just the first version of Adobe Voice and the team is looking forward to hearing your feedback and seeing where the feature set should go. Myself, I’ve already requested the Scottish Accent Dampening Algorithm, which I’m sure our busy and talented audio engineers are hard at work on! Download the app here.

A Look Back on AYV Summit 2013

Scholarship-Winners

Adobe Foundation hosted more than 100 students and educators from 23 countries at our third Adobe Youth Voices (AYV) Summit. Students were immersed in a five-day media arts experience where they collaborated in groups with creative professionals and luminaries, learning new digital media skills.

This year, we were honored to kick-off the Summit with a keynote by Lee Hirsch, a documentary filmmaker and founder of The Bully Project. Lee stressed the power of creative storytelling and the impact creativity enables, encouraging students to use their passion to create projects that can “change hearts and minds.”

Building on Lee’s message of impactful storytelling, AYV Youth Summit attendees worked together throughout the week to create collaborative media projects on issues most important to them. Each group included youth from around the world, and each brought their exhilarating creativity to produce compelling stories about education, environmental protection efforts, human rights, identity and culture and community development.

The challenge for each group is pretty great: youth had essentially two days to produce a media project on a meaningful topic, while collaborating across as many as four different countries in each group.  The energy of the event was palpable, as youth courageously generated ideas together, discussing and storyboarding how they would approach their projects, and in just one day, bring their ideas to life with Adobe tools.

Below is a look at some of the final youth produced projects. For more, check out the Adobe Youth Voices YouTube Channel

 

 

At the final culminating event, AYV Live!, youth shared their media projects with a live audience.  The night was filled with all sorts of surprises, including an appearance from internationally renowned recording artist and founder of the Common Ground Foundation, “Common.” In a freestyle rap, he talked about the importance of believing in yourself and using your creativity to realize your dreams. The event also featured Adobe’s CEO, Shantanu Narayen and its CMO, Ann Lewnes who honored the Creativity Scholarship recipients and Aspire Award Winners.

After an exhilarating week, everyone who participated, including volunteers, learned something new about a different part of the world, tried a new technical skill, challenged themselves creatively, and made connections that made the world a bit smaller.

This Summit represents Adobe’s broader commitment to creativity and to making an impact in the lives of today’s youth by providing them with the skills and confidence needed to succeed. Of course, the challenge is to keep the momentum of the fantastic week going. As one student put it, “The journey doesn’t end here. This is your chance to take leadership in your classrooms and after school programs to push the limits on what your peers thought was possible. Look what success you saw from just three days of work. What can you do in three weeks or three months? Anything and everything! Take charge!”

After watching and interacting with such talented youth and educators, during this year’s AYV Summit, I am inspired by their confidence to continue to connect across borders, and create with meaning and purpose.

 

AIR 2 SDK Now Available for Download

Last week, we announced that AIR 2 is now available, and today we are excited to let you know that the AIR 2 SDK is now ready for developers to download!

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Visit the AIR Team blog to learn more and to get links to release notes, SDK documentation, articles, videos, and sample applications.

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