Results tagged “Web Conferencing”

Earth Day and the Power of Personal Connections

Today is Earth Day, and in 2011 we are encouraged by the Earth Day Network to join its “people-powered” campaign of pledging our acts of environmental service, with the goal of reaching a billion Acts of Green by 2012. It’s no secret that as a company, Adobe has been at the forefront of implementing green operating practices – in fact, we were the world’s first business to achieve four Platinum-level certifications for energy and environmental design excellence by the U.S. Green Building Council.

This year I also find myself reflecting on the various ways that our enterprise technology helps organizations leverage green business practices that ultimately help them decrease their environmental footprint, while increasing business efficiency and connecting people across geographies and time zones.

Acrobat solutions allow our customers to reduce the use of paper documents, while Adobe Connect makes it possible for people to collaborate and communicate globally in real time, helping reduce business travel and its related environmental impact.

For example, the U.S. Government Printing Office was able to save 20 million tons of paper over five years by using Acrobat and LiveCycle to generate, authenticate and share documents electronically. Adobe Connect enabled more than 50,000 SAP employees to communicate around the world instantly, reducing the company’s travel by as much as 90%.

And all along we have been focused with our Customer Experience Management platform on delivering highly personalized, engaging online interactions between enterprises and their customers to power great customer experiences that build brand loyalty without all the environmental damage caused by burning fuel for worldwide travel and wasting paper when electronic means would suffice.

That’s why I found it so interesting when I heard recently about an acquaintance who received a personal, handwritten note – not a personalized email – from leading online retailer Amazon.com, thanking him for his business over the past nine years.  That act of personal outreach had a marked impact.  He not only felt valued by Amazon.com after receiving this note, he now associates a human face with the company.

Can this be done in more environmentally friendly ways?  Of course it can.  Record a quick Flash video and send it on to someone you want to thank.  Send them a personalized PDF portfolio complete with pictures of past experiences together.  The Amazon story is about personal touch – about a real person inside a company reaching out to another real person to establish trust and loyalty.  Just because we are using greener means to communicate doesn’t mean we have to lose the essence of one-to-one personal communication.  In fact in many cases the technology allows us to do it more effectively.

This act of a real person at Amazon.com reaching out to a customer in a very personal way underscores the desire for us to connect with each other, even in our always-on, always-connected online business and personal lives.

We have powerful technology that enables us to know our customers and connect across geographies without the need to ever leave our offices — and that’s a great thing. Yet, we shouldn’t forget that behind the technology lie people.

And so on this Earth Day, I’m going to follow the “people-powered” examples of the Earth Day Network and leverage our great technologies to send something personal – you should do the same!

– Rob

Follow me on Twitter for more perspectives.

HRPA uses Adobe Connect to deliver career training programs to HR professionals

Chris Larsen, the director of marketing and membership for HRPA, told us recently that Adobe Connect plays a pivotal role in helping the organization extend the reach of its training efforts and improve the quality of it career services and certification materials. The organization uses Adobe solutions to deliver live and on-demand eLearning and webinar sessions to human resources professionals across Canada.

According to Larsen, with Adobe Connect HRPA delivers the same high-quality learning experience as a traditional classroom seminar, but without the expenses and challenges of extensive travel. In addition, he talked about how the Adobe solution has helped increase attendance—and therefore a larger quorum of voting members to conduct business—at its annual general meeting, which helps HRPA improve governance to continuously enhance its services to its members. Read the full story here.

Neil Hoosier and Associates uses Adobe Connect to train insurance professionals across the country

nha_finalNeil Hoosier II of Neil Hoosier and Associates(NHA), told  us recently that Adobe Connect helps his firm live up to its government contract for insurance training by enabling the company to reach thousands of insurance professionals instantly with important information about Medicare and Medicaid. With the Adobe solution, NHA can produce and deliver rich online training sessions, meetings, and webinars that insurance pros can access right from their computers, from any location. Adobe Connect lets NHA reuse existing content to reduce the time needed to create new, updated content. In addition, the Adobe solution integrates with NHA’s existing learning management system (LMS) to help the company monitor and report on monthly attendance and the results of quizzes and exams. Hoosier says that Adobe Connect has helped his firm better meet its contractual obligations and to provide a higher level of service to its customers, which translates to happier—and more successful—customers. Read the full story here!

Adobe in Leaders Quadrant of Leading Analyst Firm’s Web Conferencing Report

adobe-connect-9Today we announced that Adobe has been positioned in the Leaders Quadrant of Gartner’s 2010 Magic Quadrant for Web conferencing. Adobe was one of 15 vendors evaluated in the report. Evaluations were based on each vendor’s ability to execute and completeness of vision.

Adobe Connect is our enterprise Web conferencing solution for Web meetings, online training, and webinars. The software is based on Flash Player and as a result ensures easy meeting entry for participants while also enabling rich and engaging interactions. Adobe Connect also works with mobile devices, including Google Android smartphones, as well as Apple iPhone and iPad.

To keep up with the latest on Adobe Connect, follow us @AdobeConnect on Twitter and check out the team’s blog.

Adobe Named as a Leader by Independent Research Firm in Web Conferencing Report

Adobe has been named as a “Leader” in the “The Forrester Wave™: Web Conferencing, Q2 2010″ (June 2010) for Adobe Connect. In the report, Adobe Connect was identified as providing the best user experience. The report goes on to state that “the product is highly configurable, which means it can support complex learning and presentation scenarios. But it can be preconfigured to be simple and intuitive to support ad-hoc meetings. One of its key features is persistent meeting rooms to make it easy to keep track of previous meeting materials and to launch a meeting with a simple URL.”forrester

To view the report, check out http://www.adobe.com/enterprise/analysts.html.

And you can learn more about Adobe’s solution for enabling interactive online meetings, training and webinars here.

InterCall and Adobe Announce Strategic Global Partnership

We are excited to announce our partnership with Intercall, the world’s largest conferencing and collaboration services provider. Our partnership will allow InterCall to sell a fully-integrated Acrobat Connect Pro web conferencing solution to its customers. The new integrated InterCall/Adobe offering is now available in North America and will be offered globally in early 2010.

To read more about the partnership, check out the press release on our website!

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