Results tagged “Young Lions competition”

On the Ground at Cannes Lions 2014

New Creatives at Cannes

It’s that time of year again, when we hit the warm beaches of the Mediterranean and celebrate all things creativity at Cannes Lions (June 15-21). The gorgeous location is noteworthy but we’re most excited to see amazing creative work win awards! Beyond the parties, here’s a snapshot of where you will find Adobe in Cannes.

First up, if you arrive Sunday, swing by the Cannes Connect Bar at 17:30-19:00 to meet us and other young creatives from all over the world and ease into the week.

On Monday, don’t miss The New Creatives seminar at 11:00. Our VP of products-community and head of Behance, Scott Belsky, will be hosting a conversation with Yves Behar (fuseproject founder and CEO) and PJ Pereira (Pereira & O’Dell co-founder and CCO). They will discuss their #NewCreatives story, diving into the hows and whys of breaking the confines of being just a [FILL IN TITLE HERE (e.g., art director)].

Take part in art! We’ve picked Cannes to be the location of one of our Random Acts of Creativity. 3D street artist Manfred Stader will be creating a piece live, that you can interact with. He’ll be working most of the week right by the Palais. Stop by, see the work in progress, and most importantly, be in the piece itself when it’s completed on Wednesday the 18th. Follow all the Random Acts of Creativity on social using #CreateNow.

Ride Cannes – Cycling enthusiasts can join our daily rides and take in Cannes at over 15 mph with our Mediatech Cycling crew. Get all the details along with the schedule here.

Finally, stay tuned to @Adobe to keep up with all the Cannes Lions conversations and highlights. We’ll be on the ground, providing updates of activities including results from the Creative Effectiveness Lions and the Young Lions Competitions, which Adobe is sponsoring.

Are you going to Cannes as well? Find us! And follow all the social media conversations using #CannesLions.

A Q&A with Young Lions 2012 on Creativity, Then and Now

Although we’ve been back from the Cannes Lions Advertising festival for a few weeks now, the conversation
continues. I reached out to the talented winners of the Young Lions competition to learn about their creative inspiration and how they think creativity has changed today.

We’ll be sharing thoughts from this year’s winners throughout the next few weeks. First up – Laura Robinson and Rosie Duncan from the United Kingdom!

1. Have you always been compelled to create? Was the instinct there from a young age or did this happen later in life?

LauraI’ve always had an artistic flair from a young age. Creativity and art is a passion for me and I always find myself having brain waves, normally when I least expect them. I could be on the treadmill at the gym or listening to someone presenting and then all of a sudden an idea will come into my head and I’ll become fixated on it. I get bored really easily so when I was young I would always fill my time making things from designing clothes to decorating cakes – I guess I always like to be busy and even though now I have a career in media I will always be thinking of business opportunities and ideas for starting my own business.

RosieCreation for me is about the satisfaction of the end result. It’s about seeing your idea turn into a tangible object that you can share, be proud of or (often) laugh at. The ideas that come to fruition over the course of your life reflect your growing up and life stages – whether it be from a fashion you were wearing to a song that you wrote which is reminiscent of a particular moment. Creativity is a release, whether it be writing, singing, painting or capturing the moment, and has been an essential reason to the sanity of my life so far.

2. What are your thoughts about how the creative process has changed in the past 50 years? What do you think are the differences between Then (such as the 1960’s, “Mad Men” style) and Now?

Laura & Rosie- Now it feels like there is a lot more background research and proving why we are proposing certain ideas to reach our target audience. There is a lot of data and in-depth reasoning behind an idea. Now we live in a world fuelled by instant gratification and technology which changes faster than we can keep up with. It’s a challenging time to work in advertising but also an extremely vibrant and inspirational time. We have so much choice from what devices we use to what media channels we can reach our audience on. Cross-media and multi-platform brand solutions are a standard now and every agency claims to be a fully integrated communications agency. Yes there are specialist departments but it is far more integral now to work much closely together.

3. What are your thoughts on how creativity and marketing data have to work together? Page views, clicks, and other metrics are a big part of the creative world – not just “why” but “how” ads are created today. Do “Mad Men” need to become more like “Math Men”?

Laura & Rosie – There’s no reason why data can’t be creative. In Cannes we saw an inspirational talk from Twitter CEO Dick Costolo who showed us a visual map of the global tweets which were sent during the England vs France Euro match and it was an extremely visual representation of some standard numerical stats. Data can be used to create ads and ads can be used to collect data but what may be interesting is visualizing that data in an ad format. People like to see that they are a part of something, have their voice heard and their contribution accounted for. It makes them feel part of what’s going on.

Cannes 2011 – We’re Halfway Done!

It’s hard to believe that we’re halfway through the week here at the 58th Cannes Lions International Festival of Creativity. In addition to beautiful sunshine and beaches, the Cannes Lions Festival hosts leading thinkers and innovators to discuss the future of marketing, advertising and digital – we’ve been busy participating in enlightening conversations and soaking it all in.

On Monday, our CTO Kevin Lynch hosted a panel titled “Advertising meets Digital Publishing: the Hot Issue.” Kevin was joined by esteemed panelists – Hamish Robertson from Vanity Fair (@touristique); John Battelle from Federated Media (@johnbattelle); Steve Simpson from Ogilvy & Mather (@ogilvyandmather), and Christian Haas, Goodby, Silverstein & Partners (@chaas). The panel touched on a variety of topics, including the #futureofdigital advertising, the evolving role of the Editor as the web continues to host increasing amounts of content, and the multiscreen revolution. Watch the highlights below.

On Tuesday, we were proud to announce the winner of the MOFILM video competition. The assignment for the Adobe competition was to create work that would give audiences a different view of Adobe – as a company that is transforming business and the world at large through the power of digital experiences. The list of global finalists was vetted by the MOFILM staff. We hear it was a tough decision, but in the end, the winner was Chris Bailey from the U.S. Check out his submission on the website under the Adobe category. Congrats Chris! And a special thanks to all the participants – we’re proud to sponsor you as the future creatives of the world!

Speaking of budding creatives, I’ve had the pleasure of meeting with several competitors in the Young Lions competition, who tell us how CS5.5 enables them to do their work every day. I’ll be posting highlights of these inspiring conversations here later this week, so stay tuned.

Woo, so much exciting stuff and we still have the second half of the week to go! Our SVP and GM of the Omniture business, Brad Rencher, just arrived and we’re looking forward to joining him in conversations about creative effectiveness.

Stay tuned to @Adobe and our Facebook Page for updates, including on the unconference we’re hosting today with Society of Digital Agencies (SoDA). We’re tweeting with hashtags #CannesLions and #FutureofDigital.

About this blog

Adobe

Welcome to Adobe Featured Blogs, a one-stop information and conversation destination for virtually anyone interested in what's going on at Adobe. Here you'll find the latest company and product news from Adobe's multiple lines of business. We value your perspective and encourage comments that are on-topic and add value but that do not spam, denigrate or offend. Read more