Results tagged “YouTube”

All-new Adobe Social Supports More Social Networks; Adds Predictive Publishing

Social MarketingToday, with the Adobe Digital Marketing Forum in Singapore as a backdrop, Adobe announced an all-new Adobe Social, which now features integration with Flickr, Foursquare, Instagram and LinkedIn, in addition to social predictive publishing capabilities, a mobile user interface, streamlined reporting, and new collaborative features. The new integrations complement already existing integrations with Facebook, Google+, Reddit, Tumblr, Twitter, YouTube and many more, all aimed at providing social marketers with comprehensive insights into social conversations, consumer behavior and real-time trends…insights which, in turn, can inform the development of compelling content and the creation of better digital experiences, while helping to nurture relationships with customers and prospects.

The addition of Foursquare is especially noteworthy in that Adobe Social will be the first to leverage the social network’s exclusive partnership with leading data provider, Gnip. By gaining access to local-mobile data, social marketers can better understand the movement in customer check-ins, the competitive landscape, and how localized marketing initiatives align with specific venue check-in data.

In a world where social marketers are challenged to validate their social spend, Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimize strategy.  Adam Broitman, vice president, Global Digital Marketing, Mastercard, told us that Adobe Social is enabling Mastercard to seamlessly engage with local markets around the world, building trust through online listening, conversation and community.  Then, he gave us his take on the company’s widely recognized catch phrase by adding, “Now, that’s priceless.”

In addition to the important expanded integrations, we have also made available a powerful new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. Plus, the solution learns as it goes, so it continually refines recommendations and gets smarter with each action. Adobe Social is the first solution specifically designed to utilize the new unified Adobe Marketing Cloud interface, which enables on-the-go marketing capabilities from any device and allows marketers and their teams to gain valuable insights and collaborate more effectively. If you’d like to read the full press release we issued today, you can find it here.

Adobe AIR for TV Demos – CES 2011

CES 2011 is the world’s largest consumer tech show, and there’s some great news about new devices, apps, chips and services from Open Screen Project partners and others.

At MAX 2010 we announced AIR for TV for developers and content providers to extend rich media experiences and interactivity to TV. At CES, Samsung and Adobe announced that Samsung will be the first to integrate support for Adobe AIR 2.5 for TV, making it easy for developers to build (using Creative Suite 5), distribute and monetize standalone applications through Samsung’s Smart TV applications store, Samsung Apps.

Companies such as CNET, Epix and YouTube are now developing apps for Samsung’s TV app store. Check out the video below for a first look:

Visit the Flash Platform blog to get a rundown of more news from CES 2011.

Google’s Nexus One will have Flash Player

Google introduced their new Nexus One phone today — watch Adrian Ludwig preview an early version of Flash Player 10.1 running on the new device.

As we announced at MAX, Google has joined the Open Screen Project to bring another level of openness to the Web that is good for both developers and users.
Many of Google’s technologies such as YouTube, Google Chrome, and soon Android will include Flash Player, enabling users to consume Flash media content seamlessly.

The Nexus One features Google’s Android software, HTC’s hardware design, and QUALCOMM’s Snapdragon chipset. All of these companies participate in the Open Screen Project and we’ve been working with our partners to bring a high performing Flash Player 10.1 to Android and other devices.

Watch the Avatar Interactive Trailer, an AIR application!

AVATAR.JPGWe are excited about the Avatar Interactive Trailer AIR application. The AIR app allows the viewer to watch a full length trailer of the movie and pauses at key intervals to allow the viewer to exit the trailer, watch a behind-the-scenes video, and re-enter the trailer again. The app also features feeds from Twitter and YouTube.

To check out the application yourself, visit the About Flash page. After the initial trailer on the page finishes, click to install the AIR app.

Enjoy!

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