Creative Connection

November 7, 2016 /Creative Business /Design /

Content marketing agency C3: How they deliver on the marketing of the future

We count on Adobe to enable us to deliver on the marketing of the future at scale.

Jasper Graf von Hardenberg, Executive Strategy Director at C3 Creative Code and Content GmbH

As the third largest content marketing agency in the world, C3 Creative Code and Content knows how to produce content that people love. The agency’s consumer-centric approach focuses on producing content that is authentic and useful. Where C3 previously delivered a smaller number of mass media campaigns each year for big brands throughout Europe such as Porsche, Sainsbury, Swarovski, and Allianz, it now delivers dozens of message strategies each month with more relevant, concrete messages for smaller groups.

“Because of digitalization and personalization of all of the content we are today producing five times as much content as maybe five years ago with only twice as many people,” says Anna Laura Sylvester, Business Director at C3 Creative Code and Content GmbH.

The agency knows that to be successful it must be able to scale, and can’t be limited by proprietary systems that don’t enable easy exchange of content. To keep pace with the rapidly evolving marketing landscape, C3 gives employees access to Adobe Creative Cloud for enterprise. The apps and services in Creative Cloud let employees easily share content and enjoy fast, easy, and secure collaboration.

“We count on Adobe to enable us to deliver on the marketing of the future at scale,” says Jasper Graf von Hardenberg, Executive Strategy Director at C3 Creative Code and Content GmbH.

C3 appreciates the integration between Adobe Creative Cloud and Adobe Marketing Cloud because it enables the teams to produce, deliver, test, adapt, and improve assets within one consistent workflow, resulting in greater efficiency and more successful campaigns for clients.

“Creative Cloud is helping us a lot to produce good content and Marketing Cloud will help us to collaborate with clients as well as with our offices in London and Switzerland,” says Sylvester. “It will make working together much easier.”

Creative Business, Design

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