Creative Connection

June 5, 2017 /Design /Photography /

OFFF Inspirations: Ramin Bahari’s top 5 design influencers

Last April, Barcelona revolved around OFFF 2017, a festival that hosts innovative and international speakers, and also creates a meeting point for all talents around the world to collaborate.

Ramin Bahari, an independent advertising creative and art director, had the chance to experience the atmosphere of OFFF and shares his experiences with us.

Adobe: What – and who – is motivating your work at the moment?

 Ramin: Most people who inspire and motivate me are artists, especially those whose work is on the edge of communication and design. Often a little too edgy for brands to use, but they do an amazing job at showing a wide spectrum. One huge inspiration is Dominic Wilcox (http://dominicwilcox.com), an inventor who tries to ‘reinvent normal’. Another one is a friend of mine called Dries de Poorter (https://driesdepoorter.be). He recently switched careers and left advertising to become a media artist. Finally, a recent inspiration I found is Joris Laarman (http://www.jorislaarman.com/work/). He is an industrial designer who uses biotechnology to create life-like structures and objects.

 Adobe: Have you been to OFFF before? How was this visit different to previous years?

Ramin: Yes, this was my second visit to OFFF Barcelona. The first time I had to leave after the second day, which luckily wasn’t the case this time around. For the rest it was very much the same: great!

Adobe: Describe the atmosphere at OFFF and in the city of Barcelona. What was it like being surrounded by so many wonderfully creative people?

 Ramin: What I like about OFFF is that it’s very much about the craft. Everyone comes to OFFF to get inspired and I think it’s the most amicable crowd there is – compared to other creative festivals. You can start talking to anyone at the festival and keep talking for hours. Everyone is full of energy and inspiration. Combined with Barcelona: great food, sun, great beers, it really is a little holiday.

Adobe: What were your highlights and stand-out experiences from OFFF? What design trends did you see?

Ramin: I noticed more creatives and designers quitting commercial work in favor of becoming artists. It’s very interesting. Apparently making commercial work has become a number 2 priority. Some speakers even talked about it as “selling out”. I noticed that artists really found the web as a way to distribute their work. The huge visual platforms that blew up in the last 5 years (Tumblr, Vine, Instagram, Snapchat) really helped them get big and sustain themselves without the need to do commercial work. At the same time, a lot of these artists are being copied by brands and don’t really know how to handle it.

It’s interesting to see where this movement will lead commercial creativity and what it will mean for legal and moral copyright.

Adobe: Who were the top 5 inspirational creative artists at OFFF that really stood out for you, and why?

Ramin:  1.  GMunk

    • Gmunk is a huge inspiration for so many creative and animators. He’s been in the design industry for ages and has inspired me ever since I was an aspiring motion graphics designer. His massive array of work and love for shiny graphics combined with his hilarious presentation skills make him a unique presenter.
  1. Adam J. Kurtz
    • Best I can describe Adam is as a designer who is really in touch with his feelings. And he’s used that to become world famous! In just a few years he’s produced an amazing array of products: books, balloons, pins, pens, caps, stickers and many more objects. Each reflects his cheeky and uplifting tone of voice, that any creative can relate to.
  1. Ivan Cash
    • Ivan is an artist who started off as a creative in advertising, like me. His unique point of view and projects make people think about how we interact with each other these days and the emotional connection we have with technology. Both good and bad.
  1. Athony Burril’s studio
  1. The main titles by @valleeduhamel
    • Finally, I was really amazed at the main titles by Vallee Duhamel. A surreal story about different overlapping characters moving trough the same time and space. The piece was inspired by the 1982 film “Tango”. Vallée Duhamel showed their process on the OFFF stage and it was great to see how they took the inspiration of the classic 1982 film and really made it their own.

Adobe: How will your learnings inspire your work going forward? Was there anything you’ll put into your practice?

Ramin: Yes! A few things. First of all: work, work, work. More experiments, more collaborations and more ideas. Second, I’m really amazed how a lot of designers build brands out of themselves. I can really learn from how they build a fan base and maintain it with their work. This fan base really gives them the leverage to be ‘stubborn’ when doing commercial work and makes brands come to them. This is something that advertising can really learn from. Third: What I missed at OFFF was an opening party. So next years I’m going to organize one!

Design, Photography

Join the discussion