Sandra Hutter’s Bright, Joyful Patterns
Sandra Hutter is an illustrator, surface pattern designer, and Adobe Stock contributor with a gift for creating joyful, vintage-inspired images. We talked about her creative life, how to work with her, and how to work with her.
Hi Sandra! Can you tell us about yourself and your creative background?
From an early age I had a passion for all things creative. I graduated from the Art and Design School in Austria, where I was technically trained in the areas of theory, composition and history of art and architecture.
Because life happens when you are making other plans, my career took a few turns to include nursing and eventually motherhood. In 2014, I was able to focus on arts and design again, while staying home with my daughter. I began sewing baby clothes and became especially inspired by different kinds of patterns and fabrics. I decided that I wanted to create my own fabrics. I took a couple of online classes and fell in love with surface pattern design.
How would you describe your style?
My style is playful, colourful, and bold. I love to experiment with different styles, which is what I really enjoy about designing for the stock market. You can design whatever you want, there are no guidelines from a client, there are no limits. Most of my work is inspired by vintage and Scandinavian style and focuses on seasonal art and designs for kids.
Your illustrations incorporated lots of natural elements. Why is that? What mood do you want to create?
I love to draw flowers and all kinds of plants. They are not only colourful but also appear in various shapes and structures. For me it is a great joy for my designs. I hope that it will make your day a little more colourful and enjoyable.
Which Adobe tools are your favourites, and why?
Most of my work is created using Adobe Illustrator because they have the advantage that they have changed and resized without a loss of quality. This is a great deal for many customers buying designs from the stock market. In particular, I love the recolor artwork tool. You can experiment with different colours in your design.
I also work with Adobe Photoshop , which is a great tool that offers a lot of possibilities. I regularly create mock ups from my designs to get an idea of what the design can look like in a real world context.
Another tool that I am using is Adobe Draw. I use the app on my tablet for digital painting. It is amazing how easy and fast you can convert your drawings into vector graphics. Recently, I started to experiment with Adobe Capture and want to use it in future projects.
Do you want to start a stock portfolio? What are the biggest challenges so far?
There are two main reasons why I started building up in stock portfolio. Firstly, I wanted to create an income while working from home as a mother of a young child. I was looking for an opportunity to work in a highly flexible and independent environment.
Secondly, I wanted to reach as many customers as possible in a fast, easy, and convenient way. Adobe is the fastest and most effective way to spend time and money.
One of the biggest challenges is to build up your portfolio. In my first three to four months I have regularly submitted my designs but not had many sales. It is important to stay on the course. You are seeing your work being used and sold more regularly.
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