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Archive for February, 2013

Super Ad Sunday: A Look at Some Creative Super Bowl XLVII Commercials

Another Super Bowl has come and gone and this year’s game screamed creativity. Though we were disappointed our hometown team didn’t win, we were impressed with the stage design of Beyonce’s half time show, and the awesome pyrotechnics. However, it was the unique and creative ads that had everyone talking.

Each year, brands use every drop of creativity they have to produce compelling 30 – 60 second ads that will be seen by millions of people. To honor the hard work of these creative professionals (and to help get your own imaginative wheels spinning for your next project), we wanted to showcase a few notable placements that sparked our attention:

And of course, who can forget the infamous power outage that occurred during the game? We wanted to give a special shout out to Oreo, who among many other brands, took advantage of this happening to gain additional exposure on social media.

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11:33 AM Permalink

Adobe & Sundance 2013 Recap

IMG_1738-e1360175890131Sundance Film Festival.  Sundance is the largest and, arguably, the most important annual event for independent film in the United States.  Over the last few years numerous films, including Precious, Winter’s Bone, and Beasts of the Southern Wild, which premiered at Sundance, have gone on to receive nominations for Best Picture at the Academy Awards.  In addition to film, technology is a large topic of conversation at Sundance – filmmakers, aspiring hopefuls and enthusiasts alike share their opinions and preferences regarding the tools they’re using to produce their creative work.

Sundance 2013 was, once again, a huge success for the Adobe video team.   There was strong Adobe presence all over the festival and numerous films in the festival were cut exclusively with Adobe video tools (through Creative Cloud!).  Creative and technology panels boasted the strengths of Adobe video products and partnerships and festival attendees and filmmakers were proud to make known their plans to switch to Adobe Premiere Pro, if they haven’t done so already.

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To learn more about everything Adobe at the Sundance Film Festival check out the videos created on the ground in Park City during the festival – they’ve already garnered over 8,500 views on Adobe TV!

Adobe & Sundance 2013 – Part 1: Sundance filmmakers share why they’ve decided to make the switch to Adobe Premiere Pro and Adobe Creative Cloud: http://adobe.ly/YvQlTH

Adobe & Sundance 2013 – Part 2: Adobe hosted a panel of industry luminaries – here they share how Adobe video tools are helping them and their colleagues succeed in a rapidly changing media industry: http://adobe.ly/111QyiN

Adobe & Sundance 2013 – Part 3: Adobe loves connecting with the community and is proud of our growing partner ecosystem: adobe.ly/XGhA7b

Filmaker Kyle Patrick Alvarez talks about his film C.O.G. The first and only film adaption of a David Sedaris story, for which he switched to Premiere Pro through Creative Cloud membership: http://adobe.ly/VdSaQu

Filmaker Jim Mickle discusses why he switched to Premiere Pro for his film We Are What We Are and why he thinks Adobe Creative Cloud is the best option for independent filmmakers: http://adobe.ly/11gHo19

5:36 PM Permalink

UPDATED: Create Now World Tour

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We’re excited to announce that Adobe evangelists and other creative leaders are bringing Create Now to a city near you on our Create Now World Tour! Now through mid-April 2013, you can attend a Create Now event in your area to learn what’s new in Adobe Creative Cloud. Whether you’re a photographer, graphic designer, video professional, or web designer, there are innovations in your favorite tools and services to get up to date on. Check out the Create Now World Tour schedule to see when we’ll be in your area, and don’t forget to join the conversation on Facebook and Twitter (hashtag #CreateNow).

If you’re in the U.S., check out and register for the below upcoming events, hosted by local Adobe user groups.

Also, if you attend a Create Now World Tour event in person, you will receive a discount code for Adobe MAX 2013. Save US$400 — get a full conference pass for just US$1,095! Hope to see you all there!

1:46 PM Permalink

Packaged Web Apps with PhoneGap

Adobe acquired PhoneGap a little over a year ago because it was and continues to be the leading solution for Mobile Application developers who want to use their HTML5 skills to create native applications.

Essentially, PhoneGap lets a developer write HTML, JavaScript and CSS content, use mobile APIs providing much needed functionality (such as device orientation, access to the address book or location) which is not always yet available in browsers and package these applications as native ones so they can be distributed in application stores such as Google Play or the Apple AppStore.

PhoneGap is the solution that is based on the open source Apache Cordova project, similar to the way the Chrome browser, for example, is based on the WebKit open source project.

Since PhoneGap is using an open source platform targeted at developers and created by a community, the following gives recent updates about the different aspects.

Platforms

Despite the holidays, there was a flurry of activity in the mobile web world. The Cordova team released 2.3 with full support for Windows 8 and Windows Phone 8 (Window 8 support was added in 2.2). The popular iOS and Android projects saw more performance and bug fixes. Long anticipated BlackBerry 10 is shipping this month with complete support. Working closely with Mozilla, the team also has Firefox OS on the horizon early this year. 

Tools

New common Command Line Interface (CLI) tooling is progressing to beta quality for building projects. The plugin tooling is now quite mature for iOS and Android. Work is now starting to migrate the core API to plugins, and add support for BlackBerry and Windows Phone. The Ripple emulator received much love in December bringing in beta quality support for remote device proxy and the ability to host Ripple. Also good news, the long awaited PhoneGap/Build CLI is ready for beta, integration to the PhoneGap release can be expected in the coming releases.

Community

An open source community health is directly proportional to the activity on the code. Operationally speaking, Cordova offers monthly stable source-only releases and a bleeding edge development channel. However, things are progressing and we will likely see stable, beta, and dev channels available in Cordova 2.4. The project has matured in adoption enough to justify this third release channel for developers that want to be on the bleeding edge. The team will continue to ship PhoneGap on the same cadence. 

We added one committer from IBM in December, and have seen two new contributors become active in the project from the Google Chrome team.

9:42 AM Permalink

Adobe Gaming Powers International Racing Squirrels

This week we wanted to highlight independent studio Playniac in our ongoing series of Adobe Gaming customer snapshots.

IRSAdobe Game Developer Tools allowed the company to create and deploy International Racing Squirrels across multiple platforms and devices from one code base. Players manage a team of unruly squirrels racing on tracks around the world and with 25 levels of fun and an iOS version of the game, it is sure to keep you busy for a while. Squirrels has received several awards including, finalist status in IndieCade 2012, finalist in 2012 Develop Indie Showcase, 4.5/5 stars by Indie Game Reviewer and was featured in Kongregate’s Hot New Games in 2012

Learn how they produced their wild, colorful new title in our most recent post case study here. If you’re looking to build your own great games with Adobe Gaming technologies, check out our Gaming site for more information.

9:27 AM Permalink