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Archive for June, 2014

Lime Pictures: Daily TV Production

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This UK serial drama and reality TV creator excels at meeting intense production demands with Adobe Story CC Plus and Adobe Creative Cloud for enterprise.

Great stories, brilliantly told

Lime Pictures knows all too well the demanding scheduling and production requirements of daily television. The largest operating group within All3Media, the top UK Ltd indie known for multi-award-winning, long-running TV productions, Lime Pictures produces headline-grabbing programs including Hollyoaks (C4), Rockets Island (CBBC), The Only Way Is Essex (ITV2), and Geordie Shore (MTV).

Each series requires a tightly-orchestrated effort involving syncing shooting schedules with scripts, as well as lock-step coordination among camera crews, sets, and talent. Shows also hinge on great creative, graphics, and video that extend across both TV and online media.

With the popularity and number of programs increasing, the production company’s needs had continued to intensify, and its aging in-house system was struggling to keep up. Lime Pictures needed a more capable, progressive solution and chose Adobe Story CC Plus and Adobe Creative Cloud for enterprise.

“We were using legacy applications for scripting and scheduling that were no longer meeting our needs,” says Gary Winn, IT manager for Lime Pictures. “We wanted to modernize our infrastructure and processes and Adobe Story CC Plus and Adobe Creative Cloud for enterprise gave us that opportunity.

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Advanced scripting and scheduling

Lime Pictures was aware that ITV had adopted Adobe Story CC Plus with great success and the broadcaster’s positive experience factored into Lime Pictures’ decision to adopt: “The solution did 80% of what we needed it to do ‘out of the box’ and we were able to customize the rest to meet our specific needs,” says Winn. “Adobe Story CC Plus was the only product we found that supported continuing series—that functionality was a real jewel for us.”

Adobe Story CC Plus has strong scripting and scheduling capabilities, complemented by product updates delivered through Creative Cloud. The ability to access information at any time and on any device allows teams to easily collaborate, even when they aren’t sitting side by side; it also offers comprehensive reporting, delivering insights that allow Lime Pictures to continually streamline its processes.

“Adobe Story CC Plus is more flexible and open than other scripting and scheduling options on the market,” says Winn. “Because it’s a cloud-based environment, our writers and schedulers can use the software on mobile devices with complete visibility and synchronicity. We have virtually eliminated the need to print scripts by using electronic versions and everyone can tap into the latest amendments to scripts or schedules at any time, from anywhere.”

Improved software access

Another priority for Lime Pictures was to equip employees with world-class creative apps from Adobe in the easiest way possible. Lime Pictures traditionally had a mixture of different Adobe software products and suites with individual boxes and serial numbers. Maintaining the right number of licenses and keeping versions current was often challenging. When Winn learned about Adobe Creative Cloud for enterprise, he saw how it would streamline IT and budgeting efforts, simplify deployment, and centralize software management. In addition, the enterprise license enabled Lime Pictures to access additional Adobe Story CC Plus reporting functionality.

“We’re already seeing the benefits of engaging more closely with Adobe through an enterprise arrangement,” says Winn. “The Adobe team is brilliant and has been instrumental in helping us advance the business.” By purchasing Creative Cloud through an enterprise term license agreement, Lime Pictures now has a single source for licensing and support, as well as access to multiple tools. The company’s Creative Cloud for enterprise licenses are used by graphics and digital departments, as well as its post-production facility in Liverpool, England.

Some team members only need Adobe Photoshop CC, while others might need Adobe After Effects CC or Adobe Acrobat XI Pro. Some need almost all of the Adobe creative products. To tailor each user’s environment, Winn is using the Creative Cloud Packager (which provides custom access to software among various team members) to create standard software packages for different groups.

“Adobe Creative Cloud for enterprise allows us to control our environment,” Winn says. “The ability to package and deliver specific products to different users saves us time and makes the software easier to track.” Adoption of Creative Cloud for enterprise has also driven the use of new tools across various workflows: For example, the production team is experimenting with new products such as Adobe Prelude CC for ingest, with plans to introduce it into the live environment. The company also has the freedom to begin
using products such as Adobe Premiere Pro CC to support its video production needs.

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Streamlined licensing, management, and updates

The company has complete visibility into which licenses employees have and use and budgets are easier to manage. With Creative Cloud for enterprise, Lime Pictures can provide employees with everything they need and track licenses with ease.

“We’re able to keep our stakeholders on the latest software and eliminate version inconsistencies by providing Adobe Creative Cloud updates from a central location and at a regular cadence,” says Winn. “On the business side, Adobe Creative Cloud has given everyone—from IT to finance—a more streamlined approach to software purchasing.”

“Our main driver in moving to Adobe Story CC Plus and Adobe Creative Cloud for enterprise was to move the business forward, which we’ve definitely accomplished,” says Winn. “The flexibility, visibility, cost savings, and other benefits that come with an enterprise agreement are tremendous bonuses.”

Read the Lime Pictures case study.

12:22 PM Permalink

Multiple Creative Heads Are Better Than One

Now all Creative Cloud members can work well with others. New features in Creative Cloud Files allow you, your clients, and your colleagues to connect and collaborate more efficiently.

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What’s New

Invite other Creative Cloud users to collaborate by sharing folders with editing rights. Don’t worry about losing your vision: Recent iterations are tracked; if you don’t like what someone did, revert to another version with the click of a button.

What’s more, collaborative sharing makes distributing creative assets a breeze. With everything loaded in one place you bypass the need for email and, instead, manage team permissions and give each department access to everything they need.

You can also send links to share files and folders with anyone outside the cloud, and retain control by administering read-only rights. Creative Cloud membership is not required for others to view and comment on your high-fidelity preview, so you can quickly collect feedback from all parties, and make things as “jazzy” as they want them.

Get Started

Once you manage and sync files via the Creative Cloud, modifications are automatically downloaded to all connected computers and devices.

1:37 PM Permalink

Discover New Approaches to Creativity: The 2014 CreateNow World Tour

Following the June 18 announcements about the 2014 release of Creative Cloud, our team of worldwide evangelists will be kicking off a series of CreateNow events across the globe.

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Starting now, we’re kicking off the 2014 CreateNow World Tour with interactive half-day Adobe events in 5 US cities and 32 additional locations led by Adobe user communities. At the same time, we’re taking CreateNow abroad over the summer and into the fall in Europe, Asia/Pacific and Japan.

The events are free, but require sign-up to reserve a spot (details below). Here’s what you can look forward to when you join us at one of our US Create Now Tour events:

They begin with an informal networking hour and a cool feature we call the Device Bar. It’s a chance to play around with Adobe Ink and Slide, the newly-announced Creative Cloud-connected pen and ruler; Adobe Line and Sketch our newest drawing and social sketching apps; and Adobe Photoshop Mix, a powerful new creative imaging app.

Afterward, we’ll head into our main program with our Adobe experts sharing some of the many updates just added to Creative Cloud. These include some of the hottest new features in Adobe Photoshop CC, Illustrator CC, InDesign CC, Premiere Pro CC and other desktop products. Our worldwide evangelists know the Creative Cloud inside-out and from every angle, and can answer questions about the applications and membership. This year we’ll be showcasing new creative processes with innovations like 3D printing from Photoshop CC, website design with Adobe Muse, and how to incorporate creativity captured on mobile devices into desktop workflows.

We’ll also share the powerful ways to take Creative Cloud to a collaborative level  with features that save time and money (soliciting and providing feedback, creating personal work portfolios, and syncing workflows across devices and between programs) and open up modes of flexibility that can be tailored to individual needs.

We’ll also be bringing in guest speakers from outside Adobe who’ll share some of the ways they’ve used Creative Cloud to further their creative work. We’ll wrap-up by answering questions from the audience. We guarantee that people will leave with new information.

In Chicago, our guest speaker will be artist/designer Chuck Anderson of NoPattern; and in Los Angeles we’ll welcome film/TV producer Mick Ebeling. Keep an eye on the CreateNow events site for the remaining inspirational industry speakers we’ve invited.

CreateNow is designed for creative professionals, photographers and photography hobbyists, illustrators, animators, video professionals, and students—in short, anyone who wants to master new skills in design, web and mobile apps, digital imaging, video editing or use Creative Cloud on the job. It’s also a great way for people to discover the potential of the applications in Creative Cloud.

And for anyone who’s used Creative Suite in the past and isn’t familiar with the advantages of membership, CreateNow is the perfect place to learn more. Adobe Creative Cloud provides instant access to our constant stream of innovations, with new additions every month. What people who’ve attended CreateNow say about it:

“Terrifically put together and very professional and polished…”

“It’s great to see creative luminaries and where they’re going with their work, especially when they’re using the same software we’re using. It means it’s within our reach.”

We’re extremely excited to present what’s new and we hope you’ll join us. (Remember, CreateNow events are free but require registration to reserve a spot. Register today:

 

12:07 PM Permalink

After Effects for Editors

AskAPro_AE_1This Ask a Video Pro was recorded June 19, 2014

The big Creative Cloud launch on June 18 (previewed at NAB 2014) introduced several After Effects CC-powered features in Premiere Pro CC that have reignited interest in Adobe’s motion graphics and visual effects powerhouse.

To many video editors, After Effects CC seems complex and, perhaps, somewhat intimidating: They’d like to add it to their skillset, but don’t know where to begin. That’s why Ask a Video Pro presented “After Effects for Editors” with master trainer Rich Harrington.

In the session, Rich gave a lot of great examples of how After Effects CC can aid editors in their work. Most importantly, he explained that the application is like a Swiss army knife…that editors don’t need to use every part of it in order to add a lot of power to their workflow.

The new Masking and Tracking feature in Premiere Pro is fantastically helpful to editors because it makes it easy to blur out faces, license plates, or product logos as they move through a shot. Rich demonstrated how to expand on that feature in After Effects CC, adding multiple blurs that move in and out behind objects (this alone is worth the price of admission; just kidding, Ask A Pro sessions are free). Then, in addition to how to animate type—handy for creating Live Text templates for use in Premiere Pro CC, Rich also introduced a number of other features:

  • Dynamic Link between Premiere Pro and After Effects
  • Animating still images
  • Keying to remove image elements from their backgrounds
  • Speed ramping
  • Camera tracking

Watch the recorded session.

About the presenter
Rich Harrington is the founder of RHED Pixel, a visual communications company based in Washington, DC. A graphic design and new media expert, Rich has written several books, including An Editor’s Guide to Adobe Premiere Pro and is a popular trainer and presenter at digital media events across the US and around the world.

11:41 AM Permalink

Creative Cloud Wallpaper For All

There’s been so much excitement for the new release of Creative Cloud—the customer response has been simply awesome.

Since introducing it on June 18, we’ve received a lot of requests for the latest Creative Cloud logo. So our Adobe Studio team got to work and made a few versions that can be downloaded and used as wallpaper, an avatar, or in social media profiles.

Enjoy them!

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Size: 1028×768

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Size: 1600×1200

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Size: 2560×1600

And some additional sizes:
Size: 640×480
Size: 1136×640
Size: 1280×1024
Size: 1920×1080
Size: 1920×1200
Size: 2048×1536
Size: 2880×1800

10:02 AM Permalink

The Adobe CC Mosaic: A Celebration of Community Creativity

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Over the last few weeks we’ve been slowly revealing the tiles of our Creative Cloud Mosaic. This week, at the #CCNext launch, we unveiled the completed piece; it’s now highlighted both on Behance and on a number of Adobe’s Facebook pages.

We’re really happy with the result and hope you love it as much as we do. We love collaborating with artists in different disciplines from around the world and seeing what they can do when given a challenge.

We’ve done a number of interpretations of our brand over the past several years—beginning with the “Adobe &” project, and several Adobe Remix projects—and the CC Mosaic is another milestone of the type of work we want to do with our creative community as we continue forward.

It’s important to us that the community feels they have co-ownership of the Adobe brand. Working on collaborative projects like this is the perfect way to show off the promise of the Creative Cloud—it allows us to celebrate individual creativity and the infinite possibilities of the creative disciplines.

Want to get involved in one of our future projects? Connect with us on Behance and drop us a note.

7:45 AM Permalink

A Major Update for Adobe Muse CC

Adobe Muse CC has come a long way in a short amount of time. Introduced just two years ago, it’s now a native app and a powerful member of Creative Cloud. Check out the features that became available to Creative Cloud members on June 18.

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Many graphic designers have the opportunity to design for the web, but they may not have had the time or the desire to learn how to code. Adobe Muse CC enables designers to create sites using rich imagery, engaging interactivity (slideshows and scroll effects), and hundreds of web fonts served by Adobe Typekit. Adobe Muse CC also makes short work of creating mobile versions of websites, collecting customer data using contact forms, and connecting sites to social media like Facebook and Twitter. Sites published with Adobe Muse also meet the latest web standards—they load quickly, function across platforms and popular web browsers, and are search engine optimized.

  • Adobe Muse is now a native app, like Adobe Photoshop CC, Illustrator CC, and InDesign CC, and requires 64-bit hardware, Windows 7+ or Mac OS 10.7+ to access the latest update. Hear from Adobe Muse partner Steve Harris of Muse-Themes about what the native build means for you.
  • Adobe Muse now supports serial number installs, and no longer requires an Adobe ID or named user, ideal for Enterprise and Education deployments.
  • Creative Cloud Add-ons mean getting a jumpstart on site designs with downloadable starter files, new widgets, and pre-designed elements—buttons and menus—directly from the Library panel. Get started.

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  • For the 2014 release of Creative Cloud, Adobe Muse was rebuilt to provide a design experience even more similar to that of InDesign and Illustrator; it takes advantage of the latest web browser updates, operating system updates such as Mavericks OS X, plus new hardware like high-resolution Retina displays.

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  • Adobe Muse will now deliver premium learning content in-app from Adobe and some of the world’s best trainers, with fresh tutorials delivered regularly.

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  • The Adobe Muse CC workspace can be customized with a dark or light interface, undocked panels, side-by-side windows and more. Learn how.

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  • Say goodbye to spending time updating live websites. In-browser Editing now works with multiple hosting providers. Get the details.

Get the details about what’s new in this release.
Already a Creative Cloud member? This update is available now.
Not a Creative Cloud member yet? Don’t miss out; download the free 30-day Muse CC trial.

9:15 AM Permalink

All New Creative Cloud for 2014 is Here

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We’ve been hard at work the last two years to address four key areas of the Creative Cloud you told us to focus on: performance boosts, workflow efficiencies, support for new hardware and standards, and of course innovative features, which we call the Adobe “magic.” If you’ve been hanging on to your old CS disks, waiting for the right time to join the Creative Cloud community, that moment is here. The latest version—available today—is packed with new, truly inventive features that will make it easier to do your work from anywhere, help you do it faster, and let you bring all of those great creative ideas in your imagination, to life.

Read on for the highlights list of what’s new in Creative Cloud, and click through to the product blogs and videos to get a deep dive directly from the teams.

Major updates across our desktop apps

  • Photoshop CC now has Blur Gallery motion effects for creating a sense of motion, and the recently introduced Perspective Warp for fluidly adjusting the perspective of a specific part of an image without affecting the surrounding area. Focus Mask (did you see the sneak?) makes portrait shots with shallow depth of field stand out, and new Content-Aware capabilities make one of the most popular features even better. We’ve also added more camera support to Lightroom (version 5.5) as well as a new Lightroom mobile app for iPhone. The Photoshop and Lightroom blogs have the full scoop.
  • The Adobe Illustrator blog has the rundown on what’s new in Illustrator CC, such as Live Shapes to quickly and non-destructively transform rectangles into complex forms and then return to the original rectangle with just a few clicks.
  • With InDesign CC layout artists can now move rows and columns around in tables by simply selecting, dragging and dropping, which will be a big time saver. The new EPUB Fixed Layout means you can create digital books effortlessly.
  • The team is rebuilding Adobe Muse CC as a native 64-bit application and it now includes HiDPI display support for sharper-looking images, objects, and text.
  • Originally previewed at the NAB show in April, new features in our video apps include Live Text Templates, Masking and Tracking plus new integrations that leverage the power of Adobe After Effects CC inside Adobe Premiere Pro CC. It’s better, faster, stronger. Read more on our Pro Video blog.
  • Dreamweaver CC lets you see your work come to life. You can now view your markup in an interactive tree using the new Element Quick View, to quickly navigate, and modify the HTML structure of pages. The Dreamweaver CC blog has all the details.

And there’s so much more so check out all of the new features over on Adobe.com.

Creative Cloud connected mobile apps and new hardware—because our world is mobile.

An entirely new family of connected mobile apps and the hardware (yes, Adobe is releasing hardware) could be the things we all look back on in two years and say, “OK that really changed how I do my work.” These are incredibly powerful apps that start to bring the functionality you get from desktop apps, to mobile. Pros will want to use them, but they’re easy enough that anyone can use them. Get these apps now—they are all free:

  • Adobe Sketch, a social sketching iPad app for free-form drawing.
  • Adobe Line, the world’s first iPad app for precision drawing and drafting.
  • Adobe Photoshop Mix brings the powerful creative imaging tools only found in Photoshop right to the iPad, for the first time. The focus of this release is to be task oriented, so we started with the two most-used features: precise compositing and masking. PS Mix also includes Upright, Content Aware Fill and Camera Shake Reduction—and integrates back to Photoshop CC on the desktop.
  • Adobe Lightroom mobile for iPhone, extending Lightroom right to your iPhone.

The Creative Cloud connected mobile apps complement and enhance the new creative hardware that’s also available now. Adobe Ink (formerly Project Mighty) is a new digital pen that connects to the Creative Cloud, giving users access to their creative assets—drawings, photos, colors and more—all at the tip of the pen. And Adobe Slide (formerly Project Napoleon) is a new digital ruler to create precise sketches and lines. As we talked about previously, these new pieces of hardware “make digital creativity both more accessible and more natural by combining the accuracy, expressiveness and immediacy of pen and paper with all the advantages of our digital products and the Creative Cloud.” Adobe Ink and Slide demonstrate how mobile is now a true partner in the creative workflow.

Creative Cloud services tie it all together so you can work wherever you are.

We all work on multiple devices. We move between desktop or laptop to phone and tablet. Now Creative Cloud is connected to iOS devices, so you can take it wherever you go; your creative identity isn’t just tied to your desk. All of the latest desktop apps, mobile apps and creative hardware are tightly integrated through Creative Cloud services. Simply put, you can now access and manage everything that makes up your creative profile—files, photos, colors, community and so much more—from wherever you are. Get the new Creative Cloud app for iPhone and iPad for full access on your mobile devices.

New offers for photographers, enterprises and education

  • For all photographers—hobbyist, prosumer and professional—we’re introducing a new Creative Cloud Photography plan at just $9.99 per month.
  • For our Education customers, we now have a device-based licensing plan for classrooms and labs so more than one person can access Creative Cloud on a single machine. The special student/teacher edition pricing also got a little sweeter, as the full Creative Cloud is now available to them at just $19.99/month for the first year.
  • For our Enterprise customers, we’ve added file storage and collaboration to Creative Cloud, along with expanded options for deployment (named user vs. anonymous) and a new dashboard for managing users and entitlements.

There is so much that’s new in the 2014 release of Creative Cloud that you have to take a few minutes to click around, read about the new apps, and watch videos of the new features. Are you a paid member? All of it is available now for you. Have you been considering the move to Creative Cloud? The new versions of the desktop apps you use most have added hundreds of new features since CS6. There really is no better time to join the community.

8:32 AM Permalink

The New Creatives Report 2014

We love talking about creativity, but we seldom take time to examine the state of creative professionals themselves. For those of us who chose creative careers, are we happy we did? What inspires and motivates creative professionals to do their greatest work? How do Creatives feel about the pace of change in the industry? Today we released some striking research to delve into what really makes creatives tick. Get Scott Belsky’s full rundown of the “The New Creatives” report.

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9:05 PM Permalink

Crafting the perfect image: From camera to color grading

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This Ask a Video Pro was recorded February 6, 2014

What used to be done with chemicals and film in a lab can now be done digitally on a laptop. Today’s filmmakers need tools and techniques that allow them to shape their images with artistry and precision. Will Read’s first film project was spoiled by bad telecine work and even worse color grading. He vowed then and there to never again let someone else ruin his images. Today he’s in high demand as a can-do filmmaker with a reputation for delivering stunning image quality.

This presentation covers:

  • Moving beyond online/offline to simplify your pipeline
  • Best practices for organizing a video project
  • Using Direct Link in an integrated editing/grading workflow
  • An introduction to the SpeedGrade CC color tools

Watch the recorded session.

About the presenter
William H.W. Read is a filmmaker and colorist based in London, England, and works in commercials, TV and film. His work can be seen at www.whwread.com.

11:56 AM Permalink