Adobe Systems Incorporated

Archive for June, 2014

Optimizing your system for peak performance

Optimization-01

This Ask a Video Pro was recorded February 27, 2014

If you’re building or upgrading a system for editing or motion graphics work with Adobe After Effects CC and Premiere Pro CC, this online seminar will help you understand your options, and get the best performance out of your software.

The session covers:

  • How CPU, GPU, and RAM affect performance
  • The types of graphics cards you should you be looking at
  • The platform-specific considerations you should be aware of
  • Running these Adobe applications on the new Mac Pro

Download our performance white paper for more information on system optimization.
Watch the recorded session.

About the presenters
Todd Kopriva is a quality engineer on the After Effects CC team and Steve Hoeg is the engineering manager on the Premiere Pro CC team.

11:56 AM Permalink

InnoGames: Taking game development and marketing up a notch

A top gaming company jump-starts development and marketing with Adobe Creative Cloud for teams.

InnoG_3

More fun for all

With more than 110 million registered players, InnoGames is one of the worldwide leading developers and publishers of complex, strategy-oriented online and mobile games. Currently, more than 300 people work at its headquarters in Hamburg, Germany.

All of the company’s online games offer exceptional, exciting graphics, and a strategy-based orientation designed to keep players intrigued and outwitting their opponents. The goal—regardless of whether gamers have standard or premium accounts—is to optimize gaming excitement and gratification.

From Forge of Empires to Grepolis and the new Rising Generals, InnoGames provides some of the industry’s more popular browser-based games, and is now delivering mobile games as well. “A lot of what we do hinges on having great graphics and exciting, immersive gaming environments. Adobe Creative Cloud for teams is key to helping us achieve this,” says Dennis Heinert, head of public relations for InnoGames.

Accommodating expansion

The strategic orientation and engaging, rich-media gaming experiences are paying off for InnoGames through rapid company growth. This, in turn, is spurring ongoing staff expansion to include more graphics and video artists, as well as marketing, software development, and IT staff. More than 100 team members at InnoGames rely on components of Adobe creative software for game design, development, and marketing, and that number grows every month.

InnoGames initially chose Adobe Creative Cloud for individuals to have access to the latest creative software and services. Working with reseller Systemhaus for you GmbH, and taking advantage of a promotional offer, the company recently upgraded to Adobe Creative Cloud for teams for ease of maintenance, ability to scale with company growth, and simpler bookkeeping. Additionally, Creative Cloud for teams enables InnoGames to quickly address changing client and team requirements and the flexibility to easily reassign licenses without having to deactivate a license at an individual workstation.

“After exploring individual Adobe Creative Cloud licenses we upgraded to Creative Cloud for teams, which makes it easier for us to equip our teams with software licenses as we grow and morph to meet customer and market demands,” says Tobias Protz, IT administrator, InnoGames. “We can assign and reassign licenses with ease.”

Making the most of visual assets

InnoG_1

Using Adobe Photoshop CC, graphics staff members design 2D visual assets for games that are subsequently repurposed by marketers creating banner ads or wallpapers. Video professionals rely on Adobe Premiere Pro CC and After Effects CC to create sequences and animations for use within games. They also use Adobe Flash Professional CC as an authoring environment for creating animations and multimedia content for games.

Marketers then capture in-game scenes from different mobile devices or browsers and repurpose them to create marketing materials that encourage gamers to try new games. They use Adobe After Effects CC to produce animations and sometimes include small interviews with game designers, developers, and artists. The resulting monthly podcasts, created from start to finish using Adobe software, are then published on YouTube to promote games and encourage community involvement among InnoGames players.

“Prior to Creative Cloud, we had issues with users being on different software versions, so they often had challenges transferring and sharing files with each other,” says Christopher Lindemann, IT department team lead. “Our ability to have graphic artists create game characters and scenes and then easily pass creative files along to our marketing team for generating promotional materials is essential in streamlining our workflow.”

Broadening the creative toolset while simplifying IT

By using Adobe Creative Cloud for teams, both artists and marketing professionals at InnoGames have a wider range of software from which to choose, expanding their creative repertoire, and enriching marketing materials. “Adobe Creative Cloud for teams gives our teams the opportunity to expand their skillset with new software,” says Lindemann. “It is immediately cost efficient if you are using two to three software packages regularly; it just makes sense, because we’re able to use the entire portfolio of Adobe creative software.”

In addition to equipping artists and marketers with a broader set of creative tools, Adobe Creative Cloud for teams has streamlined administrative processes. The centralized administrative console of Creative Cloud for teams simplifies software deployment while providing a single view into license tracking, reducing IT administration and finance overhead and membership helps the finance team more easily predict spending.

“We previously had to audit every machine physically to see what software was on it. With the introduction of Adobe Creative Cloud for teams, we are really saving time during the purchase and deployment process,” says Lindemann. “Keeping track of our software inventory has become far easier and the time required to rassign a license has been reduced by up to 80%.”

Set for success

InnoG_2

For InnoGames, Adobe Creative Cloud for teams has become integral to supporting a growing company with an expanding assortment of addictive games available across platforms. The company strives for quality and sophistication, and focuses on generating only about three games at a time. InnoGames also works to build a strong community and stay in close contact with its players to create a foundation that promotes the continued improvement of its games.

The formula for InnoGames is working, and its games are clearly infectious, with more than 110 million registered players and an ever-expanding audience. With Adobe creative and development solutions, the company is poised for further success and even higher levels of flexibility, efficiency, and customer loyalty.

“We continually look for ways to expand our reach and enrich our game and marketing content so that players get excited to continue to play and are eager to try out our new releases,” says Protz. “With Adobe Creative Cloud for teams, we are set to capitalize on even bigger opportunities, with greater flexibility and efficiency and the ability to engage audiences on almost any platform.”

Read the InnoGames case study.

11:55 AM Permalink

Sometimes the Hardest Thing to Get is the Easiest Thing to Give

Encouragement_1.5

One of the benefits of social media is that it allows us to keep up with what our friends, colleagues, and mentors are working on. But, one of the consequences of having constant access to an almost unlimited stream of inspiration is that it can make us feel self-conscious about our own productivity or creative ambitions.

Whether it’s a series of illustrations or photographs, a mural, a short film, or a new blog or podcast, just about everyone I know has had trouble getting started on some kind of creative project, or has left one unfinished.

There are an infinite number of reasons for putting the things we’re passionate about on hold—from a lack of time and energy, to insecurity and fear of failure—but there’s one thing that seems, universally, to help get people going: encouragement.

At Adobe, we build the tools and services that help creatives express themselves. But having access to the latest tools and technology isn’t always the answer; new features and more intelligent algorithms are great, but sometimes what we need, more than anything else, is to know that someone is in our corner, with all the reasons why we can do something instead of all the reasons why we can’t. And that’s exactly what we’re going to do:

A group of us at Adobe got together and decided that one of the most meaningful (and, quite frankly, fun) things we could do for our community is help as many of you as possible either start a creative project you’re passionate about, or finish a project that you’ve already started. If that describes you or someone you know, send your name, mailing address (anywhere in the world), and a description of the project to act@adobe.com. Let us know what your challenges are, and what obstacles are getting in your way. Obviously we can’t work miracles, but what we can do is send you a little encouragement, and let you know that there are people at the finish line cheering you on.

1:58 PM Permalink

Revealing Our Creative Cloud Mosaic

cc_mosaic_ivan

Adobe is celebrating creativity by bringing together artists from around the world to help us co-create our new Creative Cloud identity. The idea is simple: we’ve invited 48 designers and artists from around the world to contribute “tiles” of their own creative expression which we’ve assembled into the world’s most creative digital mosaic. This mosaic will actually serve as our Creative Cloud identity to be released on June 18.

If you haven’t already, please visit our Behance page and watch as we build out the mosaic one tile at a time. You can also learn about each artist and visit their full online portfolios.

And don’t miss the final, big reveal as we unveil the finished mosaic during our live online event on June 18; register for it today to see firsthand everything new that’s coming to Creative Cloud.

6:02 PM Permalink

Working hard in corporate video—and loving it

Leah Earle and Phanta Media deliver brilliant work with Adobe Creative Cloud and Adobe Premiere Pro CC.

Leah Earle loves her job. As a video editor for Phanta Media in Toronto, she looks forward to going to work. Founded by Mark Drager in 2006, Phanta Media is a rising star in the corporate video universe, known for delivering great work on real-world timelines. Earle describes the ten-person company as cozy but rapidly growing, with a staff comprising business development representatives, producers, motion graphics, and video editors. Earle often works late and sometimes on weekends—and can’t get enough of it.

Most of the Phanta Media team: Mark Drager on the left, Leah Earle front center.

Most of the Phanta Media team: Mark Drager on the left, Leah Earle front center.

Adobe: What makes Phanta Media unique compared to other corporate video production companies?
Earle: We’re extremely passionate, even if we’re working on what some might consider a mundane corporate training video. We work hard and collaborate as a team. No one here is interested in being second best. This can lead to frustration, because I may get criticism from eight other people on my one great idea for an edit. But in the end it gives the client the best possible product. We’re a small company, and every client has a personal and highly creative experience with us. We “bring it,” every time to create beautiful projects on tight deadlines.

Adobe: What’s it like working with Mark Drager?
Earle: Mark is the reason I took this job and also the reason I’m still here. He’s 31-years-old and started this company when he was only 23. He had the confidence to know that he could make better videos than the next guy, and his enthusiasm is infectious; it motivates us to push ourselves. He promises clients that we will blow them away with our skills—and we always do.

Adobe: How did you get into this line of work?
Earle: I always wanted to do something technical, but I went to school for English literature because I was uncertain about what path to take. A few people guided me toward journalism. That led me to a video journalism postgraduate program at Conestoga College. I really liked shooting, and I didn’t mind being on camera or reading a teleprompter, but what I loved right away was editing.

Phanta_2

Adobe: When did you start using Adobe Premiere Pro CC?
Earle: I had never used Premiere Pro before I came to Phanta Media. Previously, Phanta Media was a Final Cut Pro shop, but like many in the industry, the company started looking for other options as soon as Final Cut Pro X came out. Premiere Pro is very “editor-friendly,” and that’s been a huge plus in growing my career.

Adobe: How would you compare Premiere Pro CC to other editing software?
Earle: For starters, you don’t have to log and capture footage. The scrubbing and playback in Premiere Pro is much faster than Final Cut, and not having to render something just to to watch it is a dream. I find the program makes it really easy to adjust my shortcuts and organize my workspace and projects. I like being able to save things such as title templates to use throughout projects, because I do a lot of subtitle work. Even the addition of the tiny window at the top left where you can preview your clip when you click once is helpful. I need to sort through mountains of footage fast. I like being able to export using Media Encoder CC as I work, because no one wants to have to stop and wait to export.

Phanta_3

Adobe: What else do you use in your pipeline?
Earle: I use Photoshop CC and After Effects CC for most graphics. I can bring graphics files straight into the Premiere Pro CC timeline, without having to export them every time I change the file, which is so great. I can click on something and edit it on the spot, rather than having to look for the file and open it in another program. This saves so much time on projects, especially those with hundreds of After Effects files that you’d normally have to re-time.

I sometimes edit in Adobe Audition CC when I am facing a complex audio problem or when I’m tasked with voiceovers. When I first started I was in charge of setting up new DVD templates and Adobe Encore was so easy to learn and use to burn DVDs. Now, I use Adobe Media Encoder a lot to create files for various media: the Internet, PCs, or DVDs—whatever clients want.

Phanta_4

Adobe: What was your experience  moving to Adobe Creative Cloud?
Earle: My favorite thing about the switch to Adobe Creative Cloud, was the new finding and re-linking function in Premiere Pro. It’s crucial, because a few of us may be working on the same project and files often reside in different places and get moved around a lot.

All in all, the interfaces, shortcuts, and other commands among Adobe’s creative software apps are so uniform that I grow more familiar with the tools and the workflows every day. This makes me increasingly more efficient and gets rid of that frustrating gap between what the technology can do and what you think it should be able to do. With Creative Cloud, I can take greater advantage of each program’s full potential to realize any creative ideas we dream up.

Mark Drager and Kyle Wilson of Phanta Media recently presented the Ask a Video Pro session How to Build a Successful Corporate Video Business.

Learn more about the Pro Video Tools in Adobe Creative Cloud
Download a free trial of Adobe Creative Cloud

10:35 AM Permalink

Typekit: New Fonts from TypeTogether and Rui Abreu

We are thrilled to announce a full shelf of new releases at Typekit today. You can now get your hands on new fonts, extended families, and added desktop availability from two longtime Typekit foundry partners: TypeTogether and Rui Abreu. Let’s get to it:

Essay Text from TypeTogether

Essay Text from TypeTogether

The lovely Essay Text by Stefan Ellmer is a serif text face comprised of an upright and an italic. Drawing from the historical context of the Renaissance, the italic can act as a complement to the upright, or stand on its own as a text face. Both carry a calligraphic slant, more comparable to each other than is typical of this pairing. Don’t miss the stylistic alternates and other typographic and ornamental goodies hidden within. Both styles are available for desktop sync for Creative Cloud subscribers.

Abril Titling from TypeTogether

Abril Titling from TypeTogether

Welcome the newest addition to the Abril family: Abril Titling. A well-stocked font family in its own right (eight styles in four different widths), the letterforms, contrast, and spacing are revisions of Abril Text—sturdier than Abril Display, while more suitable than Abril Text for larger sizes, and more varied in available widths. All 32 styles are available for desktop sync!

We’ve also updated two other TypeTogether families, with italic versions of the geometric sans serif Soleil, and the casual slab serif Bree Serif. Both families are available for desktop sync.

Signo from Rui Abreu

Signo from Rui Abreu

Also new to Typekit is Signo from Rui Abreu. Signo’s reverse contrast letterforms (the horizontal strokes are heavier than the vertical strokes, contrary to most type designs) stand out when set in headlines and in editorial environments. The heavier horizontals also help the visual continuity of characters in lines of text. Aided by a high x-height, open counters, and TrueType hinting for some older Windows browsers, Signo also performs well in body copy. Select styles are available for desktop sync.

Grafolita Script from Rui Abreu

Grafolita Script from Rui Abreu

Rui’s warm, inviting Grafolita Script has an easy fluidity achieved by careful design of glyph-connecting finials and contextual alternates where connections make less sense. Grafolita Script comes in three weights, with alternate superscript underlines and special ligatures for “and” and “or” to lend it a touch of sign-painted whimsy. Grafolita Script Medium is available for desktop sync.

Azo Sans Uber and Azo Sans Bold from Rui Abreu

Azo Sans Uber and Azo Sans Bold from Rui Abreu

Azo Sans Uber is the ultra heavy display weight of Rui’s Azo Sans (shown in the last line of the sample above). It’s packed with personality, with contextual alternates like the R and Ys above that give the chunky sans serif an air of playfulness. Some styles of Azo Sans are also now available for desktop sync.

Rui’s popular typeface Gesta has now also been extended for use in Creative Cloud desktop sync. Check out Nick Cox’s excellent article “About Face: Gesta.”

Font families mentioned in this post, and their availability for web and desktop at Typekit:

Typekit_6.2_6

Have at ‘em! If you’ve never tried Typekit, sign up (it’s free!) and upgrade to a paid plan when you’re ready.

This post ran on the Typekit blog on Thursday May 29, 2014.

10:36 AM Permalink