Adobe Systems Incorporated

Adobe & Sundance 2013

The video team is proud to partner with the Sundance Film Festival again in 2013. Many films across the festival incorporated Adobe tools into their workflows but the most exciting news from the festival this year was the four films in the festival that were cut exclusively using Premiere Pro [C.O.G, We Are What We Are, Feral and When Zombies Come]. Two of those production teams couldn’t say enough about the benefits of Adobe Creative Cloud membership to their independent filmmaking process. Through their Creative Cloud memberships they used Adobe creative tools for everything from cutting, scoring and creating motion graphics for their films with Premiere Pro, After Effects and Audition, to creating and sharing promotional materials like posters and flyers using Photoshop, InDesign and Acrobat.

In addition to the exciting news from the filmmaking side of Sundance, Adobe also has great presence around Park City as part of the festival. The Adobe panel, “From Script to Screen, the Fusion of Technology and Storytelling in Film” features three luminary Adobe video customers- Tyler Nelson [Assistant Editor – House of Cards, Girl with the Dragon Tattoo, Social Network], Bill Yukich [Commercial/music video editor – Coca–Cola, Volvo, Red Hot Chili Peppers, Adam Lambert] and Bayan Joonam [Head of Production at SoulPancake, actor Rainn Wilson’s production company]. Adobe is also hosting a space in the Filmmakers Co-op where festival attendees are able to sign up for Free Creative Cloud memberships and learn all the great features of Adobe Creative Cloud, Premiere Pro and all the Adobe video tools.

Adobe continues to strengthen our partnerships with HP and RED.  Premiere Pro Product Manager, Al Mooney, joined representatives from HP and RED as part of the HP Panel, “4K and Beyond: The evolving role of technology in digital filmmaking”.  And HP will host the Main St. Sundance House where numerous HP systems were loaded with Adobe Creative Cloud and filmmakers could come, learn more about Adobe software and print out high quality copies of their marketing materials to aid them in building buzz around their films throughout bustling Park City.

2013 is going to be a huge year for the Adobe video team and Sundance is the perfect place to kick off all the great things to come!

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