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Posts in Category "Creative Cloud"

Announcing A Major New Update to The Creative Cloud Photography Plan

Starting today, with the release of Adobe Photoshop Lightroom CC 2015 and updates to all our mobile apps, the Adobe Creative Cloud Photography plan now, more than ever, makes it possible to enjoy your passion for photography anytime you want.


With the Creative Cloud Photography plan, capture any moment and make it your own

Perfect your photography with Lightroom CC and Adobe Photoshop CC, the best photography tools whether you’re a beginner or a pro. Organize, edit, enhance and transform your photos anytime, anywhere. Sync your images across all your devices—Mac, PC and mobile. It’s all your photography, all in one place.

Lightroom CC

Lightroom CC is the standard for photo enthusiasts and professionals, and essential for perfecting photos. What’s new?

  • HDR Merge: Easily combine multiple high-contrast shots into a single HDR image.
  • Panorama Merge: Stitch together a group of photos to form a seamless panorama.
  • Facial Recognition: Identify a face in a photo and effortlessly find the same face in a library of images.
  • Performance Improvements: Get more done, faster. Lightroom takes advantage of compatible graphics processors to boost overall speed up to ten times faster, especially in the Develop module.
  • Filter Brush: Erase parts of a gradient or paint gradient effects into any part of a photo.
  • Advanced Video Slideshows: Combine still images, video and music with professional effects like pan and zoom.


Lightroom for mobile devices

Automatically synced with Lightroom CC on the desktop, Adobe Lightroom for mobile lets you edit, organize and share photos on-the-go, on iOS and Android devices.

  • Android Tablet Support: Previously only available on Android phones, now you can sync, edit, organize and share on Android tablets too.
  • Android SD Card Support: You can now specify local storage to an SD card rather than internal device storage.
  • Native DNG Support on Android: Android 5.0 (aka “Lollipop”) now allows you to shoot photos in raw, and saves them as DNG files. You can now import those DNG files directly from you Android device.
  • Improved Crop Experience on iOS: We simplified the number of tiles in our crop UI so you can now easily find aspect ratios, and we added an auto-straighten function.

Sharing and storytelling

Stories are easy to tell with photos from any Lightroom collection using our free iPad apps Adobe Slate and Adobe Voice.

Read all the details about what’s new in Adobe’s Creative Cloud Photography plan on the and Lightroom Journal blogs.

The Creative Cloud Photography plan (USD$9.99 per month) includes Lightroom for your desktop, web and mobile, Photoshop CC and Photoshop Mix (for iPhone and iPad).

The products in the Creative Cloud Photography plan are also available as part of a Creative Cloud complete plan. Haven’t tried Creative Cloud yet? You should. For free.

9:25 AM Permalink

Bonnie Siegler Answers Design’s Tough Questions

In the fall of 2014 Bonnie Siegler, joined us for a Working Late event at Makeshift Society in Brooklyn. Next week she’ll be back at Makeshift Society for a special night of cocktails, questions, and business advice.


As an extension of her column “Dear Bonnie,” on Design Observer, Bonnie will be taking questions from the audience about how to succeed in the design industry while keeping your sanity.

Bonnie’s background is in both the academic and business worlds, providing her with a wealth of knowledge about best practices for designers. She’s the founder of Eight and a Half, a multidisciplinary design studio based in New York, and before that was the co-founder of Number Seventeen. She served as the chair of the 2013 AIGA Design Conference and created and produced Command X, a live competition featuring up-and-coming designers, that’s been a component of the last four of AIGA’s national conferences.

Bonnie’s work is in the permanent design archives of AIGA and has been recognized by the Art Directors Club, Type Directors Club, and the Society of Publication Design. She got her degree at Carnegie Mellon University, has taught in the graduate design programs at Yale, RISD, and the School of Visual Arts, and was the 2014 Koopman Distinguished Chair in the Visual Arts at the University of Hartford.

Get a ticket, submit a question (anonymously of course), and join us Tuesday April 21 for Dear Bonnie; we’ll have food and drinks and Bonnie Siegler will have answers to the tough professional, social, and ethical design-related dilemmas.

7:37 AM Permalink

What about Android?

An update on mobile support.

Our vision for our mobile apps is to push the boundaries of where and how you can create. Whether you’re capturing inspiration on the go, sketching your ideas on the fly or compositing photos, these mobile apps are fundamentally connected by your Creative Profile and help make your graphics, colors, brushes available to you as you move from app to app and from your phone to desktop.

While we initially launched these apps on iOS, we didn’t forget you Android. We’re working hard to develop Android phone support for some of our most popular apps. But we want to do it right, in a way that complements the strengths of the Android user experience and design. While we can’t offer specific release dates, you should expect to see the first of these apps starting in Summer 2015.

We’re also eagerly developing an Android version of the Creative SDK, which powers both Adobe and third-party apps. This SDK will allow the creation of more Android apps that connect you to your Creative Profile wherever you are.

As of now, there are Android phone apps available for the creative social network Behance, Behance Creative Portfolio, Creative Cloud file management, and Lightroom.


Can’t wait to get your hands on Creative Cloud mobile apps for Android? Interested in helping us test them? Check into joining our Android beta program.

8:44 AM Permalink

Collaborate Using Creative Cloud Assets

At its heart, Creative Cloud is all about collaboration. It brings different creative professionals—designers, illustrators, video artists, web developers, and others—together and helps them work efficiently and spend more time being creative.


Sharing folders and Libraries; two primary ways to collaborate using Creative Cloud.

Collaborate with files

Real projects are seldom single files. Even the simplest project has multiple design assets: documents, fonts, graphics, illustrations, and so many more. Also, it seldom happens that you’re working in isolation. In the real world, you need to collaborate with other creatives, service providers, vendors, and, of course, customers.

Collaboration_2 You can use Creative Cloud Assets to collaborate on single files or a folder of files. All collaborators then have access to the actual files that they can view and work on. This collaboration greatly reduces the work of “zipping” files and folders and then having to keep track of the various versions. All collaborators synchronize these files on their computers; Creative Cloud for desktop app keeps all files in sync and makes sure that everyone has the latest and greatest copy.

Collaborate with Libraries

Creative Cloud Libraries are collections of creative assets and design elements that you can use across Adobe desktop and mobile applications. When you share a library, collaborators can contribute assets to it. Libraries are a great way of organizing team-level assets and artifacts, and maintaining consistency across large projects.

Once ready, you can share the library with other members of your team, so that everyone is using the same approved assets. Use Libraries to quickly transfer design assets across your team for use in a growing list of supported apps on both mobile and desktop. Your team can then work on projects whenever they feel inspired. You won’t have to worry about stray versions of assets and can rest assured that all deliverables adhere to and use the correct design elements.

Collaboration_3 You can invite someone to share files and Libraries using the Creative Cloud website or from within the Creative Cloud desktop applications that support this feature. At the time of writing this blog post, Adobe Photoshop CC, Adobe Illustrator CC, and Adobe InDesign CC are the Creative Cloud desktop apps that support library collaboration. In addition, you can access and use library assets from within several Adobe mobile apps. Collaborators are authenticated using their Adobe ID or Enterprise ID. If some collaborators don’t already have an Adobe ID, they’re given the opportunity to create one.

Useful resources

Looking for more information on collaboration in Creative Cloud? Check this list:


That’s our perspective on Creative Cloud collaboration; let us know how you’re using these features in your workflows.

7:46 AM Permalink

An Online Portfolio: Your Professional Story

The ninth (and final) installment of I Went to Adobe Creative Camp at SXSW 2015… And all I brought back is a series of blog posts, the firsthand account of a first-time Adobe SXSW Creative Camp attendee.

Promoting Your Creative Work on the Web with Roxanne Schwartz

Behance_2 For those who don’t know, Behance is the leading platform for sharing and discovering creative work. The numbers on the left offer up the number one advantage of posting work on Behance… Exposure. More than 200 million page views each month of exposure.

Not only does Behance have free online portfolios, it’s also the bones of ProSite, a customizable website builder that enables people to use custom domain names and easily sync Behance projects to it. What a lot of people don’t know is that ProSite is included with a Creative Cloud subscription (and the integration makes it super easy to share work).

Roxanne, a community manager at Behance, has seen thousands of web portfolios. She knows what works and what doesn’t when it comes to showcasing creative work online. She had some good ideas about how to think about this hugely important promotional tool.


Portfolios and profiles (words used interchangeably throughout this post) are always-on creative showcases. Make sure they represent you well when people stop to look:

  • Let the work take center stage. Viewers spend only a few seconds looking through portfolios. Make sure yours is easy to scan and that the work is the center of attention. Cluttered portfolios are frequently over-compensating for mediocre work.
  • Behance_3 Curate your best work. There’s truth to the saying: You’re only as good as your last project and your portfolio is only as good as your worst image. A few great images are better than a lot that are just okay. If there’s something you’re not proud of, leave it out.
  • Use eye-catching images. People have very short attention spans so catch their eye and keep them interested. Make sure that images are large, clear, and consistently sized. And remember, this isn’t a client hand off, it’s a portfolio… Be selective. It’s not necessary to show everything.
  • Share the backstory. Don’t be afraid to show process—from early sketches to finished work. People love knowing how and why things were done. Offer up details.
  • Highlight things that give you an edge. Don’t be afraid to mention awards, accomplishments, or testimonials.
  • Keep your portfolio fresh. This is a living, breathing document so resist the temptation to bulk it out with old or irrelevant work. The best portfolios are current portfolios.
  • Keep in touch. Make sure your contact information is up-to-date and easy to find. And add social accounts; email isn’t the only way to reach people.
  • Tell a story about yourself. Stories are more interesting than a list of past jobs. Spend some time thinking about how to represent yourself and your work with words.
  • Give credit where credit is due. Worked with a team? Don’t overstate your role and give credit to everyone who worked on the project with you. People appreciate being publicly acknowledged and giving credit where it’s due will ALWAYS make you look good.
  • Get feedback. Make sure your portfolio is ready to share with the world. Other people’s impressions are extremely valuable; ask friends and colleagues for critiques.
  • Share personal work alongside client work. It shows passion, commitment, and the ability to self-start.
  • Make your profile part of your project process. Working on a project? Set aside some favorite images to include in your portfolio. Once the project ends, documenting the process will be a snap.
  • Promote your work. Sharing isn’t bragging. Pick two or three social channels, connect them to your portfolio and share. Maintain an active presence, and respond to people when they comment.
  • Follow people who inspire you. Be thoughtful about the people you follow; it’s not only daily inspiration but a great way to build the foundation of a creative network. And don’t forget to network in person at local events.

A final four. Questions to ask yourself about your online profile/portfolio:

  • Can people easily find and view your work?
  • Does it represent you well?
  • Have you gotten feedback from friends/coworkers?
  • Do you have a plan to review and edit it?

My Conclusion (Roxanne summed it up nicely for me):

Read the wrap-up of Session 8: The Art of Making (Great) Videos with Dave Werner

7:33 AM Permalink

The Art of Making (Great) Videos

The penultimate installment of I Went to Adobe Creative Camp at SXSW 2015… And all I brought back is a series of blog posts, the firsthand account of a first-time Adobe SXSW Creative Camp attendee.

Make Social Media POP! with Video with Dave Werner

It’s easy enough to agree on the persuasive power of video, but how to actually make one? Dave didn’t have enough time to dive deep into his process, but he shared what he’s learned over the years—usually by doing the completely wrong thing and learning from his mistakes.

SocialVideo_1 When something moves, it catches the eye. And when someone tells a good story, there’s momentum. Photos and books tell stories for the eyes, but they’re static and silent; songs tell stories for the ears, with the element of time, with no visuals…

“Video combines the visuals of a photo (moving at 24fps), the storytelling of a book (being told through dialogue, acting and cinematography), and the forward momentum of music.”



Take it up a notch

“Ninety-five percent of people are just going to shoot with an iPhone; your videos will really start to stand out and you’ll start to differentiate yourself if you develop a vocabulary of techniques.”

  • Edit ruthlessly. It takes a lot of time to pull-together a compelling video. Dave’s five-minute intro took him five days to make and he watched it over 50 times—changing bits at a time.
  • Overlay B-Roll. Particularly good for videos of people talking for long periods, Camera A focuses on whatever’s driving the main narrative and Camera B shoots action that amplifies it, then the B-Roll shots are overlaid to keep the video visually interesting. (Dave used the technique every two or three seconds in his intro video.)
  • Have a rough plan. I know when I get really excited about a project, I just want to jump up grab my camera, and shoot. But videos turn out better with planning. Then again, improvisation works too: The “tripod” Dave used for his intro video? A chair, with a cardboard box, a food storage bowl, and a tissue box… with his iPhone perched on top of it all.
  • Refine audio. Someone could have the flashiest, best looking video in the world, and if the talking begins and it’s impossible to hear… it’s a fail. Quite simply: There are a lot of tools to help make voices loud and clear. Use them.
  • Add a look. There are people in Hollywood whose jobs are to work on the color of films. So it’s probably worth it to spend just a few minutes on it; shadows, highlights, saturation create an enormous visual payoff.
  • Don’t use canned titles. Don’t use terrible fonts, drop shadows, or funky animation. Typography is every bit as important as actors. Get creative: a sticky note with writing, chalk on a sidewalk, sketches on napkins, magnetic letters, anything that connects to the theme of a video
  • Add explosions. OK, so it’s probably not necessary to add explosions to everything, but they do help keep things interesting. That’s the beauty of special effects: They aren’t expected. All of a sudden things just start exploding.
  • End with a call to action. Don’t lose people when the credits roll. Never finish with “The End,” always give interested viewers a next step.
  • Always tell a story. Add a narrative layer that takes people through the entire video. There’s a reason why people tell stories. They’re easier to remember. Don’t need a story? Try one anyway.
  • Learn from the masters. Developing an eye for video means getting inspired by every. other. video. everywhere. Emulate things that look cool. Try everything.


Sharing with the world

Dave recently released a three-minute cover of the Sesame Street classic I Don’t Want To Live on The Moon. It took him about nine months to complete, was filmed entirely with an iPhone 6 Plus, and was edited and composited with Adobe Premiere Pro CC and After Effects CC (watch The Making of I Don’t Want To Live on The Moon). Look for cameos by Iron Man, Sponge Bob Squarepants, Buzz Lightyear, Voltron, Optimus Prime, and Princess Unikitty.

For sure video is prominent in social media, but each platform treats it differently. In addition, social media changes constantly; what’s true today may be ancient history tomorrow (actually, since Dave’s session, Twitter introduced Periscope). Dave learned a few things when he social-shared I Don’t Want To Live on The Moon:

  • YouTube: The second most used search engine (after Google) is the best bet for crossing platforms (desktop, mobile, set-top boxes, game consoles) and creating a channel of content. Always make a custom thumbnail and add a title, description, and tags.
  • Facebook: Either a) upload the video directly to Facebook or b) post a picture with a link to the video in the description (embedding a video by linking to the URL makes a not-so-eye-catching and much smaller thumbnail).
  • Twitter: YouTube, Vine, and Twitter videos show up as embeds, Instagram and Facebook videos don’t. But, what seems to play best on Twitter, among all the words, is an image. With a link to the video.
  • Instagram/Vine: Best for short video messages and teasers. Also perfect places to experiment with new video techniques.
  • LinkedIn/Personal Blogs: Write a longer post and embed the video in it.

My Conclusion: Have a story to tell? In an era of short attention spans, video could be the best way to tell it. So… Look around. Frame the shot. Get things ready. Record.

Dave’s SXSW session in his words: Making Social Media POP! with Video and Making Your Videos POP!

Read the wrap-up of Session 7: Story Structure Secrets with Christine Steele

9:09 AM Permalink

Coming Next to Adobe Pro Video Tools

Creativity is about to get a lot more colorful: Updates coming to Creative Cloud pro video tools.

Adobe announced today a new wave of major updates for video pros coming soon to Creative Cloud. New versions of the video tools and services, including some brand new apps, will be presented next week at National Association of Broadcasters (NAB) tradeshow.

Visitors to the show will see a new Color workspace and a Lumetri Color panel in Adobe Premiere Pro CC, which offers an entirely new color workflow for editors; Adobe Character Animator, an amazing (and fun) interactive desktop animation tool; expanded scope for collaboration with Creative Cloud Libraries and Adobe Anywhere; “Project Candy,” an innovative mobile technology, currently under development for capturing and sharing Looks; and lots of cool new Adobe Magic that makes it easy to accomplish tasks that would have been difficult or impossible before.

Watch our NAB 2015 webcast shot live on the show floor. See Jason Levine demonstrate and explain the top features coming soon to the Adobe video tools.


Watch Al Mooney’s overview video introducing key video features in the next release:

Key themes of the upcoming release

  • New color workflows that make color an integral part of the creative process, including the Color workspace in the Lumetri Color panel and scopes in Premiere Pro CC and new Look support in Creative Cloud Libraries.
  • Mobile apps and integrations that extend the creative process, such as a streamlined workflow for opening Adobe Premiere Clip projects in Premiere Pro CC, and new mobile capture technology, Project Candy, for creating Looks to enhance the appearance of video footage.
  • Deeper collaboration for all—from small teams to large enterprises, including asset sharing via Creative Cloud Libraries for mobile-to-mobile and mobile-to-desktop workflows. And Adobe Anywhere, coming soon in two versions, offering collaborative editing workflows for teams of all sizes.
  • Tools and features that empower artists to create more and deliver faster: Adobe Character Animator, Morph Cut in Premiere Pro CC, Time Tuner in Adobe Media Encoder CC. Preview enhancements and Face Tracker in Adobe After Effects CC, and more.

Innovations like these are driving adoption of Adobe video workflows: recent Premiere Pro CC converts include the four-time Academy Award winning Coen Brothers, who are currently editing their film, Hail, Caesar!; and director Rhys Thomas and producer Lorne Michaels of NBC’s Saturday Night Live, with Staten Island Summer, a Paramount Pictures production, due out in 2015. In addition, MLB Network switched their editing and post-production environment to a complete Creative Cloud workflow.

“From script to screens, Adobe is delivering advanced workflows for every step of the creative journey. The industry is switching to Premiere Pro CC and our tightly integrated set of video tools because of the constant stream of innovation coming from our labs,” said Steve Warner, vice president of digital video and audio at Adobe.

“Our move to Creative Cloud, with deeply connected mobile-to-desktop workflows and services that make your assets available to you as you move from app to app, ensures our customers have the tools and services to create stunning videos, TV shows, films and commercials faster than before.”


Adobe Premiere Pro CC

Editors have a lot to look forward to in the next release of Premiere Pro CC, starting with the all-new Color workspace and Lumetri Color panel providing powerful, yet easy-to-use, color tools inside Premiere Pro CC. Further extending their creative color workflows, Premiere Pro CC users will be able to apply Looks captured in the real world with Project Candy to add emotional impact and visual appeal to videos. Looks and graphics elements will be easily accessed in the application via Creative Cloud Libraries. Task-Oriented Workspaces organize the User Interface for the task at hand. Editors can also create and save custom workspaces to include the windows, tabs and tools that they use most.

It will be much easier to deliver polished interview content by smoothing out jump cuts in talking head shots with Morph Cut. Improved integration between Adobe Premiere Clip and Premiere Pro CC will offer a seamless transition from the mobile editing experience to the power of a professional desktop NLE. Other features coming in the next release include more streamlined audio workflows, caption burn-in, improved Mercury Transmit performance for external monitoring with third-party I/O hardware, support for Windows touch devices, new editing refinements, and even more file format support.

The ability to shape light and color is integral to the process of working with moving images,” said Al Mooney, senior product marketing manager. “Color tools should enable play and experimentation. They should be approachable, easy to understand, and easy to include in your post-production workflow.”

To learn more about what’s coming next, visit the Premiere Pro blog.


Project Candy

“Project Candy” is the code name for an amazing new mobile technology, currently under development, that allows users to capture light and color from the things they see around them and save the results as Looks. Looks are like grading presets used to enhance the appearance of video footage, like those you can create in Adobe SpeedGrade CC or now in Premiere Pro CC.

“The brilliant thing about Project Candy, is that you don’t need to know anything about color grading to use it,” said senior product manager Patrick Palmer. “In the past you would need to be an expert colorist to match the Look of a scene in real-life. With Candy, you just need your phone.”

Looks saved in Project Candy are automatically available in Premiere Clip, Premiere Pro CC, and After Effects CC via Creative Cloud Libraries, where they can also be shared with colleagues.

Learn more about Project Candy on the Moving Colors blog.


Adobe After Effects CC

The next release of After Effects CC will instantly feel faster for users, making it easy to explore their creativity while interacting with the software in new ways. Uninterrupted Preview allows users to explore design ideas, adjust properties, and even resize panels without stopping playback. Simplified Previews offers intuitive default behaviors to help new users get up and running faster while allowing experienced After Effects artists to customize their preview options to fit their preferred workflow.

“The preview enhancements in the coming release provide a more responsive and dynamic environment for motion graphics and visual effects work,” said Todd Kopriva, product manager for After Effects. “This allows artists to focus on the creative process and stay in the creative zone with fewer distractions or interruptions.”

Connected creativity takes a leap forward with Creative Cloud Libraries, putting assets right at the artist’s fingertips, including images, Looks, color swatches and vector graphics from other desktop and mobile apps like Adobe Shape CC.

Face Tracker is a new feature that makes it easy to map facial movements with exceptional accuracy, managing the level of detail you track. Users can use simple mask tracking for fast tracking (for example to blur out someone’s features) or use more detailed point or measurement tracking to apply precise effects, or export tracking data to Adobe Character Animator. Other enhancements in the new release include a more adaptable user interface and support for using touch controls to navigate between panels within the app.

Learn more about what’s coming next on the After Effects blog.


Adobe Character Animator (Preview)

Adobe Character Animator offers a groundbreaking new experience for After Effects usersusing the computer’s webcam and microphone along with keyboard and mouse interaction allows users to animate characters created in Adobe Photoshop CC or Adobe Illustrator CC in real time, shaving many hours off the creative process.

“Character Animator makes it incredibly easy to bring life-like behavior figures and insert them into scenes including other actions like wind or snow,” said Kopriva. Users can record multiple takes and then stitch together the best performances for a great result. The best thing about it? It’s so much fun to use!”

Learn more about Character Animator on the After Effects blog.

Adobe Media Encoder CC

The next release of Media Encoder CC includes Time Tuner which lets editors and broadcasters automatically adjust the duration of broadcast deliverableswithout time-consuming micro-editing. Time Tuner will be available in the next release of Media Encoder CC. Video pros will also be able to output multichannel audio with new Dolby Digital and Dolby Digital Plus support in Media Encoder CC. And we’re adding support for encoding and decoding of JPEG 2000 in an MXF wrapper.

Learn more about what’s coming to Media Encoder CC on the Premiere Pro blog.

Adobe Audition CC

Editors and audio pros can get right to work, streaming native video formats inside the next release of Audition CC with Dynamic Link video streaming, and review full screen video on a separate monitor while editing audio. Live relinking allows users to replace assets within an open project and retain edits made to original clip.

Learn more about what’s coming next on the Adobe Audition blog.

More video updates

Record voiceover with your video capture as audio notes or for on-location reporting in Adobe Prelude CC. Bring editing projects into the Adobe SpeedGrade CC with Direct Link, now including support for the new Premiere Pro Lumetri color tools.

Adobe Anywhere

Adobe Anywhere is a breakthrough workflow platform that lets workgroups using Premiere Pro CC and Adobe Prelude CC collaborate with centralized media and assets across standard networks. Adobe Anywhere will soon be offered in two versions. A new, more cost-effective version of Adobe Anywhere will be available for teams of all sizes collaborating in a single location. Anywhere with Mercury Streaming Engines allows enterprise workgroups in multiple locations to work together on projects with shared access to all assets.

“The digital world is a connected world,” explained Bill Roberts. “Modern creative tools should reflect this and empower collaboration, whether in simple ways, like showing a client your work, or in complex remote production settings where artists around the world can work together on the same content even at the same time.”

Video professionals can get our best offer yet—40% off on Creative Cloud Complete

Join Adobe Creative Cloud Complete by May 29, 2015 and we’ll give you 40% off for your first year—that’s only US$29.99/month. Whether you’re moving up from Creative Suite, or moving over from Apple Final Cut Pro, Avid Media Composer, or Grass Valley Edius, there’s never been a better offer for joining Creative Cloud. Some conditions apply. Learn more.

“These new releases mark a significant step forward in our vision for a truly dynamic creative environment,” said Bill Roberts, senior director of product management. “In the past, production pipelines have tended to be strictly linear with functions such as VFX and Color Grading being relegated to the end of the process, but connected creativity is much more freeform and great ideas can come at any point in the production process. Creative tools should work the way creative people do, and not the other way around.”

Additional resources:

Creative Cloud’s pro video tools
NAB Overall Reveal Datasheet
What’s New Document
Character Animator Datasheet

Watch our NAB 2015 webcast shot live on the show floor. See Jason Levine demonstrate and explain the top features coming soon to the Adobe video tools.

8:45 PM Permalink

Stories Are Everything

The seventh installment of I Went to Adobe Creative Camp at SXSW 2015… And all I brought back is a series of blog posts, the firsthand account of a first-time Adobe SXSW Creative Camp attendee.

Story Structure Secrets with Christine Steele

“It doesn’t matter whether it’s short- or long-form, whether it’s fiction or non-fiction, whether I have 1 minute to build it or 90, whether I’m writing a screenplay in Microsoft Word, or a script program, or an application for video editing…. everything I create is a story.”

For Christine story is everything. For an hour, she shared her principles of storytelling and the story structures she uses when editing or writing or producing or directing… anything.


From good to great

The generally accepted definition of a theme, is a central idea in a story or work of art. Christine takes it a step further: it’s not just the idea; it’s the unfolding and advancement of the idea. There has to be change. There has to be progression. And the material (the story) has to be effectively structured around it.

Audiences are engaged by compelling narrative. It’s true for commercials, promos, animation, feature films… Any writer has to identify the most powerful themes in a story, then use those themes to develop it.

But which themes are most powerful? And what makes a story great? Two words: Universal truths.


The heart of the matter

Universal truths are those things that any human in any place in the world can identify with:

Fairness. Justice. Fear. Jealousy. Love. Power. Loss.

Great storytellers look for elements that express universal truths. Then, they’re subtle in their depiction of them so viewers can experience them in the personal and unique ways that help them make sense of the world. Because, after all, stories are how people identify with the circumstances of others.


Build strong

How ideas are introduced and how stories are structured is key: Writers have to get readers to want to know more, to want to know what’s next. Quickly.

Right out of the gate writers present the most compelling issues—where and when. Then, they create pace and tension by spurring the audience to ask questions before deliberately and skillfully answering them. But… timing is everything: Wait too long and viewers could lose interest. Provide answers too quickly and there’s no anticipation.

So, decide on the questions. Write the material to get the audience to ask them. Then decide when to answer or when to provide the information they need to answer themselves.


Unfold, then move on

“I usually use a three act story structure; it doesn’t matter what I’m writing because it’s possible to write an arc with emotion and story in 30 seconds.”

Act 1: Tell the audience what the journey will be
Act 2: Unfold/build the journey
Act 3: Tell the audience how the journey ended

Three minutes or three hours… each scene in a story serves  its progression. Writers can master its unfolding by determining the information viewers must comprehend from each scene to make sense of the story. Dole out that information. Then, move on from a scene when the questions have been answered.

Everything builds to the answer to the most important question of the film—the climax. How long it takes to get that information across is up to the writer. But once it’s out, good writers don’t drone on. They know that viewers are no longer listening.

My conclusion: Good storytelling helps people make sense of the world… it’s why we listen.

Christine tells stories with Adobe’s Pro Video Tools. Watch her Ask a Video Pro session to learn how she does it: Filmmaking Workflow with Premiere Pro and Creative Cloud

Read the wrap-up of Session 6: Going from Design to Code without Going Insane with Ryan Stewart and Sarah Hunt

7:02 AM Permalink

All Things Adobe at NAB 2015

2015 promises to be a memorable year for #TeamAdobe at #NABShow. In addition to all the exciting things that will be shown at the Adobe Booth SL5110 (check our booth schedule), including amazing presentations from top Adobe customers like YouTube megastar Devin Supertramp, Aaron Brenner of the LA Kings Kings Vision, and Dan Dome from Late Night with Seth Meyers, Adobe team members will be participating in all sorts of panels and presentations… AND the team is growing.

This post is your one-stop-shop for all things Adobe at NAB—mark you calendars and be sure to stop by and say hello!


Broadening your NAB perspective—Social Media Insiders

There is so much to do, see and learn at NAB. With most of the Adobe team holding down the fort at the Adobe booth, we realized we needed help to bring all the exciting things going on at NAB to our community. So this year we’ve enlisted the help of two awesome Adobe NAB Social Media Insiders. They’ll be using Adobe tools to create video content highlighting some of the coolest, most fun, most pertinent events, topics and announcements going on at NAB 2015. Meet our Insiders:

AllThingsNAB_2_JesseJesse Averna (@Dr0id) is, for the last six seasons, the series editor for Sesame Street, for which he has won four Emmys and was just nominated for his fifth. Jesse also teaches Continuing Ed at the School of Visual Arts, recently directed a new children’s series Monica’s Mixing Bowl and is in active development on his own film. He also leads a weekly Twitter chat every Wednesday night for Post Professionals, called #PostChat. When Jesse’s not engaged in the above, or spending time with his family, he’s editing recap promo’s for SyFy’s 12 Monkeys. Basically, he’s a workaholic insomniac with a love for his daughter, Post Production, monsters and droids.

AllThingsNAB_3_KoKo Maruyama (@ninjacrayon) is a lead animator and creative director based in Los Angeles, California and teaches motion design and animation at Art Center College of Design in Pasadena, California. Maruyama has been using Adobe products for over two decades, but continues to seek out any tool that helps him realize animation. While teaching, Ko continues to work on many commercial, promotional, and film projects with clients in all major networks and film studios. His broadcast animation work has earned several awards and nominations, including Tellys and BDAs.  In addition Maruyama also manages the Digital Media Artists of Los Angeles, a user group for video creatives throughout the greater Los Angeles area.

Be sure to follow our Social Media Insiders at their handles, and follow along with #TeamAdobe at #NABShow on one or ALL of the following channels:





The schedule of events

Monday April 13

CREATIVE MASTERS SERIES | Adventures in Filmmaking: From Saturday Night Live Shorts to A Feature Film
When: 10:30am–11:30am
Where: S220
About: Saturday Night Live’s Adam Epstein will talk about his creative journey, from creating short films for Saturday Night Live to his feature film Staten Island Summer, as part of the NAB Creative Masters Series. Moderated by Meagan Keane, senior marketing manager, Adobe.

AllThingsNAB_4_GapPANEL / MIXER | Working Together to Close the Gender Gap in Post Production
When: 5:00pm–7:00pm followed by a mixer hosted by Adobe
Where: N252
About: Fifty percent of media education and training programs are female while only 18% of editors in Hollywood and beyond are women. The visibility of women in producing and coordinating roles is often cited, but there is an undeniable gender gap in technical roles—editing, visual effects, or sound design—and that gap has only widened since the 1970s. This panel will discuss the impact of gender equality in the post workplace, strategies for recognizing and un-learning our own internalized sexism, and how we can all work together to adjust hiring practices and erase gender biases in order to ensure the future of women in all post production roles.
Panelists: Kylee Wall, freelance editor and industry writer; Siân Fever, freelance editor; Megan McGough Christian, production manager for PBS Frontline; Ellen Wixted, senior product manager, Adobe. Moderated by Amy DeLouise, Amy DeLouise Consulting.

Tuesday April 14

PANEL | Update on Industry Cloud Tenants: Key Leaders Speak
When: 9:40am–10:30am
Where: S219
About: Panelists from each phase of the content chain will provide an overview of current cloud technologies and use in the M&E Industry. The panel will give thought leadership on where and how the industry will change over the next year.
Panelists: Bill Roberts, sr. director of professional video product management, Adobe; John Engates, CTO, Rackspace; Bill Neuman, VP of products, Avid; Brian Stevens, VP, cloud platforms, Google; Ben Masek, CTO, Sony Media Cloud Services. Moderated by Al Kovalick, founder, Media Systems Consulting.

AllThingsNAB_5_SuperLAS VEGAS SUPERMEET | Adobe Presentation by Al Mooney
When: 7:00pm–11:00pm
Where: Riviera Hotel, Royale Ballroom
About: Increasingly editors are expected to do more—from finessing audio to color correction and motion graphics work—earlier and earlier in the editing process. Adobe Premiere Pro has come to be known for its unparalleled innovation addressing the needs of editors through every step of the editing process. Al Mooney will demonstrate how, through Creative Cloud, new features and workflows will continue to make Premiere Pro CC the market leading NLE.

Wednesday April 15

PANEL | TV Everywhere: What Lies Ahead?
When: 10:30am–11:30am
Where: N234
About: The future for TV Everywhere depends upon successful business models. Learn about legal, technical and monetization efforts crafted by the broadband and wireless industries. Look at the lessons learned about live-linear OTT along with effective dynamic ad replacement and discuss how broadcasters will share in this future.
Panelists: Jack Perry, founder/CEO, Syncbak, Inc.; Paul Mears, senior vice president client engineering, The Nielsen Company; Campbell Foster, marketing director, Adobe Media & Ad Solutions. Moderated by Sam Matheny, EVP/CTO, NAB.

CREATIVE MASTERS SERIES | Breaking the Hollywood Mold: Finding Success on YouTube and Beyond
When: 11:45am–12:45pm
Where: S220
About: As more and more content is bypassing the traditional Hollywood filmmaking and distribution process and moving online, the defined roles in filmmaking have blurred. Today, “do-it-all” filmmakers are emerging to take the spotlight. Join the brightest upstarts in the industry as they discuss what it takes to produce, direct and edit high-production, thought-provoking content designed for online distribution.
Panelists: Seth Worley, filmmaker, Red Giant Films; Ryan Connolly, filmmaker, Film Riot; Sam Gorski, filmmaker, Corridor Digital; Niko Pueringer, Corridor Digital. Moderated by Dave Werner, Adobe.

7:12 AM Permalink

Translating Design… with Code

The sixth installment of I Went to Adobe Creative Camp at SXSW 2015… And all I brought back is a series of blog posts, the firsthand account of a first-time Adobe SXSW Creative Camp attendee.

Going from Design to Code without Going Insane with Ryan Stewart and Sarah Hunt

Adobe product managers Ryan and Sarah both have design and development in their blood. Ryan’s a front-end developer who codes design. Sarah’s a graphic designer and web developer. You could say they understand each other.


Design. Code. They’re different. (Obviously.)

Designers finesse every detail (spacing, kerning, colors). Then they hand their work off to developers who, despite notes and explanations, don’t really seem to “get it.” It’s not that developers aren’t doing the best possible job interpreting; it’s because design doesn’t equal code. And because the transition—from design to code—isn’t always a smooth one.

“Photoshop Archaeology” is how Ryan refers to the time a developer spends inside of Photoshop looking at what’s there, trying to figure out properties, dimensions, colors, and fonts; using measurement tools; and ensuring that design decisions will translate to the web. There was no alternative to “doing it by hand.” Until now.

Enter Creative Cloud Extract. Where design is translated for coders. And, just like that, the designer developer collaboration improves.

Extracted from the content of the PSD is a style guide; used forever in print, they certainly aren’t a new concept, but it’s at this point that a designer can collaborate with a developer to determine which design decisions are most important and begin to understand the relationship between a final design and the code used to create it. And since Extract has been added to Brackets, an open source code editor, the style sheet can be opened and worked with inside Brackets in the browser—a place developers are very comfortable.

Also inside Brackets it’s possible to select a layer from a PSD inside the code editor to get contextual code hints to see how designs translate into CSS. In addition, developers can isolate individual layers and trim them. All in one step. Trying to go in and isolate individual layers, crop around them, and manually adjust the canvas used to be a super time-consuming process. Not anymore.


Between the break points

It can be difficult for designers, who can get carried away with design perfection, to remember to design for the responsive mediums they’re targeting, and to create assets that can be used on different screens and still look right. Although there’s actually more control now over how things look on the web, developers are hyper vigilant of the capabilities of the medium and it’s critical that designers are too. Content needs to flow and design needs to stand up between standard break points (not just for desktop, tablet, and phones but for things like smaller browser windows).


Who’s watching the assets?

Designers obviously create the assets, but it’s developers who have to be aware of how they’ll perform and make sure they’re as small as humanly possible. And, who’s responsible for updates? Actually making changes that get uploaded? Those things vary from team to team. So communicate. About everything. Use whatever works: Slack, Trello, GitHub Issues, Creative Cloud folder collaboration.

Then talk. And talk again. Have conversations. Walk someone through something. It’s the only way for everyone to be happy with the end result.

And designers… start learning about CSS. Look at the code. Try to determine what it means and how to communicate about it. It will enrich collaboration and the design work will be so much better because creative decisions will be made inside the box of the medium. Most importantly, though, it provides the technical knowledge to champion and defend design decisions.

My conclusion: Designing and coding. It’s a complicated collaboration. Extract makes it an easier one.

Read the wrap-up of Session 5: The Evolution of the Web with CJ Gammon

8:39 AM Permalink