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Posts in Category "Creative Cloud"

Digital Imaging: Two-minute Tutorials for Beginners

Wanting to learn more about digital photography? Our photography tutorials are a great place to start.

Some very basic two-minute tutorials for novice photographers who are just getting started with photo editing, Adobe Photoshop Lightroom and Adobe Photoshop CC. If you’re a total beginner and just want to learn a few really basic skills, check these out:

PhotoTuts_1Photography: Where to start
Editing, organizing, and sharing photos through Lightroom and Photoshop CC desktop and mobile photography applications.


PhotoTuts_2Go retro: Convert to B & W
Create stunning black & white photos from your color photos with Lightroom presets, and fine-tune the look further with easy-to-use adjustment sliders.


PhotoTuts_3Crop and level
Fix tilted photos with alignment guides and crop them for picture-perfect results in Lightroom.


PhotoTuts_4Create a panorama
Take photos from Lightroom into Photoshop CC and stitch them into a seamless panorama; save it and continue to edit, print, and share through social media within Lightroom.


PhotoTuts_5Remove that object
Seamlessly erase objects from photos with content-aware fill in Photoshop CC.


PhotoTuts_6Fearless photo edits
Experiment fearlessly with your photos in Lightroom: fix a photo or change your mind; apply an editing preset with one click; reset to your original at any time.


PhotoTuts_7Straighten up!
Correct distorted horizontal or vertical perspectives in photos with the Upright feature in Lightroom.


PhotoTuts_8Add words to your picture
Learn how to add text to a photo in Photoshop CC and then style and position it.


PhotoTuts_9Edit photos on the go
Crop images, apply presets to create unique effects, and share photos with Lightroom mobile.


And, for anyone who hasn’t tried the latest version of Adobe Photoshop CC… Give it a try for 30 days. Free.

10:03 AM Permalink

PLP Architecture: An Innovative Practice and Creative Growth

A leading architecture studio equips its design professionals with Adobe Creative Cloud for enterprise.

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PLP Architecture’s, team of architects, designers, and thinkers value the transformative role of ideas and the capacity for architecture to inspire. The latest digital technologies, including parametric design, are integral to the creative process and the collaborative and enquiring design approach of the studio.

PLP Architecture has long worked with Adobe creative software as part of the varied range of creative software helping its design teams and specialist groups to evolve ideas and deliver successful presentations; from visualization artists who specialize in renderings and animations to 3D modelmakers and graphic designers who realize a wide range of communications material.

“Adobe software, particularly Photoshop CC, is at the center of our multiple creative workflows,” says Mark Shattock, IT manager at PLP Architecture. “Adobe software is an important tool used at all stages of the design process and to effectively present our innovative designs to existing and potential clients, consultants, planning authorities, and to both the architectural profession and the wider community.”

Imperial West Technology Transfer Building; White City, London, UK. Client: Imperial College London and Voreda Capital

Imperial West Technology Transfer Building; White City, London, UK. Client: Imperial College London and Voreda Capital

Mainstay software for an expanding design studio

Having typically purchased traditional Adobe creative software packages, PLP Architecture was faced with the issue of making sure everyone had the relevant software solutions to successfully fulfill their design activities.

The studio, limiting the number of software installations in relation to the number of licenses, had to track licenses for the software that moved from machine to machine while remaining aware of the specific applications to which the architects, interior architects, landscape architects, and urban designers had access. At the same time, the practice, having grown significantly since its inception in 2009, repeatedly acquired additional licenses that also needed to be tracked and managed.

Following a period of momentous growth in relation to a number of new UK and international commissions, Shattock considered this need for further software licenses as the opportune time to introduce a concurrent license model with Adobe Creative Cloud for enterprise, rather than continuing to purchase earlier versions of the desktop software.

“The launch of Adobe Creative Cloud offers multiple advantages such as the ability to give everyone access to the necessary software,” says Shattock. “We upgraded the entire practice, at a key time, to Adobe Creative Cloud for enterprise.”

Customizable creative software packages

PLP Architecture realized that Creative Cloud for enterprise would provide the organization with simple and easy access to a broad range of creative desktop applications and services, along with license management tools and enterprise-level technical support. Creative Cloud for enterprise also allowed flexible license true-ups to simplify software-tracking and financial management tasks.

The Creative Cloud Packager allows the IT department to customize and make available software for various design groups depending on their requirements, responsibilities, and tasks while maintaining centralized control of and transparency into software licenses.

“The ability to use Creative Cloud Packager to customize software packages for different groups based on their needs is very convenient,” says Shattock. “From an IT perspective, Adobe Creative Cloud for enterprise makes managing our practice systems much simpler.”

Broad access fuels creative success

Nova, Victoria; Westminster, London, UK.

Nova, Victoria; Westminster, London, UK.

At PLP Architecture, Adobe InDesign CC, Illustrator CC, and Photoshop CC are go-to tools for illustrating projects and design proposals and are used by the graphic design team to present project-specific and communications material, combining a wide range of digital and print media.

The visualization team frequently finishes renderings using Photoshop CC, and produces and edits videos and rendered animations using Adobe Premiere Pro CC (noted by Richard Woolsgrove, head of visualization, for the seamless referencing of After Effects CC files, which makes working with the two products particularly efficient) and Adobe After Effects CC.

Additionally, the software is immediately available through the enterprise license when individuals or a design team wish to explore new applications for particular activities, for example Adobe Photoshop Lightroom CC. “When our graphic design team recently requested to work with Adobe Muse CC, we were able to provide the program without having to negotiate a new purchase or manually install the software,” says Shattock.

Nova, Victoria; Westminster, London, UK. Client: Victoria Circle Limited Partnership (Land Securities and Canada Pension Plan Investment Board)

Nova, Victoria; Westminster, London, UK. Client: Victoria Circle Limited Partnership (Land Securities and Canada Pension Plan Investment Board)

Promoting growth, controlling costs

The enterprise agreement has made it easier to set current costs and to forecast future expenditure on software. New members of staff may be equipped with the most suitable package and costs reconciled at the end of the financial year.

Everyone uses the same version of software, so there are no issues with collaborating and exchanging files, adding to the benefits. “The flexible license model provided with Adobe Creative Cloud for enterprise helps the studio respond to the different requirements of our projects and is much easier for the IT group to manage than traditional desktop software,” says Shattock. “With Adobe Creative Cloud, we always have the most current software versions and no longer have to purchase a piece of software and upgrade later. Ultimately with our enterprise agreement, we know what we spend on Adobe software each year and are able to budget in accordance with the studio’s current and projected workload and activities.”

Read the PLP Architecture case study.

5:01 PM Permalink

Do not disturb. New creative at work.

We’ve all been there… That moment when your creative juices are flowing and the magic is happening and then, suddenly, you just lose your groove.

We all have at least one well-intentioned colleague/family member/cat who doesn’t pick up on the subtle signs of head down, headphones on, serious face, keys flying, mouse clicking getting-it-done work mode.

While we can’t guarantee this will work on your cat (unless it’s really, really smart), we developed some door hangers that might just help keep your creative mode operational in the near future.

For those working on making the world picture perfect:
 
DoorHanger_1



AI | PDF
 

For those striving for the deep satisfaction of inbox zero:
 
DoorHanger_2



AI | PDF
 

For the designer making the next thing we’ll appreciate on Behance:
 
DoorHanger_3



AI | PDF
 

For the web developer whose logic stream refuses to be broken:
 
DoorHanger_4



AI | PDF
 

For those making the next big Hollywood feature or YouTube video featuring their really, really smart cat:
 
DoorHanger_5



AI | PDF
 

Download, print, cut and hang these in plain sight of all creativity disturbers.

Once you’ve done that and can work in peace, mock up your own door hanger using Creative Cloud and share it with us online using #CCDoorHanger.

We look forward to seeing what you create!

12:20 PM Permalink

Make Your Site Feel Faster by Changing Colors

It’s possible that people have visited your website and come away with negative feelings because some of the content loaded too slowly.

If your site features online games, for example, there’s often a several-second wait while the game loads, even with a blazing-fast Internet connection. The same goes for downloading movies and videos. And don’t forget that some people actually lack access to broadband and still have to rely on dial-up or other slower methods of Internet access.

A recent report published by Radware says the median page of the top 500 US retail websites takes 10 seconds to load. Ten seconds! (Yes, I was surprised too.)

How can color help?

Researchers have known for some time that you can actually decrease perceived wait times  by using more relaxing colors. So while you can’t really speed up the loading time of your site by changing its color, you can make your users believe you have. Crazy, huh?

Choose the right color

Let’s take a look at the three main dimensions of color: hue, chroma, and brightness.

Hue is what usually comes to mind when we think of different colors: blue, red, yellow, etc. A large body of research has shown that blue is a more calming hue than red or yellow. Red, in particular, elicits excitement, which is very useful in some situations, but when you want to make a download feel quicker, blue is the color to choose as the main color for your page.

Blue can positively affect the perceived speed of a file download.

Blue can positively affect the perceived speed of a file download.

Chroma is a measure of the pigmentation or saturation of a color. High-chroma colors appear more intense and vivid than low-chroma colors. So, as you might guess, high-chroma colors generate more excitement, but low-chroma colors relax viewers and are likely better options for download pages.

Low chroma colors relax viewers.

Low chroma colors relax viewers.

Bightness or value is the tint that a color seems to have. Low-value colors look like they’ve been mixed with black, whereas high-value colors look like they’ve been mixed with white. We sometimes call high-value colors “pastels.” This won’t come as much of a shock, but research has indicated that high-value colors elicit more relaxing feelings. And, this translates into a very significant impact on perceived speed.  Of all the variables tested, brightness seems to have the most impact.

Color brightness most affects the perceived speed of a file download.

Color brightness most affects the perceived speed of a file download.

An additional benefit

All in all, there’s compelling evidence that certain colors induce relaxation and that relaxation makes download times seem shorter. But the conclusions go even beyond that:

Researchers have also shown that color-induced relaxation has a direct effect on consumer attitudes  toward your website as a whole. If viewers are relaxed, they’re more inclined to like your website and recommend it to others; research even suggests that they might be more willing to make a purchase.

Give it a try

Download some relaxing color themes from Adobe Color CC, along with (free) trials of our Creative Cloud apps, and give these guidelines a try for yourself.

Remember, though, these are just guidelines, not hard-and-fast rules. You can choose a low-chroma, high-value shade of blue for your download page, or you can use whatever other color feels right to you.

Please post a comment below and let me know how it goes.

10:36 AM Permalink

Unpack The App!

This December, celebrate the holidays with Adobe Premiere Clip.

Throughout December, the Premiere Clip blog will feature posts that show how to get the most out of the mobile app along with filmmaking tips to help you create videos that look and sound great. Stay tuned for an in-depth look at all of Clip’s features, including Story Guides, audio controls, and guidelines for dialing in your visual storytelling skills.

Unpack_1

All month long, we’ll be shining our spotlight on videos #MadeWithClip that showcase seasonal cheer. Use Clip to create a holiday video card to share with loved ones or compile a “Year-in-Review” video using photos and videos taken throughout 2014. Share your videos with us on @PremiereClip and include #MadeWithClip for a chance to be featured on our blog and the Community Video page in the app!

To kick things off, check out this video greeting card from Adobe:

Unpack_2

Download Adobe Premiere Clip.
Follow @PremiereClip on Twitter.
Watch the Premiere Clip blog for tips, trick & highlights.

2:47 PM Permalink

Creative Cloud for Desktop: Powerful Design Using Fonts from Typekit

Typography can make or break a design. While many apps provide precise typographic controls, it’s important to start with the perfect font. Adobe Typekit opens the door to thousands of fonts for use on the web or in desktop applications.

SyncFonts_1

Every paid Creative Cloud complete membership includes the Typekit Portfolio plan, which provides access to the full library of web and desktop fonts. (If you have a free Creative Cloud subscription, you still get a selection of fonts as part of the Typekit trial plan.)

To access Typekit fonts, you just need to sign in to your Typekit account with the same Adobe ID and password you use for your Creative Cloud membership.


SyncFonts_2

Quick syncing

The Creative Cloud for desktop app syncs desktop fonts to your computer effortlessly. If the Creative Cloud for desktop app is not installed, you will be prompted to download it when you sync fonts using the Typekit account.

In the Creative Cloud app, navigate to the Assets tab and select the Fonts tab to see your current synced fonts and search for new fonts to add. While browsing the fonts library, you can narrow down the fonts for desktop use by enabling the Desktop Use filter in the filtering panel. You can then sync fonts and use them in any application installed on your computer. For more information, see Browse and add fonts from Typekit.

For information about how to use synced fonts in various Creative Cloud applications, see Work with fonts from Typekit in Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Premiere Pro CC, and Adobe After Effects CC.


SyncFonts_3

Offline use

Synced desktop fonts are available for use even when you’re offline, as long as the Creative Cloud for desktop app is running and you’re signed in. If you quit the Creative Cloud app, synced fonts become temporarily unavailable; signing out from the Creative Cloud app removes synced fonts from your computer. When you sign in again, the fonts are automatically re-synced from Typekit.


SyncFonts_4

Easy font management

You can view synced desktop fonts in the Fonts panel of the Creative Cloud for desktop app, or manage them through your Typekit account. You can also turn font sync on or off from the Preferences panel of the Creative Cloud for desktop app. For more information, see Manage synced fonts.


Go ahead, sync some fonts, and let us know how it goes. For additional help with Typekit and syncing Creative Cloud fonts, you might find the following helpful:

11:23 AM Permalink

MTunes, Delivering A Unique Viewing Experience in High Def

India’s music channel standardizes on Adobe Creative Cloud workflow to deliver superior quality HD video content.

mTunes_1_Logo

MTunes is India’s first and only high definition (HD) music channel showcasing Bollywood, India’s Hindi-language film industry, music around the clock. A technically superior channel compared to its contemporaries in the music genre, it features the latest blockbuster hits and the most trending tracks of Bollywood in sparkling high definition colors and crystal clear Dolby Digital sound. Launched in 2011, MTunes promises a unique viewing experience and superior audio and video quality.

The channel previously used Final Cut Pro to edit the HD video content received from multiple producers as well as from its in-house shoots. Many of these file formats were incompatible with Final Cut Pro and required conversion to ProRes format. This made the process of video editing and broadcasting tedious and time consuming.

“Besides our in-house shoots, the media we get comes from different external sources and in different formats such as HDCAM 50, P2, or R3D,” says Kalpesh Mehta, head of technical/broadcast operations, MTunes. “We were not able to work natively as Final Cut Pro is incompatible with many of the video output formats.”

In cases when the channel received media files that are incompatible with Final Cut Pro, it either had to ask the sender to resend the file after re-encoding or transcode it before being imported into the editor’s timeline. The loss of visual quality and time was considerable. “We used to spend as much as three hours transcoding the media files and the loss of quality of such transcoded media files was significant,” says Mehta.

With its existing video and audio editing tools, MTunes was facing severe challenges in managing the workflow for large projects. The channel had to use third-party software for multiple tasks such as inserting graphics, processing audio, and exporting the final media files to the HD playout server. It needed a streamlined and efficient workflow for editing the audio and video HD content and for generating the final media files in a format accepted by its HD playout server. “We were looking for an integrated system that would work natively with different file formats to help ensure that a superior quality HD video is broadcasted efficiently,” says Mehta.

Standardizing on an all-Adobe workflow

mTunes_2_Trend
After careful deliberations, MTunes decided to replace Final Cut Pro with Adobe Premiere Pro CC software and standardize on an all Adobe workflow. The channel adopted Adobe Creative Cloud for teams including Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Photoshop CC, and Adobe Audition CC. “We realized that the video apps in Adobe Creative Cloud for teams offer incredible integration, more robust features, enhanced media management, and a greatly advanced, yet familiar user interface in which our editing team can work with higher efficiency,” says Mehta.

For MTunes, Premiere Pro CC is primarily used to import HD media into the system and edit natively without any transcoding with the help of wide range of codecs available. After Effects CC and Photoshop CC link to Premiere Pro CC in a transparent and seamless manner so that graphics can be directly superimposed on the media files. The audio is processed by Audition CC and the final media exported to the playout server.

“When we started really putting Adobe Premiere Pro CC to use, we were pleasantly surprised,” says Mehta. “The Dynamic Link capability between Premiere Pro CC and After Effects CC dramatically speeds our workflow as we can insert multiple graphic elements seamlessly into our songs or shows.”

The channel uses multiple features of Premiere Pro CC, from enhanced multicam editing and support for more native camera formats to multi-format exporting and delivery. MTunes can now export media content to various formats suitable for broadcasting to its playout server, hosting on the website, or sending preview quality clips to clients.

Broadening the expertise of the editing team

The migration to a Creative Cloud workflow went smoothly without any work disruption. Intuitive features such as the ability to use Final Cut Pro 7 shortcut keys while working in Premiere Pro CC helped to smooth the transition. Adobe also held multiple training sessions to train the MTunes team on Creative Cloud apps, specifically on Premiere Pro CC and Audition CC.

Now, with simplified access to all of the components in Creative Cloud, the editing and creative teams are always prepared and updated. Adobe Creative Cloud for teams gives the MTunes team upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the video editing tools integral to their daily workflow.

Significant time savings, efficient project execution

mTunes_3_Buzz

The ability of Premiere Pro CC to ingest almost any raw camera format without transcoding has enabled the channel to migrate media from any DSLR and professional video cameras or hard disks into Premiere Pro CC much more easily. One program, Star Of The Week, was shot on XDCAM HD 422 and could be imported directly into Premiere Pro CC for editing without transcoding, preserving quality and saving time.

The amount of time saved with Creative Cloud applications is considerable. “On an average, we save about three hours per project using the video applications in Adobe Creative Cloud for teams—quite significant considering our stringent timelines,” says Mehta.

Raising productivity while lowering cost of ownership

Adopting Adobe Creative Cloud for teams proved to be an incredibly cost effective measure for MTunes. The large capital expense associated with upgrading software licenses often meant such expense was moved down the budget priority list, resulting in outdated software. Further, uninstalling and reinstalling software to move licenses around to different users was tedious and time-consuming.

The Admin Console has helped MTunes eliminate many manual processes, such as installing packaged software or maintaining version consistency. “Adobe Creative Cloud for teams has helped us raise our productivity by simplifying software administration with license management, automatic tracking, and version upgrades,” says Mehta.

For MTunes, membership of Creative Cloud for teams has significantly reduced the total cost of ownership of Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud applications and services. “We like paying a monthly fee for Adobe Creative Cloud for teams because it’s a much more effective approach to budgeting, especially for small- to medium-size businesses, and it eliminates lump-sum software purchases,” says Mehta. “With access to the latest Adobe applications via Creative Cloud for teams, we can take advantage of new features and support collaboration among users without cost being a barrier.”

Adobe Creative Cloud for teams helps support the channel’s rapid growth and efficiently manage the workflow of large and complex projects. “As the digital world is transitioning from SD to HD and now to 4K Ultra HD formats the need for integrated software with multiple capabilities will continue to expand,” says Mehta. “The video and audio editing tools in Adobe Creative Cloud are perfectly suited for such an environment.”

Read the MTunes case study.

2:14 PM Permalink

E-publishing Evolved

An update on EPUB and DPS, Single Edition

When Adobe first created DPS, Single Edition, in 2011, it was our best available option for individuals who wanted to create books, portfolios, and one-off publications in iPad application format. But in the intervening years, we’ve made two important discoveries: The ongoing evolution of e-publishing technologies has inspired many more of our individual design customers to export interactive e-books (EPUBs), a format that DPS, Single Edition was not intended to support; and that most customers requiring the end-to-end functionality of dynamic app creation and measurement were typically organizations looking to develop enterprise-class apps, or subscription-based publications like magazines.

To help our customers connect to the publication channels best suited for them, we’ve made some shifts to our product offerings.

The Digital Publishing Suite, Single Edition, service will be available for use until May 1, 2015. Customers can redeem previously purchased serial numbers and create or edit apps in the meantime, but beyond that date the service will no longer be available.

Please also note that on December 4, 2014, Single Edition will be removed as a purchasable product from the Adobe.com store. Instead, the 2014 release of Adobe InDesign CC includes a fixed layout EPUB feature that makes it easier for individuals to publish graphic-heavy documents in e-book format. Customers with DPS Pro or Enterprise editions are unaffected by this change and will still be able to create single-issue and multi-issue applications for publication to app stores.DPS provides a custom branded experience for publishers, businesses and universities to produce, distribute and market rich digital publications to apps on phones and tablets.

The new Fixed-layout EPUB export capability announced in the 2014 release of InDesign CC is our powerful, simplified solution for individual designers who want to create interactive, image-rich content intended for publication to channels like the iBooks Store or for ad hoc distribution. By exporting a fixed-layout file into EPUB3 standard format, individuals now have an expanded opportunity to publish across a wider range of tablets. Read more about it in this previous post, Publishing for Everyone: Adobe InDesign CC’s Fixed Layout EPUB Format.

We’re eager to see how individual designers will use Fixed Layout EPUB to engage readers in new and exciting ways and to continue to be impressed by the apps created by DPS for the enterprise.

11:00 AM Permalink

Moleskine + Creative Cloud: Create without Confinement

The Moleskine Smart Notebook and Creative Cloud connected Moleskine app: The raw beginning of putting pencil to paper. The precision of digital composition. From paper to vector in an instant.

Moleskine_1_MCCIcon_1

Sure, Adobe has a bunch of mobile, digital drawing apps for people to capture and create whenever they’re away from their desks. However, we also know there are people who love the tactility of drawing on paper… It’s why we’re so jazzed that paper heavyweight Moleskine has taken advantage of our Creative SDK to make it easier to move creative ideas from paper to screen.

From an analog start in the Moleskine Smart Notebook, to a digital transformation by the magic of the Creative Cloud connected Moleskine app (powered by Adobe’s Creative SDK), comes a condensed creative process that turns hand-drawn sketches into workable digital files—accessible from Adobe Photoshop CC and Adobe Illustrator CC.

Here’s how it works:

Draw: Creative journeys start with a line

Sure, it could happen at a desk, but inspiration and creativity usually spark when creative thinkers are distracted from the task at hand. The Smart Notebook provides the blank space to capture the flickers of inspiration, wherever and whenever they spark. How the pages get filled depends on the person.

So draw. Sketch. Jot. Take notes. Preferably with broad strokes (as opposed to shading) on any page. Using any tool (black ink and markers work best).

Moleskine_2_Desk

Capture: From paper to screen

If Moleskine’s Smart Notebook is the place to collect the flares of inspiration then its Creative Cloud connected app is the bridge to move them into the digital realm.

Download the Moleskine app for iPhone then use the phone’s camera to capture what’s been put on paper. Page markers in the Smart Notebook detect the orientation of the image as well as help correct perspective and alignment distortion before saving JPGs as SVGs. Filter settings help correct poor lighting or too-light drawing lines.

Not satisfied with the result of the JPG file, before converting it to SVG? Simple. Change the settings or reshoot.

Sync & Refine: Expand the ideas

Sync with Creative Cloud to store both files (JPG and SVG) in the Creative Cloud Assets folder. Then open and edit in Photoshop or Illustrator CC (or refine and use the JPG files in other CC desktop and mobile apps). When the work is complete, step back and see how far the idea has traveled. (Give Illustrator and Photoshop CC a try. Free.)

Start drawing outside the box

Ideas are born at all times of day. In the most unexpected places. Capture them before they’re lost:
Moleskine_3_BookApp

  • Order and carry a Moleskine Smart Notebook, to capture ideas when inspiration strikes.
  • Use the Creative Cloud connected Moleskine app to photograph the concepts on paper and transform them to digital files.
  • Then, sync to Creative Cloud, and import them into Illustrator or Photoshop CC to refine them and bring them to life.

Creating without boundaries. It’s that easy.

12:10 PM Permalink

Video Production in An Ultra HD World

Adobe Premiere Pro CC and The GoPro CineForm Codec

UltraHD is here to stay as more and more consumers demand content that makes them feel like they are part of an experience. Some analysts think that by the end of 2018, 10% of American households will have 4K capable TVs and by the end of 2024, that number could reach 50%. That means that it’s up to us, as content creators, to start getting comfortable with editing in 4K and 5K—or even 6K—to create Ultra HD content to meet this increasing demand.

The tools we need to shoot, edit and distribute this content are more important than ever. And, because it is not uncommon for a project that just took a few days of shooting to result in one or two terabytes of hard drive space, these big files need powerful software—not to mention bigger hard drives—that can edit the footage without choking.

Compressing Ultra HD with the GoPro CineForm Codec

Although Adobe has been a leader in the ability to edit Ultra HD footage natively within Premiere Pro CC, we realize, when it comes time to working with Ultra HD, that compressing your file format can help your workflow.

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The CineForm codec has been around for a long time and I’ve used it for years. It’s a great finishing codec that provides faster editing without sacrificing image quality. In 2011, GoPro made a camera that supports small formats yet delivers high resolutions. They later acquired CineForm and its codec, known as the GoPro CineForm Codec; with the most recent release of Premiere Pro CC, Adobe After Effects CC, and Adobe Media Encoder CC we’re making it available to you as part of your Creative Cloud subscription.

Learn how the CineForm codec offers Premiere Pro CC users a cross-platform intermediate codec with full support for alpha and large frame sizes of 4K and beyond. We also have an extensive overview on our Premiere Pro CC help website.

On the technical side, the GoPro CineForm codec is a true 12-bit color codec, though it actually has two pixel formats: YUV 4:2:2 at 10 bits per channel, or RGBA 4:4:4:4 at 12 bits per channel. Media Encoder CC will render frames internally at a color depth that may be higher or lower, as appropriate for the incoming source, but it will encode at the true 10-bit or 12-bit color that GoPro CineForm is known for.

It’s interesting to note that the GoPro CineForm Codec has been standardized by the Society of Motion Picture and Television Engineers (SMPTE) as the SMPTE ST 2073 VC-5 video compression standard—the new open codec standard for video acquisition and post production.

You can access this codec easily for projects in Premiere Pro CC: From the FILE > EXPORT >MEDIA menu,  select “Quicktime” as the format. We wrap the finished product in a “.mov” wrapper for both Mac and Windows environments, but it still has all the quality and attributes of the GoPro CineForm Codec. Under the VIDEO tab select the codec you want and among the many familiar ones associated with Quicktime, you will find GoPro CineForm Codec listed. You can watch my YouTube video and see exactly how this is done.

It’s important to note that in a Mac environment, the resulting clips have to use Quicktime 7 for playback. In the example I used in my video for a 3-day video shoot, our 1.1 terabyte project was reduced to 43.69 gigabytes! Playback is outstanding and the quality is there.

Also, my colleague, Tim Kurkoski, wrote a blog post for the After Effects blog on GoPro CineFrom code settings.

I hope you enjoy using this excellent codec.

Visit the Creative Cloud video page for more information about all of our post-production products such as Premiere Pro CC, After Effects CC, and SpeedGrade CC.

10:18 AM Permalink