Adobe Systems Incorporated

Creative Spotlight: Jessica Graza on Adobe Ideas

Be gone the days of lugging around a laptop, the days where confined space would limit your creativity, the days where designing was restricted indoors. Adobe Touch Apps is a game changer when it comes to creating on-the-go, and one user who knows that better than many is Jessica Garza (@jessicamariedesign).

Jessica’s talents were discovered via Twitter. After identifying her as a veteran Touch Apps user, we threw some questions her way to better understand her creative workflow, discuss the creative projects that she is most proud of, as well as get tips for otherTouch Apps users. Check out the full Q&A below and visit our social channels (Facebook and Twitter) to see her work on display.

Adobe: How has the integration from Touch Apps through to the Creative Cloud features changed your creative workflow?
Jessica: Adobe Ideas has allowed me to create on-the-go. I used to create using my Wacom tablet and laptop, which was fine, except in situations where I had limited space. Now, I carry my iPad with me and create with Adobe Ideas. I can design at the park, by the pool, or on a flight – all without having to carry all my equipment.

What are your favorite features in Adobe Ideas?
What really made Ideas essential to my creative workflow was that it exports my art work in vector. I would not have much use for the app if my final product was just a JPEG, as I take what I create and refine it using Illustrator and Photoshop.

Which Adobe Ideas project are you most proud of and why?

I’d have to say the project I am most proud of is my “Gameday Dress” sketches. I created a template in Ideas to show my customers what their “Gameday Dress” would look like with specific colors and designs. Ideas made it easy for me to duplicate my original and edit the template by adding layers.

What tips/suggestions do you have for creative individuals thinking about getting into Adobe Touch Apps?

Do it! You won’t regret it. Ideas will give you the flexibility to create on-the-go. Whether you are sketching or creating complete works of art, Ideas makes it easy for you to do so. Even if you don’t consider yourself a digital artist, you will find a use for Ideas.

For veteran users like yourself, what tips and/or techniques can you offer them to improve their creative workflow?

When I used my sketchpad, I was hesitant to begin drawing until I had an idea of exactly what I was going to do. Now that I use Ideas as my digital sketchpad, I draw out all my ideas and work with new layers to refine the original sketch. My tip for users is to create without hesitation. You can always create a new layer or work on your file in Illustrator/Photoshop to refine it.

Stay up-to-date with all of Jessica’s projects by visiting her design blog. Also, remember to reach out to us on Twitter, Facebook or in the comments below for the chance to be featured. That’s all for now. Until then, keep on creating!