Adobe Systems Incorporated

Introducing the Creative Cloud

We change the way we work about once a decade. Back in the ’80s, the introduction of desktop publishing caused a profound shift in the way we communicated with each other. Ten years later, the web changed all that again. In the last decade, we’ve learned that the web isn’t just a publishing platform, but also a way to amplify our relationships with one another. We’ve embraced social networking tools as an organizing principle.

What will this decade hold? The recent wave of touch-based devices has opened our eyes to what’s possible when we step away from a keyboard and mouse. And it’s not just a new way of interacting with a screen, but a new way of thinking about technology. In a world driven by publishing, files and folders made a lot of sense. In today’s world, where we use multiple devices every day that are always connected, we have a new metaphor: the cloud.

Changes Ahead

To say that the Creative Cloud represents a big change for Adobe is a dramatic understatement. Every part of this company is rethinking what it means to solve problems for our customers and give them the tools and services to create amazing things. Although I’ve only been at Adobe a few months, it’s been remarkable to see so many people embrace so much change. (Honestly, I’m having a blast.)

So let me take a moment to explain what we’ve been up to and where we’re heading. Everything stems from two core beliefs. First, the way in which all of us acquire and manage our software is changing. Waiting a couple of years for updates to our tools is no longer tenable for many users. Our relationship to our software is more like that of a service: continuous improvements through frequent iteration. Second, it’s clear that devices like the iPad are not just for consuming content, but represent the next wave of tools for the creation of content as well. And these new capabilities need tools that have been completely reconsidered. Simple ports of desktop apps won’t do.

Everything you need

To support these new expectations from our customers, we’ve taken some dramatic steps.

A Creative Cloud membership starts with the complete Creative Suite 6 — full, installable versions of the desktop apps. We’ve added Adobe Muse, our new visual web design tool, and Edge, the HTML5 animation app. To this, we added a lot of services such as Business Catalyst for web hosting, Typekit for fonts, and up to 20 gigabytes of cloud storage for syncing and sharing your files. Then, we connected these pieces to help you go from idea to finished product, starting with web site creation and soon, we’ll add access to our iPad publishing service for making digital editions of things like magazines and catalogs via  InDesign.

But perhaps the most exciting news is that we’ve made all of this available at an accessible monthly price. Yes, that gets you everything.

With so much software and so many services available to everyone, we took a step back and re-imagined the way we get that software to you. The Adobe Application Manager offers a single-click process for downloading and installing, which feels — frankly — a lot more like the app stores we use every day. And you can manage all of that software with your AdobeID: no more searching for serial numbers — just log in once with your email address and password.

Connected through the Web

All of this is tied together with the website at http://creativecloud.com/. We’ve built a clear overview of everything you get with your membership, as well as a central place to manage all your stored and shared files. But we didn’t just build a fancy file browser — there are plenty of services that let you store files online and view them on the web. Rather, we realized we could differentiate with our intimate knowledge of our file formats. Nobody knows Adobe software better than Adobe. Push a Photoshop file to the cloud, and we’ll parse the layers and color pallet, plus give you tools for sharing, leaving comments, and translating to other formats. Same goes for all our other files — easily page through large InDesign files, view the fonts in your Illustrator docs, and on and on.

We’re also rolling out a set of four touch apps for the iPad today: Photoshop Touch for pixel-level image editing and layering, Ideas for vector-based sketching, Proto for creating website wireframes, and Collage for moodboard layouts. Each of these is tightly connected with our cloud-based storage, meaning every file you create and every change you make is quickly accessible across other devices and the web. You can buy these touch apps at your device’s app store, and we’ll give you a free month of membership when you connect them to the Creative Cloud.

I hope I’ve given you a sense for the journey we’re on. It really is just the beginning, and I’ll be following up with a post on our immediate roadmap outlining all the new things that are coming in the next few weeks. If you’d like to keep up with it all, you can follow this blog, or connect with us on Twitter or Facebook. Of course, we’d like to hear from you as well, so please don’t hesitate to tell us what you think.

We’ve worked really hard on all of this, and we’re really happy with the results. I hope you are as well.

— Jeffrey Veen & the Creative Cloud Team

Jeff is the Senior Director of Products, Creative Cloud. He joined Adobe through the acquisition of Typekit, where he was co-founder and CEO. Read more about Jeff in his bio.

COMMENTS

  • By Daniela - 10:36 PM on May 10, 2012  

    I don’t understand one thing… If I subscribe to the cloud service once for a month or so, what happens to the programs and to the files created with that program?
    Are the programs (apps?) installed on the computer or available only on the cloud? And are they fully functional like a complete suite purchased on discs?
    Please clarify, if possible.
    Thanks
    daniela

  • By Jeffrey Veen, Senior Director of Products - 10:52 PM on May 10, 2012  

    The Creative Cloud includes the full, installable, desktop versions of the Adobe CS6 apps, and you can use them for as long as you keep your subscription. Yes, they are fully functional.

    Your files are always on your computer or device, even if you sync them to the cloud.

    • By Roger Madison - 11:51 AM on May 15, 2012  

      My business would like to subscribe to the cloud apps by paying one year in one lump sum. The monthly payments are very burdensome for our purchasing office. We subscribe for a year, why not let us pay for a year up front? Thanks. (could you send me an email contact so we can discuss this?)

  • By Sigurdur Armannsson - 2:46 AM on May 11, 2012  

    I am in Iceland and I see it nowhere mentioned on the site. Would you happen to have an estimate of when countries like Iceland will be able to access the Creative Cloud?

    Actually I have had an account on the Creative Cloud for many months but my credit card is not accepted for order because it is issued or the address is in Iceland.

    Regards,

    • By Þórdís - 1:58 PM on June 3, 2013  

      Sæll Sigurður
      I have quit the same problem, but now you can get the Creative Cloud for teams (only) for 120.000ISK but just for one year limited (see at http://www.epli.is).
      I´m wondering why there is no student version in Iceland either or just the “normal” Cloud accessible like in US or Europe? Is Iceland not Europe?
      How can I get a cheaper version for me as Graphic Design Student in Iceland? Could someone help me with that?
      Best regards,
      Anja

  • By Charles - 2:51 AM on May 11, 2012  

    I already love it!! I think Adobe really is innovating in the right direction with Creative Cloud.

    Just one quick question: it’s nice to get Proto and Collage on the App Store today, but what about Kuler and Debut? Still not available?

    Thanks!!

    • By Jeffrey Veen, Senior Director of Products - 11:03 AM on May 11, 2012  

      Still working on those, Charles. We’ll post updates to the blog here when we’re getting closer.

  • By Andrew - 4:27 AM on May 11, 2012  

    I see pricing is in US dollars. Will pricing be billed to my credit card in US dollars or will there be a local price for my region?

    • By Yashodhan - 10:30 AM on May 11, 2012  

      Hi Andrew,
      We do have local pricing for different countries. Please go to https://creative.adobe.com/plans and click on “Select currency” (left top corner of the page) to see pricing in various different currencies.

      Thanks,

      Yashodhan
      Creative Cloud Product Management team

  • By Mark - 5:19 AM on May 11, 2012  

    I do hope that Adobe will eventually introduce Creative Cloud subscriptions for subsets of its software collection. For example, I would like to be able to “lease” JUST the CS Suite. This will help those of us that are not businesses or in full-time business, but still want the wonderful design capabilities of the CS Suite. I can’t afford the $50/month and I won’t EVER need all of Adobe’s software offerings. Just like MUSE, which I use and love and will be “leasing” for $14.99/mo, please offer the CS Suite for a reasonable monthly fee. Thank you!

    • By Yashodhan - 10:22 AM on May 11, 2012  

      Hi Mark,
      In case you are interested, we do currently sell subscriptions for the individual products like Photoshop, Illustrator etc. Please go to http://www.adobe.com/products/creativesuite/cssubscription.html to learn more about the same.

      Thanks,

      Yashodhan
      Creative Cloud Product Management team

      • By Mark - 10:22 AM on May 12, 2012  

        AH! Wonderful. I could not find individual subscriptions on my first search. Thank you. – Mark

  • By Martyn Drake - 5:24 AM on May 11, 2012  

    It would be good if you could actually clarify and explain to your existing subscribers (whether it be for individual products such as Photoshop CS5.5 – or more) how the transition of existing subscriptions to Creative Cloud are going to work.

    Right now very confusing and while I have been able to activate CS6 with existing key, none of the other apps work unless in trial mode. I was told by Adobe support a few weeks ago there would be an email explaining all this, but nothing has been forthcoming.

    I cancelled a preorder at lower rate (as an existing customer) as the customer service representative told me that it was not necessary..

    Come on guys – if SaaS is to work, please at least be better prepared for this and try to keep the people that are currently subscribers in the loop.

    • By Yashodhan - 10:15 AM on May 11, 2012  

      Hi Martyn,
      I am sorry to hear that you are running into problems getting up and running with the Creative Cloud. Did you previously subscribe to Photoshop CS5.5 or to the entire Creative Suite? If you were a subscriber to just Photoshop CS5.5, then as part of the CS6 launch, you will only be able to access a subscription for Photoshop CS6 (and we will charge you the lower price at your next renewal date). All the other applications will work as a trial. If you were a Suite subscriber, you will automatically get access to the entire Creative Cloud offering.

      From your message it looks like you are a Photoshop subscriber and were expecting to get access to a Creative Cloud Membership automatically. We did not want to move you a higher tier of membership without your explicitly permission.

      I apologize again that the Adobe agent asked you to cancel your pre-order. As an existing customer, you are eligible to the lower rate Creative Cloud Membership and I would urge you to go ahead place your order again. Please also go ahead and cancel your Photoshop subscription by calling customer support. If you run into any problems please send me an email directly at gokhale@adobe.com.

      Thanks,

      Yashodhan
      Creative Cloud Product Management team

      • By Martyn Drake - 12:44 PM on May 11, 2012  

        Hi,

        I’ll drop an email directly and reference the existing customer service ticket and will explain the background to it all. Having used and supported Adobe products for close to 12 years (7 of them professionally in the film & TV trade and even worked for Imagineer Systems for whom you bundle Mocha AE with After Effects) I have to say I am very disappointed in the way all this has been handled.

        We need much clearer communications between product management and customer service and, most importantly, better documents on the web site to explain the various processes of upgrading from current subscriptions.

        Martyn

  • By Tim Lindsay - 5:40 AM on May 11, 2012  

    I’m really excited about the cloud, but like many businesses I’m struggling to understand if this initial launch is meant for business or only home users. The seems to be little information about the team versions coming later this year. Can a business subscribe to the recently launched version or are we meant to wait for the team? Can we move a subscription from one to the other if we want the cloud access now? Whilst I think this is going to be a great step forward, I can’t help but feel Adobe has not done enough to explain their model to users and businesses alike.

    • By Jeffrey Veen, Senior Director of Products - 11:07 AM on May 11, 2012  

      It’s always tricky to talk about unreleased products, Tim. But our plan is to have a team edition of Creative Cloud out later this year. We’re going to include a way to purchase multiple subscriptions at once, manage those subscriptions in one place, and offer additional cloud storage, and things like that.

      Yes, we’ll offer a clear and simple upgrade path if you already have the individual version, so you can go ahead and buy that for your team today and not worry about being stuck.

      Hope that helps.

      • By Tim Lindsay - 4:56 AM on May 15, 2012  

        Thanks for your response Jeffrey. So to confirm, we could move our team to individual cloud subscriptions for now and will then have the option to upgrade to the team version when it’s launched. Will it matter if we purchase a 12 month subscription to benefit from the associated discounts?

    • By Yashodhan - 11:17 AM on May 11, 2012  

      Hi Tim,
      You can find more information about Creative Cloud for businesses @ http://www.adobe.com/products/creativesuite/companies.html Please look under the section “Creative Cloud for organizations”
      We will have more information about specifics of the team offering later this year.

      Thanks,

      Yashodhan
      Creative Cloud Product Management team

  • By Daniela - 7:46 AM on May 11, 2012  

    on the desktop? Ok, but if I don’t keep the subscription what happens? Do they become un-usable? Do they get locked up?

  • By Lee Stranahan - 8:30 AM on May 11, 2012  

    Thanks Team Adobe — I checked last night and BOOM! there was the Creative Cloud. I like the all in one installer and the look and feel.

    But forget those details; you have done something REALLY important here. You’re given everyone access to an incredibly powerful toolset; pound for pound, dollar for dollar probably the most amazing creative playground ever. We can make movies, publish books, digital magazines, websites, share ideas, tell stories, design posters, draw, animate, design logos, make art, build a business — anything. And everyone can afford it.

    This is big stuff. This is the democracy of the personal computer revolution come full circle. I now have a post production suite, printing press, darkroom and a lot more that I can carry around on my laptop — that’s the new normal. You’re given us a wonderful blank slate full of possibilites. Let’s hope that our work rises to meet it.

  • By Jeff Dodge - 8:43 AM on May 11, 2012  

    I am so excited about the Creative Cloud! I pre-ordered my subscription awhile back and have been waiting for it to be released. I was at my computer at 12:01 last night eagerly waiting to sign on and try the new service…

    Great job Adobe! This new service absolutely rocks!

    -Jeff Dodge
    Photographer

  • By Marco Berrocal - 8:58 AM on May 11, 2012  

    Wait wait wait, am I reading this right? You could purchase a subscription as opposed to buying the software? For $50 a month?

  • By Buddy - 10:14 AM on May 11, 2012  

    I am looking forward to working with the Cloud. I am downloading now and with each application I get error “Installation completed though some optional components failed to install correctly” I retry and get same message. Any fix for this?
    thanks,
    Buddy

  • By Kristina - 11:02 AM on May 11, 2012  

    I am trying to download PS cs6 trial from 4 days. When end moment for download happen I see error 100 ,108 109.

    Let me know how I able to get it use on my computer.

  • By Adam Jury - 5:55 PM on May 11, 2012  

    Minor bug here, probably an edge case. OS X 10.7.4.

    Installed Photoshop CS6 beta. Uninstalled it. Installed CS6 CS6 Design and Web Premium Trial (Not a complete install, just PS, InDesign, Ilustrator). Upgraded to OS X 10.7.4 from 10.7.3 (probably irrelevant, included for completeness).

    Just installed the brand new Adobe Application Manager, and InDesign and Illustrator are marked as Installed, but Photoshop has “Install” next to it. If I click Install, it starts downloading, still not realizing that I already have it installed.

  • By Susan Stewart - 7:31 PM on May 11, 2012  

    Any word on when Lightroom is being included? It seems rather silly that we are told it will be part of the creative cloud, it’s a finished product (actually released before CS6) and yet it’s not included in creative cloud at launch.

    I want to get LR4 by the time my trial runs out in three weeks or so (new camera and don’t want to use the DNG converter), and if I have to pay for the standalone rather than get it as part of the creative cloud then it’s really, really irritating to put it mildly. In fact it’s a deal breaker for the creative cloud as I only really use LR, Photoshop and Illustrator. If I have already aid the iniquitous stand alone $Aus upgrade price for Lightroom, I’m not going to pay out again for the $Aus inflated price of the creative cloud subscription.

  • By Curtis - 9:17 PM on May 11, 2012  

    Something questions I have not found answers to.
    1) If I get the promotion upgrade price for 1 year (with the upgrade from cs5.5, and after the one year, I decide not to renew, can I still use old version my cs5.5 (the reason why this is a concern is I did primary use flash/flex tools from Adobe, which have little relevance now)

    2) If I do get the upgrade, is it still possible to use CS5.5 on an old machine or is that license invalid.

    3) The old license allows 1 work machine 1 home machine. Is this still the case with cs6 in the creative cloud? Is there any change if my work machine is a mac but my home machine is a PC?

    On a couple side note,

    1) It seems really odd that the desktop apps are part of the cloud, but the mobile apps are not…
    2) Business Catalyst not supporting PHP or any server side scripting is a HUGE limitation.

    This is an interesting direction for Adobe. I just hope there are not huge roadblocks. Catalyst is one big red flag for me (I get the direction Adobe is heading, but the limitations are a headscratcher.

    Thanks

    • By gokhale - 1:13 PM on May 12, 2012  

      Hi Curtis,
      1) Did you buy CS5.5 as a subscription or did you pay upfront for it. If you paid upfront then yes you can continue to use your CS5.5 as before even if you decide not to renew.

      2) Yes it is possible to use CS5.5 on a different machine than the Creative Cloud Membership

      3) Yes it is still the case with the Creative Cloud. You can use it on your work machine and your home machine as long as you are not using both simultaneously and it does not matter if one is a Mac and the other is a PC.

      With regards to the touch (mobile) apps, our intention is to have Touch Apps included in the annual membership. However we use iOS App Store and Google Play to deliver this software and unfortunately the
      infrastructures of the app marketplaces were not built to deliver subscription-based software suites that work across desktop, tablet and mobile devices. This is not that surprising, given that Adobe is doing something unique with Creative Cloud.

      The Touch Apps integrate seamlessly with all aspects of Creative Cloud but for now they must be purchased separately through app marketplaces. Our goal is to work with the app marketplaces to enable Touch Apps to be purchased separately, or as part of Creative Cloud Membership, over time. Until that time, Adobe Creative Cloud members on the annual plan will receive a free month of membership, a $49.99 value, with the purchase of three qualifying Adobe Touch Apps — about a $30 value.

      Details here: http://adobe.ly/KmUqCR

      I will provide your feedback about PHP support for Business Catalyst to the right team at Adobe.

      Thanks,

      Yashodhan Gokhale
      Creative Cloud Product Management team

      • By Curtis - 3:21 PM on May 12, 2012  

        Thanks Yashodhan for the quick reply.

        The cs5.5 I own is a full boxed membership. That is good to know I can use it on an old machine (idea is to give to my daughter to use)

        One other question is if the Captivate and Presenter tools will be getting moved to the cloud?

        I look forward to hear the answer about Business Catalyst. I would consider to use it as a hosting solution if the flexibility and pricing (after the 5 sites included with CC) was reasonable. BC could be a very good additional tool if the hosting service is comparable to other hosting providers.

        Something else on your site, when I go to this link: https://creativecloud-specialoffer.adobe.com/special-offer/?loc=en_US, I get pricing in the British Currency, not US

        Thanks Again

        • By Curtis - 4:05 PM on May 12, 2012  

          A few other points as I ponder CC

          1) How will the phonegap build service integrate into this? This is a nice feature and would be really be a nice tool in the CC (with a reasonable max app limit). Any timeline for it coming out of beta?

          2) How about integration of features from Acrobat.com. Specially, the online collaboration conference tool, connection now, and the online tools such as Buzzword. The first would be much more valuable as it would allow us to communicate with clients and make changes on the fly in the cloud. (I know there are commenting and such, but online collaboration will make it so much more valuable.

          3) Adobe digital publishing tool, single edition. Maybe I am not 100% sure of this tool. Why is it limited to the app store only and not integrate with omniture? I thought the goal of CC was to publish everywhere. It the FAQ, it states “Preview interactive content on desktop and iPad, Kindle Fire and other Android™ devices” . Therefore, can I not just create the app in indesign and then publish manually to each store. I have clients that do alot of ebook publishing, and indesign seems like it would be a great tool to use.

          Thanks before regarding the reasoning behind he touch apps.

  • By Benny - 1:01 AM on May 12, 2012  

    The cloud is great. Really! However, I was surprised that all the touch apps has to be purchased separately. Really looking forward to the digital publishing app. If its all GUI I guess this will be the true breakthrough for designers making stuff for tablets!

  • By Laine Shake - 4:03 AM on May 12, 2012  

    This is brilliant, I ve been waiting for this for so long.

  • By Denbo - 7:35 AM on May 12, 2012  

    Like renting a car, renting software is great only if you use it infrequently. But if you use the software on a daily/weekly basis renting becomes very expensive.

    I am sure Adobe loves this scheme as it provides a constant revenue stream. I don’t blame you for wanting to increase revenue. It is after all ‘why you exist’.

    What I don’t like is the insult to our intelligence where you claim this is something beneficial to the consumer. As if current customers of Adobe products were just ‘begging for this’.

    The ‘frequent updates’ is a joke. How many times do I now get updates to ACR to support new cameras and lenses? Oh please like I can’t wait 18 months for content aware move? Something that I could do manually (and quite frankly is still a manual process for most ‘real world’ images).

    Or maybe you are referring to your refusal to update the TIFF security vulnerabilities in CS5? Even though CS5 is a supported product your original answer was “upgrade to CS6″. Only when people publicly CONDEMNED you did you announce last night that you would offer a patch/

    Yes, we can see how Adobe really has the “customer in mind”.

    PS. I enjoy the “love fest” of comments on Creative Cloud here. I once worked for a larger software company than you and I know the tricks.

    • By Lee Stranahan - 8:24 PM on May 12, 2012  

      I use the software on a daily basis and I have no idea what you’re talking about. It’s a HUGE benefit for customers.

      I really don’t understand what you think the problem is.

      • By Aaron - 3:55 AM on May 14, 2012  

        Hey yes i agree with you Lee, Maybe Denbo got up on the wrong side of the bed…i see it as a huge benefit having the subscription option, i mainly use Lightroom, Encore Photoshop and Premiere pro, and i couldn’t afford to be able to purchase them, it would have taken me ages to save up, and so when the subscriptions option came about i jumped at the chance, when i first got it, yes the price was a bit higher that it is now, and then in january the monthly subscription price dropped with the announcement of CS6 and cloud…but the benefit i see in it is that with the subscription, i will always have the latest software and updates, whereas if i purchased CS5,, i would have to re-purchase it again as an upgrade if i wanted CS5.5, and then pay another amount for CS6,

        It may cost a bit more in the long term, it may not, i haven’t worked it out, but I believe that with this option available it has opened the doors for people who couldn’t afford to buy the full package, to be able to use the software “legally”. :)

  • By Peter Venables - 8:05 AM on May 12, 2012  

    Hi,
    I am an Adobe Business Catalyst Partner since 2008 and want to use Creative Cloud
    but is not available in South Africa,
    Why not?
    This doesn’t make logical or economic sense!
    Thanks,
    Peter.

  • By D Gudjons - 4:15 AM on May 14, 2012  

    Why isn’t Iceland on the list on adobe.com?

  • By Brendan - 4:32 AM on May 14, 2012  

    This is a complete balls up. How do you get everyone excited only to let them know they won’t be getting the product? This is extremely bad expectation management. Can someone from Adobe please let us know when we will get Creative Cloud? Many decision makers here have been working on the premise that we are moving to a subscription model. I think a public response is in order because of the confusion this has caused.

  • By Benny - 5:50 AM on May 14, 2012  

    Service update: international keyboard shortcut sets has been omitted from InDesign CS6. Maybee there will come a quick update filling that hole up?

  • By Muid Latif - 2:56 AM on May 17, 2012  

    Quote:
    “We’re sorry but this offer is NOT valid in your country or region”

    Despite of the massive new features through Creative Cloud, It is crucial that Adobe open its market to South East Asia consumer especially to Malaysia. Many of us over here have to purchase the box set shipped, which cost 20-30% more (Whilst resellers are hiking up per license from USD$320-$400) and I find this is troublesome. In fact, the customer care is not satisfying especially returning customers.

    This is one of the biggest regret in Adobe marketing strategy if we plan to support the growth of profit-making in our creative economy. I hope Adobe look into this matter more seriously because most of us eager to purchase and upgrade with ease, not with such encounter. Thank you

    Best.

  • By Jeremiah E - 5:33 PM on May 21, 2012  

    How will cloud computing work for Premiere? I would love to be able to do a rough edit on my edit station and then my partner to a finish edit on the same project on his edit station which is accross town. Can you do that? Is that something you need the Creative Cloud Team for?

  • By Steve Kalman - 7:48 PM on June 5, 2012  

    I love Adobe products. I hate Adobe support.

    Here’s a snippet from a chat where I was trying to resolve a problem where my PC keeps prompting me to buy the product or lose access in a few days:

    Ananya: You need to login to your Adobe Id each time you open your cloud subscription.
    Steve : Let me be clear. [Are you saying that] Every time I want to edit photos on my laptop, I have to log in to adobe.com first?
    Ananya: Correct, absolutely!

    The only good news is that Ananya finally gave up and sent me a phone number for technical support. I’ll call them tomorrow and maybe (??) get some help.

  • By Romana Simmons@Sign-Flex Blanks - 2:19 AM on September 24, 2012  

    I’m really excited about the cloud,surprisingly I never knew this.
    I have been reading your blog a lot over the past few days and it has earned a place in my bookmarks.Thanks for sharing with us.

  • By gamesrise - 4:20 AM on October 28, 2012  

    Awesome ! that Sounds good.

  • By Satyenhacks - 8:17 AM on June 10, 2013  

    How can I change billing currency to my local currency…? It’s coming in dollars.I am unable to find it. Please help me out..