Adobe Systems Incorporated

Creative Cloud for Desktop: The Smart Tool for New Creatives


Bring the goodness of Creative Cloud right to your desktop.

Creative Cloud for desktop is a lightweight, configurable app that lets you manage Creative Cloud apps, sync assets, receive notifications, and connect to powerful Cloud functionality and services—all from the comfort of your desktop.

Creative Cloud for desktop enables your Creative Profile. An effective way of managing your creative assets across apps and devices, Creative Profile connects you to everything you need for your creative work—files, pictures, colors, brushes, shapes, fonts, text styles, graphics, and any other creative assets you care about—and puts it all at your fingertips, by simply signing into Creative Cloud for desktop.

Let’s take a closer look at the feature-rich technologies and powerful Cloud services that Creative Cloud for desktop offers:


Creative Cloud for desktop makes it easy to discover, download, and install the newest Creative Cloud desktop apps to your computer. In addition to the latest versions, you can also find previous versions of apps, and receive notifications about updates as soon as they’re available.


Creative Cloud for desktop is also now a one-stop shop to launch apps, manage updates, and even uninstall older apps that you no longer need.

Assets, libraries, and more

Creative Cloud comes with online storage that lets you access your work from anywhere and share your work with others in any location. Creative Cloud for desktop connects your Creative Cloud online storage to your computer, keeping all your files in sync, across all your computers.


With Creative Cloud for desktop, you’ll never run into a “missing font” scenario. Use the Creative Cloud for desktop app to sync fonts from Typekit on your desktop; synced fonts continue to be available on your computer, as long as the Creative Cloud for desktop app is running. Use the synced fonts in your favorite Adobe apps, as well as any other apps installed on your computer.

Your creativity can reach greater heights with Creative Cloud Market, a collection of high-quality assets, created and curated by professionals like you. You can build on these assets, modify them, and use them without worrying about attribution, licensing, usage tracking, or royalty payments. Simply use the Creative Cloud for desktop app to browse through the assets, add to a Library, and download the assets to your computer.

During the Adobe MAX 2014 launch keynote, we announced availability of Creative Cloud Libraries which provide seamless access to your creative assets across Creative Cloud’s desktop tools and all-new connected mobile apps. Creative Cloud for desktop helps to keep your Creative Cloud Libraries in sync, so that any brushes, shapes, colors, graphics, or assets you save to a Library, are instantly available on your desktop from within Adobe Photoshop CC and Illustrator CC.


How can a creative experience be complete without a community? Use the Creative Cloud for desktop app to dig in to the vast collective of creative talent on Behance. Remain inspired and keep ahead of the curve by following other creative people. You can browse through projects, share and seek feedback about your work, and take a closer look at a project that piques your interest all from within the Creative Cloud for desktop app.


Get started with Creative Cloud for desktop

Creative Cloud for desktop is your interface to Creative Cloud on the desktop!

Always stay up to date with what’s happening in your creative world by using notifications in Creative Cloud for desktop. If you don’t have it running already, download Creative Cloud for desktop now and get the most out of your Creative Cloud experience.

While Creative Cloud for desktop works behind the scenes to bring your Creative Cloud Profile to your computer, you can also use it actively to access Creative Cloud products and services. To learn more about what you can do with Creative Cloud for desktop, read through these resources:

10:31 AM Permalink

The BULLY Project Mosaic: Art for A Movement

Bully_1_FinalMosaicAdobe partnered recently with Lee Hirsch, the filmmaker behind the 2012 documentary BULLY, to evangelize his anti-bullying movement The BULLY Project.

The embodiment of the partnership is the No Bully Mosaic. Created by sixteen Behance artists from around the world, who worked independently to create one unified piece, it’s an expression of how community and commitment can change the world.

It, and an accompanying website, The BULLY Project Mural, an ever-changing digital mural to which people can contribute artwork and stories, were donated to Lee’s organization earlier this month at Adobe MAX.

Watch Lee’s powerful Adobe MAX presentation about this global human rights issue and how he’s affecting change for children around the world. Then read the comments, alongside the art, of the artists who contributed to this unique work:


The Eyes, Amr Elshamy (Cairo, Egypt)

“I’ve been bullied all my life but art was there for me so I’ve worked hard to develop art that can speak for me and to others.”

What made you want to get involved with Lee Hirsch’s BULLY Project? When I watched the movie I had this deep feeling that I had to be part of it.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? It was both. I was bullied by other kids in school because I was overweight and was hurt deeply by it. I contributed to this artwork with mixed, really personal, feelings about the negative aspects of bullying.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? I’ve had to skip days of school because of other kids and art always there for me. I have great feelings about the power of art and about this movement.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? It’s amazing. Every other piece touched my soul somehow.


Paul Trillo (Brooklyn, New York)

“Sometimes the only escape from depression is to let your imagination take you somewhere else. As a kid, I would look to the night sky to let my mind wander.”

What made you want to get involved with Lee Hirsch’s BULLY Project? As cruel as the Internet can be, it can also be equally uplifting and powerful. I was happy to contribute toward something positive that could outweigh some of the negativity that is prevalent online; I was excited to see how I could be a part of something larger with some incredibly talented artists. I was bullied when I was younger, and using that emotional history as a springboard for a creative concept came naturally to me. Plus I was just excited to see how I could be a part of something larger with some incredibly talented artists.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? I was fascinated by stars and astronomy as a kid. I’m not sure exactly why, perhaps because it felt so far away it was a form of escape, but I was easily hypnotized by staring into the sky. It allowed me to take my mind off things at school especially if I was being bullied. I’ve also had a knack for creating cosmic imagery as of late so this was another excuse to keep moving in that direction.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? The best thing that could come of this, is that it inspires someone to go out and create something. The biggest reward for creating work is when motivating someone else to go create. I hope it also spawns a new type of collective—Internet-sourced artists. I discovered a bunch of amazing artists through this project; by doing more communal things such as this we can all help each other get seen.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? I had no idea what other people would do, so each and every piece surpassed my level of expectation. I was very impressed overall with everyone’s ability to output something of such high quality and production in such a short time. My favorite pieces are Mike Terpestra’s The Bus Stop and Mark Gmehling’s Social Racism, which both feel honest and capture a narrative with incredible simplicity.


Keep Ya Head Up, Leonardo Betti (Florence, Italy)

“There’s the necessity to keep your head up, to hug people and spread love; true love will give you a colorful and strong feedback that generates beauty.”

What made you want to get involved with Lee Hirsch’s BULLY Project? The trailer was so powerful and at the same time it reminded me of dark childhoods events.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? I have childhood memories about friends who were victims of bullying. I was a victim too when I was eleven. With my art I tried to emphasize how bullying makes you blind and shy, makes you feel alone. But if you lose the fear, and keep your head up, you discover people who love you and give you the force to overcome the bad vibes that result from bullying.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? I think that the force of creativity and art is really powerful. It can fight physical violence using beauty and win. And this movement is great. I hope it grows to involve more and more talented creatives and artists.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? I felt so happy and at the same time surprised by how different styles and techniques could connect to become one strong and immersive piece. I really liked the aesthetic and the concept of Helping Hands by Coming Soon.


Statue, Christian Bergheim, Anti (Bergen, Norway)

“Bullying isn’t always physical or violent, it can also be about treating someone like air; our artwork is inspired by statues—a metaphor for not being treated like a person.”

What made you want to get involved with Lee Hirsch’s BULLY Project? Being invited to the project was an honour and, after reading about the cause, the movie and the entire project, we simply couldn’t pass on the opportunity.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? Our piece is not inspired by any specific episode or memory, it´s more of an interpretation of some of the general aspects of bullying.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? Making yourself heard and your voice count is easier now than ever before, and the web has given people a tool for communication that is completely unprecedented in human history. A single voice can literally change the world, and designers and artists can play a vital role in getting important messages across more clearly and reach out even further. I´m hoping we´ll see visual communicators and creatives teaming up with activists a lot more in the future.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? Honoured and in good company.


Spiral, Pablo Álvarez Vinagre (Brighton, United Kingdom)

“‘I am starting to think I don’t feel anymore.’ —Alex Libby. Inside a spiral of chaos and pain, our mind builds up a shield that makes us impervious to anything coming from the outside. At the end this shield is destroying us, as we are decomposing inside our entrapped thoughts.”

What made you want to get involved with Lee Hirsch’s BULLY Project? As a designer I sometimes wonder if my work has an effect on people, so, when I had the opportunity to participate in this project I didn’t think twice. If I can contribute to such an important cause doing what I know best, it would be absurd not to do it.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? Fortunately I have not suffered bullying, but I can understand the pain of the many children who have suffered or are currently suffering it. I think we all have a general understanding of the negative impact of bullying, and therefore we must do our maximum to put an end to it.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? That we can help to express the voice of many people. Communication is a powerful weapon and, therefore, so is art.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? Seeing the full mosaic, I saw sixteen completely different styles expressing the same message. No matter where we come from, or our context, if we all move in the same direction we can change that which we propose to change—and that’s not limited to design or any other art field.


The Bus Stop, Mike Terpstra (Oakland, California)

“With this piece, beyond documenting a specific childhood memory, I hoped to evoke the feelings of loss, upheaval, and fear that bullying unnecessarily introduces into a child’s life.”

What made you want to get involved with Lee Hirsch’s BULLY Project? I was contacted by Cindy Yep at Adobe with an invitation to pitch an idea for the BULLY Project Mural. The catch was… it was due the following day. I was in my final week of a long project at work, and I was considering not contributing based on the time it was going to take to come up with a quality idea and a decent image for the pitch. The thing that convinced me was watching the trailer for BULLY.  I brainstormed a few ideas, and decided to pitch something personal.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? It was. I have one (only one, because the punishment that followed curbed my behavior) regretful memory from my early childhood. I was the bully. I remember pushing a neighborhood kid around one morning because he didn’t bring his toys to the bus stop like he said he was going to do; he ended up going home and missing the bus that day. His mom got in touch with my parents, who had zero tolerance for that kind of behavior.

The visual activism of designers and artists can shape culture. What’s your hope for this movement?  I’ve recently become more aware of how apathy and inaction can be overcome with dynamic art. I finished work on the new TV series Cosmos earlier this year (an incredible experience) and a few critics of the series took issue with the need to add such “flashy” and “Hollywood-style” visual effects. Neil DeGrasse Tyson and Seth Macfarlane both understood the show would have both greater impact and reach a much broader audience if the science was presented in a dynamic way. The series was both successful and impactful while effectively communicating an important message, in much the same way the BULLY Project Mural is doing for the issue of bullying.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? I was expecting to see some good pieces, but honestly, I was blown away by the mosaic. I’m quite honored to have a piece nestled among such talent. I’ve examined each of them, and they spoke to me in different ways, which is the beauty of art.  I love the diversity represented in the mosaic—the artistic styles and the message each artist wanted to convey.

Bully_8_AdrianAndGidiCheck, Adrian Woods / Gidi van Maarseveen, Adrian & Gidi (Brighton, United Kingdom)

“A single chess piece against many opponents on an abstract chessboard. Showing the overwhelming inequality of bullying in the unpredictable environment of growing up.”

What made you want to get involved with Lee Hirsch’s BULLY Project? Because of some personal experiences in the past we could really identify with The BULLY Project and the stories on the website. So when Adobe approached us about the mural artwork, and we started to look into Lee Hirsch’s work, we knew straight away that we wanted to get involved and spread the word.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? Our artwork is based on the general understanding of the negative impact. That being said, our personal experience of being bullied and the stories we read on Lee Hirsch’s website, certainly played a part in formulating the concept. We wanted to portray the feeling of being cornered and overpowered, but leaving the subject or experience open to interpretation.

The visual activism of designers and artists can shape culture. What’s your hope for this movement?  We hope for it to strengthen the movement. It would be amazing if a lot of people joined in, spreading the message through art.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? It was great to see all the artworks from different artists and designers from around the globe click into each other to form a single piece of art. Visually we love the work of Karan Singh, and conceptually the work from Coming Soon.


Blindness, Valentin Leonida (Montréal, Canada)

“In a world of beauty, the bully wants to control everything. He wants to convert each potential victim to a trophy and, for this, he offers generously his venom. In his soul the hate is stronger than love. But he is not pure evil, he is just blind…”

What made you want to get involved with Lee Hirsch’s BULLY Project? I was very glad to work for The BULLY Project and I hope that the message of the movie can be heard… Everybody feels that something is wrong but nobody reacts. The documentary reveals that fact and if people see the movie they will understand that we are all involved in this. Our ignorance generates violence and suffering.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? I am very new to North America. I come from a different culture—more precisely from Romania—and I remember clearly the years of childhood when the violence experienced by young people was something “normal.” Like a path of initiation. After all, the entire population was under the pressure of a Communist regime and children are the last link in this absurd chain. Fear became a very effective tool to cut any open wings. I saw how parents accepted the wounds of their children because they all believe that this is a growing process. So everyone had clipped wings. Over the long term it creates a society based on pain and fear.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? It’s a beginning. We still live in a time of madness. It’s unacceptable to have fights and conflicts in a world with such a high level of cultural and technological achievement. I dream that one day the walls of great cities will become open pages of culture and enlightenment. We must accept that the only tool to fight against violence is culture—an active culture. Because they have the power, large companies should promote ideas not products. I hope that this project will touch hearts and begin to change the collective mentality.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? Like a bee contemplating a honeycomb. I enjoy the idea of synchronicity in art whereby artists keep their personal vision and sensibility. Each piece is interesting. It’s hard to choose one because the mediums are very different (photography, installation, animation, 3D); the most important thing is that we now have a participatory art mosaic.


Social Racism, Mark Gmehling (Dortmund, Germany)

“Bullying is a variant of racism based on social status driven by group dynamics. The most uneducated are leading a mob of labile followers terrorizing persons not fitting their frame.”

What made you want to get involved with Lee Hirsch’s BULLY Project? My own experiences in school. I wasn’t punished physically but I remember the strange group dynamics that were tolerated or perceived as cool. You ask yourself if you want to confront a majority and socialize with the victims because it feels right, but you’re unconfident yourself. Simply: It’s important to talk about bullying.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? In my case it was more a general understanding of the situation that I wanted to visualize. Bullying is an awful social dynamic we all know on the big scale. The biggest problem is that the terrorized kids get tired of living,  too young to understand that their fate is caused by the missing courage and/or bad breeding of the mob.

The visual activism of designers and artists can shape culture. What’s your hope for this movement?  That the visual activists get the needed attention and recognition to keep rolling.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? It felt good being able to contribute to this important subject because I’m sure it helps and encourages people (and kids) to support each other more. Conceptually I really like the work of Amr Elshamy, that depicts the challenge of the children who have to face their fears again every single day. I want to whisper, “Stay brave, stay strong. You are not alone.” as Alberto Seveso said in his great work.


Dark & Light, Gastón Pacheco (Mendoza, Argentina)

“The main concept of my piece is Contrast; a lighter and friendly area where coexistence, empathy, harmony, and color stand over broken, fragile and crushed symbolic elements dispersed in darkness.”

What made you want to get involved with Lee Hirsch’s BULLY Project? Since the moment I was contacted to get involved with The BULLY Project, it seemed very interesting to me. I got really excited with the idea of a collective contribution to a noble cause, and of many points of view captured in a single work.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? What I expressed is not from a specific memory, although it was created with the load not only of having suffered it partially when I was in secondary school, but also of being witness to so many other people suffering it.

The visual activism of designers and artists can shape culture. What’s your hope for this movement?  I think the most important is to expand the consciousness about the influence of bullying in our lives. It shapes our lives, so it shouldn’t be ignored.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? The mosaic radiates effort, dedication, and compromise toward the subject. Even so, what I liked the most was to see the way in which many people joined The BULLY Project Mural after the mosaic was finished… contributing to the cause.  One of the works that impacted me is Mike Terpstra’s The Bus Stop and his memories of bullying someone else. It made me think a lot of how unconscious we are to the acts we carry out in different stages of our lives; we often don’t know why we do what we do. I think that the awareness needs to take into account both parts equally—the bullied and the bully—because both are part of the problem.


All Sorts, Karan Singh (New York, New York)

“My response is based on the notion of acceptance and celebrating differences. My goal was to use differing patterns and colors on confectionery, an inseparable part of childhood, as a visual metaphor.”

What made you want to get involved with Lee Hirsch’s BULLY Project? I admire that the documentary draws long overdue attention to an often underestimated and unaddressed aspect of growing up.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? Though I definitely experienced my fair share of bullying, my approach was more about embracing the positive impact of the documentary. I liked the idea of acceptance and embracing differences… and it’s what I hoped to convey in my tile.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? I’d hope that as a result there’s more of an acknowledgment and dialogue on the issue that, ideally, would result in less of a stigma in speaking up.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? I was pretty stoked and I think the idea of a mosaic aligns well with BULLY‘s message. There’s something powerful and empowering about working collaboratively to make something big.


Helping Hands, Jim Van Raemdonck, Coming Soon (Wetteren, Belgium)

“Protect something precious. Helping hands viewed almost as a statue trying to help. White is the colour of hope and symbolizes that we all have to work together to solve the problem of bullying.”

What made you want to get involved with Lee Hirsch’s BULLY Project? Adobe asked us if we would be interested in creating some artwork. Bullies don’t realise that what they do when they’re kids can influence someone for life. It’s a serious problem for the victims and this project brings it into the spotlight in a way that makes it difficult to ignore.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? We saw it more like a symbol, a sign that we all have to work together to protect those who are bullied. The hands protect something precious, something golden.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? That it’s a sign. That now is the time for things to change.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? It’s a really nice concept. It’s surprising that this piece is made by different artists all over the world who never met each other and never saw the other pieces… yet when you put it together, it tells a powerful story.


Tell, Gregory Barbot (Nantes, France)

“The word “Tell,” composed of bubbly letters stands out from the word “Hell,” composed of graffiti letters. The use of speech can break down the cycle of violence and its dramatic consequences.”

What made you want to get involved with Lee Hirsch’s BULLY Project? When Adobe asked me to create an artwork on the theme of bullying I hadn’t heard about The BULLY Project in France. But when I looked at the trailer, I found it really important to get involved because bullying is unfortunately an international issue.

Was your art based on a specific bullying memory? Or a more general understanding of the negative impact of it? Although I witnessed bullying during my childhood, my art isn’t based on a personal experience, but I’m a father now and I worry about it. As Lee Hirsch demonstrated during his Adobe MAX keynote, it’s a subject that should concern everyone.

The visual activism of designers and artists can shape culture. What’s your hope for this movement? I hope that we will help to spread the message all over the world. Solidarity and caring for each other is the basis of humanity. This problem is universal and we have to avoid tragedies among us, especially when children are involved.

How did you feel when you saw the completed mosaic? Was there another piece that really touched you? I really like the final art. It shows the depth of the subject how it affects every artist differently. Every piece is different (concept, medium, and graphic treatment); despite that, the work as a whole shows a strong unity.


Taijitu, Yovcho Gorchev (Mendoza, Argentina)

“A portrait of an innocent fictional character, captured in a dreamlike state. Her face, illuminated by the physically burned area, serves as a visual metaphor for the willpower to erase and oppose negative memories and actions; to find the strength and courage in one’s own inner self.”


Alex, Alberto Seveso (Bristol, United Kingdom)

From Lucius Annaeus Seneca’s Of a Happy Life, Book XXVII: “I offer myself to all attacks, like some lonely rock in a shallow sea, which the waves never cease to beat upon from whatever quarter they may come, but which they cannot thereby move from its place nor yet wear away, for however many years they may unceasingly dash against it. Bound upon me, rush upon me, I will overcome you by enduring your onset: whatever strikes against that which is firm and unconquerable merely injures itself by its own violence.”


Into Ashes, Flora Borsi (Budapest, Hungary)

“Inspired by my childhood, I wanted to do something dramatic… This photo-manipulation depicts the essence of the destructive nature of verbal aggression.”

9:56 AM Permalink

From Design to Code, in A Snap, with Creative Cloud Extract

With the release of the Creative Cloud Extract, Adobe has made it easier to go from Adobe Photoshop CC design to code. In the past, this workflow often included a tedious process of creating a specification, style guide or red lines for a design so that a developer could more easily translate it into code. Extract provides solutions for getting the style information out of a design in just a few clicks. This information includes positioning of elements, sizes, colors, fonts and gradients. We have also streamlined the process of exporting assets out of Photoshop CC.

What’s new for designers and developers:

Extract Assets in Photoshop CC

With the October update of Photoshop CC comes a new feature called “Extract Assets” that allows designers to quickly extract image assets from layers for multiple screens. You might be familiar with using slices to get images out from Photoshop CC, or repetitively having to “Save for Web” for each image you need. With Extract, you can manage all assets for web and mobile designs, in one dialog. It will save you so much time: Just select all the layers you want to export and choose the “Extract Assets” menu item.


From the Extract Assets dialog where you specify formats to output (PNG, JPG, GIF or SVG), you can also view a preview of the image to be created, setup 1x, 2x or more versions of all image assets, and add or remove layers from which to extract assets. For more information on Extract Assets in Photoshop, visit this CC Learn tutorial.


Extract in Creative Cloud Assets

If you store PSDs in Creative Cloud, you get access to so much more useful web information. The Extract view of your PSD in Creative Cloud gives you access to the following information:

  • The layer hierarchy along with the ability to toggle layers on and off
  • CSS styles for layers
  • A style guide of colors and fonts used in the design
  • Position and size of elements in the design
  • The ability to extract assets to PNG, JPG or SVG

From Creative Cloud Assets, this PSD can also be shared with anyone. Using the public URL, the recipient can use Extract in Creative Cloud Assets in their browser to get all of the same useful information to translate this design into code.


Extract in Dreamweaver

You can now browse and view your Photoshop CC documents stored in Creative Cloud directly within Adobe Dreamweaver CC, letting you rapidly take your designs to code. Yes, that’s right, you can open a fully-layered PSD in Dreamweaver CC. When a PSD is loaded, you can extract CSS, colors, gradients, fonts, measurements and web-optimized images from your Photoshop layers when building your web projects. This will let you preserve the integrity of the design when bringing it to code, and takes the guesswork out of how that PSD will translate to web.

When a PSD is loaded in Dreamweaver CC, you can fully inspect the CSS pulled from Photoshop CC layers. When you select a layer, you’ll see all the CSS associated with that selection. This is useful for grabbing colors, gradients, border-radius, font styles and more when building the front-end of your website—it’s kind of like Web Inspector for a PSD.

You can also code hint directly into a PSD for full control as you write styles. When writing CSS, contextual code hints are pulled right from your Photoshop CC layers, expediting the time it takes to go from comp to code. For more information on Extract in Dreamweaver CC, visit this CC Learn article.


10:19 AM Permalink

Creative Cloud: New Features + New Mobile Apps = New Tutorials

At Adobe MAX 2014 the Creative Cloud Learn team launched more than 40 new tutorials to help members learn new features and updated techniques.


Hi everyone!

It’s been a big week for the Creative Cloud Learn team. Many of us were lucky enough to be at MAX, where we were able to meet many of our customers, both in labs and at the Adobe Booth in the Pavilion. Additionally, on Monday, Adobe released major updates to Creative Cloud’s desktop apps along with new mobile apps. All of these new features are covered in over 40 new tutorials. Some of the highlights:

  • How to get started with Creative Cloud Libraries—Browse and access your favorite creative assets (colors, type styles, graphics, brushes, and more) in new libraries that sync to Creative Cloud and are available in Adobe Illustrator CC, Adobe Photoshop CC, and many of the new mobile apps.

  • Extract overview—Easily extract optimized image assets from layers and save them to various formats and resolutions, including SVG, using the Extract PSD assets workflow. This feature is also integrated with Creative Cloud on the web and with Adobe Dreamweaver CC. The feature will be a huge timesaver for designers and developers who use a comp-to-code workflow. See for yourself; check out Extract a Photoshop design into code in Dreamweaver.

  • Add interactivity to fixed layout EPUBs—Enhance fixed layout EPUBs with hyperlinks, slideshows, animations, and triggering buttons that you have created directly in Adobe InDesign CC.

  • Join and trim paths—Second only to the Surface Pro giveaway, the demo of Illustrator CC’s  Join tool drew the loudest applause during the MAX Day 1 Keynote!

  • We also deployed over 60 tutorials to support Photoshop CC’s new Welcome screen. After upgrading, start Photoshop CC and take a few minutes to navigate through this panel  that presents videos based on the features you use. I think you’ll like what you see.


Many, many people put in a lot of hours and hard work on this and I want to take a minute to acknowledge them:

  • I’d like to thank all of our presenters, in particular, Matt Pizzi, Dan Carr, Laura Shoe, Curt Fukuda, and the folks at Infinite Skills. They all put in extra effort to make sure we got things right.

  • Also, I want to thank my editorial team: Amy Hope, Erick Vera, Karla Milosevich, Rita Amladi, Maile Valentine, Stefan Gruenwedel, Michael Salinero, Hemanth Sharma, Ray Camden, and Jill Merlin did an awesome job and I can’t thank them enough.

  • We talk a lot about design-led innovation, and Luanne Seymour’s design team makes it happen: Chelsea Allen, Erica Larson, Janelle Flores, Michael Jarrott, Kendall Plant, Laura Kersell, Amanda Gross Tuft, Julia Grummel, and Alec Malloy are all awesome

  • Other major contributors include Robin Maccan, Mally Gardiner, Daniel Taborga, Jenn Clark, Viv Moses, Kirsti Aho, Serena Fox, Craig Goodman, Michelle Yaiser, George Fox, Christine Yarrow, Quinn Warble, Diane Catt, Ed Sullivan, and of course, Ben Forta.

Huge apologies if I’ve forgotten anyone; this was a real team effort.

Most of our pages link to surveys or forums, so please let us know what you think.


11:29 AM Permalink

New Features, and A Mobile App, for Creative Cloud’s Pro Video Tools

Updated desktop features, born from a collaboration with David Fincher’s Gone Girl team, and Adobe Premiere Clip, a new mobile app.

On Monday, at Adobe MAX 2014, the world’s leading creativity conference, Adobe announced the availability of new and updated free mobile apps, like the all-new Adobe Premiere Clip for iOS, and 2014.1 updates to Creative Cloud applications, including all of the video tools:


Adobe Premiere Pro CC
Adobe After Effects CC
Adobe SpeedGrade CC
Adobe Prelude CC
Adobe Audition CC
Adobe Media Encoder CC
Adobe Story CC Plus
Adobe Anywhere

Adobe previewed the new video features at IBC 2014 last month. Key themes for the updates include: new project and media management capabilities, such as Search bins and Destination Publishing; support for cutting-edge technologies, like HiDPI Windows 8.1 displays and devices and read/write support for the GoPro CineForm intermediate codec; and more streamlined workflows, including Curves adjustments and a refined new Look workflow in SpeedGrade CC.

Introducing Adobe Premiere Clip

The MAX announcements also included the release of Adobe Premiere Clip, a brand new iOS app that makes it easy to turn footage on an iPhone or iPad into great-looking videos. The app allows users to edit and enhance video with professional looks, effects, and audio. Premiere Clip uses Creative Cloud to automatically sync projects between devices, so that users can shoot whenever they have an opportunity—and edit later when they have time. Users can also move Clip projects into Premiere Pro CC via their Creative Profile, which provides access to their rich desktop toolset.



“With Premiere Clip we’re making editing a function that is always in your hands. Our goal is to bring the tools to the media,” explained Bill Roberts, senior director of product management. “This allows people to ‘just do it’ and start making their own beautiful videos, completely on device, or to use it as a kind of sketchbook for video pros who want to rough out ideas to bring into Premiere Pro.”

Adobe Premiere Clip for iPhone and iPad is available as a free download in the iTunes App Store.

The Influence of Gone Girl

Coinciding with the recent theatrical release of Gone Girl—directed by David Fincher and edited on Premiere Pro CC by Kirk Baxter, ACE—the new updates include a number of features developed in collaboration with Team Fincher. These include larger features, like Multi-project workflows and Advanced Timeline search, workflow enhancements like EDL improvements and Render & Replace, and important details of the UI and workspace refinements, such as ripple label colors and definable marker colors, the way in- and out ranges are displayed.

In Gone Girl Rosamund Pike portrays Amy Dunne, whose mysterious disappearance turns her husband into a possible murder suspect.

“I believe this was the first major Hollywood film shot at 6K so the scope of the project was huge.” said Al Mooney, senior product manager. “We were working with an artistically-driven and incredibly technical team at the top of their game. It was an inspiring experience for us and we’re immensely proud to have been part of it.”

Fully 80 percent of Gone Girl ended up as some form of After Effects CC composition on the final Premiere Pro Timeline for the project. This gave rise to the request for the Render & Replace feature from Team Fincher. Render & Replace ensures fast playback of projects with lots of visual effects by substituting comps with rendered clips—without losing Dynamic Link integration between Premiere Pro and After Effects. “It’s exciting for us to be releasing features for all of our users that have evolved out of a collaboration with one of the best filmmakers in the business,” added Mooney.


Along with a significant update to Premiere Pro CC, all of the video tools received enhancements and new features with the 2014.1 release. For more information watch this overview video by Al Mooney.

To learn more about Adobe’s collaboration with David Fincher and his team on Gone Girl, read Gone Girl Marks Yet Another Milestone for Adobe Premiere Pro CC.

Learn more about Adobe Premiere Clip and the rest of Adobe’s new and updated mobile apps.

Watch the Adobe MAX 2014 launch keynote and learn more about all of the great new fall releases.

Pricing and availability

Today’s updates to Creative Cloud are available to Creative Cloud members as part of their membership at no additional cost. To join Creative Cloud, special promotional pricing is available to customers who own Adobe Creative Suite 3 or later and membership plans are available for individuals, students, photographers, teams, educational institutions, government agencies and enterprises.

10:36 AM Permalink

Creative Cloud Libraries—Seamless Access to Creative Assets

Yesterday, in Los Angeles, during the Adobe MAX 2014 launch keynote we announced the best versions yet of our Creative Cloud desktop apps and services and new mobile apps… making your creative workflow across apps and devices easier than ever.

We also introduced Creative Cloud Libraries, a design system that provides seamless access to your creative assets across Creative Cloud’s desktop tools and its companion mobile apps and services (such as Creative Cloud Market).

Creative Cloud Libraries uses your Creative Profile to connect your favorite desktop tools, mobile apps and services to each other. Unlocked by your Adobe ID, your Creative Profile is a personalized hub that connects your favorite tools and content in one fluid creative experience.


Creative ingredients


Great content that moves and inspires is built on a foundation of creative ingredients (assets like colors, text styles, logos, icons, patterns, brushes and images) that you reuse and remix. Today, these ingredients are stored all over the place: on a laptop, on a file server, in cloud storage, or scribbled on a notepad or whiteboard. Finding them when you need them is always more difficult than it should be.

There’s something we learned from a professional chef’s kitchen—where all the ingredients necessary to prepare menu items are laid out and ready to use. In a pro kitchen, chefs prepare dishes quickly and efficiently without pausing to seek out an important ingredient right in the middle of the preparation. This setup even has a fancy name, “mise en place.’

Mise en Place by Charles Haynes.

Mise en Place by Charles Haynes.

Creative Cloud Libraries is like managing your own professional kitchen, helping you organize and prepare creative ingredients (assets) so that they are where you need them when you need them—in your apps, on the desktop, on your mobile devices, and on the web.

What can you put in your library? Lots of things!

  • Text Styles: In Photoshop and Illustrator CC collect and use all the text settings, from the basics (font size and font family) to the more advanced (OpenType discretionary ligatures). It’s a great way to use consistent text styling across applications which has, for some time, been a frequently requested feature from designers.
  • Layer Styles: In Photoshop CC, you can use layer styles to define graphic effects such as drop shadows, glows, bevels, strokes, and fills. And now they can be stored in your Creative Cloud Libraries and reused in other documents.
  • Brushes: With the new Adobe Brush CC app we make it incredibly easy to create new brushes right on your iPhone, which you can then use in Photoshop CC, Illustrator CC or on a tablet with Adobe Illustrator Draw. You can also find some beautiful brushes created by members of the Behance community. A part of your Creative Cloud membership, we’ve made a few available in Creative Cloud Market.
  • Graphics: There are all sorts of graphic elements you can store in your Creative Cloud Libraries—icons, logos, photos, textures, patterns. Some may be bitmaps, others vector-based; regardless of their original format, you can use them anywhere you can use graphics, and they will be automatically translated to the right format as needed.

Stay in sync

Creative Cloud Libraries are stored on your local device and automatically sync (the power of your Creative Profile) whenever you’re online. While you’re offline you can continue to use, add, remove or modify assets, and the next time you’re connected all of your changes will get synchronized automatically and any necessary updates merged to your local version.

Stay organized

There are many ways to use Creative Cloud Libraries, and you can create as many Creative Cloud Libraries as you’d like. Some suggestions:


  • Collect the “go to” assets that you like to reuse across projects
  • Make a separate library for each project you’re working on, and group all related assets
  • Keep all of your branded assets in one library—like having your own brand guidelines with ready-to-use assets
  • Create a “kit” of user interface elements to quickly whip out screen prototypes
  • Keep a set of ingredients in a library to use for a campaign you’re working on
  • Gather a set of inspirational assets to build a virtual “mood board” for your next project

We’re sure you’ll come up with more ways to use them. Let us know in the comments below how you plan to use Libraries.

Connected creativity

Inspiration can strike anytime, anywhere. It doesn’t wait until you are conveniently sitting at your desk. With our new mobile apps, Adobe Brush CC, Adobe Shape CC and Adobe Color CC you can grab inspiration with your mobile device no matter where you are. Using your device’s camera, turn what you see around you into color themes with Adobe Color CC, create shapes and vector objects with Adobe Shape CC, and unique brushes with Adobe Brush CC.

Once stored in one of your Creative Cloud Libraries, you can use these assets in other mobile apps—such as Adobe Illustrator Draw or Adobe Photoshop Sketch, and you can use in your desktop apps, such as Photoshop CC or Illustrator CC.

To jump start your creativity, we have curated thousands of high-quality assets in Creative Cloud Market. These were created by members of the Behance community, and include useful icons and vector shapes, beautiful patterns, brushes and more. Available from the Creative Cloud desktop app, select any asset as well as the library you want it in, and the asset will appear right where you need it, through your Creative Profile, whether on a desktop or mobile.

Now it’s easy to start a project with your iPhone, continue on your tablet and finish on the desktop. Your creation process is moving effortlessly and fluidly between applications and locations. This is truly connected creativity.

What’s next?

To get started with Creative Cloud Libraries, download our new mobile apps for iOS today from the iTunes App Store. They’re free. Use them on their own or with our completely new Photoshop CC and Illustrator CC, available today as part of your Creative Cloud membership.

And don’t forget, if you’re attending Adobe MAX join us in our session How Creative Ingredients Fuel Creativity and Productivity to learn more about Creative Cloud Libraries.

Video tutorials

11:56 AM Permalink

Creative Cloud: A New Era of Mobile Creativity

Just over three months after the major 2014 release of Creative Cloud, we’re delivering another milestone Creative Cloud release at Adobe MAX 2014. A quick run-down of the new and updated Creative Cloud apps, features and services that are available today.



Your Creative Profile connects you to your work

Think you can’t do “real” creative work on your iPhone or iPad? That’s about to change. With this release, our Creative Cloud team is setting out to transform the way you work across desktops and devices.

It all starts with a Creative Profile—your creative identity within Creative Cloud—the heart of this Creative Cloud release. Your Creative Profile connects you to your work, to the assets you create with, and to the communities you care about—wherever you are. Your files, photos, colors, brushes, shapes, fonts, text styles, graphics, and assets from Creative Cloud Market will be at your fingertips because your Creative Profile moves with you. It works across apps and across devices, giving you access to what you need, when you need it, and in the right context.

Meet the mobile app families

In June we brought the power of Adobe Photoshop CC and Illustrator CC to devices with a complementary set of imaging and illustration mobile apps. Not only do these apps break down the silos between desktop and mobile, but they’re fun and easy to use, and provide countless new ways to express your creativity. Today we’re proudly debuting more new apps, as well as updates to all of the apps we introduced in June:

The Illustrator family of apps extends the power of Illustrator CC to mobile devices:

MAX_1_DrawAdobe Illustrator Draw—An all-new app that reinvents the best of Adobe Ideas, letting you work with familiar tools and features in a modern, streamlined interface. Better syncing makes it easier to send drawings to Illustrator CC for refinement.

MAX_2_LineAdobe Illustrator Line—A major update to the app we first shipped in June; Line sketches can now be sent to Illustrator CC, enabling you to edit original vector paths, and more.


The Photoshop family of apps brings the power of Adobe digital imaging to mobile devices with the full compatibility of Photoshop and Lightroom:

MAX_3_MixAdobe Photoshop Mix—Now available for both iPhone and iPad, it includes amazing new technology with a cut-out option that automatically creates a selection for the primary element in an image.


MAX_4_SketchAdobe Photoshop Sketch—Draw with new expressive brushes as well as custom brushes, and send sketch artwork to Photoshop as a PSD file, opening the door to deeper integration between Sketch and Photoshop CC.

MAX_5_LRLightroom mobile—Builds on the amazing image management and editing capabilities… view comments and favorites in Lightroom mobile that clients, friends, or family leave on the photos you’ve shared online in Lightroom on the web.


The Premiere family now has a mobile app for video editing on the go:

MAX_6_ClipAdobe Premiere Clip—Our first video-editing app brings the power of Adobe Premiere Pro CC to mobile. It works on iPhone and iPad and integrates with Premiere Pro CC on the desktop for professional editing and finishing.


We’re also really excited about a new family of mobile apps for capturing inspiration on the go and dropping them directly into your creative workflow:

MAX_7_ColorAdobe Color CC (formerly Adobe Kuler)—Create color themes on your iPhone from the photos that inspired them.


MAX_8_BrushAdobe Brush CC—Transform images on your iPhone and iPad into unique brushes for Photoshop CC, Illustrator CC or Photoshop Sketch.


MAX_9_ShapeAdobe Shape CC—Turn shapes and objects from high-contrast photos on your iPhone into editable vectors for use in Illustrator CC and Illustrator Draw.


Updated desktop apps & services make it all easier

MAX_10_PhotoshopPhotoshop CCNew 3D printing features, enhanced Mercury Graphics Engine performance, and improved support for Touch on Windows 8


MAX_11_IllustratorIllustrator CC—A new Curvature tool, and new Touch support for Windows 8 devices like Microsoft Surface Pro


MAX_12_InDesignInDesign CC—Interactive EPUB support and a new Color Theme tool


MAX_13_MuseAdobe Muse CC—SVG support and Synchronized Text


MAX_14_PremierePremiere Pro CC—Search Bins and GPU-optimized playback


MAX_15_AfterEffectsAfter Effects CC—An enhanced 3D pipeline and HiDPI support


MAX_16_DreamweaverDreamweaver CC—Expanded Live View and Creative Cloud Extract (read on for details)


MAX_17_FlashFlash Pro CC—Improved WebGL support and custom brushes


  • Creative Cloud Market—A collection of high-quality, curated content that’s free to Creative Cloud members. Access thousands of patterns, icons, brushes and vector shapes to add to your own projects.*
  • Creative Cloud Libraries—A powerful asset management service, connected to your Creative Profile, that facilitates a seamless workflow between our desktop and mobile apps. Save favorite colors, brushes, text styles, graphics, vector images, and content from Creative Cloud Market into one of your Libraries, and those creative assets will be available to you as you work across Photoshop CC, Illustrator CC, and our mobile apps.
  • Creative Cloud Extract—Simplifies the comp-to-code workflow by making it a snap to extract design information (like CSS, colors, gradients, measurements, and fonts) from a PSD file. Extract works right inside of Photoshop CC and Dreamweaver CC, or can be accessed in Creative Cloud Assets where your files are stored.

The power of community

The Behance community has grown by leaps and bounds since joining the Adobe family, and now has over 4 million members with more than 20,000 new portfolio projects and “works in progress” published every day. The new Creative Talent Search from Behance connects creatives across the globe with job opportunities from top companies and major brands. Just one more great reason to join Behance if you haven’t yet.

A big investment in training

The pace of innovation in Creative Cloud tools and services is growing fast. So the Creative Cloud Learn team has stepped up its game to keep you on top of your game. Hone your skills with hundreds of tutorials that cater to every experience level. The how-tos are viewable in your browser, on your iPad, and some are available inside your Creative Cloud desktop apps.


There are some amazing new things in this release. And you can see it all, just as it unfolded, from center stage in the Adobe MAX 2014 Day 1 launch keynote, now available on demand. Watch the new mobile apps in action and see how they connect with the desktop apps and services through your Creative Profile—your creative identity within Creative Cloud.

Get your hands on the newest Creative Cloud apps, features and services available today. If you’re already a member, it’s time to update Photoshop and your other apps. And if you’re not a member yet, join us for the journey.

*You must be a paid member to access Creative Cloud Market assets; Creative Cloud Assets are not included with Creative Cloud photography plans.

9:49 AM Permalink

Gone Girl Marks Yet Another Milestone for Adobe Premiere Pro CC

David Fincher crafts a thriller with a talented team of artists and Adobe Premiere Pro CC.


If the first film review in Variety is any indication, Director David Fincher’s film adaptation of Gillian Flynn’s bestselling novel Gone Girl will be well worth the price of admission. Many filmgoers will see the movie because they like the actors, the genre, or because they’ve read the book. Many others will go because they love Fincher’s vigorous storytelling, his impeccable pacing, and his striking visual style.

Whether the audience is conscious of it or not, it is Fincher’s careful structuring of narrative and imagery that makes his films so powerful. Gone Girl is the first Hollywood feature-length film cut entirely in Adobe Premiere Pro CC.

Fincher is a director known for pushing technology to the edge. To help realize his ambitious vision for Gone Girl, he shot the film with a RED Dragon camera in 6K and assembled a top-notch post-production team. Two-time Academy Award winner Kirk Baxter, ACE, edited the film with help from an editorial department that included Tyler Nelson, his long-time assistant editor. Peter Mavromates worked as post-production supervisor, while Jeff Brue of Open Drives was the post-production engineer. Fincher had worked with the group before, but the decision to use an integrated Adobe workflow with Adobe Premiere Pro CC at the hub, was a first for the tech-savvy director.


After successfully cutting a Calvin Klein commercial with Premiere Pro CC, the team set out to determine what it would take to support the demands of a two-and-a-half hour feature film using the same Adobe workflow. Brue was tasked with designing the storage system that would enable Premiere Pro  to work smoothly within a demanding 6K production pipeline.

“Our goal was to get as many iterations as possible of the opticals and visual effects in a given period of time to make the story as strong as we could,” explains Brue. “The ask was for nothing less than perfection, which pushed us to do better. When it came down to it, Adobe Premiere Pro CC was faster than anything else in the market. That speed meant more iterations, more time to work on a shot, and more time to perfect an edit.”


Having worked on previous Fincher projects, Mavromates comfortably assumed the role of managing the pipeline, helping determine the post-production goals, and guiding the visual effects work. With a plan in place, Baxter got started on the edit, working closely with Fincher and relying on Nelson and others on the editorial team to navigate the technicalities of working on such a cutting-edge pipeline.

“Working with the Adobe engineers was probably the best development experience I’ve ever had,” says Nelson. “Everybody was in tune with what was going on and we always had this amazingly collaborative environment. It wasn’t just about making our movie the best movie it could be, we wanted to make every movie cut on Premiere Pro in the future the best movie it could be.”

Fincher shot in 6K with multiple takes, giving the team plenty of material to work with. With a gift for bringing out the best in everyone on a project, it would be easy to assume that the film is comprised of only “perfect takes.” In fact, 80% of the shots were enhanced in some way, from reframing and stabilization to split-screening to remove an extra breath.


The result, after a lot of meticulous detail work, is a film where every shot seems flawless. As the Variety review says, “…editor Kirk Baxter cuts the picture to within an inch of its life while still allowing individual scenes and the overall structure to breathe…”

“On every film we face the challenge of reducing the screen time without losing content,” says Baxter. “If we don’t have to cut out lines, but instead remove time from a scene by making invisible edits, that’s a win. The way David overshoots the frame in his films allows me to edit within the shot, then I throw it to the guys to sew together in After Effects, make it spotless, and stabilize the shot. That way David can judge the shots by the performance and delivery, rather than making comments on the technical aspects.”

Much of the visual effects work was done in-house, which allowed the team to work iteratively, in parallel with the editing. For example, Baxter could edit in Premiere Pro while others worked on shots in After Effects. The saved compositions would automatically update in Baxter’s timeline thanks to Adobe Dynamic Link. This integrated and interactive workflow kept shots looking cleaner and eliminated distracting back-and-forth discussions so the entire team could focus on the story as it took shape in the edit bay. This streamlined workflow was one of the main advantages for “Team Fincher.”


“On Gone Girl we managed to do a huge number of effects shots, probably more than 200, in house thanks to the tight integration between Premiere Pro and After Effects,” says Mavromates. “I don’t think the average viewer will think of Gone Girl as a visual effects movie. However, when you look closely at David’s movies he is playing little visual tricks and we are doing brass polishing on a significant number of shots.”

This talented group of self-described perfectionists, supported by a gifted and driven post-production team, put the Adobe video workflow through its most rigorous use case to date with great success. Now, with the hard work behind them, they can sit back and watch their months of work unfold for theater audiences around the world.

Check the Adobe Premiere Pro blog next week for in-depth interviews with Kirk Baxter, Tyler Nelson, Peter Mavromates, and Jeff Brue about their work on Gone Girl.

Learn more about Adobe Creative Cloud.

11:09 AM Permalink

Creative Cloud Learn’s Enhanced Search Pilot

Find the right tutorial. Faster.


We’ve got almost 1,000 Creative Cloud app tutorials. Until now, they’ve been difficult to find. This summer, the Learn team built a completely new tutorial search experience to help you get what you need faster. Today we’re excited to announce a complete redesign of tutorial search.

Search that’s easy to get to from every tutorial page

Our search results have been totally redesigned to help you decide which tutorial works the best for you. On the results page you’ll find a whole new look.

Each search result includes:

  • Tutorial description
  • Tutorial type (video, text, hands-on, game)
  • Duration (length of the tutorial or time to complete a hands-on project)
  • Apps covered
  • User level


There are also new filters to refine searches:

  • App search defaults. Based on the product page you came from; apps can be added, changed, or removed.
  • New features. Looking for recent app changes? Filter for the latest updates.
  • Level. Look for tutorials that match your experience.

What if you can’t find what you’re looking for?

Don’t despair. This new search index only includes the tutorials. We’ve got thousands of help and troubleshooting articles in our main search index. If tutorials aren’t the Learn/Help content you’re looking for, there’s always the ability to access global search from the main Learn & Support page.

We plan to expand this new experience in the future to include all Learn & Support content. In the meantime, let us know what you like, what you don’t like, and what you think.

10:23 AM Permalink

Expanding A Creative Portfolio

Creative production agency Wellcom Worldwide accesses more applications and regular software updates with Adobe Creative Cloud for enterprise.


Leading creative content creation

Wellcom Worldwide is a leading global production agency, servicing clients with quality creative and innovative technology that make meaningful connections between brands and their customers. The company’s services include graphic design and cross-media adaptations, 3D and 2D illustration, photography and creative retouching, online and digital services, TVC production, video and animation, pre-media, image and asset libraries, and online workflow processes.

The company has transformed from a relatively small private company with 12 employees in 2000 to a global entity supported by a talented team of approximately 430 staff in 2014 with offices in Melbourne, Sydney, Adelaide, Auckland, Singapore, Kuala Lumpur, London, Los Angeles, Columbus, and New York. Wellcom strives to be a leader in the creation and distribution of content quickly and easily in any part of the world and uses Creative Cloud for enterprise to support its vision.

A simple transition for global workforce

The switch to Adobe Creative Cloud for enterprise was a natural progression for Wellcom. The company has used Adobe products to create its content since the early days of Adobe Illustrator and Photoshop, and has always paid attention when Adobe introduces new solutions. Today, Wellcom uses Adobe Premiere Pro CC and After Effects CC for video production, produces all page content with Adobe InDesign CC, and uses Adobe Illustrator CC for packaging design. Adobe Photoshop CC remains the primary application for retouching, adjusting color, and image editing.

While the creative products have always worked well, to control costs the company typically limited the number of products it purchased. When Adobe Creative Cloud was introduced, the additional benefits and access to the full collection of applications was very appealing. Based on the ability to more easily manage licenses and receive regular updates to Adobe products, the company made the decision to transfer its existing enterprise licenses to Adobe Creative Cloud for enterprise.

“Adobe Creative Cloud was really too good to ignore, and it was a seamless transition to switch our existing licenses to Creative Cloud for enterprise,” says Shaun Gray, information technology, product and customer support manager at Wellcom.

It was a simple transition, managed internally with minimal disruption to the business. Wellcom purchased 450 seats across its international offices and has access to many more applications that it hadn’t traditionally used, such as Adobe Edge Animate CC for creating animated banners and Adobe Muse CC for designing websites.

Expanding skills with new tools

Since making the switch, Wellcom has enjoyed the additional benefits that Creative Cloud for enterprise offers. Using the Enterprise Dashboard, the company can more easily manage licenses, expand the number of seats as needed, and true-up on an annual basis.

“The significant difference with Adobe Creative Cloud for enterprise is how much simpler it is to manage our licenses,” says Gray. “We’re always on the hunt for acquisitions, and with Adobe Creative Cloud for enterprise we can easily add additional seats if and when we need them with a clear understanding of cost.”

The ability to pay an enterprise license fee for all of the applications in Creative Cloud gives Wellcom’s staff to access applications they have not traditionally used. By expanding their skills with new applications in Creative Cloud for enterprise and new technologies such as Adobe Digital Publishing Suite, the company is winning business in areas it didn’t previously support.

“We’re encouraging creativity through the exploration of alternate ways of creating content,” explains Gray. “With Adobe Creative Cloud for enterprise, staff can access the applications from a secondary computer at home to continue to build their skills, and then apply their new knowledge to professional projects.”

Wellcom is also taking advantage of the storage and file syncing capabilities in Creative Cloud. “Being able to store and sync files to Creative Cloud, combined with the large storage per seat, gives us a powerful tool that we didn’t have before.”

Increasing efficiency across devices

Adobe Creative Cloud for enterprise will continue to be a critical part of Wellcom’s business operations. The company uses the built-in Creative Cloud storage to enable employees to share and access content, such as imagery and photography, from anywhere on mobile devices. Designers also use applications in Creative Cloud to adapt traditional print content for viewing on tablets and smartphones.

“The ease of accessing content across devices using Adobe Creative Cloud for enterprise will be great for staff out of the office,” said Gray. “Adobe Creative Cloud is a critical part of our business and will continue to be the enabler of our creative content development.”

Read the Wellcom Worldwide case study.

11:51 AM Permalink