Adobe Systems Incorporated

Capture Ideas When They’re Ready

Creativity is nurtured, stimulated and directed by constraints, but inspiration should be free of any constraint. Opportunities present. We allow them to escape unnoticed or unable to capture because we didn’t have the perceptual or physical tools to accomplish the capture. Our creative identity fades before our very eyes.

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You never know when an idea or creative inspiration will surface. Sometimes it seems more like an idea is ready for you to discover it than the other way around. Adobe has given you the ability to capture ideas when they’re ready through a new series of mobile apps appropriately grouped under the umbrella of “Capture.” Adobe Color, Brush, and Shape CC allow you to capture the world around you and manipulate it into objects that can be integrated right into your creative workflow. It isn’t just about what your smartphone camera sees but rather what it actually is… the hues turned into color themes, the shapes into vectored objects and a brush created from what you see be it a rose or a pencil.

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All of this creative energy flows right into your creative profile in the Creative Cloud. It restores and enhances your creative self. The workflow is uninterrupted as you change location or device. Think about it.

One morning while riding into work, I had a thought as I passed by a man standing in a crosswalk holding his phone. Pick any moment throughout your day and what do you find nearby? It’s likely your smartphone. But what if the people and places you come into contact with everyday could dovetail into your creative pursuits?

I believe it was Edgar Degas who said, “Art is not what you see, but what you make others see.” My perspective watching this businessman likely shuffling his way to work like myself caught my attention for one reason. He was in motion as the bright morning sun was cutting its way through the downtown buildings.

Throughout our busy days, we’ve all witnessed objects, people, and architecture with essences worthy of capturing. That’s what Adobe Color, Shape and Brush allow you to do: go beyond the image in front of you and define its essence using the boundless limits of your own mind.

Adobe Color CC

Capture the inspiration of color. Generate color themes wherever inspiration strikes with Adobe Color. Capture color combinations with your iPhone or iPad. Use them in your projects immediately by saving to Creative Cloud Libraries.

See color in action. Color generates themes you can use in Adobe desktop apps like Photoshop and Illustrator CC, and new Adobe mobile apps like Illustrator Line, Illustrator Draw, and Photoshop Sketch.

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Adobe Brush CC

Pablo Picasso put it best when he said, “Every child is an artist. The problem is how to remain an artist once he grows up.” With Adobe Brush, artists now have unlimited opportunities to transform their paintings on the go. No matter what brush style moves your design, Adobe Brush gives you the ability to turn photographs into visual patterns of depth.

Picture the perfect brush. Create custom brushes from photos you capture on your iPhone or iPad and start using them right away in Photoshop and Illustrator CC, and Adobe Photoshop Sketch.

Imagine your brush in action. Design beautiful, high-quality brushes in any style—organic, painterly, graphic, and more. Anything you can take a photo of can be turned into a brush.

Capture the inspiration anywhere so you can work playfully while designing professionally.

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Adobe Shape CC

This is where ideas take shape. See a shape you’d like to use in your designs? Capture it with your iPhone or iPad and Adobe Shape will turn it into vectors. Save it to Creative Cloud Libraries to use in Adobe InDesign CC, Photoshop CC, Illustrator CC, or the all-new Adobe Illustrator Draw.

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Turn the shapes around you into action. Capture shapes anywhere. Simply take pictures of shapes you like and you can start turning the world around you into vector shapes.

Technology does change the way we approach art and design, and the amazing power of mobile devices now offers us a truly connected creative experience. Everything you see and do can be captured in extraordinary ways.

As I arrived at my office that bright sunny morning, I was curious about the man I saw making his way to work, who inspired me to pause.

I turned on my iPhone and smiled. It was all there in living color, shape vector and brush stroke.

 

11:57 AM Permalink

Five Questions for Elana Schlenker

Elana Schlenker, a graphic designer and the publisher of Gratuitous Type, will be speaking at our next Working Late event in Brooklyn at Makeshift Society. In preparation, we asked her to share a few thoughts about her work; below Elana expresses her enthusiasm for independent publishing and the freedom and creativity it breeds.

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Who are your mentors? How have they shaped your approach to publishing?

Elena2My earliest mentors were the authors of books I loved as a child. Shel Silverstein and Graeme Base were perhaps my favorites—both authored and illustrated their own books, and from a very early age I remember telling people that’s what I wanted to do as well, write and draw. Not one or the other, but both. It’s funny that so many years later, in my own way, I’m doing that with Gratuitous Type, designing and writing everything myself. I suppose even as a five-year-old, I had some sense that I wanted to be in charge of everything—a tyrant from the start.

In my professional life, there are so many people who have inspired and supported me, but one of the most notable would be Tod Lippy, the editor and publisher of Esopus, a magazine I interned with during my first summer in New York. Esopus is an incredible publication of artists’ projects that Tod runs almost completely on his own. Just like those childhood inspirations, here was someone doing everything himself. I really respect his singular vision and ability to carry it out; he was a huge inspiration in my decision to start Gratuitous Type.
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What are some interesting trends you’re noticing in printed material?

I love how more and more people are taking the whole process into their own hands—not just self publishing, but producing and printing work themselves. Publishers like Conveyor Editions, Hato Press, Publication Studio are some of my favorites.

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What do you most enjoy about the zine format?

I like the inherent simplicity of the booklet format, and the endless ways in which artists continue to subvert and reinvent it. There is so much potential for incorporating unique production details, storytelling techniques, and just to play—it’s a great place for experimentation.

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To what type of communication style are zines and quarterlies best suited?

I think the beauty of zines and other independent publications is that they are adaptable to so many styles and types of communication—again, it’s exciting to see people continue to reinvent a format that’s been around for ages. From a personal standpoint, I’m interested in the serial nature of publications (like Gratuitous Type), and the ways in which this feature facilitates reinvention, play, and growth. I love that I always have another chance to change things and make them better. (I hope!)

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In anticipation of your presentation Wednesday, what are you most looking forward to (how about a little teaser)?

Everyone will be asked to draw one thing they love and one thing they hate. Both will be printed on the same page, and each contributor will be able to decide to what degree these pieces will overlap or interact. I think there will be some really interesting and exciting results.

I’m also super excited to work with Gerardo Madera of Common Satisfactory Standard. I can’t wait to see his Riso printer in action! I love that we’ll be making the zines right there on the spot, so attendants will really be a part of the entire process.


Hear more from Elana in person at Makeshift Society in Brooklyn, Wednesday February 18 at 6:30pm. We’ll have food and drinks, and an evening that’s part presentation and part zine-making… and the final piece will be printed through a Riso printer.

11:52 AM Permalink

Creative Cloud Libraries: Popping-up Somewhere New

IDMUDW_4CCColors, images, graphics, brushes, and text styles saved and synced and always ready to be used, reused and shared.

When we launched Creative Cloud Libraries in October 2014 we knew we had a feature on our hands that would take the headache out of managing creative assets—a place to store creative bits, where they would be organized and readily available.

Thing is, until today, Creative Cloud Libraries has been incorporated only in Adobe Photoshop CC, Adobe Illustrator CC, and mobile apps like Adobe Brush CC and Adobe Color CC. Needless to say, since its launch at Adobe MAX, Adobe InDesign CC users have been clamoring for access to it.

Creative Cloud Libraries… It’s part of InDesign CC.

Starting now, InDesign CC users have CC Libraries. No more having assets on the wrong computer or scrambling to find the latest version of a graphic. CC Libraries means knowing exactly where creative assets are. Always.

It also means the ability to share assets with an entire creative team, between ID files, and across InDesign, Photoshop and Illustrator CC.

And, since we know a lot of designers have populated InDesign CC’s native libraries with the graphic elements (text frames, linked graphics or groups of objects) they use regularly, those assets (all or a selection) can be easily migrated into CC Libraries. That’s a new library with the same content and the same name as the native library.

CC Libraries. Got it. What else is new for InDesign CC?

IDMUDW_1IDInDesign CC (along with Adobe Dreamweaver CC) has not only added in-app learning content with tutorials for every experience level (that means, no longer having to leave the application to learn something new), the team didn’t stop there. It also incorporated some user-requested features that make everyday tasks easier:

  • Save time. Draw tables without text frames. When creating tables, it’s no longer necessary to first create a text frame.
  • No guessing. No hassle. The Print Current Page option (in the Print dialog and Pages panel flyout) prints the active page in the InDesign window or selected pages/spreads from the Pages panel.
  • Do the work once. On by default in the Layers flyout menu, Ungroup Remembers Layers ensures that when something is “ungrouped,” items that were originally on separate layers will return to them.

Hoping for more update news? We have it. Adobe Muse CC is faster, smoother, and more intuitive.

IDMUDW_2MUThe Adobe Muse team continues to respond to user feedback with updates that improve app quality and performance, and remove the bottlenecks in everyday tasks. There are literally dozens of improvements; a few of our favorite one-click options sure to speed-up work:

  • Superscript, Subscript, Uppercase, and Lowercase text buttons provide more flexibility when working with type.
  • A Clear All Styling option removes any styling (fill, stroke, text styles) for a selected page, and a Clear Widget Content option removes all content (slideshows, accordion panels, contact forms) from a selected widget.
  • Delete unused layers with a single click.
  • A Show Where Used option highlights where background images, bullet/list styles, uploaded assets, and paragraph, character and graphic styles have been used throughout layouts.

And, a bit more news… from the Dreamweaver CC team:

IDMUDW_3DWAmong Dreamweaver CC’s performance enhancements are improvements to two previously-released features:

  • Select, hold, and drag an image from the Extract panel into Live View to launch the Element Quick View panel for precise image insertion.
  • New creatively-named color-theme templates offer more options for customizing and personalizing Code View.

Take a closer look at what’s new in InDesign CC, Adobe Muse and Dreamweaver CC.
Learn more about Creative Cloud Libraries.
Haven’t tried Creative Cloud? Take it for a free trial run.

12:01 PM Permalink

Fantac: Creative, Branded Vehicle Marking

Since 1960, EXING Co. Ltd. has become known throughout Japan as a leader in the distribution and transportation of hazardous materials. Since then, the company has expanded into a wide range of services, including boom lift rentals, vehicle marking, and even a catalog of local gifts from around Japan.

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Started in 1985, EXING’s Fantac vehicle marking service has grown to become its second largest business. Not only is the high-quality Fantac service used by companies across Japan to brand their trucks and tractor-trailers, but it is also used by organizations ranging from police agencies to public transportation organizations. Six Fantac service centers located throughout Japan provide full service solutions to customers, handling everything from planning and design to cutting and applying the film.

EXING_4 “In the past, we used specialized design terminals to create the diagrams, and then we cut each piece of film by hand,” says Hiromasa Yamabe, CEO and president of EXING. “Now we use computers and cutting plotters, which helps us provide faster service at a lower cost. The vehicle marking industry is very competitive. To stay ahead of the competition, we must streamline processes as much as possible while investing in our IT infrastructure to deliver new, exciting businesses.”

The newest products; the latest technology

Several years ago, EXING standardized the design environments at its Fantac service centers on Adobe Illustrator. The software not only features high usability, but also many members of the design staff were familiar with Adobe software, having learned Adobe Illustrator and Photoshop while in school. EXING_3

In addition to providing all designers with access to Adobe Illustrator and Photoshop, EXING also complied with a request from the sales manager to provide all salespeople with copies of the software. “Because salespeople work in the same, standard Adobe environment, they can make small changes to the design if needed, which helps everyone work more efficiently,” says Shinichi Tanaka, manager of the systems administration group at EXING.

EXING previously purchased Adobe Creative Suite licenses for every employee, but when the company upgraded its IT hardware, it switched to Adobe Creative Cloud for teams. “To create the newest products, we need access to the very latest technologies,” says Tanaka. “We upgraded to Creative Cloud for teams so that we would always have access to the latest versions of software.”

Excerpted from “EXING, leading the pack through new technologies.” Read the EXING case study.

 

10:03 AM Permalink

A New Year, A New Name—Video and Audio Social Channel Changes

Join us in welcoming the newly-minted Adobe Creative Cloud Video & Audio feeds to Facebook and Twitter.

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We’ll be sharing tutorials, interesting product and industry news, customer stories and much more about our pro video applications.

Creative Cloud Video & Audio accounts will feature cutting-edge content for ALL Adobe pro video tools, including Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Audition CC, Adobe SpeedGrade CC, Adobe Story CC Plus, Adobe Prelude CC, Adobe Premiere Clip, and Adobe Media Encoder CC. Follow us on Facebook and Twitter starting today.

Want more? The following accounts feature tool-specific posts:
Adobe Premiere Pro on Facebook and Twitter
Adobe After Effects on Facebook and Twitter
Adobe Premiere Clip on Twitter

A note about Twitter: From now on, Adobe Story CC Plus, Adobe SpeedGrade and Adobe Prelude content will be shared on Adobe CC Pro Video & Audio (@AdobeCCVideo). Follow us there.

4:06 PM Permalink

Thirty Days Later… Thirty Adobe Creative Cloud Tutorials

At the beginning of the year, Adobe worldwide design evangelist Terry White made a promise to himself to deliver a new Adobe Creative Cloud tutorial each day during the month of January.

 

Beginning January 2, Terry released a new video each day… for 30 days. With his New Year’s resolution behind him, he had this to say:

I’m happy to say that my 30 Days of Creative Cloud Tutorials are done and have been very well received! At last count the videos have had over 80,000 views and climbing. I also received lots of direct feedback on Twitter and Facebook. Most of the tutorials focused on the questions I get every day, over and over again. I also took the liberty of working in mobile workflows wherever I could. Of course I’ll continue to do more throughout the year and cover new features as they’re added to Creative Cloud. In the meantime, check out what you’ve missed here in this YouTube Playlist featuring all 30 videos:


 

Cross-posted from Terry White’s Tech Blog.

10:55 AM Permalink

Two Days of Adobe Creative Camp at SXSW 2015

We’re headed to SXSW Interactive to host Creative Camp, two days of lessons, insight and conversations about creative tools and the creative process with Adobe evangelists, product managers and design experts.

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Take a look at our packed schedule:

 

Friday March 13

11:00am–noon
Revamping Photoshop for Screen Design with Zorana Gee
Come join us as we dig into the full and behind-the-scenes story on the revamping of Adobe Photoshop CC for screen design. For the past two years, a small group of designers, researchers, and management has been reaching out to Photoshop CC’s design users and listening to the complaints, smiling at the praise and, most importantly, learning. And with that knowledge we’ve set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story about how an iconic piece of software is being transformed to meet new demands, we’ll share new projects (and perhaps products) from the tireless Photoshop team.

12:30–1:30pm
Moving from Graphic Design to 3D Object Design with Paul Trani
Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop CC allow graphic designers to take their design skills in new directions and create, perfect, preview, and print 3D designs in a familiar environment. What was once on your screen can be a physical object in front of you.

This session teaches what you need to know to bring ideas and designs into the physical world, including the different materials for printing, how to use your own printer or a printing service, how to market 3D design services, and more. Learn what will you can create and where will this new industry can take you.

2:00–3:00pm
Failure as a Creative Catalyst with Erik Natzke
It’s often said that change is good, but the reality is that change can be scary especially when it involves taking a new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, setbacks or failures.

In this session principal designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe, and building his first iOS app, Adobe Brush CC, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth, and solutions didn’t always appear right away. Ultimately the journey of getting through all the setbacks led Erik to discovery and launching a truly delightful app.

3:30–4:30pm
How to be a More Inefficient Designer with The Made Shop
Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help. We’ve all been taught to value efficiency (because obviously time is money), but the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. And that’s not the goal of design.

In this session, The Made Shop will share tips and tricks for Introducing friction, indecision, and waste into the design process; misspending time and energy; making things the hard way; un-automating simple procedures; and consistently producing downright inefficient design.

 

Saturday March 14

9:30–10:30am
The Evolution of the Web with CJ Gammon
The web has changed a lot in just the past few years and continues to grow in exciting ways. We have new devices and interaction paradigms as well as increasing expectations from users. In this session we’ll explore inspirational examples of where the web is headed and what new opportunities they provide and we’ll look at demos and techniques that allow us to take advantage of what we have today while looking to the possibilities of the future.

11:00am–noon
Going from Design to Code without Going Insane with Ryan Stewart & Sarah Hunt
Designing and coding for the web is complicated for designers and developers working together; designers have to produce designs for various screen sizes, developers have to turn those designs into code, and they have to finish as quickly as possible. We’ve all been there, done that, and felt the pain. But, help is here. Learn about new workflows for designers and developers to work better together. Learn how to share information from a PSD without needing to red-line or write a “spec” defining how to use layer comps for designing various screen sizes, and explore techniques for optimizing assets and code. While you might not be ready to kiss each other you’ll be going from PSD to code in a snap.

12:30–1:30pm
Story Structure Secrets with Christine Steele
Learn how to hook viewers with a compelling opening structure questions that engage the audience; identify when it’s time to move from one scene to another; and learn how the rules of three-act structure can be applied to films of any length. From shorts to features or documentaries, your film will benefit by applying classic techniques to create a strong story structure.

2:00–3:00pm
Make Social Media POP with Video with Dave Werner
One of the best ways to reach your customers is through social media and while words and pictures can be interesting, a sure-fire way to capture attention on social is with engaging video. If you’ve never made a video before, it can be overwhelming to figure out where to begin: How do you get your message across in a short amount of time and find the right balance of entertainment vs. information? How should you plan before you shoot to capture the best possible material to work with? How do you edit? And how do you decide where to post your videos? 
In this session you’ll learn how to create video content and give it a professional look and sound, with Adobe Premiere Clip on your iPhone or iPad, and how to share it on social media for maximum reach.

3:30–4:30pm
Promoting Your Creative Work on the Web with Roxanne Schwartz
Your online portfolio is one of the most important parts of promoting your creative career—but just how do you do that? It can be daunting to get started. As a community manager at Behance, the world’s largest creative portfolio platform with over four million members, Roxanne Schwartz has seen thousands of creative portfolios on the web; she’ll be sharing what works (and what doesn’t) when it comes to showcasing creative work online. Even non-designers can create a knockout online portfolio by following best-practices learned from top creatives. From guiding principles to the nitty-gritty details, this session will teach you the best way to promote your creative work online (on Behance and elsewhere) and expose it to the right people.

Join us for one, or all, of our Creative Camp sessions in Salon E at the JW Marriott on 110 E 2nd Street and be sure to be a part of the conversation on Twitter with #adobeSXSW.

10:22 AM Permalink

Download and Share: Market Assets and Creative Cloud for Desktop

Get a headstart on projects with Creative Cloud Market and ensure that you and your team can access your favorite assets anytime, anywhere with Creative Cloud Libraries.

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Creative Cloud Market

Creative Cloud Market is a collection of professionally crafted and curated vector graphics, icons, patterns, UI kits, brushes, and more from the best creatives on Behance. Already there are thousands of assets available on Market and the number grows with each passing day. With Creative Cloud paid subscription (except the photography plan), you are entitled to download up to 500 free, unique, ready-to-use, and royalty free assets every month. Once downloaded, you can use them freely in your creative projects, and modify or build upon them according to your needs.

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Access Market

Creative Cloud for desktop app is a gateway to Creative Cloud Market. Using Creative Cloud for desktop, you can browse, search, sort, or download Market assets.

To access Market from Creative Cloud for desktop, choose Assets > Market. Then search assets by specifying a keyword, category, tag, or creator in the search box. You can further refine or sort results from the options available in the All Categories dropdown.



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Download assets from Market

To download an asset, click the asset thumbnail, click Download, and choose an existing Creative Cloud library or create a new library where the asset will be downloaded. Downloaded assets are also saved in the Market Downloads folder in your main Creative Cloud Files folder.



CCMarket_4In addition to the information like the asset name and the creator, the asset page also shows tags applied to the asset. You can click any tag, to search for other assets that are tagged with the same keywords, to find related and similar assets. For example, clicking the “pen” tag in the above example will search and display other assets tagged with pen.



CCMarket_5Downloaded assets are now available for use across all desktop and mobile apps and devices. Note: Creative Cloud for desktop must be running for downloaded assets to sync and become available for use. You can view downloaded assets in Creative Cloud for desktop by clicking the dropdown menu next to Market and selecting Downloaded under the Sort category.



For more information about downloading and using Market assets, see Creative Cloud Market.

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Share assets and collaborate using Creative Cloud Libraries

While you can access downloaded Market assets in all apps and on all devices, in some situations you may want to share assets with your team, so that everybody is in sync. You can achieve this by sharing the Creative Cloud Libraries where assets are downloaded. It allows you to collaborate while maintaining consistency in your designs.

You can share a library from Creative Cloud Assets or the Libraries panel in Adobe Photoshop CC or Adobe Illustrator CC.

In addition to downloading Market assets, you can add more assets to Libraries using mobile apps and Creative Cloud Assets. For more information about working with Libraries, see Creative Cloud Libraries.

Helpful resources

Creative Cloud blog
Creative Cloud help

11:55 AM Permalink

Adventures of Creative Kid: A Scavenger Hunt with Extract

Are you ready for a challenge? We’ve hidden five words in this PSD comp and your mission is to use Extract in Creative Cloud to find and make sense of them.

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Once you’ve found all five words in the PSD your next task is to arrange them into a phrase that you can add to the end of www.adobe.ly/—this is where you can enter your information and you might just WIN a year-long Creative Cloud subscription or some sweet Adobe swag which includes a full Creative Cloud pillow set, a TimBuk2 backpack crammed with goodies and more!

Don’t ruin it for others by sharing the URL. Remember, the fewer people who submit their information, the better odds you’ll WIN!

Helpful hints to get you started

You’ll know when you’ve found a word because the layer or folder name will be “CLUE.”

The various CLUES appear across the two layer comps. You can look through the two of these by using the dropdown menu in the top right corner:
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You’ll find…

  • a clue hiding in an image
  • three clues hiding behind an image
  • a clue spelled out in bricks

Happy hunting!

A bit more about Extract…

In case you haven’t heard, Extract is a FREE feature in Creative Cloud Assets that helps you explore a PSD directly in your browser, including layers and layer compositions. Extract gives you all the info you need to turn your design into code:

  • Copy text and CSS
  • Get colors, gradients, and fonts
  • Measure distances between elements
  • Save production-ready image assets (SVG, JPG, PNG)

Learn more about the Extract family of tools.

NO PURCHASE NECESSARY. Enter by February 4, 2015. Must be 18+. For complete details, eligible countries, and promotional item descriptions see Official Rules. Void where prohibited. Originator: Adobe.

11:37 AM Permalink

Broadway Malyan, A Return on Design

A distinguished architecture firm applies experience, skills, and cutting-edge Adobe Creative Cloud applications to exceed client expectations.

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Distinguished by its global reach with 16 studios across world centers, unrivaled diversity with over 500 design experts, and distinctive client focus with more than 75% of its income from repeat business, Broadway Malyan creates world-class, fully integrated cities, places, and buildings to unlock lasting value and deliver “return on design.”

Unlike most firms, Broadway Malyan’s myriad of projects often extend beyond traditional architecture. In addition to its architectural focus, the firm’s designers visualize and shape many different aspects of their design with a holistic approach resulting in a level of detail that can extend to branding and equipment design. Both architects and designers at Broadway Malyan depend on Adobe Creative Cloud for enterprise and Adobe Acrobat Pro, purchased through an Enterprise Term License Agreement (ETLA), to delight clients with their imaginative, useful, and beautiful creations, tailored to meet customer needs.

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Broadway Malyan’s priority is to excel for the benefit of clients through a focus on quality, collaboration, and delivery. To achieve superb results, employees rely daily on a variety of Adobe applications; Adobe Illustrator CC, Photoshop CC, and InDesign CC are mainstays for designing buildings, collateral materials, and finessing client proposals and presentations. Acrobat Pro is essential to both designers and architects for combining multiple file types and sharing them as universally accessible PDF files with clients, as well as internally among staff collaborating on projects across the company’s global offices.

Enabling business expansion and flexibility

Equipping its 550 users worldwide with the most up-to-date versions of Adobe software was an ongoing challenge for the IT department. The sheer number of users, geographic diversity, and varying needs and skill sets within the firm made software provisioning complicated and time consuming.

The firm often combines teams with the most relevant talents from around the globe to work together on projects. Whether they’re located in Shanghai or Warsaw, people need the right software. In the past, the firm provided some applications on designated resource computers at each location. Users had to leave their desks to access applications like Acrobat Pro, which impacted their productivity.

To furnish all employees with what they need to do their best work, right at their fingertips, the team purchased Adobe Creative Cloud for enterprise, a solution that accommodates rapid growth while reducing IT complexity through an ETLA with Adobe. “The Adobe enterprise term license agreement is fantastic—it’s the way I like to work,” says Alexandre Vasconcelos, head of IT for Broadway Malyan. “We use a number of different types of software in the company, and I would rate Adobe Creative Cloud for enterprise in the top three in terms of the way the licensing works.”

BroadwayM_3 Through the enterprise agreement, the firm can juggle the fluctuations of a project-based business. Employees can obtain and install Adobe software regardless of their location. As the company expands and morphs, it has the flexibility to add software licenses or move them to the other side of the globe as needed, without cumbersome, far-flung license deactivation and reactivation.

Simplified, fast IT

Adobe Creative Cloud for enterprise has dramatically streamlined tasks for IT. The software installation process is fast and intuitive, and Creative Cloud for enterprise provides full visibility into what software each user has, simplifying license management.

To implement Creative Cloud for enterprise applications, Broadway Malyan used Microsoft System Center Configuration Manager (SCCM); it made it easier and faster to distribute the new software worldwide via remote control.

The IT team set up company-wide Adobe software installation for Illustrator CC, InDesign CC, and Photoshop CC, which took only 15 minutes to install simultaneously on each computer—a process that previously required an hour and a half. “Adobe Creative Cloud for enterprise has made a major positive change in the way we deploy software,” says Vasconcelos. “Employees can simply request specifi applications that they need and have them installed quickly and easily.”

Distribution of Acrobat Pro using SCCM was similarly fast and straightforward. “Using Microsoft SCCM, we installed Acrobat Pro in three offices a day and it took only five minutes per office, so there was no negative impact on productivity,” says Vasconcelos. “All of our offices were up and running with the software in just five days.”

Productivity on the rise

With Creative Cloud for enterprise, Broadway Malyan is bolstering productivity among employees. Architects and designers no longer have to find a computer with the proper software installed; instead, they can download and install precisely the right software applications to meet the most pressing needs for the project at hand.

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With a global team, the use of different software versions previously caused file incompatibility issues that could bring projects to a temporary halt. If one studio started on a file and sent it to another to finish off overnight, any issues with interoperability could cause difficulty in completing the project on time. With Creative Cloud, all studios are always on the most up-to-date software versions, eliminating interoperability issues or the need for time-consuming , manual file conversions.

In addition to creative applications, everyone now has the same version of Acrobat Pro. They can open files, combine multiple file types, convert PDFs to Microsoft Office applications if needed, and print and share them among clients and coworkers. “Now, everyone can take advantage of the file conversion and consumption benefits Adobe Acrobat offers without having to go to a dedicated computer to accomplish their work,” says Vasconcelos.

Agile and flexible

License forecasting and management are straightforward, and consume far less IT time. Budgeting is no longer a required exercise; instead, Broadway Malyan pays a fixed cost each year and adjusts it accordingly as the company grows. The number of software licenses can grow and be moved from location to location on an as-needed basis, without business disruption. As the business evolves, every machine in the firm can be adapted to the most current business requirements.

Next, Broadway Malyan plans to use the Enterprise Dashboard in Creative Cloud for enterprise to allow administrators to more easily manage user accounts. The firm is also tapping Adobe Expert Services to help users with quick installation or deployment questions and technical troubleshooting of individual products.

“Adobe is our go-to for creative software, and Adobe Creative Cloud for enterprise has made us extremely agile and flexible company wide,” says Vasconcelos. “Our enterprise agreement with Adobe saves time and improves productivity.”

Read the Broadway Malyan case study.

11:27 AM Permalink