Adobe Systems Incorporated

Adobe MAX Speaker Aaron Draplin – Q&A Part II

“You can expect a spirited, ferocious delivery of our “Tall Tales” speaking fiasco! With, some surprises….” says Aaron Draplin of Draplin Design Co. on what to expect at his Adobe MAX session this year in our Twitter Chat with him. During the Twitter Chat, many had their burning design questions answered by Aaron, while others were just excited to connect with the brilliant creative. We want to give a big thanks to those who participated – especially Aaron! Check out a quick sample of the Twitter conversation using the #AdobeMAX hashtag below.

 

Watch our video to learn more about Aaron Draplin’s love for junking and estate sales, and read Part II of our Q&A with him below.

Be sure to come see Aaron Draplin speak at MAX this year in his session, “Tall Tales from A Large Man”. Visit MAX.Adobe.com and don’t forget to use promo code MXSM13 when you register and save $300.

Here’s Part II from our Q&A with the “Large Man” himself:

Adobe: When you were first starting out, what’s the biggest mistake you can remember making? 

Aaron Draplin: Thinking I’d need some big degree to make it. Complete bullshit. As much as I loved going to art school and learning as much as I did, I’m pretty sure I could’ve made it on my own. I caved in to the pressure system. I thought I’d get called out for teaching myself or something. And sure, school was awesome, but man, I paid a lot for those couple of years.

How (and at what times) does a typical day start and end for you?

I’m usually out of bed by 9:00am, getting down to the shop and getting going by 10:00. And hell, I hate going to get lunch, cuz you lose an hour. I’ll work until 7:00 or 8:00pm (sometimes later), then I head home for supper, and will get the late shift going around 9:00pm—until 1:00am. I end my day by going to sleep, which is a pretty common theme.

Things you love? Or things you hate? Which influence your work more?

Things I love definitely influence the way I work, and the outcome. And I know it’s not cool to hate stuff, but hell, I’ve got some bad blood with some stuff and am not afraid to say it, and, let it fuel me to make better things. My buddy Ryno in Minneapolis made a list, and inspired by his vitriol, I did too. Here are some spirited links: Things I Love and Things I Hate.

about how to make things better, instead of selfishly tearing them down. I loved that part of school. Thank you Santiago and Kali.

If you could choose just one artist (use that term as loosely as you wish) to “surround” yourself with, who would it be? Why?

I would’ve loved to work for Saul Bass. He’s my favorite graphic designer.

Since most people will never have the opportunity to participate creatively with the Obama administration, can you tell us (in more words than “awesome”) how you felt when you learned you were getting THAT assignment?

When the Mode Project from Chicago first called me, I thought I was in trouble or something. I mean, a call like that is going to be really, really good or really, really scary. When they offered the chance to work on a logo to help the new Obama administration, I instantly accepted, cleaned off my plate and got down to it. When they call you up to the big leagues, you produce. For your country. Seriously, my heart was filled with patriotism. The chance to help out in the slightest way was a big deal to me. I freaked out a bit, then got down to work with Chris Glass from Cincinnati and we made some logos for America. Will forever be proud of that one.

And, now that you’ve completed that one… what’s your (next) “dream” project? 

I’m scheming up some kind of road trip for the fall, but have to keep my lips sealed about the details. But when I really think about it, I dream about getting enough loot in the bank to where I can slow down my pace, go explore the earth a bit more and mellow everything out some. I’ve been running pretty hot these last bunch of years, so I daydream about downshifting things in a creative way. No real specific plan comes to mind, hence why I continue to charge as hard as I do. Oh well. If I could pick something out of the air…I sure would love to design a record for the Flaming Lips. Break me off a little piece, George