Adobe Systems Incorporated

Adobe MAX Speaker Aaron Draplin: Twitter Chat and Q&A Part I

Founder and mastermind behind the work and creative direction of Draplin Design Co., Aaron Draplin, will be speaking at Adobe MAX 2013 next month and we’re very excited to have him!

Prior to Adobe MAX, we wanted to give you an opportunity to ask him some questions, which is why we’re hosting a Twitter Chat with Aaron (@Draplin) on Monday, April 15, 2013 at 10AM PST (1PM EST). Follow our Adobe MAX Twitter channel (@AdobeMAX) for updates, and be sure to ask your questions then using the #AdobeMAX hashtag.

To get an inside look at Aaron, watch our video interview with him as he discusses his love for the creativity of signs on a #$%*! mini-tour of Portland, plus more in Part I of our Q&A with him.

Adobe: We’ve seen the memo book archive you’re building. Do you have a favorite? If not a (single) favorite, a favorite theme (or type)?

Aaron Draplin: There are just too many to pick from, but I do have a fondness for the ugly duckling stuff. Some are lavish, some are trying a little too hard and some, hell, just do the job and exist for their purpose. I love that sort of unpretentious singularity. Pure functionality is a beautiful thing. 

Field Notes. Why 48 pages?

Thirty-six seemed too few, and 60 seemed a little bit too big. We split the difference. Plus, the “thickness” came into play. Forty-eight pages is a lot of real estate, yet still feels good in your hands. We’ve got your best interests scientifically considered, people. Trust us.

Where/when did the relationship between you and Coudal Partners begin?

I was a fan and reached out with some email slathering Jim with niceties, and he slathered right back. The next time I whipped through Chicago I stopped for a handshake. That would’ve been in early 2004. Buddies ever since. Thank you for so much, Jim!

You’re speaking at MAX (frankly, we can’t wait). Does your speaking topic “Tall Tales from A Large Man,” provide a lot of latitude… That is, can you change course if you come up with an idea just before you step on stage?

It depends on the crowd. If I recognize some faces before the gig, I’ll mix stuff up a bit. Otherwise, I stick to my presentation, and tell my whole story the best way I can. If people are into it, I’ll offer up a lot of side stories, but if they are stone-faced, I’ll whip through the stuff. Rarely, are they stone-faced. Every now and again someone will be sitting there, as still as the dead. That shit freaks me out. I mean, are they human?

What about Adobe made you decide to say “yes” when we invited you to speak at MAX?

I’ve been speaking at a lot of Interactive conferences and, frankly, I often find myself not knowing a damn thing about the coding stuff they’re talking about. It’s a different language. The idea that a bunch of Adobe nerds would be in one place? My kind of party! I live off this stuff and am super interested in seeing what kind of people show up for it. I mean, I hope to learn knew ways to use my programs, you know? So, I’m going as a fan, and as someone tasked with telling his story to the crowd. And I promise to LAY WASTE to all in attendance. You’ve been warned.

What’s the one skill you learned in design school that you would encourage young designers to hone?

Learn how to talk about the work. Don’t indulge in “liking” things or “unliking” things. Hold stuff to the criteria of whether or not the solution is successful for the problem at hand. Liking stuff is a little too subjective. Did it solve the problem? Is it as good as it could be? Did you get it done on time? Design school taught me how to be diplomatic when discussing work, and how to be constructive about how to make things better, instead of selfishly tearing them down. I loved that part of school. Thank you Santiago and Kali.

Come see Aaron Draplin speak in his session at Adobe MAX this year, “Tall Tales from A Large Man”. Visit MAX.Adobe.com and be sure to use promo code MXSM13 when you register and save $300.

Also, join our Adobe MAX Twitter Sweepstakes from April 10–16, 2013. Use the hashtag #AdobeMAX for a chance to win some great prizes! Read the Adobe MAX Tweetaway Sweepstakes Official Rules for more details.