Adobe Systems Incorporated

Adobe & Sundance 2013

The video team is proud to partner with the Sundance Film Festival again in 2013. Many films across the festival incorporated Adobe tools into their workflows but the most exciting news from the festival this year was the four films in the festival that were cut exclusively using Premiere Pro [C.O.G, We Are What We Are, Feral and When Zombies Come]. Two of those production teams couldn’t say enough about the benefits of Adobe Creative Cloud membership to their independent filmmaking process. Through their Creative Cloud memberships they used Adobe creative tools for everything from cutting, scoring and creating motion graphics for their films with Premiere Pro, After Effects and Audition, to creating and sharing promotional materials like posters and flyers using Photoshop, InDesign and Acrobat.

In addition to the exciting news from the filmmaking side of Sundance, Adobe also has great presence around Park City as part of the festival. The Adobe panel, “From Script to Screen, the Fusion of Technology and Storytelling in Film” features three luminary Adobe video customers- Tyler Nelson [Assistant Editor – House of Cards, Girl with the Dragon Tattoo, Social Network], Bill Yukich [Commercial/music video editor – Coca–Cola, Volvo, Red Hot Chili Peppers, Adam Lambert] and Bayan Joonam [Head of Production at SoulPancake, actor Rainn Wilson’s production company]. Adobe is also hosting a space in the Filmmakers Co-op where festival attendees are able to sign up for Free Creative Cloud memberships and learn all the great features of Adobe Creative Cloud, Premiere Pro and all the Adobe video tools.

Adobe continues to strengthen our partnerships with HP and RED.  Premiere Pro Product Manager, Al Mooney, joined representatives from HP and RED as part of the HP Panel, “4K and Beyond: The evolving role of technology in digital filmmaking”.  And HP will host the Main St. Sundance House where numerous HP systems were loaded with Adobe Creative Cloud and filmmakers could come, learn more about Adobe software and print out high quality copies of their marketing materials to aid them in building buzz around their films throughout bustling Park City.

2013 is going to be a huge year for the Adobe video team and Sundance is the perfect place to kick off all the great things to come!


7:34 AM Permalink

Our Top 12 Most Notable Moments of 2012 – Part One

We can’t believe 2012 is about to come to a close! Before we start planning for 2013, we wanted to reflect on some of the most memorable moments this year. Join us in counting down our top 12 most notable memories of 2012. Check out the first half of our list below and stay tuned for part two!

Acrobat-150x147Moment #12 | Acrobat XI Launch
October marked a milestone for Acrobat with the release of Acrobat XI. This version is focused on simplifying everyday work from editing PDFs more intuitively to building forms from scratch in limits.




Exclusive-150x125Moment #11 | Exclusive features for Creative Cloud Members
2012 was certainly a great year for Creative Cloud members. Just as we promised back when we introduced Creative Cloud in April, we’re providing exclusive tools and feature updates for fan favorite Creative Suite applications like Illustrator, Photoshop, Dreamweaver and more. And this is just the beginning. Just wait and see what we have in store for you in 2013!



DPS-150x127Moment #10 | Digital Publishing Suite, Single Edition Added to Creative Cloud
In September, we launched Digital Publishing Suite, Single Edition to members, allowing them to create, develop, and deliver iPad apps – all without writing code! As of our Create Now event this month, there have been more than 20,000 apps published via our Digital Publishing family.



Muse-150x150Moment #9 | Muse added to Creative Cloud
Added to the Creative Cloud in August, Muse has continued to receive updates that allow users to design HTML websites like never before. At the recent Create Now event (more on that in part 2), Creative Cloud users learned about added features, which enable users to design for mobile with ease.



Lightroom-150x150Moment #8 | Lightroom added to Creative Cloud
In June, photo buffs certainly received a treat when they found out that Lightroom 4 was available as part of the Creative Cloud membership. The Lightroom team was exceptionally proud of this release – as they found the right balance between powerful controls and an intuitive user experience. Combine that with publishing tools and you have one magnificent update to Lightroom.



Anniv-150x150Moment #7 | Illustrator 25th Anniversary
On March, 19, 1987, drawing and line art changed forever. Enter Adobe Illustrator. This flagship product turned the big 2-5 this year and took vector graphics to a whole new level with the release of the CS6 version, offered in the Creative Cloud.

12:08 PM Permalink

Acrobat XI is Here and Coming Soon to Creative Cloud

We’re happy to announce  Acrobat XI., which will soon be available for Creative Cloud members.  Acrobat XI eliminates inefficiencies in the conversion between document formats and makes documents flow more smoothly between users. For creative pros, a newly added feature enables users to mark up and annotate PDFs on tablets and smartphones, so you can easily work on the go. Along with the extensive editing systems and the expanded security within the program, there are a host of new additions that make this the most comprehensive version to date and the friendliest to the freelancer or on-to-go designer.

Easily Edit PDFs

It is easier than ever to edit existing text and images, in addition to preserving reflow of text and saving time. And do it on the go, with the ability edit PDFs on tablets and smartphones.

Export to PowerPoint

Save significant time reusing existing slides in PDF format with the seamless transitions that Acrobat XI provides.

Get Signoff Electronically

Through integration with Adobe EchoSign, the signing and approval process is simplified and more transparent, making it easy to get projects kicked off.

End-to-end Web and PDF Form Design, Distribution, Data Collection and Analysis Workflows

Adobe FormsCentral and the FormsCentral desktop app via the cloud integrates with Acrobat XI Pro and streamlines client service request forms, customer surveys, online ordering, and more. Use existing PDF forms – such as those created in InDesign CS6 – start from scratch or take advantage of convenient templates.

Customize Your UI

Acrobat XI Pro UI can be fully customized through custom tool sets, allowing users to customize the toolbar and Tools pane with only the tools they need specifically for their work. These tools can also be organized and categorized with user preferences in mind.


Learn more at and get started on making your workflow FLOW.

2:17 PM Permalink