Presentations by an impressive group of Adobe pro video users signal a promising event.
This Friday, IBC 2014 will kick off in Amsterdam and Adobe will be there previewing the updates coming soon to Creative Cloud’s pro video tools. In addition to Adobe presentations on our video and audio applications, we’ll also have a five-day lineup of our top customers sharing their workflows, tips and tricks.
Pulling off the broadcast of the largest sports event on earth, The World Cup, is no small task. HBS will feature its workflow, its use of Creative Cloud, and the well-integrated partners used, like EVS, to produce this amazing event.
Swiss Radio and Television (SRF) gave us the chance to witness magic moments of incredible artistry and athleticism performed by the athletes competing at the Sochi Games. For video content, like their stunning Sochi opener, SRF used Adobe SpeedGrade CC to give content from different sources a uniform look, and switched to Adobe Premiere Pro CC as their main editing tool, which replaced Final Cut Pro. Simone Nucci and Simon Renfer share their incredible work starting the Sunday of IBC.
Red Bull is not just a brand that sells energy drinks—it is also a multi-platform media company that produces premium sports, culture, and lifestyle content with help from Creative Cloud and Premiere Pro CC. The well-known international brand has expanded into streaming video through Red Bull TV, an independent music label, and sponsored dozens of athletes, teams, and events. Red Bull Media House’s Andreas Gall, will share how the team users Creative Cloud to give the company the wings to connect people with the international Red Bull brand.
Veteran filmmaker Philip Bloom will share his unique approach to documentary filmmaking using Creative Cloud with Premiere Pro CC at the hub. His outspoken approach to low-budget video creation and whole-hearted embrace of social media has helped hobbyists as well as experienced professionals shoot better video.
The United Kingdom’s Karrot Animation has become a recognized industry leader, producing 2D-animated shows including the international hit Sarah & Duck. Karrot co-founder Jamie Badminton will be presenting the studio’s use of Creative Cloud in the making of the series.
Bryn Balcombe, technology director for London Live, will share how the new UK station’s broadcast and production infrastructure’s use of Creative Cloud supports the fast-paced production and distribution of standard-definition television over the air and high-definition television on any device.
ITV Studios shares how it has modernized its approach to broadcast productions and highlights its use of Adobe Story CC Plus and Premiere Pro CC through Creative Cloud to produce the UK’s well-known serial dramas, Coronation Street and Emmerdale.
With blockbuster films such as Godzilla, the Harry Potter franchise, and Life of Pi, and advertising campaigns for global brands including Samsung, Ikea, and Visa, you can see why MPC is one of the world’s leading visual effects and motion graphics studios. William MacNeil will feature the studio’s stunning work and explain how Creative Cloud is used to craft their most compelling visual experiences.
Ending the line up is one of our favorite game-developers and games, Angry Birds. Rovio animation director Jussi-Petteri Kemppainen and pipeline and tools developer Pauli Suuraho will share how they created the first season of Angry Birds Toons, which can be viewed on the company’s multiplatform video channel, ToonsTV. You’ll also see how they used Adobe After Effects CC and Photoshop CC to do 3D-like rigging to build one of the world’s must popular games.
If you’ll be attending IBC, check our Booth Schedule to see the presentations live, and stay tuned to the Pro Video playlist on the Adobe Creative Cloud YouTube channel (we’ll share the recorded video presentations in an upcoming blog post after the show ends).
Read more about the top new features and enhancements being revealed at IBC, and for more in-depth information, visit the product blogs for Premiere Pro CC, After Effects CC, SpeedGrade CC, Prelude CC, Media Encoder CC, Audition CC, and Adobe Story.
Adobe’s Creative Cloud Learn (CCL) team has been hard at work improving the user experience of our tutorials to make it even easier to learn the apps in Creative Cloud.
Most Creative Cloud apps have their own landing page showing all of the tutorials in a single view, with topics organized to reflect a logical flow that matches how people will likely work with the features in that app.
The core of our content is under the Learn Essentials tab, but if you’re new to the products, the Get Started section is a great place to start. If you’re an experienced user looking to extend your expertise, the Key Techniques section consists of more advanced topics and introduces workflows between Creative Cloud applications.
There are a few ways to access the tutorials: One way is to select the Menu option at the top of most any page on Adobe.com. In the overlay that appears, click See All at the top right of the Products tab to see a listing of Creative Cloud products. Find the product you’re interested in, then click Learn & Support; from there, check out the featured content, or click Show All Tutorials to reveal more links.
We provide a variety of learning types so you can watch, read, and even do some projects to enhance your knowledge of the tools in Creative Cloud.
Once you access the Explore pages, hover over any tutorial title to find out more about the learning approach (read, watch, do project, etc.), the apps that are covered in the tutorial, and a description of what will be taught.
The following screencast (no sound) provides a quick overview of how to find this content.
Once inside a specific tutorial, a similar navigation panel shows all the tutorial topics for that product; click Show All Tutorials to expand the listing of available titles.
Notice that the tutorial headings are on the left side of the Learn drawer and provide the main area for navigating between topics within a specific product.
Products with new landing pages have direct Learn & Support links on the pages (watch for more products to have this option in the future). Some of the direct links:
Check out the Creative Cloud Tutorials: Better Than Ever for more details on the latest tutorial offering. And, stay tuned in the coming months for improvements to the other products pages and to Creative Cloud’s overall learning experience.
Streamline video workflows with industry-leading integration
This month at IBC 2014 in Amsterdam, Adobe will preview the updates coming soon to Creative Cloud’s pro video applications. In a fast-moving industry, video pros need tools that keep them ahead of the curve, allowing them to work confidently with the latest hardware and camera formats. With regular updates, Creative Cloud meets that need, making everyday tasks faster and easier—and opens new creative possibilities with a little more Adobe magic.
- Powerful media and project management—Take control of large projects with new features like Search bins, Consolidate & Transcode, and Multi-project workflows in Adobe Premiere Pro CC.
- Support for cutting-edge technologies—Focus on the content with a refreshed user-interface across all of the video applications, including HiDPI support for Windows 8.1 and Mac Retina displays.
- Streamlined workflows—Complete everyday tasks more efficiently, thanks to new tools and refinements, such as Curve adjustments and hover preview Looks in Adobe SpeedGrade CC.
After a successful run using Premiere Pro CC to edit David Fincher’s upcoming thriller Gone Girl, two-time Academy Award winner Kirk Baxter has made Premiere Pro CC the NLE of choice for his new company, EXILE. “I’m happy to see so many of the new features we asked Adobe for during Gone Girl in the upcoming release.” —Kirk Baxter, ACE
This post provides an overview of the upcoming video releases, including many of the top features and enhancements. For more in-depth information, visit the product blogs for Adobe Premiere Pro CC, Adobe After Effects CC, Adobe SpeedGrade CC, Adobe Prelude CC, Adobe Media Encoder CC, Adobe Audition CC, and Adobe Story Plus CC.
Updated user interface
All of the Creative Cloud video applications have been given gentle facelifts, using a more subtle color scheme and simplified UI elements.
“The first thing you’ll notice when you open them, is the cleaner look to all of the video apps,” said Bill Roberts, senior director of product management. “We’ve modernized and simplified the user interface so that it doesn’t compete with the content. The point is to allow video pros to focus more on their content, and less on the widgets.”
In addition to the UI refinements, the video apps have all been updated to work with HiDPI displays, including Mac OSX and Windows 8.1 devices. “We foresee a day when video professionals will be creating and interacting with their content in a variety of ways across a variety of devices. Our goal is to support this transition as it evolves and this UI refresh lays the foundation for that,” added Roberts.
New Search bins allow users to automatically generate dynamic bins based on search criteria, including new Advanced Timeline Search capabilities. Search bins update as new content is added to a project, so users can keep projects organized, even as new footage is still coming in.
Consolidate & Transcode allows users to move all relevant files in projects and sequences to reduce the overall project size. Once the setting is selected in the Project Manager panel, all content is rendered into a single codec and a compact new project file is created.
Multi-project workflows allow editors to bring everything they need into one workspace. Users can open multiple Media Browser panels for easy access to as many projects as needed. The new Source Monitor Timeline view opens a second Timeline for media and sequences from other projects, making it easy to bring existing clips, edits, transitions, or graphics directly into your current project.
Premiere Pro CC now offers full support for reading and encoding GoPro CineForm, an easily managed, cross-platform intermediate codec, ideal for high resolution footage. And the Premiere Pro CC engineers keep finding ways to get more out of the GPU with native support for 4K, 5K, 6K (and higher) content, including new GPU-based deBayering for AJA RAW, Canon RAW, and Phantom Cine, as well as RED and Cinema DNG footage.
Existing features see some significant new capabilities, too, like enhanced Masking & Tracking, that enables users to adjust feathering directly in the Program Monitor, or use the free-draw polygon tool to create complex mask shapes. Use Render & Replace to speed up performance of VFX-heavy sequences by flattening After Effects CC compositions into video clips—and thanks to Dynamic Link, the original comps are always accessible if you need to make further changes. Improved Master Clip effects, Send to Audition, and AAF export to DAWs, are just a few other enhancements coming to Premiere Pro CC this Fall.
“This is a packed release for Premiere Pro CC with some really nice additions to existing features, but our big focus here was on creating easier workflows for large projects,” said Al Mooney, product manager for Premiere Pro CC. “Consolidate & Transcode, for example, is perfect for facilities who need to trim down large projects. It makes it easy to pass work on to other teams, or to archive editable projects which are still reasonably-sized.”
The next release of After Effects CC offers an enhanced Live 3D Pipeline, adding Cineware 2.0 and CINEMA 4D R16 compatibility, so that artists can work faster and more easily with 3D elements in their compositions. Broadcasters and large facilities that use Adobe Anywhere for video will benefit from improved Anywhere collaboration to streamline remote workflows with version tracking and project sharing. In addition, the new version offers a number of usability refinements, such as more visible anchor points on layers, tracking behavior improvements, and more incremental improvements that make motion graphics and visual effects work easier and more efficient.
“We’re really excited about where we’re going with After Effects CC” said Steve Forde, principal product manager. “A special highlight of our 2014 releases is the deeper integration with Premiere Pro CC and Anywhere for video. This is a great example of how we are streamlining workflows for motion graphics and visual effects artists—and enabling collaboration between teams.
The next release of SpeedGrade CC is focused squarely on the creative tools, including a significantly enhanced Looks workflow, Curve adjustments and awesome new Grading Layer Grouping capabilities.
Working with Looks in SpeedGrade CC has never been easier: Hover to preview Looks in the main image Monitor, and click to apply. Looks can be dragged into the grading layer stack where they will immediately appear as a new Grading Layer Group, making it easy to combine existing Looks and LUTs; just adjust the opacity of each group to get the result you want and… Voila! A real “Look mixer.” It’s also possible to create your own Grading Layer Groups, or copy and paste selected grading layers to apply them to new clips or save as new Looks.
SpeedGrade CC now offers Curve adjustments, including RGB curves familiar to Adobe Photoshop CC and Adobe Lightroom users, as well as Hue & Saturation curves, which allow you to boost or mute parts of the color spectrum. Use Curve grading layers on their own or in tandem with the other SpeedGrade CC color correction tools.
Improvements to existing features include audio support for Premiere Pro CC projects in Direct Link, faster tracking, better Autosave, improved performance with masks, and Enhanced Mercury Transmit, providing 4K output for 4K monitors and new support for Blackmagic video cards.
Log metadata while an event is unfolding in front of you. Use keyboard shortcuts on your laptop together with your custom tags to prepare content efficiently—and without typos. Deliver media that gives your editor a running start for a faster turnaround in post-production. Add In and Out points more efficiently and apply transitions across clips in the Rough Cut timeline. Replace, or augment, camera audio with new support for multiple audio tracks.
Render and deliver your work in one fell swoop with Destination Publishing: Add preset options for FTP sites, or your Creative Cloud folder. Send to multiple locations and track rendering and upload in the same panel. With new Watch Folder support for projects, you can automate transcoding of all of your project files at once by dragging Premiere Pro CC, After Effects CC, or Final Cut Pro XML projects into Watch Folders. Mux during encode for faster rendering of MPEG2 files with audio. Extended Match Source support now includes QuickTime and DNxHD formats.
Open virtually any video format, including RED, XDCAM, MXF, and others. Video files now load faster and play more smoothly. Minimize background noises while amplifying and leveling speech with a powerful new Target Dynamic Range parameter providing even better volume leveling for spoken content. Read and add notes to audio files with iXML metadata support, including information such as Scene, Take, or time code formats.
Screenwriters and writing teams can now Customize text boxes so that notes and comments stand out. Fine tune production planning and assign numbers to camera shots to align with scene order.
Adobe Anywhere for video adds robust collaboration support for After Effects CC users and brings refinements to the Adobe Anywhere app for iPad, including new scrubbing gestures and sorting options. A new streaming API allows facilities and broadcasters to integrate content from Adobe Anywhere into a variety of user experiences on the web or mobile devices.
“We’re excited to be showing another strong release at IBC 2014,” said Bill Roberts. “Constant refinements across all of our applications mean we’re always improving the tools, integration, and collaboration. The demands on video pros keep growing and our efforts are empowering our users to deliver better work, faster and more efficiently than ever.”
These updates to the Creative Cloud video apps and Adobe Anywhere for video are expected to be available in the coming weeks.
We’ll share even more amazing innovation coming to Creative Cloud—across desktop, mobile, services and community—at Adobe MAX, The Creativity Conference, October 4–8 in Los Angeles. To be among the first to know when these and other Creative Cloud updates are available, follow Creative Cloud on Twitter and Facebook.
Visit the Creative Cloud video page for links and news from Adobe at IBC 2014 from September 12–17. And if you can’t make it to IBC, please join us for a special, live from Amsterdam, Ask a Video Pro session on Friday, September 12 at 10:00am PT (7:00pm CEST) when Jason Levine will introduce the new features coming to the CC video apps.
We’ve done it again (and again, and again, and again)… continued to fulfill our promise for ongoing innovation to Creative Cloud.
Read on to catch up on the latest and greatest Creative Cloud updates to services and apps that will help you get your creative on.
The new Creative Cloud Market, just released in July, is a royalty-free repository that gives paid Creative Cloud members* access to a curated collection of Behance-sourced vector graphics, icons, patterns, UI kits, and layered PSD files. Creative Cloud Market has been a huge hit because it gives members a jump-start on their designs. Find the Market under the Assets tab of the Creative Cloud desktop app.
And stay tuned: Creative Cloud Market is also coming to your browser, and Adobe’s mobile apps, starting with Adobe Sketch (read the update below).
Just a few months after releasing Adobe Photoshop CC with 3D printing capability, we’re now providing expanded support for new 3D printers (MakerBot Replicator 5th Generation), and print services (check our current list of print service providers), and we’ve added a broader range of supported file formats including VRML, U3D, PLY, and IGES. Plus there’s now streamlined 3D painting and the ability to combine multiple jobs into a single print bed. So even if your 3D printer is slow, setting up your design will be quick.
Adobe Muse CC, the app that enables designers, who don’t want to learn code, to build and publish beautiful websites, continues to evolve and gather fans.
Adobe Muse now supports self-hosted web fonts, and the new Bullet Styles and Glyphs panels facilitate one-click addition of bulleted or numbered lists and special characters (such as © or ᵝ). We’ve also partnered with Google to include reCAPTCHA, a free service that uses text and number distortion to distinguish humans from bots. Now you can more easily create better-looking web pages and put the brakes on spam.
Finally, Adobe Sketch (now in version 1.1) keeps getting better.
The mobile drawing app, with the capability to express and connect with the broader creative community now includes free, in-app access to Creative Cloud Market so you can add high-quality assets to compositions on the go, and faster file syncing for easier sharing with Photoshop CC and Illustrator CC. There’s also finer precision when drawing shapes with more finished, chamfered corners with
Adobe Slide or Touch Slide (a built-in feature for drawing straight lines and curves without hardware).
Keep an eye on this blog for our monthly roundup of the new additions to Creative Cloud.
* With the exception of the Creative Cloud Photography and Photoshop Photography plans.
Think you’re a good designer? Are you brave enough to put your design skills up against other world-class designers in a fast paced competition? If the answers are “yes,” it’s time to play Layer Tennis.
We’re excited to be working with Coudal Partners to bring Layer Tennis back for a fourth season. When it begins again on September 12 the competition will be stiff. For anyone who’s never heard of it, Layer Tennis is an online design competition where two players swap a file back-and-forth in real-time, building on each other’s work.
In past seasons, designers like Jessica Hische, Jason Santa Maria, and Aaron Draplin have competed against each other and against up-and-coming designers who’ve won qualifying match rounds. If you’re a designer, illustrator, animator—or in any other creative profession—and you think you’ve got what it takes to compete in a qualifying match, then show us:
Create a Behance profile and
- tag existing work that best shows off your style with “LayerTennisQualifier,”
- or play your own Layer Tennis match with a friend and upload the layers in a shared project.
We’ll be looking through the entries and inviting designers to play in a qualifying match. If you need some inspiration visit the archive of past seasons and follow Layer Tennis on Twitter for updates, and details about the players and matches.
Then mark your calendar for the Season 4 start of Layer Tennis on September 12 and get ready to watch another season of real-time design!
Creative Cloud Learn has hundreds of tutorials that help members get started, grasp essentials, learn how to use new applications, and take full advantage of a Creative Cloud membership.
Switch to Premiere Pro CC
Switch from Final Cut Pro. In this 20-minute tutorial, learn the simple XML workflow for exporting projects from Final Cut Pro and importing them into Premiere Pro CC.
Latest tips for quick video editing. Learn the latest workflow shortcuts, file performance enhancements, scrubbing tricks, and dozens of tips that improve and quicken the video editing experience in Premiere Pro CC.
Export a Digital Cinema Package. Learn how to export a Digital Cinema Package (DCP), an industry-standard collection of digital files, directly from the timeline in Premiere Pro CC.
Work with text in Adobe Muse
Add self-hosted web fonts. Because no one can ever have too many typefaces, Adobe Muse CC just made it easier to use the fonts you already own: In this five-minute video, learn to add web fonts, licensed and downloaded from font foundries or services, to your Adobe Muse font menu.
Bullets and number lists. In this four-minute video, learn how to use the new Bullet, Bullet Styles, and Glyphs panels to easily add great-looking customized bulleted and numbered lists to website designs.
And a couple of extras
Access Creative Cloud Market design assets. Learn how to access and use Creative Cloud Market’s treasure trove of vector graphics, icons, patterns, UI kits, and for-placement images in design and web development projects.
Make selections based on focus. A three-minute how-to about making selections based on depth-of-field using Photoshop CC’s time-saving Focus Mask feature.
When Adobe released the Project Parfait beta in April 2014, the team knew it had something wonderful on its hands. But the tool—which enables front-end developers to effortlessly transform comps into code by dropping PSDs into a browser—was met with excitement that the team could never have predicted. (Really. Check out what people were saying on Twitter.)
At that time, Project Parfait was a standalone web app. Fast-forward to today… We’ve named the tool Extract and a Preview version has been integrated into Creative Cloud Files. It’s one more time-saving addition to Creative Cloud.
The new feature in Creative Cloud Files enables Web designers and developers, who work with PSD files, to easily create code-based design from Photoshop CC compositions. That means extracting style information and image assets, copying text and CSS, grabbing color, gradient and font information, measuring distances between elements, and saving optimized image assets for production—with a drag, a drop, and a click of the mouse. From a single PSD file. Directly in Creative Cloud Files.
And the best news: Anyone with a free or paid Creative Cloud account can upload a PSD file to Creative Cloud Files and use Extract. Not only that, but once an Extract link has been shared, the recipient doesn’t need to be logged-in to a Creative Cloud account to pull assets and measurements from the file.
So there it is. A bit of magic. From Adobe. Go on, give it a try.
Some (quick) Extract lessons
A help doc from our Adobe Learn team: Extract for PSD to Web Workflows
And a video by Adobe evangelist Paul Trani:
Prestige Group, India’s leading real estate developer, delivers superior quality design content using Adobe Creative Cloud for teams.
One of the leading real estate developers in the southern states of India The Prestige Group (Prestige) works across the residential, commercial, retail, leisure, and hospitality sectors. Since its inception in 1986, Prestige has completed 177 projects which include apartment enclaves, shopping malls, and corporate structures.
A long-time Adobe customer, Prestige has used Adobe Photoshop and Illustrator for various stages of project execution; during the initial stages of idea creation and project conceptualization, the design team creates concept presentations: “It’s a collage of various photos and ideas to depict the overall project,” says Aditya Muley, business development and design manager at Morph Design Co., part of the Prestige Group. “In this stage, we use Photoshop extensively to edit multiple photos from the inventory and also from the Internet; Illustrator is useful when there is a requirement to create wallpaper and other designs of interior items,” says Muley.
Once the concept is approved, the property floor plan and the layout is developed using AutoCAD or 3ds Max software. At this stage of concept development, the Prestige design team would once again use Photoshop extensively. “We use Photoshop to import or edit photos, provide multiple textures to the layout, add special effects, and finally to design different views, such as a top view or side view,” says Muley.
Version consistency and license management
Although the firm has been using Adobe creative tools rigorously, there were multiple challenges in terms of using the latest versions of these tools and managing the licenses. “Our traditional approach was to install new versions one, two, or three seats at a time. As a result, we might have designers using one version and the architect team using another, which could cause IT administration issues associated with maintaining multiple software versions,” says Venkat Rao, general manager, IT, Prestige. “We wanted our employees to uniformly use the latest and leading-edge solutions.” The use of the latest versions of the creative tools was vital for Prestige also from a compliance point of view.
Prestige decided to adopt Adobe Create Cloud for teams. “For a rapidly growing firm like ours, the biggest challenge is giving everyone access to the latest software and then tracking application allocations,” says Rao. “That’s why we were excited when we heard about the automated administration in Adobe Creative Cloud for teams.” Prestige also realized that the latest versions of Adobe’s creative tools offer incredible integration, more features, and a greatly advanced—yet familiar—user interface with which its designers can work with higher efficiency. “The incompatibility issue was automatically resolved,” says Rao.
A streamlined migration process
The migration to Creative Cloud for teams went smoothly; post-implementation, Adobe held multiple training sessions on using the tools in Creative Cloud.
Now with simplified access to all of the components in Adobe Creative Cloud for teams and no lag time between versions or upgrades, the designers are always updated. Adobe Creative Cloud for teams gives Prestige upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the creative tools integral to their daily workflow.
Multiple new features of Adobe Creative Cloud tools are of great value to Prestige. Adobe Photoshop CC features include effects such as sun glare or artificial light, the ability to edit background and insert images, and ease of obtaining multiple views, which are extensively used by Prestige. “With Photoshop CC, one can directly edit and import textures into AutoCAD or 3ds Max,” says Muley. With Adobe Illustrator CC, Prestige can create new images from scratch, which can then be enlarged and sent out for printing. “We are thrilled with the newly added features of Photoshop CC and Illustrator CC,” says Muley. “In fact, with access to the latest versions of the software, we are empowered to experiment and invent new ideas in project design and execution.”
Maintaining design integrity with Adobe Acrobat CC
During various stages of the project; from conceptualization and design to execution, multiple project designs are required to be shared with internal and external groups of users for review and acceptance. Ensuring the security and integrity of these designs is vital. Also, sharing AutoCAD or 3ds Max design files with a wide group of users created issues. “We wanted the final output to be secured and optimized in its size in order to share it with the internal or external users,” says Muley. Prestige effectively addressed these challenges by standardizing on Adobe Acrobat Pro.
Prestige collaborates on projects across teams and with clients more easily. “We have never faced compatibility issues and the overall workflow has greatly improved with Acrobat,” says Muley.
Simplified management, big savings
The streamlined deployment and administration in Creative Cloud for teams has greatly helped the IT team at Prestige to eliminate many time-consuming manual processes, such as installing packaged software or maintaining version consistency. “We no longer need to perform updates one-by-one on machines as we now have the flexibility to install software onto computers on demand and activate new subscriptions as needed,” says Rao. Creative Cloud for teams has helped Prestige raise the productivity of the IT team by simplifying software administration with license management, automatic tracking, and version upgrades.
Creative Cloud for teams eliminates the need to manage software upgrades. Every employee has automatic access to the latest versions of Adobe products, which not only supports compatibility between workers but enables the company to take advantage of new features without worrying about the cost of upgrades.
For Prestige, Creative Cloud for teams has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud tools. “We like paying annually for Adobe Creative Cloud for teams. It’s a much more effective approach to budgeting as it eliminates lump-sum software purchases,” says Rao.
Scalable for future expansion
With better control and higher visibility on license utilization Creative Cloud for teams is a scalable solution. “As our design and architect teams expand, Creative Cloud for teams readily supports us as licenses can be added on-the-fly without major cost implications,” says Rao.
It supports the company’s rapid growth and its ability to efficiently manage the workflow of large and complex real estate projects. “Adobe Creative Cloud for teams helps us become more productive by simplifying software administration with license management and automatic tracking,” says Rao. “The predictable, easily managed model in Creative Cloud for teams allows us to budget for software purchases accordingly and grow as our team grows.”
Read the Prestige Group case study.
It’s a short story that begins with, in mid-June of 2014, the introduction of Ink & Slide, Adobe’s innovative digital drawing tools (and the mobile apps, Adobe Line and Adobe Sketch, that launched alongside the hardware); a new friendship with Portland, Oregon, design studio Jolby & Friends; and Adobe’s for-the-second-time sponsorship of WMC Fest, a music-filled art and design conference that takes place in Cleveland Ohio).
The seemingly unrelated series of events coincided on July 10 at ICON8 in Portland, where the co-founders of Jolby & Friends, Josh Kenyon and Colby Nichols, were speaking. Adobe wanted its drawing tools (hardware and software) to see some real-world application. And also wanted something to hand-out at our booth at WMC Fest. As luck would have it, Josh and Colby were planning to attend, and speak at, WMC Fest.
A practical canvas
In short order, Adobe Line, along with Ink & Slide were in their designerly hands. All they needed was an idea for a “product.” They very quickly came up with one: A pencil case, the brainchild of a design duo who, along with designer Brett Stenson, had a sudden need to carry Ink & Slide in their bags. Their decision, they explained, was based on utility, “We like things that have a use beyond the aesthetic; we were trying to think of something practical and thought that designers could put Ink & Slide in it, or just use it for their tools.”
While most Jolby & Friends projects begin with pencil and paper this time the team’s concepting stage incorporated Adobe’s hardware and software. Thinking back on the decision to go digital they said, “If Ink & Slide weren’t going to be part of the process of making the case, we couldn’t really see the point of doing it. We wanted to challenge ourselves to use the products.”
So they forged ahead with the same free-sketching process they always use. Endearingly termed Ride The Weird, the concept is a simple one: “When ideas come to mind, instead of shelving them or not allowing them to come out we let the ideas flow.”
In this particular case, the means justified the end, and Ride the Weird (“the elements and objects and things that help with creation”) became the underlying concept for the art on the pencil case. The end result is a refined amalgamation of the studio’s lighthearted vibe, it’s freeform approach to ideation, and the collaborative intermingling of ideas.
Fueled by “busy”
Although admitting it was a challenge to “learn how to draw again on an iPad,” no hurdle was too big for the trio. Despite a hard deadline (about three days), they quickly got up-to-speed on their brand-new tools, quickly mastering the hardware. And the software. And the ability to merge them with Creative Cloud. They briefly described their process, “With any of the digital tools we use, we try to replicate what we can do with our hands… but with the efficiency and the ease of transferring files back-and-forth. Once we learned how to use Ink & Slide to get the look we wanted we were able to, all three of us, do little bits and pieces and effortlessly put them all together.”
Last week Jolby & Friends sent off their files to ArtOfWhere and today the cases are on their way to a first public appearance. At WMC Fest. In the Adobe booth.
And that’s the story of how Adobe’s hardware, and software, was tested, a design relationships was further cemented, and a pencil case was born.
Attending WMC Fest?
Stop by our booth for a Jolby & Friends pencil case and the latest details about the tools and services in Creative Cloud.
And don’t miss out on Josh and Colby’s talk, Beyond A Collaboration, on Saturday August 16 at 4:15pm at the Cleveland Public Theatre.
More font choices, bulleted lists, and spam protection… On the heels of the first major phase of the native 64-bit rebuild of Adobe Muse in June, the product team has released a handful of top-requested design features and enhancements:
- Self-hosted web font support provides easy access to the fonts users already own
- Add bulleted and numbered lists with a single click, using the new Bullets, Bullet styles, and Glyphs panels
- reCAPTCHA spam protection keeps contact forms free of automated spam for sites published with any hosting provider
There’s also support for right-to-left languages, such as Hebrew and Arabic. To see a complete list of updates, with videos to learn how to get started, visit the Adobe Muse We’ve Been Busy page.
Already a Creative Cloud member? Download the latest Adobe Muse update from the Creative Cloud desktop app or directly from Adobe Muse.
Not a Creative Cloud member yet? Don’t miss out. Download the free 30-day Adobe Muse CC trial.