Adobe Systems Incorporated

Creative Cloud for Desktop: Powerful Design Using Fonts from Typekit

Typography can make or break a design. While many apps provide precise typographic controls, it’s important to start with the perfect font. Adobe Typekit opens the door to thousands of fonts for use on the web or in desktop applications.

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Every paid Creative Cloud complete membership includes the Typekit Portfolio plan, which provides access to the full library of web and desktop fonts. (If you have a free Creative Cloud subscription, you still get a selection of fonts as part of the Typekit trial plan.)

To access Typekit fonts, you just need to sign in to your Typekit account with the same Adobe ID and password you use for your Creative Cloud membership.


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Quick syncing

The Creative Cloud for desktop app syncs desktop fonts to your computer effortlessly. If the Creative Cloud for desktop app is not installed, you will be prompted to download it when you sync fonts using the Typekit account.

In the Creative Cloud app, navigate to the Assets tab and select the Fonts tab to see your current synced fonts and search for new fonts to add. While browsing the fonts library, you can narrow down the fonts for desktop use by enabling the Desktop Use filter in the filtering panel. You can then sync fonts and use them in any application installed on your computer. For more information, see Browse and add fonts from Typekit.

For information about how to use synced fonts in various Creative Cloud applications, see Work with fonts from Typekit in Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Premiere Pro CC, and Adobe After Effects CC.


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Offline use

Synced desktop fonts are available for use even when you’re offline, as long as the Creative Cloud for desktop app is running and you’re signed in. If you quit the Creative Cloud app, synced fonts become temporarily unavailable; signing out from the Creative Cloud app removes synced fonts from your computer. When you sign in again, the fonts are automatically re-synced from Typekit.


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Easy font management

You can view synced desktop fonts in the Fonts panel of the Creative Cloud for desktop app, or manage them through your Typekit account. You can also turn font sync on or off from the Preferences panel of the Creative Cloud for desktop app. For more information, see Manage synced fonts.


Go ahead, sync some fonts, and let us know how it goes. For additional help with Typekit and syncing Creative Cloud fonts, you might find the following helpful:

11:23 AM Comments (0) Permalink

Moleskine + Creative Cloud: Create without Confinement

The Moleskine Smart Notebook and Creative Cloud connected Moleskine app: The raw beginning of putting pencil to paper. The precision of digital composition. From paper to vector in an instant.

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Sure, Adobe has a bunch of mobile, digital drawing apps for people to capture and create whenever they’re away from their desks. However, we also know there are people who love the tactility of drawing on paper… It’s why we’re so jazzed that paper heavyweight Moleskine has taken advantage of our Creative SDK to make it easier to move creative ideas from paper to screen.

From an analog start in the Moleskine Smart Notebook, to a digital transformation by the magic of the Creative Cloud connected Moleskine app (powered by Adobe’s Creative SDK), comes a condensed creative process that turns hand-drawn sketches into workable digital files—accessible from Adobe Photoshop CC and Adobe Illustrator CC.

Here’s how it works:

Draw: Creative journeys start with a line

Sure, it could happen at a desk, but inspiration and creativity usually spark when creative thinkers are distracted from the task at hand. The Smart Notebook provides the blank space to capture the flickers of inspiration, wherever and whenever they spark. How the pages get filled depends on the person.

So draw. Sketch. Jot. Take notes. Preferably with broad strokes (as opposed to shading) on any page. Using any tool (black ink and markers work best).

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Capture: From paper to screen

If Moleskine’s Smart Notebook is the place to collect the flares of inspiration then its Creative Cloud connected app is the bridge to move them into the digital realm.

Download the Moleskine app for iPhone then use the phone’s camera to capture what’s been put on paper. Page markers in the Smart Notebook detect the orientation of the image as well as help correct perspective and alignment distortion before saving JPGs as SVGs. Filter settings help correct poor lighting or too-light drawing lines.

Not satisfied with the result of the JPG file, before converting it to SVG? Simple. Change the settings or reshoot.

Sync & Refine: Expand the ideas

Sync with Creative Cloud to store both files (JPG and SVG) in the Creative Cloud Assets folder. Then open and edit in Photoshop or Illustrator CC (or refine and use the JPG files in other CC desktop and mobile apps). When the work is complete, step back and see how far the idea has traveled. (Give Illustrator and Photoshop CC a try. Free.)

Start drawing outside the box

Ideas are born at all times of day. In the most unexpected places. Capture them before they’re lost:
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  • Order and carry a Moleskine Smart Notebook, to capture ideas when inspiration strikes.
  • Use the Creative Cloud connected Moleskine app to photograph the concepts on paper and transform them to digital files.
  • Then, sync to Creative Cloud, and import them into Illustrator or Photoshop CC to refine them and bring them to life.

Creating without boundaries. It’s that easy.

12:10 PM Comments (9) Permalink

An Illustrator Goes Hollywood

The anticipation and excitement of attending his first Adobe MAX inspired the art; a band and a human rights movement inspired its title. Behind Orlando Arocena’s Brave Leon art.

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It’s a certainty that anyone who’s visited the Adobe Illustrator CC Facebook or who uses Illustrator CC is familiar with Orlando Arocena‘s vector art. But when we asked him to attend Adobe MAX as a MAX Insider (someone who would share personal insights about the conference), he remembered his mother’s advice about being a good guest: “Never show up empty-handed.”

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Coupled with a bit of restless energy and a traffic jam, her advice led to a “mental sketch” just one day before he was scheduled to be in Los Angeles. Sketching in his mind is the only type Orlando does; he explained his process during a recent lecture at Pratt Institute: “Although I do a significant amount of research regarding my mental sketches, over time I realized that I wanted to eliminate the stiff rigors of the standard process of sketch, scan, trace; so I rarely do any pre-sketching on paper. I’m a big fan of energy and confidence and running with them from start to finish, harnessing the excitement of starting a project.”

Pop culture meets Hollywood icon

Fueled by music, Orlando sat down at his computer and began to draw. Six hours later his art, part pop culture icon and part Hollywood homage, emerged…

In it was a connection to location (Hollywood), and the band (Kings of Leon) he learned would be playing at the Adobe MAX Bash: “I wanted my vector to be a pop-icon parody, leveraging established elements synonymous with Hollywood that, when composed, would also represent a Kings of Leon-at-Adobe MAX-in LA gig poster.”

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Keeping the subject matter rooted in Hollywood—by incorporating Art Deco embellishments and a color palette reminiscent of Hollywood’s Golden Age—he also kept it relevant to a modern audience (and specifically to Adobe’s creative audience), with tattoos. But not just ANY tattoos, but icons from Adobe’s tools palettes. “I decided to inject elements from the tools menus that, for me, represent customization and are found in practically every Adobe application: the Fill/Stroke, the Eye-Dropper and the Arrow (depicted as a piercing rather than a selection tool).”

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The essence of an illustration

During that initial drawing session, Orlando shared his progress on his Facebook. Despite the online support and encouragement of an audience hoping he was creating a vector Wizard of Oz tribute, he stopped just short of revealing the final illustration. Instead, he put the artwork aside, deciding to finish it up the next day, just hours before his flight.

After printing two artists proofs to “get a closer look at any errors or misalignment, and to make notes of questionable areas to address on the vector file,” he printed an 18 x 24 foil print (on his own giclée printer) and took off for the airport.

It wasn’t until after Lee Hirsch, the documentary filmmaker behind The Bully Project, took the stage and touched his heart that the circumstances surrounding this personal project and the fictional character in it, came together for Orlando. He realized, “What began as Kings of Leon-at-Adobe MAX-in LA gig poster was no longer just that; it had transformed into something more. The true spirit of the image was revealed and my vector had become the Cowardly Lion who had found courage at Adobe MAX—thanks to The Bully Project.”

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That’s the story of how Brave Leon came together for this gifted artist: An invitation, a band, a movement, and Illustrator CC.


Orlando_6_AiLogoAdobe Illustrator CC. Try it for 30 days. Free. On us. Make something.

10:05 AM Comments (0) Permalink

Purcell: Preserving The Past, Designing The Future

A top heritage and conservation architectural firm gains competitive edge with Adobe Creative Cloud for enterprise.

The Hyde Dillington House, Somerset. © Will Pryce

The Hyde Dillington House, Somerset. © Will Pryce

Proud heritage, cutting edge

For more than six decades, Purcell has been involved in the care and development of some of the best-loved buildings and places in the United Kingdom and abroad. Its team of expert architects, heritage consultants, and surveyors share a passion for the thoughtfully designed evolution of buildings, places, and communities. From start to finish, the company’s expertise includes funding and planning advice, heritage consultancy, conservation, and architectural design, delivered from sixteen offices in the United Kingdom and one in Hong Kong.

Whether marketers are generating eye-catching proposals for winning new business or technical staff are crafting and visualizing intelligent, sustainable, and creative architectural solutions, employees at Purcell turn day in and day out to Adobe creative software. Providing employees with the latest Adobe applications is now easier with Adobe Creative Cloud for enterprise, purchased through an Enterprise Term License Agreement (ETLA).

“Our specialty is heritage architecture and conservation, and we’re at the top of the game,” says Gary Dalton, head of ICT for Purcell. “We have more of an edge because we are now all using Adobe Creative Cloud.”

Adobe from start to finish

Adobe creative software is widely used throughout the firm, from project bidding through to reporting with clients during the course of each project to completion. Marketers use Adobe InDesign CC to generate three to four 50- to 200-page project proposals weekly, replete with graphics generated in Adobe Illustrator CC and imagery finessed in Adobe Photoshop CC. Graphic designers rely on Illustrator CC to create posters, advertisements, and other marketing materials.

Once a project is awarded and underway, architects employ Photoshop CC to color hand-sketched mockups of buildings and environments. Administrators, architects, and other professionals at the firm collaborate using a combination of Adobe software to generate image-rich progress reports. All of these materials must be visually beautiful and feature impeccable quality to reflect positively on Purcell as a design and architecture leader with an eye for aesthetics.

Leighton House Museum, London. © Will Pryce

Leighton House Museum, London. © Will Pryce

Wowing potential clients

For decades, Purcell has been the go-to firm for the heritage and conservation segment of the architecture market in the United Kingdom and abroad. In recent years, the firm has seen increasing competition from larger firms offering lower prices, but lacking the specialized expertise and quality Purcell offers. To win against these larger players, Purcell redoubled its bidding and communication efforts to rise above the crowd. That required upping the ante on bids to put the right information in the right format and make proposals exceptionally striking.

“Although the building market has picked up over the last few years, we still have to outdo ourselves to win business,” says Emily Seldon, bid manager at Purcell. “We must create bids that are beautiful and make potential clients feel special. This points to the need to have the latest features and functionality in Adobe Creative Cloud so we can push our creativity limits.”

Moving to the cloud

Until recently, Purcell was using various versions of Adobe Creative Suite software, and needed to upgrade Adobe software across all offices. The ICT team struggled with figuring out how to move and track software licenses as offices and teams expanded.

In one instance, ICT needed to install more Creative Suite licenses for new users in a particular office to accommodate expansion. Facing budgetary limitations, purchasing new upgraded licenses for the entire department was not an option. But purchasing the most current version of Creative Suite for just a few users meant that ICT had to set up a dedicated machine to back-save files to earlier versions, causing productivity losses because staff found it difficult to collaborate on files.

With the availability of Creative Cloud, the firm had several priorities in mind. ICT wanted better flexibility to equip employees with the right software to deliver their best work in the context of business growth and employee additions. Additionally, putting everyone on the same version to avoid the cumbersome process of back-saving files to earlier versions for sharing was a top priority.

“We need to be leaders, especially in the ability to work collaboratively,” says Dalton. “Overall, any type of efficiency is worth it to us—it’s about working smarter, not harder.”

When he saw Adobe’s ETLA for purchasing Adobe Creative Cloud for enterprise, Dalton realized it would allow Purcell to manage company growth spurts in a very straightforward way. “The flexibility of the Adobe enterprise agreement helps us plan for now and the future,” says Dalton. “It’s straightforward, as we now know who is using what and I can just add licenses as we go—everyone is always on the most current version.”

Streamlined implementation

Purcell deployed licenses of Adobe Creative Cloud for enterprise, starting with the communications group, where Seldon and seven others in marketing tested the new software. The team was tasked with discovering new features and potential stumbling blocks before initiating a company-wide deployment across seventeen offices. After one month, the communications team had found many advancements in functionality.

After the successful pilot, ICT rolled out Creative Cloud for enterprise company-wide. The ICT team used Creative Cloud Packager to deploy applications based on different languages and operating systems. Dalton put together a custom software package for Purcell that includes the firm’s core applications: Illustrator CC, InDesign CC, Photoshop CC, and Adobe Acrobat XI Pro. He created another package tailored for a smaller team that required a specific feature set.

“The Creative Cloud Packager is truly brilliant in terms of easily pushing out software,” says Dalton. “I can take all the applications and features people need and deploy everything as an update to help ensure consistency.”

Stowe House, Buckinghamshire. © Jerry Hardman-Jones

Stowe House, Buckinghamshire. © Jerry Hardman-Jones

Feature-rich, easily learned

The move to Creative Cloud for enterprise has benefited staff seeing projects through from bidding to completion. For creative and technical teams, Creative Cloud for enterprise offers the ability to access the latest features in the context of a familiar interface and tools.

The marketing team especially appreciates new features in Acrobat Pro such as the ability to save PDF files to Microsoft PowerPoint for presentation to clients, or to convert images in PDF files to a format suitable for editing in Photoshop CC. Within InDesign CC, they appreciate the ability to create alternate page sizes without requiring extra plug-ins.

“We’ve found Adobe Creative Cloud easy to learn and use,” says Seldon. “With productivity gains and new features available through Adobe Creative Cloud, we are now able to generate proposals that are more image-rich and engaging, and that’s a big differentiator for us.”

Trouble-free for ICT

In the future, Purcell plans to tap Adobe Expert Services to help end users delve into new features and get their own questions answered and to use the Creative Cloud Enterprise Dashboard to administer and manage user accounts.
“Adobe Creative Cloud for enterprise has a tremendous positive impact on our ability to present ourselves professionally, remain competitive, and continue growing our business,” says Dalton.

Read the Purcell case study.

2:25 PM Permalink

It’s All About The Touch

Art for feet and the touch power of Adobe Illustrator CC.

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When we learned that one of the new features for Adobe Illustrator CC would be making it usable on a touchscreen—specifically Microsoft’s Surface Pro 3—we took the technology to Adobe MAX 2014 with the session Beyond Mouse and Keyboard: The Future of Touch and Adobe Illustrator.

Then we collaborated with BucketFeet, an artist collective 10,000 artists and 60 countries strong (that creates one-of-a-kind, artist-designed shoes), artist/illustrator Amy Ruppel, and design studio Jolby & Friends to create custom shoe art using Illustrator CC’s new touchscreen functionality on Microsoft’s Surface Pro 3.

Their first-time experience resulted in designs we couldn’t wait to share… So, we’re offering a chance for someone to win a Microsoft Surface Pro 3, a one-year Creative Cloud membership, framed prints of each design, and two pairs of shoes with hand-drawn art.

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Jolby & Friends

Amy Ruppel

Amy Ruppel


Design and illustration on a touchscreen

When Jolby & Friends accepted our challenge, their first task was to adapt their process to a touchscreen or, in their words, “establish a sandbox to play in.” In the end, with all the restrictions, advantages, and shortcuts, they “made something they don’t think they would have using any other drawing tool.”

What Jolby & Friends knew from the start is that they didn’t want to just show their dexterity with the software; they wanted to create a story. They had this to say about their concept, “It takes place within a hidden forest where everyone’s spirit animals play and race around with each other.” The execution of their concept included connecting every. single. line. drawn on the shoe, which seemed to work well on a touchscreen:

“The nice part about the touch in Illustrator CC was the ability to treat the artwork more organically. Typically things we do in Illustrator CC are either very rigid or focus around Bezier curves (which come with their own restrictions). Every line we created was drawn using just the pencil tool—something we’d never do with a mouse—so the lines look more hand-drawn and unique.”

For illustrator Amy Ruppel, a Mac-based artist new to the Windows operating system, working directly on the surface of the screen felt more like drawing in a sketchbook than on a computer. “I loved that,” she said. “I normally draw point-to-point in vector land, and this freed up my hand immensely.” And since she garners inspiration from whatever medium she’s working in, the touchscreen also came in handy for the animals (with fur) that she loves to paint: “It lent itself to a pressure sensitive brush style; I leaned towards the polar bear, whose fur I could show in this manner.”

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The artists put their stories on shoes

To learn a bit more about creating designs that will translate favorably from a flat surface to the contours of a shoe, we asked head of product at BucketFeet, Takashi Yoshii what was most important to keep in mind:

“Scale. Making sure that the scale of a two-dimensional design fits the accurate scale of the intended product. You don’t want files to not fit properly or be distorted. Footwear, in general is a very Illustrator heavy industry so art and designs that are created in Illustrator CC translate very well.”

When Jolby & Friends took their art to the shoe they found it “much easier to switch to a mouse to move the pieces around, do light clean-up, edit color, and do quick mock-ups.” Amy, on the other hand, added to her design as she began placing her art onto the shoe template. She talked about the advantage of the computer-generated brush lines: “They’re vector-based, even though they don’t look as if they are, which allows them to be rearranged and altered very easily.”

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Enter, and maybe win something

About the Power of Illustrator Sweepstakes mentioned at the start: We’ve partnered with BucketFeet for one Grand Prize that includes a Microsoft Surface Pro 3, a one-year Creative Cloud Membership, framed prints of each design, and two pairs of hand-drawn shoes; and two Second Prizes of a one-year Creative Cloud Membership, and a framed print of one of the designs. (For anyone who wants to see them, the Terms & Conditions.)

All it takes to enter is an email. So stop on over at BucketFeet and enter. After that… download a free 30-day Adobe Illustrator CC trial, check the Creative Cloud Learn team’s Draw in a touch environment tutorial, then… make something.

11:29 AM Permalink

Really Creative Media: Bringing Events to Life

Media production company, Really Creative Media, uses the integrated software in Adobe Creative Cloud for teams to work with top talent and bring stunning high-tech visuals to live events.

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Today’s biggest events and musical acts entertain audiences from all angles, often combining audio and video for exciting spectacles. With backgrounds in theater and video production, Really Creative Media’s co-founders Nick Dew and Jack James are perfectly suited to oversee events that marry live and virtual experiences. The two directors work with teams of expert designers, animators, technicians, and more to bring visual productions to life.

For Really Creative Media, every project is unique with different requirements. “We primarily work with freelancers, so we can combine the best skillsets for each job,” says Dew. “Working with freelancers enables us to work flexibly, but it also means that we need to invest more time and energy to keep everyone on the same page, encourage collaboration, and deliver consistent results—and Creative Cloud does that for us.”

Working as a team

Adobe creative software forms the core of every step of Really Creative Media’s workflow. Whether working on runway shows, touring musical acts, or movie premieres, Really Creative Media relies on Creative Cloud to produce the videos, animations, and intense visual effects that bring shows to life.

Working with Adobe Creative Cloud for teams, Really Creative Media provides its freelancers with access to the latest versions of industry-standard Adobe creative software. “With Creative Cloud for teams, everyone works on the same version, so we don’t need to worry about incompatibilities slowing us down,” says James. The company further enhances collaboration by creating sharable settings and templates that help freelancers adhere to the project requirements.

The Admin Console in Creative Cloud for teams enables Really Creative Media to centralize deployment and manage all licenses from a single location. The company gains visibility into who is using what software, making it easy to reclaim licenses when a project ends and to assign seats to new team members for short-term projects. Once licenses are provided, users can download or update any assigned software without assistance—in the office or on the road.

“To produce truly complementary content for an event, we often need to be on location to fine-tune the timing and effects, so we spend quite a bit of time traveling,” says James. “Previously, we would physically remove hard drives from our work computers and fly them to new locations. With Adobe Creative Cloud, we can log in from a remote computer and sync our work so that we’re accessing the same files, software, and settings that we had in London.”

Backing up a legendary rock band

For a recent project, Really Creative Media supported the world tour of Queen + Adam Lambert with large LED light and video projections.

Queen + Adam Lambert World Tour stage

Queen + Adam Lambert World Tour stage

The creative team used Adobe Illustrator CC for drawing and arraying objects before moving assets into Adobe After Effects CC to prototype visuals, while Adobe Photoshop CC was used to open videos and extract stills and batch TIFF sequences with a specific effect. “With the deep integration among Adobe software applications, edits that we make in Photoshop CC are automatically updated in After Effects CC,” says Dew. “We can spend more time pushing ourselves further creatively and less time exporting files.”

The video portions of the show used significant amounts of archival footage, creating the illusion that legendary Queen vocalist Freddie Mercury was on stage with the rest of the band. “We were working on all types of archival footage—film, tape, you name it,” says Dew. “Adobe Premiere Pro CC supports any file format, so we could just drop footage on the timeline without waiting to transcode hours of video at a time.”

Queen + Adam Lambert World Tour stage with large LED light and video projections

Queen + Adam Lambert World Tour stage with large LED light and video projections

Queen + Adam Lambert World Tour stage with video projections

Queen + Adam Lambert World Tour stage with video projections

Once finalized, Really Creative Media rendered the footage using Adobe Media Encoder CC. Not only did Media Encoder CC render quickly, but it also worked in the background so that creators were able to continue working on the project and make the most out of their time.

Integration and flexibility

Through deep integration with third-party plug-ins and software, including Trapcode and Cinema 4D, especially Cinema 4D integration with After Effects CC, Creative Cloud for teams provides creators with the flexibility to use any specialty programs within the Adobe workflow. In future projects, Really Creative Media looks forward to leveraging the built-in support for 4K resolution footage in Premiere Pro CC to push their presentations visually and provide a better experience for the audience.

“We work with large stage screens, so the ability to work with high resolutions will enable us to deliver sharper and more detailed images for clients,” says Dew. ” Creative Cloud for teams gives us the tools we need to work effectively and push our limits creatively to provide audiences with unforgettable events.”

Read the Really Creative Media case study.

9:53 AM Permalink

Adobe Ideas: A New Name, A New Look, A New App

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Recently, Adobe Ideas, our popular vector drawing app for iPad and iPhone, that’s been downloaded over 2.2 million times since May 2013, grew up and got better. Adobe Illustrator Draw is a transformation that means a newer, more modern version of the full-featured drawing app that people have come to rely on.

 

Not just an update; a complete reinterpretation

Instead of settling for just another update, we’ve created an entirely new version of Adobe Ideas. Based on Adobe’s new Creative SDK, the redesigned version of Ideas (Adobe Draw) matches the look and the connection to creative assets and community found in Adobe Photoshop Sketch and Adobe Illustrator Line. But it’s not just creating consistency across our mobile apps that has us so excited, it’s also the new features… which include new, completely rewritten, robust file syncing, and the ability to effortlessly bring files into Adobe Illustrator CC.

Still free. And with the features designers and illustrators love

For everyone who loves Adobe Ideas, don’t worry: Not only have we kept the core drawing elements and everyone’s favorite controls and preferences, but the app is still free.

What we’ve added is Adobe Ink & Slide support, as well as a software version of Slide (called Touch Slide) for drawing straight-lines, geometric shapes and French curves—without hardware. (No longer will it be necessary to create workarounds for drawing perfect circles.) We’ve also added Behance integration, including the ability to post works in progress to Behance and receive in-app feedback; the ability to view a gallery of content inside the app; and effortless Creative Cloud back-up and file syncing.

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Sign-up, sign-in and sync

What can you do to get going with Adobe Draw? Take the time to create an Adobe ID, sign in with it, and sync your Adobe Ideas files to Creative Cloud… because our new drawing app is here. And now that it is, existing Ideas files that are synced to Creative Cloud will be automatically migrated to Adobe Draw. (Files synced to Creative Cloud can be grouped together in folders that will be imported as projects in Draw.)

Brian Yap talked about Adobe Illustrator Draw at Adobe MAX in a session titled What’s New in Adobe Ideas. Give it a watch. Then go get Adobe Draw for iPad in the iTunes App Store. Sync those Adobe Ideas files. Then keep an ongoing listen to Adobe Drawing’s Facebook and Twitter.

11:28 AM Permalink

Square Enix: Worldwide Gaming Entertainment

Using Adobe Creative Cloud for enterprise as its foundation, digital entertainment content provider Square Enix Co., Ltd brings fantastic stories to fans around the world.

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Creating unforgettable experiences

“Spread happiness across the globe by providing unforgettable experiences” is the corporate philosophy of Square Enix. Building on this philosophy, the company delivers high-quality entertainment and services to fans around the world.
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From classic game series including Dragon Quest and Final Fantasy to popular comic series FULLMETAL ALCHEMIST and Black Butler, Square Enix is home to countless hits. And Adobe’s creative software, including Adobe Photoshop and Illustrator CC, are part of the backbone upon which these creations are built.

Square Enix deployed Adobe Creative Cloud for enterprise across its creative teams. Creative Cloud gives all development staff access to the latest creative applications and the Adobe Enterprise Term License Agreement (ETLA) helps the company improve software asset management and compliance.

Managing large-scale software licenses

Square Enix supports more than 2,000 employees in its Tokyo headquarters alone. The vast majority of those employees are involved with creative development; each developer has two to three high-performance computers, each with a wide range of necessary applications. Managing software licenses associated with each of those systems is a complex task.

“We want our developers to use the latest software to produce the best entertainment possible,” says Daishiro Okada, general manager at Square Enix. “But, when we took cost into consideration, we couldn’t always provide every employee with the most recent updates. As a result, employees were sometimes working with different software versions than their co-workers as well as on each of their own machines. Keeping track of all of this took an inordinate amount of time and effort.”

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Helping train new employees

To create fantastic entertainment, Square Enix developers need the skills to get the most out of the latest technologies. “We want to provide training on the latest technologies to help our employees improve their skills, regardless of the software version they are using,” says Okada. “And, ideally, we want to provide knowledge that applies to all of our employees.”

Complying with standards

Square Enix considers compliance with software usage regulations to be of utmost importance. “As a company that deals with the creation and distribution of digital content, we strongly recognize the importance of licensing and compliance,” says Okada. However, in an environment with multiple types of software and versions, eliminating unauthorized software usage can be a much more laborious task.

Reducing license management

Square Enix signed an ETLA for Adobe Creative Cloud to help improve the creative environment, simplify license management, and strengthen compliance. “Working with the Adobe enterprise agreement dramatically reduced the amount of work required for license management,” says Okada. “The ability to manage the licenses for all of our software centrally, without needing to pay attention to versions, has led to unbelievable administrative efficiencies.”

Square Enix developed an environment where users can download and install whatever software applications they need from an internal server. Only the agreed number of licenses can be issued, which greatly contributes to better compliance. The system also eliminates the need to connect to an external server, which reduces the risk of access to unauthorized copies.

Improving skills with free access

By deploying Adobe Creative Cloud, development staff can download the software that they need, when they need it, from the internal server. All creators, from experts to beginners, share the same cutting-edge environment. As a result, development teams can improve their creative skills while working to produce unique products and services.

“Most employees jumped into using Adobe Premiere Pro CC right away,” says Tomoyuki Hiraoka, KSK procurement supervisor in the general affairs department at Square Enix. “Many people wanted Premiere Pro CC, but we previously limited access to keep costs down; now everyone can have the applications they want through Creative Cloud.”

“Creating the best entertainment ultimately requires not only the best possible output, but also the best possible processes,” says Okada. “Using the latest technologies in Creative Cloud, we’re providing our developers an environment where they can quickly create brand new entertainment.”

Reducing annual costs

While analyzing the new licensing model, cost was a primary concern for Square Enix. Even if the new model improved licensing management, the efficiencies would not be worth it if costs also increased. The company examined costs from all angles, including initial purchasing and upgrade fees.

“Compared to our previous licensing model, we calculated that Adobe Creative Cloud for enterprise reduces our costs by an amount equivalent to two full-time staff per year,” says Hiraoka. “The cost savings were a major factor in our decision to work with Creative Cloud.”

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Shifting the focus to online content

The video game market is changing rapidly, expanding from traditional home console games to an increasing number of mobile games played on smartphones and tablets. Square Enix is also focusing on development and delivery of online and social games played over networks.

“New types of devices will continue to enter the market, and we want to provide the best content and services for all of those devices,” says Okada. “Creative Cloud already has an established reputation for use in developing content on multiple devices and we believe that it will form a strong backbone for building our mobile services.”

Developing for the global stage

In addition to offices in Tokyo, London, and Los Angeles, Square Enix has additional creative studios in Montreal, Copenhagen, Shanghai, and San Francisco for a total of more than 3,500 development staff. The company plans to grow international operations in the future.

“Currently, each international office handles its operations independently, but we are looking to unify the development environment and management system on a global level,” says Okada. “We want to pull in top talent from not just Japan, but around the world, and provide them all with an excellent work environment. Expanding use of Adobe Creative Cloud globally would be ideal. If we can consolidate global license management, we will improve administrative efficiency and improve compliance even further.

Read the Square Enix case study.

10:16 AM Permalink

From Adobe Ideas to Adobe Illustrator Draw: Making The Switch

For quite some time, designer/illustrator Brian Yap has integrated mobile art applications into his professional creative workflow… His mobile app of choice? Adobe Ideas. He’s used the full-featured vector app to capture illustrative concepts, develop them, and later move them to Adobe Illustrator CC for fine-tuning. It’s led to a successful creative process and an identifiable Ideas-to-Illustrator illustration style.

Like many Adobe Ideas users, Brian recently made the switch to Adobe Illustrator Draw. After Brian’s Adobe MAX sessions (What’s New in Adobe Ideas and Designing a Poster Using Adobe Mobile Creative Apps), we asked him to share some of his initial thoughts about making the move. Here’s what he had to say:

By Brian Yap—using Photoshop Mix, Adobe Sketch, Adobe Draw, and Illustrator CC—for his Adobe MAX session Designing a Poster Using Adobe Mobile Creative Apps.

By Brian Yap—using Photoshop Mix, Adobe Sketch, Adobe Draw, and Illustrator CC—for his Adobe MAX session Designing a Poster Using Adobe Mobile Creative Apps.

Adobe Ideas was the most powerful vector drawing tool for the iPad, and it changed the way I thought about the device as a professional tool. Adobe Illustrator Draw is a continuing evolution of Ideas, and proves that the development team is listening and reacting to the community in way unheard of when it comes to graphics applications. Use it. Love it. Become part of its future development.

Of course I always have the immediate reaction, “Why does this thing I love need to change?” But it didn’t take long to fall in love again; besides some amazing enhancements to the drawing engine that I’ve grown to love, the UI has been totally designed with a lot of user feedback taken into account.

Overall, pretty much every time I panicked a bit because a feature I depended on seemed to be taken out, I not only found it a few seconds later, but quickly realized the thinking that went into the redesign. A few thoughts:

While the tools are generally the same, the icons are way more descriptive of what the tools actually do (something I always wondered about with Ideas). As an example, I always thought it was a bit confusing to have a pencil icon for a tool that didn’t have a pencil texture.

There were some cuts made to the tools but with a little trial it’s easy to see why: The “long press” while using a tool was always the same as the paint bucket so the paint bucket tool itself was somewhat unnecessary. Although I was always in the camp of the “long press” I imagine people who relied heavily on the paint bucket will find that change a bit tricky at first.

I like that the Gallery interface is in line with the other new apps that take more advantage of the connection to Behance and the Creative Cloud.

By far the biggest change is in the layers options; Draw is much more focused on the options for each layer. In Ideas, I was constantly merging layers I didn’t mean to merge. Now that the options are reached through touching the layer options icon on each layer, it’s always clear which layer is being affected. One tip: The merge down button is now under the icon that covers flipping the layer.

Finally, based on what I’ve heard, there is some concern about the lack of PDF export… I’ve been told that the option will be added back in a future update.

 

We’ve asked Brian to keep us updated about his Draw discoveries, so stay tuned to Adobe Drawing on Twitter and Facebook. And for a few tips about syncing Adobe Ideas files to Creative Cloud, Adobe Ideas: A Transformation is a quick read.

10:22 AM Permalink

Creative Cloud Libraries—Seamless Access to Creative Assets

Yesterday, in Los Angeles, during the Adobe MAX 2014 launch keynote we announced the best versions yet of our Creative Cloud desktop apps and services and new mobile apps… making your creative workflow across apps and devices easier than ever.

We also introduced Creative Cloud Libraries, a design system that provides seamless access to your creative assets across Creative Cloud’s desktop tools and its companion mobile apps and services (such as Creative Cloud Market).

Creative Cloud Libraries uses your Creative Profile to connect your favorite desktop tools, mobile apps and services to each other. Unlocked by your Adobe ID, your Creative Profile is a personalized hub that connects your favorite tools and content in one fluid creative experience.

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Creative ingredients

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Great content that moves and inspires is built on a foundation of creative ingredients (assets like colors, text styles, logos, icons, patterns, brushes and images) that you reuse and remix. Today, these ingredients are stored all over the place: on a laptop, on a file server, in cloud storage, or scribbled on a notepad or whiteboard. Finding them when you need them is always more difficult than it should be.

There’s something we learned from a professional chef’s kitchen—where all the ingredients necessary to prepare menu items are laid out and ready to use. In a pro kitchen, chefs prepare dishes quickly and efficiently without pausing to seek out an important ingredient right in the middle of the preparation. This setup even has a fancy name, “mise en place.’

Mise en Place by Charles Haynes.

Mise en Place by Charles Haynes.

Creative Cloud Libraries is like managing your own professional kitchen, helping you organize and prepare creative ingredients (assets) so that they are where you need them when you need them—in your apps, on the desktop, on your mobile devices, and on the web.


What can you put in your library? Lots of things!

  • Text Styles: In Photoshop and Illustrator CC collect and use all the text settings, from the basics (font size and font family) to the more advanced (OpenType discretionary ligatures). It’s a great way to use consistent text styling across applications which has, for some time, been a frequently requested feature from designers.
  • Layer Styles: In Photoshop CC, you can use layer styles to define graphic effects such as drop shadows, glows, bevels, strokes, and fills. And now they can be stored in your Creative Cloud Libraries and reused in other documents.
  • Brushes: With the new Adobe Brush CC app we make it incredibly easy to create new brushes right on your iPhone, which you can then use in Photoshop CC, Illustrator CC or on a tablet with Adobe Illustrator Draw. You can also find some beautiful brushes created by members of the Behance community. A part of your Creative Cloud membership, we’ve made a few available in Creative Cloud Market.
  • Graphics: There are all sorts of graphic elements you can store in your Creative Cloud Libraries—icons, logos, photos, textures, patterns. Some may be bitmaps, others vector-based; regardless of their original format, you can use them anywhere you can use graphics, and they will be automatically translated to the right format as needed.

Stay in sync

Creative Cloud Libraries are stored on your local device and automatically sync (the power of your Creative Profile) whenever you’re online. While you’re offline you can continue to use, add, remove or modify assets, and the next time you’re connected all of your changes will get synchronized automatically and any necessary updates merged to your local version.

Stay organized

There are many ways to use Creative Cloud Libraries, and you can create as many Creative Cloud Libraries as you’d like. Some suggestions:

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  • Collect the “go to” assets that you like to reuse across projects
  • Make a separate library for each project you’re working on, and group all related assets
  • Keep all of your branded assets in one library—like having your own brand guidelines with ready-to-use assets
  • Create a “kit” of user interface elements to quickly whip out screen prototypes
  • Keep a set of ingredients in a library to use for a campaign you’re working on
  • Gather a set of inspirational assets to build a virtual “mood board” for your next project

We’re sure you’ll come up with more ways to use them. Let us know in the comments below how you plan to use Libraries.

Connected creativity

Inspiration can strike anytime, anywhere. It doesn’t wait until you are conveniently sitting at your desk. With our new mobile apps, Adobe Brush CC, Adobe Shape CC and Adobe Color CC you can grab inspiration with your mobile device no matter where you are. Using your device’s camera, turn what you see around you into color themes with Adobe Color CC, create shapes and vector objects with Adobe Shape CC, and unique brushes with Adobe Brush CC.

Once stored in one of your Creative Cloud Libraries, you can use these assets in other mobile apps—such as Adobe Illustrator Draw or Adobe Photoshop Sketch, and you can use in your desktop apps, such as Photoshop CC or Illustrator CC.

To jump start your creativity, we have curated thousands of high-quality assets in Creative Cloud Market. These were created by members of the Behance community, and include useful icons and vector shapes, beautiful patterns, brushes and more. Available from the Creative Cloud desktop app, select any asset as well as the library you want it in, and the asset will appear right where you need it, through your Creative Profile, whether on a desktop or mobile.

Now it’s easy to start a project with your iPhone, continue on your tablet and finish on the desktop. Your creation process is moving effortlessly and fluidly between applications and locations. This is truly connected creativity.

What’s next?

To get started with Creative Cloud Libraries, download our new mobile apps for iOS today from the iTunes App Store. They’re free. Use them on their own or with our completely new Photoshop CC and Illustrator CC, available today as part of your Creative Cloud membership.

And don’t forget, if you’re attending Adobe MAX join us in our session How Creative Ingredients Fuel Creativity and Productivity to learn more about Creative Cloud Libraries.

Video tutorials

11:56 AM Permalink