Adobe Systems Incorporated

Creative Cloud and Microsoft Surface Pro 3

The new Touch workspace in the latest release of Adobe Illustrator CC is the long-awaited return of the artist’s canvas recreated on the Microsoft Surface Pro 3.

While Microsoft Surface Pro has had the power to run Adobe apps like Adobe Photoshop CC and Illustrator CC, small UI controls (which were optimized for desktop use), and a lack of touch support made using the apps a cumbersome experience. For over a year, Adobe and Microsoft have been collaborating to bring the full power of Creative Cloud to a mobile experience optimized for pen and touch.

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New Touch workspace in Illustrator CC

Illustrator CC has introduced a new workspace designed with Surface Pro 3 in mind. This Touch workspace lets designers create on the go what they could once only accomplish sitting at their desks. This new workspace exposes the core tools and controls for drawing and editing, optimized for multi-touch gestures and a pressure-sensitive pen.

Enabling productivity in a touch environment with a complex desktop application like Illustrator CC meant rethinking it for the touch metaphor. In the Touch workspace, the user interface is streamlined to expose the most used/most needed tools and controls, with larger icons that can be easily targeted with a stylus or finger on a small screen. Common key commands, such as Ctrl-Z to undo, have been accommodated in a working environment where a keyboard may not be available, or only available as a digital keyboard that requires extra actions to open/close.

The usage data has been very encouraging with around 80% of first-time users becoming active users of the new Touch workspace. The tendency has been that once you try it, you continue to use it for creation. We are seeing exponential growth in the number of users using Illustrator CC on touch-enabled devices like Microsoft Surface Pro 3, and the Touch workspace allows users to get the most out of their investment in new hardware.

An illustrated presentation of how to draw in this new Touch workspace can be found here.

Photoshop CC and Illustrator CC: Optimized for touch and pen

With enhanced pen and stylus support in the latest releases of Photoshop CC and Illustrator CC, the user experience is better than ever, enabling users to create on the go, closer to their inspiration or while just kicking back on the couch at home.

The active stylus on Surface Pro 3 provides on hover functionality—a better user experience than what is possible via passive styli. Further, the very high-quality stylus allows creative professionals to draw directly on the device, with pressure sensitivity, thus freeing them from the typical, “look here, draw there” way of working.

Additionally, pen and touch can potentially eliminate the need to have your non-dominant hand on the CTRL, SHIFT, ALT, and Z keys on the keyboard as you use apps like Illustrator CC and Photoshop CC. The movements are now as natural as if you weren’t on a computer at all and were just doing brush strokes on a canvas.

More to come

The future offers very interesting possibilities for user interface innovation on touch- and stylus-enabled devices like Surface Pro 3 that are capable of running Illustrator CC and Photoshop CC. Watch these two videos to get a glimpse into what’s coming:

Adobe MAX 2014 Sneaks: Shaper Tool

The future of Adobe creative applications on Microsoft devices

Now, you can take that vacation in Paris and sit on the Left Bank of the Seine to create your masterpiece in an environment that allows your creative genius to roam freely and naturally.

9:06 AM Comments (0) Permalink

An Early Holiday Surprise: New Collaboration with Creative Cloud Libraries

Since the introduction of Creative Cloud Libraries at Adobe MAX in early October, we’ve been listening to your feedback and actively working to update the features you want to see.

Shared Libraries: You asked. We delivered.

We heard what our customers were saying. So we got to work. And… we have an early holiday gift for you: brand new collaboration and management features in Creative Cloud Libraries.

Creative Cloud Libraries connects to your Creative Profile, making your favorite images, colors, text styles (and more) available to you and your creative team anywhere and anytime. Easily maintain consistency with standardized and branded project assets or style guides. Create and collaborate with a library of shared assets in Adobe Photoshop CC, Adobe Illustrator CC, and mobile apps, and easily organize your libraries and rename move and copy individual assets in them.

Watch Paul Trani demonstrate the new collaboration and management features in Share assets in Photoshop and Illustrator using Creative Cloud Libraries then give Creative Cloud Libraries a roll and let us know what you think.

For more information about Creative Cloud Libraries, check out these resources:
Shared Libraries in Photoshop
Shared CC Libraries in Illustrator
Creative Cloud Help / Creative Cloud Libraries
Creative Cloud Help / Collaborate on folders and libraries

11:59 AM Comments (6) Permalink

Digital Imaging: Two-minute Tutorials for Beginners

Wanting to learn more about digital photography? Our photography tutorials are a great place to start.

Some very basic two-minute tutorials for novice photographers who are just getting started with photo editing, Adobe Photoshop Lightroom and Adobe Photoshop CC. If you’re a total beginner and just want to learn a few really basic skills, check these out:

PhotoTuts_1Photography: Where to start
Editing, organizing, and sharing photos through Lightroom and Photoshop CC desktop and mobile photography applications.


PhotoTuts_2Go retro: Convert to B & W
Create stunning black & white photos from your color photos with Lightroom presets, and fine-tune the look further with easy-to-use adjustment sliders.


PhotoTuts_3Crop and level
Fix tilted photos with alignment guides and crop them for picture-perfect results in Lightroom.


PhotoTuts_4Create a panorama
Take photos from Lightroom into Photoshop CC and stitch them into a seamless panorama; save it and continue to edit, print, and share through social media within Lightroom.


PhotoTuts_5Remove that object
Seamlessly erase objects from photos with content-aware fill in Photoshop CC.


PhotoTuts_6Fearless photo edits
Experiment fearlessly with your photos in Lightroom: fix a photo or change your mind; apply an editing preset with one click; reset to your original at any time.


PhotoTuts_7Straighten up!
Correct distorted horizontal or vertical perspectives in photos with the Upright feature in Lightroom.


PhotoTuts_8Add words to your picture
Learn how to add text to a photo in Photoshop CC and then style and position it.


PhotoTuts_9Edit photos on the go
Crop images, apply presets to create unique effects, and share photos with Lightroom mobile.


And, for anyone who hasn’t tried the latest version of Adobe Photoshop CC… Give it a try for 30 days. Free.

10:03 AM Permalink

PLP Architecture: An Innovative Practice and Creative Growth

A leading architecture studio equips its design professionals with Adobe Creative Cloud for enterprise.

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PLP Architecture’s, team of architects, designers, and thinkers value the transformative role of ideas and the capacity for architecture to inspire. The latest digital technologies, including parametric design, are integral to the creative process and the collaborative and enquiring design approach of the studio.

PLP Architecture has long worked with Adobe creative software as part of the varied range of creative software helping its design teams and specialist groups to evolve ideas and deliver successful presentations; from visualization artists who specialize in renderings and animations to 3D modelmakers and graphic designers who realize a wide range of communications material.

“Adobe software, particularly Photoshop CC, is at the center of our multiple creative workflows,” says Mark Shattock, IT manager at PLP Architecture. “Adobe software is an important tool used at all stages of the design process and to effectively present our innovative designs to existing and potential clients, consultants, planning authorities, and to both the architectural profession and the wider community.”

Imperial West Technology Transfer Building; White City, London, UK. Client: Imperial College London and Voreda Capital

Imperial West Technology Transfer Building; White City, London, UK. Client: Imperial College London and Voreda Capital

Mainstay software for an expanding design studio

Having typically purchased traditional Adobe creative software packages, PLP Architecture was faced with the issue of making sure everyone had the relevant software solutions to successfully fulfill their design activities.

The studio, limiting the number of software installations in relation to the number of licenses, had to track licenses for the software that moved from machine to machine while remaining aware of the specific applications to which the architects, interior architects, landscape architects, and urban designers had access. At the same time, the practice, having grown significantly since its inception in 2009, repeatedly acquired additional licenses that also needed to be tracked and managed.

Following a period of momentous growth in relation to a number of new UK and international commissions, Shattock considered this need for further software licenses as the opportune time to introduce a concurrent license model with Adobe Creative Cloud for enterprise, rather than continuing to purchase earlier versions of the desktop software.

“The launch of Adobe Creative Cloud offers multiple advantages such as the ability to give everyone access to the necessary software,” says Shattock. “We upgraded the entire practice, at a key time, to Adobe Creative Cloud for enterprise.”

Customizable creative software packages

PLP Architecture realized that Creative Cloud for enterprise would provide the organization with simple and easy access to a broad range of creative desktop applications and services, along with license management tools and enterprise-level technical support. Creative Cloud for enterprise also allowed flexible license true-ups to simplify software-tracking and financial management tasks.

The Creative Cloud Packager allows the IT department to customize and make available software for various design groups depending on their requirements, responsibilities, and tasks while maintaining centralized control of and transparency into software licenses.

“The ability to use Creative Cloud Packager to customize software packages for different groups based on their needs is very convenient,” says Shattock. “From an IT perspective, Adobe Creative Cloud for enterprise makes managing our practice systems much simpler.”

Broad access fuels creative success

Nova, Victoria; Westminster, London, UK.

Nova, Victoria; Westminster, London, UK.

At PLP Architecture, Adobe InDesign CC, Illustrator CC, and Photoshop CC are go-to tools for illustrating projects and design proposals and are used by the graphic design team to present project-specific and communications material, combining a wide range of digital and print media.

The visualization team frequently finishes renderings using Photoshop CC, and produces and edits videos and rendered animations using Adobe Premiere Pro CC (noted by Richard Woolsgrove, head of visualization, for the seamless referencing of After Effects CC files, which makes working with the two products particularly efficient) and Adobe After Effects CC.

Additionally, the software is immediately available through the enterprise license when individuals or a design team wish to explore new applications for particular activities, for example Adobe Photoshop Lightroom CC. “When our graphic design team recently requested to work with Adobe Muse CC, we were able to provide the program without having to negotiate a new purchase or manually install the software,” says Shattock.

Nova, Victoria; Westminster, London, UK. Client: Victoria Circle Limited Partnership (Land Securities and Canada Pension Plan Investment Board)

Nova, Victoria; Westminster, London, UK. Client: Victoria Circle Limited Partnership (Land Securities and Canada Pension Plan Investment Board)

Promoting growth, controlling costs

The enterprise agreement has made it easier to set current costs and to forecast future expenditure on software. New members of staff may be equipped with the most suitable package and costs reconciled at the end of the financial year.

Everyone uses the same version of software, so there are no issues with collaborating and exchanging files, adding to the benefits. “The flexible license model provided with Adobe Creative Cloud for enterprise helps the studio respond to the different requirements of our projects and is much easier for the IT group to manage than traditional desktop software,” says Shattock. “With Adobe Creative Cloud, we always have the most current software versions and no longer have to purchase a piece of software and upgrade later. Ultimately with our enterprise agreement, we know what we spend on Adobe software each year and are able to budget in accordance with the studio’s current and projected workload and activities.”

Read the PLP Architecture case study.

5:01 PM Permalink

Creative Cloud for Desktop: Powerful Design Using Fonts from Typekit

Typography can make or break a design. While many apps provide precise typographic controls, it’s important to start with the perfect font. Adobe Typekit opens the door to thousands of fonts for use on the web or in desktop applications.

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Every paid Creative Cloud complete membership includes the Typekit Portfolio plan, which provides access to the full library of web and desktop fonts. (If you have a free Creative Cloud subscription, you still get a selection of fonts as part of the Typekit trial plan.)

To access Typekit fonts, you just need to sign in to your Typekit account with the same Adobe ID and password you use for your Creative Cloud membership.


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Quick syncing

The Creative Cloud for desktop app syncs desktop fonts to your computer effortlessly. If the Creative Cloud for desktop app is not installed, you will be prompted to download it when you sync fonts using the Typekit account.

In the Creative Cloud app, navigate to the Assets tab and select the Fonts tab to see your current synced fonts and search for new fonts to add. While browsing the fonts library, you can narrow down the fonts for desktop use by enabling the Desktop Use filter in the filtering panel. You can then sync fonts and use them in any application installed on your computer. For more information, see Browse and add fonts from Typekit.

For information about how to use synced fonts in various Creative Cloud applications, see Work with fonts from Typekit in Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Premiere Pro CC, and Adobe After Effects CC.


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Offline use

Synced desktop fonts are available for use even when you’re offline, as long as the Creative Cloud for desktop app is running and you’re signed in. If you quit the Creative Cloud app, synced fonts become temporarily unavailable; signing out from the Creative Cloud app removes synced fonts from your computer. When you sign in again, the fonts are automatically re-synced from Typekit.


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Easy font management

You can view synced desktop fonts in the Fonts panel of the Creative Cloud for desktop app, or manage them through your Typekit account. You can also turn font sync on or off from the Preferences panel of the Creative Cloud for desktop app. For more information, see Manage synced fonts.


Go ahead, sync some fonts, and let us know how it goes. For additional help with Typekit and syncing Creative Cloud fonts, you might find the following helpful:

11:23 AM Permalink

MTunes, Delivering A Unique Viewing Experience in High Def

India’s music channel standardizes on Adobe Creative Cloud workflow to deliver superior quality HD video content.

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MTunes is India’s first and only high definition (HD) music channel showcasing Bollywood, India’s Hindi-language film industry, music around the clock. A technically superior channel compared to its contemporaries in the music genre, it features the latest blockbuster hits and the most trending tracks of Bollywood in sparkling high definition colors and crystal clear Dolby Digital sound. Launched in 2011, MTunes promises a unique viewing experience and superior audio and video quality.

The channel previously used Final Cut Pro to edit the HD video content received from multiple producers as well as from its in-house shoots. Many of these file formats were incompatible with Final Cut Pro and required conversion to ProRes format. This made the process of video editing and broadcasting tedious and time consuming.

“Besides our in-house shoots, the media we get comes from different external sources and in different formats such as HDCAM 50, P2, or R3D,” says Kalpesh Mehta, head of technical/broadcast operations, MTunes. “We were not able to work natively as Final Cut Pro is incompatible with many of the video output formats.”

In cases when the channel received media files that are incompatible with Final Cut Pro, it either had to ask the sender to resend the file after re-encoding or transcode it before being imported into the editor’s timeline. The loss of visual quality and time was considerable. “We used to spend as much as three hours transcoding the media files and the loss of quality of such transcoded media files was significant,” says Mehta.

With its existing video and audio editing tools, MTunes was facing severe challenges in managing the workflow for large projects. The channel had to use third-party software for multiple tasks such as inserting graphics, processing audio, and exporting the final media files to the HD playout server. It needed a streamlined and efficient workflow for editing the audio and video HD content and for generating the final media files in a format accepted by its HD playout server. “We were looking for an integrated system that would work natively with different file formats to help ensure that a superior quality HD video is broadcasted efficiently,” says Mehta.

Standardizing on an all-Adobe workflow

mTunes_2_Trend
After careful deliberations, MTunes decided to replace Final Cut Pro with Adobe Premiere Pro CC software and standardize on an all Adobe workflow. The channel adopted Adobe Creative Cloud for teams including Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Photoshop CC, and Adobe Audition CC. “We realized that the video apps in Adobe Creative Cloud for teams offer incredible integration, more robust features, enhanced media management, and a greatly advanced, yet familiar user interface in which our editing team can work with higher efficiency,” says Mehta.

For MTunes, Premiere Pro CC is primarily used to import HD media into the system and edit natively without any transcoding with the help of wide range of codecs available. After Effects CC and Photoshop CC link to Premiere Pro CC in a transparent and seamless manner so that graphics can be directly superimposed on the media files. The audio is processed by Audition CC and the final media exported to the playout server.

“When we started really putting Adobe Premiere Pro CC to use, we were pleasantly surprised,” says Mehta. “The Dynamic Link capability between Premiere Pro CC and After Effects CC dramatically speeds our workflow as we can insert multiple graphic elements seamlessly into our songs or shows.”

The channel uses multiple features of Premiere Pro CC, from enhanced multicam editing and support for more native camera formats to multi-format exporting and delivery. MTunes can now export media content to various formats suitable for broadcasting to its playout server, hosting on the website, or sending preview quality clips to clients.

Broadening the expertise of the editing team

The migration to a Creative Cloud workflow went smoothly without any work disruption. Intuitive features such as the ability to use Final Cut Pro 7 shortcut keys while working in Premiere Pro CC helped to smooth the transition. Adobe also held multiple training sessions to train the MTunes team on Creative Cloud apps, specifically on Premiere Pro CC and Audition CC.

Now, with simplified access to all of the components in Creative Cloud, the editing and creative teams are always prepared and updated. Adobe Creative Cloud for teams gives the MTunes team upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the video editing tools integral to their daily workflow.

Significant time savings, efficient project execution

mTunes_3_Buzz

The ability of Premiere Pro CC to ingest almost any raw camera format without transcoding has enabled the channel to migrate media from any DSLR and professional video cameras or hard disks into Premiere Pro CC much more easily. One program, Star Of The Week, was shot on XDCAM HD 422 and could be imported directly into Premiere Pro CC for editing without transcoding, preserving quality and saving time.

The amount of time saved with Creative Cloud applications is considerable. “On an average, we save about three hours per project using the video applications in Adobe Creative Cloud for teams—quite significant considering our stringent timelines,” says Mehta.

Raising productivity while lowering cost of ownership

Adopting Adobe Creative Cloud for teams proved to be an incredibly cost effective measure for MTunes. The large capital expense associated with upgrading software licenses often meant such expense was moved down the budget priority list, resulting in outdated software. Further, uninstalling and reinstalling software to move licenses around to different users was tedious and time-consuming.

The Admin Console has helped MTunes eliminate many manual processes, such as installing packaged software or maintaining version consistency. “Adobe Creative Cloud for teams has helped us raise our productivity by simplifying software administration with license management, automatic tracking, and version upgrades,” says Mehta.

For MTunes, membership of Creative Cloud for teams has significantly reduced the total cost of ownership of Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud applications and services. “We like paying a monthly fee for Adobe Creative Cloud for teams because it’s a much more effective approach to budgeting, especially for small- to medium-size businesses, and it eliminates lump-sum software purchases,” says Mehta. “With access to the latest Adobe applications via Creative Cloud for teams, we can take advantage of new features and support collaboration among users without cost being a barrier.”

Adobe Creative Cloud for teams helps support the channel’s rapid growth and efficiently manage the workflow of large and complex projects. “As the digital world is transitioning from SD to HD and now to 4K Ultra HD formats the need for integrated software with multiple capabilities will continue to expand,” says Mehta. “The video and audio editing tools in Adobe Creative Cloud are perfectly suited for such an environment.”

Read the MTunes case study.

2:14 PM Permalink

Moleskine + Creative Cloud: Create without Confinement

The Moleskine Smart Notebook and Creative Cloud connected Moleskine app: The raw beginning of putting pencil to paper. The precision of digital composition. From paper to vector in an instant.

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Sure, Adobe has a bunch of mobile, digital drawing apps for people to capture and create whenever they’re away from their desks. However, we also know there are people who love the tactility of drawing on paper… It’s why we’re so jazzed that paper heavyweight Moleskine has taken advantage of our Creative SDK to make it easier to move creative ideas from paper to screen.

From an analog start in the Moleskine Smart Notebook, to a digital transformation by the magic of the Creative Cloud connected Moleskine app (powered by Adobe’s Creative SDK), comes a condensed creative process that turns hand-drawn sketches into workable digital files—accessible from Adobe Photoshop CC and Adobe Illustrator CC.

Here’s how it works:

Draw: Creative journeys start with a line

Sure, it could happen at a desk, but inspiration and creativity usually spark when creative thinkers are distracted from the task at hand. The Smart Notebook provides the blank space to capture the flickers of inspiration, wherever and whenever they spark. How the pages get filled depends on the person.

So draw. Sketch. Jot. Take notes. Preferably with broad strokes (as opposed to shading) on any page. Using any tool (black ink and markers work best).

Moleskine_2_Desk

Capture: From paper to screen

If Moleskine’s Smart Notebook is the place to collect the flares of inspiration then its Creative Cloud connected app is the bridge to move them into the digital realm.

Download the Moleskine app for iPhone then use the phone’s camera to capture what’s been put on paper. Page markers in the Smart Notebook detect the orientation of the image as well as help correct perspective and alignment distortion before saving JPGs as SVGs. Filter settings help correct poor lighting or too-light drawing lines.

Not satisfied with the result of the JPG file, before converting it to SVG? Simple. Change the settings or reshoot.

Sync & Refine: Expand the ideas

Sync with Creative Cloud to store both files (JPG and SVG) in the Creative Cloud Assets folder. Then open and edit in Photoshop or Illustrator CC (or refine and use the JPG files in other CC desktop and mobile apps). When the work is complete, step back and see how far the idea has traveled. (Give Illustrator and Photoshop CC a try. Free.)

Start drawing outside the box

Ideas are born at all times of day. In the most unexpected places. Capture them before they’re lost:
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  • Order and carry a Moleskine Smart Notebook, to capture ideas when inspiration strikes.
  • Use the Creative Cloud connected Moleskine app to photograph the concepts on paper and transform them to digital files.
  • Then, sync to Creative Cloud, and import them into Illustrator or Photoshop CC to refine them and bring them to life.

Creating without boundaries. It’s that easy.

12:10 PM Permalink

Purcell: Preserving The Past, Designing The Future

A top heritage and conservation architectural firm gains competitive edge with Adobe Creative Cloud for enterprise.

The Hyde Dillington House, Somerset. © Will Pryce

The Hyde Dillington House, Somerset. © Will Pryce

Proud heritage, cutting edge

For more than six decades, Purcell has been involved in the care and development of some of the best-loved buildings and places in the United Kingdom and abroad. Its team of expert architects, heritage consultants, and surveyors share a passion for the thoughtfully designed evolution of buildings, places, and communities. From start to finish, the company’s expertise includes funding and planning advice, heritage consultancy, conservation, and architectural design, delivered from sixteen offices in the United Kingdom and one in Hong Kong.

Whether marketers are generating eye-catching proposals for winning new business or technical staff are crafting and visualizing intelligent, sustainable, and creative architectural solutions, employees at Purcell turn day in and day out to Adobe creative software. Providing employees with the latest Adobe applications is now easier with Adobe Creative Cloud for enterprise, purchased through an Enterprise Term License Agreement (ETLA).

“Our specialty is heritage architecture and conservation, and we’re at the top of the game,” says Gary Dalton, head of ICT for Purcell. “We have more of an edge because we are now all using Adobe Creative Cloud.”

Adobe from start to finish

Adobe creative software is widely used throughout the firm, from project bidding through to reporting with clients during the course of each project to completion. Marketers use Adobe InDesign CC to generate three to four 50- to 200-page project proposals weekly, replete with graphics generated in Adobe Illustrator CC and imagery finessed in Adobe Photoshop CC. Graphic designers rely on Illustrator CC to create posters, advertisements, and other marketing materials.

Once a project is awarded and underway, architects employ Photoshop CC to color hand-sketched mockups of buildings and environments. Administrators, architects, and other professionals at the firm collaborate using a combination of Adobe software to generate image-rich progress reports. All of these materials must be visually beautiful and feature impeccable quality to reflect positively on Purcell as a design and architecture leader with an eye for aesthetics.

Leighton House Museum, London. © Will Pryce

Leighton House Museum, London. © Will Pryce

Wowing potential clients

For decades, Purcell has been the go-to firm for the heritage and conservation segment of the architecture market in the United Kingdom and abroad. In recent years, the firm has seen increasing competition from larger firms offering lower prices, but lacking the specialized expertise and quality Purcell offers. To win against these larger players, Purcell redoubled its bidding and communication efforts to rise above the crowd. That required upping the ante on bids to put the right information in the right format and make proposals exceptionally striking.

“Although the building market has picked up over the last few years, we still have to outdo ourselves to win business,” says Emily Seldon, bid manager at Purcell. “We must create bids that are beautiful and make potential clients feel special. This points to the need to have the latest features and functionality in Adobe Creative Cloud so we can push our creativity limits.”

Moving to the cloud

Until recently, Purcell was using various versions of Adobe Creative Suite software, and needed to upgrade Adobe software across all offices. The ICT team struggled with figuring out how to move and track software licenses as offices and teams expanded.

In one instance, ICT needed to install more Creative Suite licenses for new users in a particular office to accommodate expansion. Facing budgetary limitations, purchasing new upgraded licenses for the entire department was not an option. But purchasing the most current version of Creative Suite for just a few users meant that ICT had to set up a dedicated machine to back-save files to earlier versions, causing productivity losses because staff found it difficult to collaborate on files.

With the availability of Creative Cloud, the firm had several priorities in mind. ICT wanted better flexibility to equip employees with the right software to deliver their best work in the context of business growth and employee additions. Additionally, putting everyone on the same version to avoid the cumbersome process of back-saving files to earlier versions for sharing was a top priority.

“We need to be leaders, especially in the ability to work collaboratively,” says Dalton. “Overall, any type of efficiency is worth it to us—it’s about working smarter, not harder.”

When he saw Adobe’s ETLA for purchasing Adobe Creative Cloud for enterprise, Dalton realized it would allow Purcell to manage company growth spurts in a very straightforward way. “The flexibility of the Adobe enterprise agreement helps us plan for now and the future,” says Dalton. “It’s straightforward, as we now know who is using what and I can just add licenses as we go—everyone is always on the most current version.”

Streamlined implementation

Purcell deployed licenses of Adobe Creative Cloud for enterprise, starting with the communications group, where Seldon and seven others in marketing tested the new software. The team was tasked with discovering new features and potential stumbling blocks before initiating a company-wide deployment across seventeen offices. After one month, the communications team had found many advancements in functionality.

After the successful pilot, ICT rolled out Creative Cloud for enterprise company-wide. The ICT team used Creative Cloud Packager to deploy applications based on different languages and operating systems. Dalton put together a custom software package for Purcell that includes the firm’s core applications: Illustrator CC, InDesign CC, Photoshop CC, and Adobe Acrobat XI Pro. He created another package tailored for a smaller team that required a specific feature set.

“The Creative Cloud Packager is truly brilliant in terms of easily pushing out software,” says Dalton. “I can take all the applications and features people need and deploy everything as an update to help ensure consistency.”

Stowe House, Buckinghamshire. © Jerry Hardman-Jones

Stowe House, Buckinghamshire. © Jerry Hardman-Jones

Feature-rich, easily learned

The move to Creative Cloud for enterprise has benefited staff seeing projects through from bidding to completion. For creative and technical teams, Creative Cloud for enterprise offers the ability to access the latest features in the context of a familiar interface and tools.

The marketing team especially appreciates new features in Acrobat Pro such as the ability to save PDF files to Microsoft PowerPoint for presentation to clients, or to convert images in PDF files to a format suitable for editing in Photoshop CC. Within InDesign CC, they appreciate the ability to create alternate page sizes without requiring extra plug-ins.

“We’ve found Adobe Creative Cloud easy to learn and use,” says Seldon. “With productivity gains and new features available through Adobe Creative Cloud, we are now able to generate proposals that are more image-rich and engaging, and that’s a big differentiator for us.”

Trouble-free for ICT

In the future, Purcell plans to tap Adobe Expert Services to help end users delve into new features and get their own questions answered and to use the Creative Cloud Enterprise Dashboard to administer and manage user accounts.
“Adobe Creative Cloud for enterprise has a tremendous positive impact on our ability to present ourselves professionally, remain competitive, and continue growing our business,” says Dalton.

Read the Purcell case study.

2:25 PM Permalink

Really Creative Media: Bringing Events to Life

Media production company, Really Creative Media, uses the integrated software in Adobe Creative Cloud for teams to work with top talent and bring stunning high-tech visuals to live events.

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Today’s biggest events and musical acts entertain audiences from all angles, often combining audio and video for exciting spectacles. With backgrounds in theater and video production, Really Creative Media’s co-founders Nick Dew and Jack James are perfectly suited to oversee events that marry live and virtual experiences. The two directors work with teams of expert designers, animators, technicians, and more to bring visual productions to life.

For Really Creative Media, every project is unique with different requirements. “We primarily work with freelancers, so we can combine the best skillsets for each job,” says Dew. “Working with freelancers enables us to work flexibly, but it also means that we need to invest more time and energy to keep everyone on the same page, encourage collaboration, and deliver consistent results—and Creative Cloud does that for us.”

Working as a team

Adobe creative software forms the core of every step of Really Creative Media’s workflow. Whether working on runway shows, touring musical acts, or movie premieres, Really Creative Media relies on Creative Cloud to produce the videos, animations, and intense visual effects that bring shows to life.

Working with Adobe Creative Cloud for teams, Really Creative Media provides its freelancers with access to the latest versions of industry-standard Adobe creative software. “With Creative Cloud for teams, everyone works on the same version, so we don’t need to worry about incompatibilities slowing us down,” says James. The company further enhances collaboration by creating sharable settings and templates that help freelancers adhere to the project requirements.

The Admin Console in Creative Cloud for teams enables Really Creative Media to centralize deployment and manage all licenses from a single location. The company gains visibility into who is using what software, making it easy to reclaim licenses when a project ends and to assign seats to new team members for short-term projects. Once licenses are provided, users can download or update any assigned software without assistance—in the office or on the road.

“To produce truly complementary content for an event, we often need to be on location to fine-tune the timing and effects, so we spend quite a bit of time traveling,” says James. “Previously, we would physically remove hard drives from our work computers and fly them to new locations. With Adobe Creative Cloud, we can log in from a remote computer and sync our work so that we’re accessing the same files, software, and settings that we had in London.”

Backing up a legendary rock band

For a recent project, Really Creative Media supported the world tour of Queen + Adam Lambert with large LED light and video projections.

Queen + Adam Lambert World Tour stage

Queen + Adam Lambert World Tour stage

The creative team used Adobe Illustrator CC for drawing and arraying objects before moving assets into Adobe After Effects CC to prototype visuals, while Adobe Photoshop CC was used to open videos and extract stills and batch TIFF sequences with a specific effect. “With the deep integration among Adobe software applications, edits that we make in Photoshop CC are automatically updated in After Effects CC,” says Dew. “We can spend more time pushing ourselves further creatively and less time exporting files.”

The video portions of the show used significant amounts of archival footage, creating the illusion that legendary Queen vocalist Freddie Mercury was on stage with the rest of the band. “We were working on all types of archival footage—film, tape, you name it,” says Dew. “Adobe Premiere Pro CC supports any file format, so we could just drop footage on the timeline without waiting to transcode hours of video at a time.”

Queen + Adam Lambert World Tour stage with large LED light and video projections

Queen + Adam Lambert World Tour stage with large LED light and video projections

Queen + Adam Lambert World Tour stage with video projections

Queen + Adam Lambert World Tour stage with video projections

Once finalized, Really Creative Media rendered the footage using Adobe Media Encoder CC. Not only did Media Encoder CC render quickly, but it also worked in the background so that creators were able to continue working on the project and make the most out of their time.

Integration and flexibility

Through deep integration with third-party plug-ins and software, including Trapcode and Cinema 4D, especially Cinema 4D integration with After Effects CC, Creative Cloud for teams provides creators with the flexibility to use any specialty programs within the Adobe workflow. In future projects, Really Creative Media looks forward to leveraging the built-in support for 4K resolution footage in Premiere Pro CC to push their presentations visually and provide a better experience for the audience.

“We work with large stage screens, so the ability to work with high resolutions will enable us to deliver sharper and more detailed images for clients,” says Dew. ” Creative Cloud for teams gives us the tools we need to work effectively and push our limits creatively to provide audiences with unforgettable events.”

Read the Really Creative Media case study.

9:53 AM Permalink

Square Enix: Worldwide Gaming Entertainment

Using Adobe Creative Cloud for enterprise as its foundation, digital entertainment content provider Square Enix Co., Ltd brings fantastic stories to fans around the world.

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Creating unforgettable experiences

“Spread happiness across the globe by providing unforgettable experiences” is the corporate philosophy of Square Enix. Building on this philosophy, the company delivers high-quality entertainment and services to fans around the world.
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From classic game series including Dragon Quest and Final Fantasy to popular comic series FULLMETAL ALCHEMIST and Black Butler, Square Enix is home to countless hits. And Adobe’s creative software, including Adobe Photoshop and Illustrator CC, are part of the backbone upon which these creations are built.

Square Enix deployed Adobe Creative Cloud for enterprise across its creative teams. Creative Cloud gives all development staff access to the latest creative applications and the Adobe Enterprise Term License Agreement (ETLA) helps the company improve software asset management and compliance.

Managing large-scale software licenses

Square Enix supports more than 2,000 employees in its Tokyo headquarters alone. The vast majority of those employees are involved with creative development; each developer has two to three high-performance computers, each with a wide range of necessary applications. Managing software licenses associated with each of those systems is a complex task.

“We want our developers to use the latest software to produce the best entertainment possible,” says Daishiro Okada, general manager at Square Enix. “But, when we took cost into consideration, we couldn’t always provide every employee with the most recent updates. As a result, employees were sometimes working with different software versions than their co-workers as well as on each of their own machines. Keeping track of all of this took an inordinate amount of time and effort.”

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Helping train new employees

To create fantastic entertainment, Square Enix developers need the skills to get the most out of the latest technologies. “We want to provide training on the latest technologies to help our employees improve their skills, regardless of the software version they are using,” says Okada. “And, ideally, we want to provide knowledge that applies to all of our employees.”

Complying with standards

Square Enix considers compliance with software usage regulations to be of utmost importance. “As a company that deals with the creation and distribution of digital content, we strongly recognize the importance of licensing and compliance,” says Okada. However, in an environment with multiple types of software and versions, eliminating unauthorized software usage can be a much more laborious task.

Reducing license management

Square Enix signed an ETLA for Adobe Creative Cloud to help improve the creative environment, simplify license management, and strengthen compliance. “Working with the Adobe enterprise agreement dramatically reduced the amount of work required for license management,” says Okada. “The ability to manage the licenses for all of our software centrally, without needing to pay attention to versions, has led to unbelievable administrative efficiencies.”

Square Enix developed an environment where users can download and install whatever software applications they need from an internal server. Only the agreed number of licenses can be issued, which greatly contributes to better compliance. The system also eliminates the need to connect to an external server, which reduces the risk of access to unauthorized copies.

Improving skills with free access

By deploying Adobe Creative Cloud, development staff can download the software that they need, when they need it, from the internal server. All creators, from experts to beginners, share the same cutting-edge environment. As a result, development teams can improve their creative skills while working to produce unique products and services.

“Most employees jumped into using Adobe Premiere Pro CC right away,” says Tomoyuki Hiraoka, KSK procurement supervisor in the general affairs department at Square Enix. “Many people wanted Premiere Pro CC, but we previously limited access to keep costs down; now everyone can have the applications they want through Creative Cloud.”

“Creating the best entertainment ultimately requires not only the best possible output, but also the best possible processes,” says Okada. “Using the latest technologies in Creative Cloud, we’re providing our developers an environment where they can quickly create brand new entertainment.”

Reducing annual costs

While analyzing the new licensing model, cost was a primary concern for Square Enix. Even if the new model improved licensing management, the efficiencies would not be worth it if costs also increased. The company examined costs from all angles, including initial purchasing and upgrade fees.

“Compared to our previous licensing model, we calculated that Adobe Creative Cloud for enterprise reduces our costs by an amount equivalent to two full-time staff per year,” says Hiraoka. “The cost savings were a major factor in our decision to work with Creative Cloud.”

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Shifting the focus to online content

The video game market is changing rapidly, expanding from traditional home console games to an increasing number of mobile games played on smartphones and tablets. Square Enix is also focusing on development and delivery of online and social games played over networks.

“New types of devices will continue to enter the market, and we want to provide the best content and services for all of those devices,” says Okada. “Creative Cloud already has an established reputation for use in developing content on multiple devices and we believe that it will form a strong backbone for building our mobile services.”

Developing for the global stage

In addition to offices in Tokyo, London, and Los Angeles, Square Enix has additional creative studios in Montreal, Copenhagen, Shanghai, and San Francisco for a total of more than 3,500 development staff. The company plans to grow international operations in the future.

“Currently, each international office handles its operations independently, but we are looking to unify the development environment and management system on a global level,” says Okada. “We want to pull in top talent from not just Japan, but around the world, and provide them all with an excellent work environment. Expanding use of Adobe Creative Cloud globally would be ideal. If we can consolidate global license management, we will improve administrative efficiency and improve compliance even further.

Read the Square Enix case study.

10:16 AM Permalink