Adobe Systems Incorporated

An Adobe Inspire Webinar with Alejandro Chavetta

Alejandro Chavetta will demonstrate his collage and animation techniques on March 11, during the second session of Adobe Inspire’s webinar series Inspire: Creatives at Work.

AlejandroChavetta_1With its webinar series Inspire: Creatives at Work, the Adobe Inspire team is providing something different from typical tutorials. These live online sessions provide “ride-along” views of each artist’s creative process, as well as an examination of his or her inspirations. Nearly 500 people attended the last Creatives at Work session, which showcased the work of Danish graphic designer Maria Grønlund.

We’re very excited about the next one-hour event: On March 11 (at 10:00am PST/6:00pm GMT), graphic designer (and former creative director of Dwell magazine) Alejandro Chavetta will be showing us how he uses Adobe Photoshop CC to create his imaginative collages—and then he’ll show how he animates those collages in Adobe After Effects CC.

Alejandro’s otherworldly digital collages (as well as those he creates by hand) are beautiful juxtapositions of antique machines and organic forms. The incorporation of historical ephemera and images from antique reference materials gives his animations a rich patina and a striking depth, and his frequent use of skulls and other disembodied body parts adds a playful spookiness.

AlejandroChavetta_2His viewpoint is unique, but his techniques can be easily adapted to other styles and other aesthetics. (And if you’re still relatively new to After Effects CC, don’t worry: importing and animating a Photoshop collage like Alejandro’s can serve as a great introduction.)

 

Please join Alejandro for this inspiring hour; register now for the free March 11 event.

For people who can’t attend on March 11, we’ll be posting a recording of the event on inspire.adobe.com. Follow @AdobeInspire on Twitter for updates about this and future events.

10:57 AM Comments (0) Permalink

The Streamlined Creative Process of 3B Scientific

The global marketing team of this manufacturer of medical education equipment and content is more efficient and productive thanks to the collaborative features in Adobe Creative Cloud for teams.

3B_1The international group of companies known as 3B Scientific specializes in the manufacturing and marketing of educational materials for the science and medical fields. Headquartered in Germany with affiliated companies in more than 100 countries, 3B Scientific produces product lines that include artificial skeletons, anatomical models, medical training simulators, acupuncture and therapy products, and a wide range of biology, chemistry, and physics equipment.


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Collaboration across borders

The marketing team at 3B Scientific uses Creative Cloud for teams to develop catalogs, brochures, logos, internal documents, websites, mobile design ads, direct mail pieces, and even T-shirt designs. Adobe Photoshop CC provides excellent image enhancement tools, while Adobe Illustrator CC is the go-to solution for logos and graphics, and Adobe InDesign CC supports creative layout for print pieces.

Although the marketing group previously used Final Cut Pro for video editing, the company is taking advantage of the wide range of software in Adobe Creative Cloud for teams by switching to Adobe Premiere Pro CC and Adobe After Effects CC. “Working with Creative Cloud for teams means that we have all of the creative tools we need at our fingertips,” says Joseph Allen, senior graphic designer at 3B Scientific. “We can also experiment with new software at any time to expand our skills and creative offerings (our graphic designers, in particular, appreciate the chance to play around with it).”

3B_3 In addition to the benefits that come with standardizing software, 3B Scientific takes advantage of the cloud storage available with its Creative Cloud for teams membership to simplify sharing files. When downloading files to individual desktops and working with colleagues in different time zones, it can be difficult to keep track of which files are the most recent; cloud storage solves this problem, helping marketers around the world quickly locate the latest versions of projects and files. “Rather than emailing files back and forth, the cloud storage gives us a central area to store and sync files,” says Allen. “It streamlines our processes to make collaborating anywhere in the world incredibly simple.”

Creative Cloud for teams also syncs projects, settings, and even fonts for users who take work home. By creating seamless workflows and collaborative processes, it enables the global marketing team to be more efficient and productive. “Coordinating with colleagues in Europe and Asia can be a time-consuming process. There are many opportunities for our lines to get crossed, which can cause miscommunications and delays,” says Allen. “With Creative Cloud for teams, we’re improving our communication and collaboration, which ultimately enhances our ability to share valuable knowledge with customers worldwide.”

Read the 3B Scientific case study.

12:37 PM Comments (0) Permalink

A Productive Pairing: Banner Engineering and Creative Cloud for Teams

Banner Engineering, a leader in industrial and process automation, brings marketing and technical literature in-house with Adobe Creative Cloud for teams.

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Founded almost 50 years ago as a small electronics engineering firm, Banner Engineering has grown into a global leader in process and industrial automation. The company provides customers worldwide with industry-leading photo eyes, sensors, machine safety equipment, and lighting devices that increase efficiency, monitor quality, and safeguard employees.

Small team big output

The company currently offers thousands of innovative products and develops hundreds of new solutions every year. Despite its impressive product line-up, the company operates with a small marketing team that handles almost all marketing and technical documentation, including product and company brochures, tradeshow displays, success stories, product packaging, technical illustrations, videos, software GUI graphics, and a comprehensive printed product catalog with more than 1,000 pages.

Banner Catalogs“We have a lean marketing team for a company of our size, producing the output of teams two or three times larger,” says Delaine Suess, senior graphic designer for corporate branding in the marketing department. “We need to work as efficiently as possible.”

Banner has been using Adobe creative software as its standard for graphics and documents for the past eighteen years, but in a budget-conscious environment, didn’t always have the funds for every software upgrade. Now, with Adobe Creative Cloud for teams, Banner has access to the latest versions of all creative software.

The right tools for the job(s)

Marketers use Adobe InDesign CC for documents, including Banner’s comprehensive, 1,000-page catalog. Adobe InCopy CC enables copywriters to proof and make quick changes to InDesign files even when working simultaneously with designers, making the proofing process faster and more consistent. For diagrams and icons, Adobe Illustrator CC is the standard used by Banner and its vendors, while Adobe Photoshop CC is used to edit a wide range of images.

Banner_3Products such as LED lights are difficult to photograph accurately, so Banner adds simulated lighting effects in Photoshop CC to give customers a better idea of products. Marketers also use it to composite images to show a product in use or to add effects, such as lighting, to rendered Autodesk 3ds Max files.

Banner relies on Adobe Acrobat XI for its proofing needs. Team members can review, edit, and comment easily within the PDF so all involved can easily track their changes during the proofing process. “We use shared reviews so our engineers and sales people can annotate PDFs consistently with familiar tools. And our marketing team can track progress and consolidate comments,” said Suess.

For a company with a small team, that creates almost all of its marketing and technical literature in-house, productivity is key. “Adobe Creative Cloud for teams gives us the exact tools that we need to get projects done as quickly as possible,” says Suess.

Read the Banner Engineering case study.

10:19 AM Comments (1) Permalink

Photoshop’s 25th Anniversary!

Twenty five years ago who would have guessed that Photoshop would eventually go on to become the quintessential tool in our creative toolbox.

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No other product has had as profound an impact on the creative industry—empowering artists, designers, filmmakers, and photographers to express themselves and their ideas visually.

Did you know that the iconic software was developed by two brothers, one in the movie business and one a photographer? Or that version 1.0 had more to do with special effects than still images? Read more insights about how Photoshop got started in our Q/A with co-creator Thomas Knoll. And check out the Photoshop team blog that discusses how we’ll be celebrating all year.

12:04 PM Comments (2) Permalink

Capture Ideas When They’re Ready

Creativity is nurtured, stimulated and directed by constraints, but inspiration should be free of any constraint. Opportunities present. We allow them to escape unnoticed or unable to capture because we didn’t have the perceptual or physical tools to accomplish the capture. Our creative identity fades before our very eyes.

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You never know when an idea or creative inspiration will surface. Sometimes it seems more like an idea is ready for you to discover it than the other way around. Adobe has given you the ability to capture ideas when they’re ready through a new series of mobile apps appropriately grouped under the umbrella of “Capture.” Adobe Color, Brush, and Shape CC allow you to capture the world around you and manipulate it into objects that can be integrated right into your creative workflow. It isn’t just about what your smartphone camera sees but rather what it actually is… the hues turned into color themes, the shapes into vectored objects and a brush created from what you see be it a rose or a pencil.

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All of this creative energy flows right into your creative profile in the Creative Cloud. It restores and enhances your creative self. The workflow is uninterrupted as you change location or device. Think about it.

One morning while riding into work, I had a thought as I passed by a man standing in a crosswalk holding his phone. Pick any moment throughout your day and what do you find nearby? It’s likely your smartphone. But what if the people and places you come into contact with everyday could dovetail into your creative pursuits?

I believe it was Edgar Degas who said, “Art is not what you see, but what you make others see.” My perspective watching this businessman likely shuffling his way to work like myself caught my attention for one reason. He was in motion as the bright morning sun was cutting its way through the downtown buildings.

Throughout our busy days, we’ve all witnessed objects, people, and architecture with essences worthy of capturing. That’s what Adobe Color, Shape and Brush allow you to do: go beyond the image in front of you and define its essence using the boundless limits of your own mind.

Adobe Color CC

Capture the inspiration of color. Generate color themes wherever inspiration strikes with Adobe Color. Capture color combinations with your iPhone or iPad. Use them in your projects immediately by saving to Creative Cloud Libraries.

See color in action. Color generates themes you can use in Adobe desktop apps like Photoshop and Illustrator CC, and new Adobe mobile apps like Illustrator Line, Illustrator Draw, and Photoshop Sketch.

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Adobe Brush CC

Pablo Picasso put it best when he said, “Every child is an artist. The problem is how to remain an artist once he grows up.” With Adobe Brush, artists now have unlimited opportunities to transform their paintings on the go. No matter what brush style moves your design, Adobe Brush gives you the ability to turn photographs into visual patterns of depth.

Picture the perfect brush. Create custom brushes from photos you capture on your iPhone or iPad and start using them right away in Photoshop and Illustrator CC, and Adobe Photoshop Sketch.

Imagine your brush in action. Design beautiful, high-quality brushes in any style—organic, painterly, graphic, and more. Anything you can take a photo of can be turned into a brush.

Capture the inspiration anywhere so you can work playfully while designing professionally.

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Adobe Shape CC

This is where ideas take shape. See a shape you’d like to use in your designs? Capture it with your iPhone or iPad and Adobe Shape will turn it into vectors. Save it to Creative Cloud Libraries to use in Adobe InDesign CC, Photoshop CC, Illustrator CC, or the all-new Adobe Illustrator Draw.

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Turn the shapes around you into action. Capture shapes anywhere. Simply take pictures of shapes you like and you can start turning the world around you into vector shapes.

Technology does change the way we approach art and design, and the amazing power of mobile devices now offers us a truly connected creative experience. Everything you see and do can be captured in extraordinary ways.

As I arrived at my office that bright sunny morning, I was curious about the man I saw making his way to work, who inspired me to pause.

I turned on my iPhone and smiled. It was all there in living color, shape vector and brush stroke.

 

11:57 AM Permalink

Fantac: Creative, Branded Vehicle Marking

Since 1960, EXING Co. Ltd. has become known throughout Japan as a leader in the distribution and transportation of hazardous materials. Since then, the company has expanded into a wide range of services, including boom lift rentals, vehicle marking, and even a catalog of local gifts from around Japan.

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Started in 1985, EXING’s Fantac vehicle marking service has grown to become its second largest business. Not only is the high-quality Fantac service used by companies across Japan to brand their trucks and tractor-trailers, but it is also used by organizations ranging from police agencies to public transportation organizations. Six Fantac service centers located throughout Japan provide full service solutions to customers, handling everything from planning and design to cutting and applying the film.

EXING_4 “In the past, we used specialized design terminals to create the diagrams, and then we cut each piece of film by hand,” says Hiromasa Yamabe, CEO and president of EXING. “Now we use computers and cutting plotters, which helps us provide faster service at a lower cost. The vehicle marking industry is very competitive. To stay ahead of the competition, we must streamline processes as much as possible while investing in our IT infrastructure to deliver new, exciting businesses.”

The newest products; the latest technology

Several years ago, EXING standardized the design environments at its Fantac service centers on Adobe Illustrator. The software not only features high usability, but also many members of the design staff were familiar with Adobe software, having learned Adobe Illustrator and Photoshop while in school. EXING_3

In addition to providing all designers with access to Adobe Illustrator and Photoshop, EXING also complied with a request from the sales manager to provide all salespeople with copies of the software. “Because salespeople work in the same, standard Adobe environment, they can make small changes to the design if needed, which helps everyone work more efficiently,” says Shinichi Tanaka, manager of the systems administration group at EXING.

EXING previously purchased Adobe Creative Suite licenses for every employee, but when the company upgraded its IT hardware, it switched to Adobe Creative Cloud for teams. “To create the newest products, we need access to the very latest technologies,” says Tanaka. “We upgraded to Creative Cloud for teams so that we would always have access to the latest versions of software.”

Excerpted from “EXING, leading the pack through new technologies.” Read the EXING case study.

 

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Download and Share: Market Assets and Creative Cloud for Desktop

Get a headstart on projects with Creative Cloud Market and ensure that you and your team can access your favorite assets anytime, anywhere with Creative Cloud Libraries.

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Creative Cloud Market

Creative Cloud Market is a collection of professionally crafted and curated vector graphics, icons, patterns, UI kits, brushes, and more from the best creatives on Behance. Already there are thousands of assets available on Market and the number grows with each passing day. With Creative Cloud paid subscription (except the photography plan), you are entitled to download up to 500 free, unique, ready-to-use, and royalty free assets every month. Once downloaded, you can use them freely in your creative projects, and modify or build upon them according to your needs.

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Access Market

Creative Cloud for desktop app is a gateway to Creative Cloud Market. Using Creative Cloud for desktop, you can browse, search, sort, or download Market assets.

To access Market from Creative Cloud for desktop, choose Assets > Market. Then search assets by specifying a keyword, category, tag, or creator in the search box. You can further refine or sort results from the options available in the All Categories dropdown.



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Download assets from Market

To download an asset, click the asset thumbnail, click Download, and choose an existing Creative Cloud library or create a new library where the asset will be downloaded. Downloaded assets are also saved in the Market Downloads folder in your main Creative Cloud Files folder.



CCMarket_4In addition to the information like the asset name and the creator, the asset page also shows tags applied to the asset. You can click any tag, to search for other assets that are tagged with the same keywords, to find related and similar assets. For example, clicking the “pen” tag in the above example will search and display other assets tagged with pen.



CCMarket_5Downloaded assets are now available for use across all desktop and mobile apps and devices. Note: Creative Cloud for desktop must be running for downloaded assets to sync and become available for use. You can view downloaded assets in Creative Cloud for desktop by clicking the dropdown menu next to Market and selecting Downloaded under the Sort category.



For more information about downloading and using Market assets, see Creative Cloud Market.

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Share assets and collaborate using Creative Cloud Libraries

While you can access downloaded Market assets in all apps and on all devices, in some situations you may want to share assets with your team, so that everybody is in sync. You can achieve this by sharing the Creative Cloud Libraries where assets are downloaded. It allows you to collaborate while maintaining consistency in your designs.

You can share a library from Creative Cloud Assets or the Libraries panel in Adobe Photoshop CC or Adobe Illustrator CC.

In addition to downloading Market assets, you can add more assets to Libraries using mobile apps and Creative Cloud Assets. For more information about working with Libraries, see Creative Cloud Libraries.

Helpful resources

Creative Cloud blog
Creative Cloud help

11:55 AM Permalink

Broadway Malyan, A Return on Design

A distinguished architecture firm applies experience, skills, and cutting-edge Adobe Creative Cloud applications to exceed client expectations.

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Distinguished by its global reach with 16 studios across world centers, unrivaled diversity with over 500 design experts, and distinctive client focus with more than 75% of its income from repeat business, Broadway Malyan creates world-class, fully integrated cities, places, and buildings to unlock lasting value and deliver “return on design.”

Unlike most firms, Broadway Malyan’s myriad of projects often extend beyond traditional architecture. In addition to its architectural focus, the firm’s designers visualize and shape many different aspects of their design with a holistic approach resulting in a level of detail that can extend to branding and equipment design. Both architects and designers at Broadway Malyan depend on Adobe Creative Cloud for enterprise and Adobe Acrobat Pro, purchased through an Enterprise Term License Agreement (ETLA), to delight clients with their imaginative, useful, and beautiful creations, tailored to meet customer needs.

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Broadway Malyan’s priority is to excel for the benefit of clients through a focus on quality, collaboration, and delivery. To achieve superb results, employees rely daily on a variety of Adobe applications; Adobe Illustrator CC, Photoshop CC, and InDesign CC are mainstays for designing buildings, collateral materials, and finessing client proposals and presentations. Acrobat Pro is essential to both designers and architects for combining multiple file types and sharing them as universally accessible PDF files with clients, as well as internally among staff collaborating on projects across the company’s global offices.

Enabling business expansion and flexibility

Equipping its 550 users worldwide with the most up-to-date versions of Adobe software was an ongoing challenge for the IT department. The sheer number of users, geographic diversity, and varying needs and skill sets within the firm made software provisioning complicated and time consuming.

The firm often combines teams with the most relevant talents from around the globe to work together on projects. Whether they’re located in Shanghai or Warsaw, people need the right software. In the past, the firm provided some applications on designated resource computers at each location. Users had to leave their desks to access applications like Acrobat Pro, which impacted their productivity.

To furnish all employees with what they need to do their best work, right at their fingertips, the team purchased Adobe Creative Cloud for enterprise, a solution that accommodates rapid growth while reducing IT complexity through an ETLA with Adobe. “The Adobe enterprise term license agreement is fantastic—it’s the way I like to work,” says Alexandre Vasconcelos, head of IT for Broadway Malyan. “We use a number of different types of software in the company, and I would rate Adobe Creative Cloud for enterprise in the top three in terms of the way the licensing works.”

BroadwayM_3 Through the enterprise agreement, the firm can juggle the fluctuations of a project-based business. Employees can obtain and install Adobe software regardless of their location. As the company expands and morphs, it has the flexibility to add software licenses or move them to the other side of the globe as needed, without cumbersome, far-flung license deactivation and reactivation.

Simplified, fast IT

Adobe Creative Cloud for enterprise has dramatically streamlined tasks for IT. The software installation process is fast and intuitive, and Creative Cloud for enterprise provides full visibility into what software each user has, simplifying license management.

To implement Creative Cloud for enterprise applications, Broadway Malyan used Microsoft System Center Configuration Manager (SCCM); it made it easier and faster to distribute the new software worldwide via remote control.

The IT team set up company-wide Adobe software installation for Illustrator CC, InDesign CC, and Photoshop CC, which took only 15 minutes to install simultaneously on each computer—a process that previously required an hour and a half. “Adobe Creative Cloud for enterprise has made a major positive change in the way we deploy software,” says Vasconcelos. “Employees can simply request specifi applications that they need and have them installed quickly and easily.”

Distribution of Acrobat Pro using SCCM was similarly fast and straightforward. “Using Microsoft SCCM, we installed Acrobat Pro in three offices a day and it took only five minutes per office, so there was no negative impact on productivity,” says Vasconcelos. “All of our offices were up and running with the software in just five days.”

Productivity on the rise

With Creative Cloud for enterprise, Broadway Malyan is bolstering productivity among employees. Architects and designers no longer have to find a computer with the proper software installed; instead, they can download and install precisely the right software applications to meet the most pressing needs for the project at hand.

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With a global team, the use of different software versions previously caused file incompatibility issues that could bring projects to a temporary halt. If one studio started on a file and sent it to another to finish off overnight, any issues with interoperability could cause difficulty in completing the project on time. With Creative Cloud, all studios are always on the most up-to-date software versions, eliminating interoperability issues or the need for time-consuming , manual file conversions.

In addition to creative applications, everyone now has the same version of Acrobat Pro. They can open files, combine multiple file types, convert PDFs to Microsoft Office applications if needed, and print and share them among clients and coworkers. “Now, everyone can take advantage of the file conversion and consumption benefits Adobe Acrobat offers without having to go to a dedicated computer to accomplish their work,” says Vasconcelos.

Agile and flexible

License forecasting and management are straightforward, and consume far less IT time. Budgeting is no longer a required exercise; instead, Broadway Malyan pays a fixed cost each year and adjusts it accordingly as the company grows. The number of software licenses can grow and be moved from location to location on an as-needed basis, without business disruption. As the business evolves, every machine in the firm can be adapted to the most current business requirements.

Next, Broadway Malyan plans to use the Enterprise Dashboard in Creative Cloud for enterprise to allow administrators to more easily manage user accounts. The firm is also tapping Adobe Expert Services to help users with quick installation or deployment questions and technical troubleshooting of individual products.

“Adobe is our go-to for creative software, and Adobe Creative Cloud for enterprise has made us extremely agile and flexible company wide,” says Vasconcelos. “Our enterprise agreement with Adobe saves time and improves productivity.”

Read the Broadway Malyan case study.

11:27 AM Permalink

Digital Imaging: More Two- and Three-Minute Tutorials

Just think… In the time it takes you to brush your teeth you can learn how to make your photos even more beautiful.

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If you’re new to photography and want to get started fixing and enhancing your photos, download trial versions of Adobe Photoshop Lightroom, Lightroom mobile, and Adobe Photoshop CC—Adobe products you get with the Creative Cloud Photography plan. If you’re already a Photography plan member, or have just downloaded the trial versions, check out this new batch of two- and three-minute tutorials, to jumpstart your photography.

 
PSJumpstart_2Why is my photo too light or dark?
Learn the underlying causes of overexposed and underexposed photographs, and how to compensate. (3 minutes)



PSJumpstart_3Transfer photos to computer
Learn how to import your photos into Photoshop Lightroom (3 minutes)



PSJumpstart_4How do I control what’s in focus?
Learn the basic mechanics of how to shoot a photograph with an emphasis on your main subject. (3 minutes)



PSJumpstart_5How do I shoot a sharp photo?
Learn how to eliminate camera shake and shoot a sharp photograph of a moving object. (3 minutes)



PSJumpstart_6Pick a subject, blur the rest
Learn how to blur specific portions of your photo to draw attention to a focal point. (2 minutes)



PSJumpstart_7Combine two photos
Adobe Photoshop Mix for easy composites. (2 minutes)



PSJumpstart_8Fix a photo’s color
Remove colorcasts from photos. (3 minutes)



PSJumpstart_9Create a Facebook cover photo
Turn your photos and images into custom covers for your Facebook page. (2 minutes)



PSJumpstart_10Correct part of a photo
Dodge, burn, and other fixes with the Adjustment brush. (3 minutes)



PSJumpstart_11Sharpen a blurry photo
Adjust a few Photoshop Lightroom Sharpness settings to produce crisp photos. (2 minutes)



PSJumpstart_12Turn a photo into a painting
Learn how to apply artistic filters in Photoshop CC to create hand-painted effects. (2 minutes)



PSJumpstart_13Publish to social media
Learn how to share your photos to social media directly from Photoshop Lightroom. (2 minutes)



Give it a try. Give your photos a professional look in no time with these two- and three-minute lessons.
 

11:50 AM Permalink

The 4K Production Workflow of Nippon Television Network

Japanese broadcaster, Nippon Television Network, implements a cost-effective solution based on Adobe Creative Cloud to create a dynamic and efficient workflow for ultra-high definition 4K broadcasts.

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When the first 4K channel in Japan, Channel 4K, began test broadcasts, it started by airing live musical performances, travelogues, and sports broadcasts provided for free by members of the Next Generation Television & Broadcasting Promotion Forum. Since then, broadcasters have started to produce their own 4K programming , but the equipment remains costly. In addition, transcoding and outputting programs takes a great deal of time.

Originally a format developed for feature-length films, 4K was not intended for television programming where high volume production is valued. To begin introducing original 4K content in the broadcast space, Nippon Television Network Corporation (Nippon TV) developed a 4K programming production workflow using Adobe Creative Cloud for enterprise.

The benefits of enterprise licenses

Since 1953, when Nippon TV became the first commercial television broadcaster in Japan, Nippon TV has entertained audiences with excellent programming, from professional sports to scripted dramas. Nippon TV first deployed Adobe Creative Cloud for 4K productions in the technical operations department of the engineering & technology division. This department handles a wide variety of operations, including CG, data broadcasts, media conversion, and remote subsystems. The department’s office space is filled with computers—some loaded with Autodesk Softimage to create CG infographics, while others are used to develop other graphics displayed within programs.

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When deciding between teams or enterprise licensing, the technical operations department chose to work with Creative Cloud for enterprise. “For security reasons, our work computers are not connected to the Internet so the enterprise license was a better fit for us,” says Ayato Fujii, CG designer for the technical operations department, engineering & technology division. “Adobe Creative Cloud for enterprise includes all of the design tools we need: Adobe Photoshop CC, Illustrator CC, and After Effects CC.”

“We have always used Adobe creative software, and now Adobe Creative Cloud for enterprise offers us a cost- effective way to provide everyone with the applications they need,” adds Toru Fujihara, associate managing director of the technical operations department, engineering & technology division. Yasuo Tsutsumi, CG designer in the graphic design department at the Nippon Television Art Media Design Center adds, “With Adobe Creative Cloud, we can install a full range of creative software onto all of our designers’ computers, which has everyone very excited.”

Developing high-quality 4K content

The technical operations department deployed Creative Cloud for enterprise on the workstations of all designers. The Creative Cloud implementation provided an opportunity to also switch from EDIUS editing systems to Adobe Premiere Pro CC to reduce costs, add integration with After Effects CC, and support the Grass Valley HQ/HQX codecs. “We do a great deal of CG work for our TV broadcasts,” says Fujii. “By using the Grass Valley HQ codec with Adobe Premiere Pro CC, we can attach 4K monitors to our work computers to create true 4K machines that leverage Adobe’s support for cutting-edge hardware and standards.”

Designing a new environment

One of the first 4K programs Fujihara worked to develop for Nippon TV using Creative Cloud was a video art exhibit across three 4k screens recreating the famous stone garden at Ryoanji Temple in Kyoto. The video was displayed in the “Kyoto from Inside and Outside: Scenes on Panels and Folding Screens” special exhibit at Tokyo National Museum. Nippon TV designers used Premiere Pro, After Effects, and Photoshop CC to pull the footage together and give visitors a taste of Ryoanji Temple across four seasons.

Four Seasons of the Ryoanji Temple Rock Garden in 4K, from the special exhibition, “Kyoto from Inside and Outside: Scenes on Panels and Folding Screens."

Four Seasons of the Ryoanji Temple Rock Garden in 4K, from the special exhibition, “Kyoto from Inside and Outside: Scenes on Panels and Folding Screens.”

Shooting at Ryoanji Temple started one year before the exhibition. At the time, Nippon TV did not have an environment that could view 4K footage so the team decided to implement a turnkey system that supported 4K in native resolution. One of the deciding factors for the system was that it also needed to support 60 frames per second.

“We produced the Ryoanji Temple footage in 30p, so there was no need for 60p support for that project,” says Fujihara. “However, we knew that we would need 60p support for future broadcasts that may involve fast motion, such as sports programming. By deploying Creative Cloud on Windows workstations loaded with Epoch 4K Supernova cards from BlueFish, we achieved a system similar to turnkey systems.”

Pitching live baseball broadcasts

Another project driven by Nippon TV was a broadcast of the October 2013 professional baseball match between the Yomiuri Giants and the Yakult Swallows in Tokyo Dome recorded using four 4K cameras and one high-speed camera. Unlike other types of content, baseball broadcasts fill a very long slot in the schedule.

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First, Nippon TV shot the action in Tokyo Dome using five cameras, four of which recorded in SR-Lite mode on Sony’s Simple Studio Profile (SStP) codec. Next, the team edited the 4K footage on the Premiere Pro CC timeline and exported the final program in XAVC format. “When we started on our programs, Premiere Pro CC was one of the only applications that could output in XAVC format,” says Fujihara. “We knew we wanted to use XAVC output from the start, but being able to use Premiere Pro CC through final delivery really helped our workflow. We could not have produced the two 4K videos without Premiere Pro CC.”

Fujii concludes, “From a creator’s point of view, it’s a chance we couldn’t pass up. We’re glad to have Adobe Creative Cloud for enterprise to help us continue to push the creativity limits of our production broadcasts.”

Read the Nippon Television Network case study.

9:59 AM Permalink