Adobe Systems Incorporated

IBC 2014: What’s Coming Next to Creative Cloud for Video

Streamline video workflows with industry-leading integration

This month at IBC 2014 in Amsterdam, Adobe will preview the updates coming soon to Creative Cloud’s pro video applications. In a fast-moving industry, video pros need tools that keep them ahead of the curve, allowing them to work confidently with the latest hardware and camera formats. With regular updates, Creative Cloud meets that need, making everyday tasks faster and easier—and opens new creative possibilities with a little more Adobe magic.

  • Powerful media and project management—Take control of large projects with new features like Search bins, Consolidate & Transcode, and Multi-project workflows in Adobe Premiere Pro CC.
  • Support for cutting-edge technologies—Focus on the content with a refreshed user-interface across all of the video applications, including HiDPI support for Windows 8.1 and Mac Retina displays.
  • Streamlined workflows—Complete everyday tasks more efficiently, thanks to new tools and refinements, such as Curve adjustments and hover preview Looks in Adobe SpeedGrade CC.

After a successful run using Premiere Pro CC to edit David Fincher’s upcoming thriller Gone Girl, two-time Academy Award winner Kirk Baxter has made Premiere Pro CC the NLE of choice for his new company, EXILE. “I’m happy to see so many of the new features we asked Adobe for during Gone Girl in the upcoming release.” —Kirk Baxter, ACE

This post provides an overview of the upcoming video releases, including many of the top features and enhancements. For more in-depth information, visit the product blogs for Adobe Premiere Pro CC, Adobe After Effects CC, Adobe SpeedGrade CC, Adobe Prelude CC, Adobe Media Encoder CC, Adobe Audition CC, and Adobe Story Plus CC.

Updated user interface

All of the Creative Cloud video applications have been given gentle facelifts, using a more subtle color scheme and simplified UI elements.

“The first thing you’ll notice when you open them, is the cleaner look to all of the video apps,” said Bill Roberts, senior director of product management. “We’ve modernized and simplified the user interface so that it doesn’t compete with the content. The point is to allow video pros to focus more on their content, and less on the widgets.”

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In addition to the UI refinements, the video apps have all been updated to work with HiDPI displays, including Mac OSX and Windows 8.1 devices. “We foresee a day when video professionals will be creating and interacting with their content in a variety of ways across a variety of devices. Our goal is to support this transition as it evolves and this UI refresh lays the foundation for that,” added Roberts.

Adobe Premiere Pro CC

New Search bins allow users to automatically generate dynamic bins based on search criteria, including new Advanced Timeline Search capabilities. Search bins update as new content is added to a project, so users can keep projects organized, even as new footage is still coming in.

Consolidate & Transcode allows users to move all relevant files in projects and sequences to reduce the overall project size. Once the setting is selected in the Project Manager panel, all content is rendered into a single codec and a compact new project file is created.

Multi-project workflows allow editors to bring everything they need into one workspace. Users can open multiple Media Browser panels for easy access to as many projects as needed. The new Source Monitor Timeline view opens a second Timeline for media and sequences from other projects, making it easy to bring existing clips, edits, transitions, or graphics directly into your current project.

Premiere Pro CC now offers full support for reading and encoding GoPro CineForm, an easily managed, cross-platform intermediate codec, ideal for high resolution footage. And the Premiere Pro CC engineers keep finding ways to get more out of the GPU with native support for 4K, 5K, 6K (and higher) content, including new GPU-based deBayering for AJA RAW, Canon RAW, and Phantom Cine, as well as RED and Cinema DNG footage.

Existing features see some significant new capabilities, too, like enhanced Masking & Tracking, that enables users to adjust feathering directly in the Program Monitor, or use the free-draw polygon tool to create complex mask shapes. Use Render & Replace to speed up performance of VFX-heavy sequences by flattening After Effects CC compositions into video clips—and thanks to Dynamic Link, the original comps are always accessible if you need to make further changes. Improved Master Clip effects, Send to Audition, and AAF export to DAWs, are just a few other enhancements coming to Premiere Pro CC this Fall.

“This is a packed release for Premiere Pro CC with some really nice additions to existing features, but our big focus here was on creating easier workflows for large projects,” said Al Mooney, product manager for Premiere Pro CC. “Consolidate & Transcode, for example, is perfect for facilities who need to trim down large projects. It makes it easy to pass work on to other teams, or to archive editable projects which are still reasonably-sized.”

Adobe After Effects CC

The next release of After Effects CC offers an enhanced Live 3D Pipeline, adding Cineware 2.0 and CINEMA 4D R16 compatibility, so that artists can work faster and more easily with 3D elements in their compositions. Broadcasters and large facilities that use Adobe Anywhere for video will benefit from improved Anywhere collaboration to streamline remote workflows with version tracking and project sharing. In addition, the new version offers a number of usability refinements, such as more visible anchor points on layers, tracking behavior improvements, and more incremental improvements that make motion graphics and visual effects work easier and more efficient.

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“We’re really excited about where we’re going with After Effects CC” said Steve Forde, principal product manager. “A special highlight of our 2014 releases is the deeper integration with Premiere Pro CC and Anywhere for video. This is a great example of how we are streamlining workflows for motion graphics and visual effects artists—and enabling collaboration between teams.

Adobe SpeedGrade CC

The next release of SpeedGrade CC is focused squarely on the creative tools, including a significantly enhanced Looks workflow, Curve adjustments and awesome new Grading Layer Grouping capabilities.

Working with Looks in SpeedGrade CC has never been easier: Hover to preview Looks in the main image Monitor, and click to apply. Looks can be dragged into the grading layer stack where they will immediately appear as a new Grading Layer Group, making it easy to combine existing Looks and LUTs; just adjust the opacity of each group to get the result you want and… Voila! A real “Look mixer.” It’s also possible to create your own Grading Layer Groups, or copy and paste selected grading layers to apply them to new clips or save as new Looks.

SpeedGrade CC now offers Curve adjustments, including RGB curves familiar to Adobe Photoshop CC and Adobe Lightroom users, as well as Hue & Saturation curves, which allow you to boost or mute parts of the color spectrum. Use Curve grading layers on their own or in tandem with the other SpeedGrade CC color correction tools.

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Improvements to existing features include audio support for Premiere Pro CC projects in Direct Link, faster tracking, better Autosave, improved performance with masks, and Enhanced Mercury Transmit, providing 4K output for 4K monitors and new support for Blackmagic video cards.

Adobe Prelude CC

Log metadata while an event is unfolding in front of you. Use keyboard shortcuts on your laptop together with your custom tags to prepare content efficiently—and without typos. Deliver media that gives your editor a running start for a faster turnaround in post-production. Add In and Out points more efficiently and apply transitions across clips in the Rough Cut timeline. Replace, or augment, camera audio with new support for multiple audio tracks.

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Adobe Media Encoder CC

Render and deliver your work in one fell swoop with Destination Publishing: Add preset options for FTP sites, or your Creative Cloud folder. Send to multiple locations and track rendering and upload in the same panel. With new Watch Folder support for projects, you can automate transcoding of all of your project files at once by dragging Premiere Pro CC, After Effects CC, or Final Cut Pro XML projects into Watch Folders. Mux during encode for faster rendering of MPEG2 files with audio. Extended Match Source support now includes QuickTime and DNxHD formats.

Adobe Audition CC

Open virtually any video format, including RED, XDCAM, MXF, and others. Video files now load faster and play more smoothly. Minimize background noises while amplifying and leveling speech with a powerful new Target Dynamic Range parameter providing even better volume leveling for spoken content. Read and add notes to audio files with iXML metadata support, including information such as Scene, Take, or time code formats.

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Adobe Story Plus CC

Screenwriters and writing teams can now Customize text boxes so that notes and comments stand out. Fine tune production planning and assign numbers to camera shots to align with scene order.

Adobe Anywhere

Adobe Anywhere for video adds robust collaboration support for After Effects CC users and brings refinements to the Adobe Anywhere app for iPad, including new scrubbing gestures and sorting options. A new streaming API allows facilities and broadcasters to integrate content from Adobe Anywhere into a variety of user experiences on the web or mobile devices.

“We’re excited to be showing another strong release at IBC 2014,” said Bill Roberts. “Constant refinements across all of our applications mean we’re always improving the tools, integration, and collaboration. The demands on video pros keep growing and our efforts are empowering our users to deliver better work, faster and more efficiently than ever.”

Availability

These updates to the Creative Cloud video apps and Adobe Anywhere for video are expected to be available in the coming weeks.

We’ll share even more amazing innovation coming to Creative Cloud—across desktop, mobile, services and community—at Adobe MAX, The Creativity Conference, October 4–8 in Los Angeles. To be among the first to know when these and other Creative Cloud updates are available, follow Creative Cloud on Twitter and Facebook.

Visit the Creative Cloud video page for links and news from Adobe at IBC 2014 from September 12–17. And if you can’t make it to IBC, please join us for a special, live from Amsterdam, Ask a Video Pro session on Friday, September 12 at 10:00am PT (7:00pm CEST) when Jason Levine will introduce the new features coming to the CC video apps.

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Lime Pictures: Daily TV Production

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This UK serial drama and reality TV creator excels at meeting intense production demands with Adobe Story CC Plus and Adobe Creative Cloud for enterprise.

Great stories, brilliantly told

Lime Pictures knows all too well the demanding scheduling and production requirements of daily television. The largest operating group within All3Media, the top UK Ltd indie known for multi-award-winning, long-running TV productions, Lime Pictures produces headline-grabbing programs including Hollyoaks (C4), Rockets Island (CBBC), The Only Way Is Essex (ITV2), and Geordie Shore (MTV).

Each series requires a tightly-orchestrated effort involving syncing shooting schedules with scripts, as well as lock-step coordination among camera crews, sets, and talent. Shows also hinge on great creative, graphics, and video that extend across both TV and online media.

With the popularity and number of programs increasing, the production company’s needs had continued to intensify, and its aging in-house system was struggling to keep up. Lime Pictures needed a more capable, progressive solution and chose Adobe Story CC Plus and Adobe Creative Cloud for enterprise.

“We were using legacy applications for scripting and scheduling that were no longer meeting our needs,” says Gary Winn, IT manager for Lime Pictures. “We wanted to modernize our infrastructure and processes and Adobe Story CC Plus and Adobe Creative Cloud for enterprise gave us that opportunity.

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Advanced scripting and scheduling

Lime Pictures was aware that ITV had adopted Adobe Story CC Plus with great success and the broadcaster’s positive experience factored into Lime Pictures’ decision to adopt: “The solution did 80% of what we needed it to do ‘out of the box’ and we were able to customize the rest to meet our specific needs,” says Winn. “Adobe Story CC Plus was the only product we found that supported continuing series—that functionality was a real jewel for us.”

Adobe Story CC Plus has strong scripting and scheduling capabilities, complemented by product updates delivered through Creative Cloud. The ability to access information at any time and on any device allows teams to easily collaborate, even when they aren’t sitting side by side; it also offers comprehensive reporting, delivering insights that allow Lime Pictures to continually streamline its processes.

“Adobe Story CC Plus is more flexible and open than other scripting and scheduling options on the market,” says Winn. “Because it’s a cloud-based environment, our writers and schedulers can use the software on mobile devices with complete visibility and synchronicity. We have virtually eliminated the need to print scripts by using electronic versions and everyone can tap into the latest amendments to scripts or schedules at any time, from anywhere.”

Improved software access

Another priority for Lime Pictures was to equip employees with world-class creative apps from Adobe in the easiest way possible. Lime Pictures traditionally had a mixture of different Adobe software products and suites with individual boxes and serial numbers. Maintaining the right number of licenses and keeping versions current was often challenging. When Winn learned about Adobe Creative Cloud for enterprise, he saw how it would streamline IT and budgeting efforts, simplify deployment, and centralize software management. In addition, the enterprise license enabled Lime Pictures to access additional Adobe Story CC Plus reporting functionality.

“We’re already seeing the benefits of engaging more closely with Adobe through an enterprise arrangement,” says Winn. “The Adobe team is brilliant and has been instrumental in helping us advance the business.” By purchasing Creative Cloud through an enterprise term license agreement, Lime Pictures now has a single source for licensing and support, as well as access to multiple tools. The company’s Creative Cloud for enterprise licenses are used by graphics and digital departments, as well as its post-production facility in Liverpool, England.

Some team members only need Adobe Photoshop CC, while others might need Adobe After Effects CC or Adobe Acrobat XI Pro. Some need almost all of the Adobe creative products. To tailor each user’s environment, Winn is using the Creative Cloud Packager (which provides custom access to software among various team members) to create standard software packages for different groups.

“Adobe Creative Cloud for enterprise allows us to control our environment,” Winn says. “The ability to package and deliver specific products to different users saves us time and makes the software easier to track.” Adoption of Creative Cloud for enterprise has also driven the use of new tools across various workflows: For example, the production team is experimenting with new products such as Adobe Prelude CC for ingest, with plans to introduce it into the live environment. The company also has the freedom to begin
using products such as Adobe Premiere Pro CC to support its video production needs.

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Streamlined licensing, management, and updates

The company has complete visibility into which licenses employees have and use and budgets are easier to manage. With Creative Cloud for enterprise, Lime Pictures can provide employees with everything they need and track licenses with ease.

“We’re able to keep our stakeholders on the latest software and eliminate version inconsistencies by providing Adobe Creative Cloud updates from a central location and at a regular cadence,” says Winn. “On the business side, Adobe Creative Cloud has given everyone—from IT to finance—a more streamlined approach to software purchasing.”

“Our main driver in moving to Adobe Story CC Plus and Adobe Creative Cloud for enterprise was to move the business forward, which we’ve definitely accomplished,” says Winn. “The flexibility, visibility, cost savings, and other benefits that come with an enterprise agreement are tremendous bonuses.”

Read the Lime Pictures case study.

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