Adobe Systems Incorporated

Adobe Creative Cloud for teams drives new video workflow: POPSUGAR’s Bjorn Pave

A global media and technology company at the intersection of content and commerce, POPSUGAR is a go‐to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, parenting, and shopping.

POPSUGAR Studios develops, produces, and distributes original branded video content both live and on‐demand, providing user access to the best in editorial content. Offering more than 250 new, original videos, POPSUGAR Studios delivers programming to an audience of over 3,120 million visitors each month.

Bjorn Pave, director of information technology at POPSUGAR, has been overseeing the POPSUGAR Studios post‐production team’s transition to Adobe Creative Cloud for teams and Adobe Premiere Pro.

Tell us what you’re doing at POPSUGAR.

We redesigned our sites earlier this year with an updated look and feature enhancements. Additionally, we streamlined our content channels to optimize editorial slideshows, videos, and more. We’re also producing a live, daily news show, POPSUGAR Live!, which airs online twice a day from our Los Angeles and New York studios, streams continuously, and is also available on‐demand. Our properties rely heavily on video content and currently produce over 3,000 unique videos per year and growing!

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What prompted the move to Adobe Creative Cloud for teams?

Our post‐production team in Los Angeles used to use Final Cut Pro and recently decided to switch to Adobe Premiere Pro for better functionality and integration. I had been looking for an excuse to try out Adobe Creative Cloud for teams, and this seemed like the perfect opportunity. It made sense for us to make the change after weighing the cost and access to a variety of video apps and services. We’re starting out with 27 licenses for our post‐production team, with plans to expand to other groups in the future.

Did you have any concerns about moving to Creative Cloud for teams?

Not really. We were worried at first about a SaaS offering, but all of the software is fully downloadable. It’s the same rich client that everyone’s familiar with, not a watered‐down version of the software. Because we keep a lean IT staff, the teams version actually helps us and allows users to add and remove seats as needed.

What would you say are the IT benefits of running Adobe Creative Cloud for teams?

In IT, it seems there is a constant struggle to make license management easier. I remember a time, not long ago, when I’d be searching high and low for discs with stickers, or papers stuffed in drawers, or trying to administer through an online portal, and it was always difficult to tell which vendor we purchased from, which team we purchased for, and when software was due for renewal. Moving licenses around was also a hassle. There was constant concern that costly software licenses might sit somewhere unused. With Creative Cloud for teams, the Admin Console interface is very straightforward. It’s easy to administer and assign others to administer. Team leads can be assigned to manage their own groups. It’s great, and I’m happy we’ve gone in this direction.

How does this compare to how you used to buy software?

IT used to be pretty locked down. We have a dispersed workforce so emailing license keys and sending discs through the mail is a practice we try to avoid. With Creative Cloud for teams, compliance is a lot easier. Downloading the needed Creative Suite software is simple, as is the ability to inventory installed software. With the move to cloud, it’s common to pay a monthly subscription for almost everything. It’s a model we’re used to, and it’s much easier to keep our software up‐to‐date.

How has the post‐production team responded to the switch to Adobe Premiere Pro and Adobe Creative Cloud for teams?

Our teams are happy with the move. With all the offerings, we encourage our editors and designers to download new software and try it out. It’s an interesting scenario because it’s no longer IT dictating which products teams can have; it’s now the teams telling IT which products fit their needs. This is a great way to promote creativity and productivity.

How are staff members reacting to the storage and collaboration capabilities of Adobe Creative Cloud for teams?

We’ve seen a lot more collaboration across multiple locations. I think we’ve used every collaboration tool available, and everybody understands the benefits of saving and sharing files through the cloud. The most interesting thing to see moving forward, as people get used to the software, is how workflows will evolve. I think we’re just beginning to scratch the surface of what we’ll be able to do, and I look forward to seeing what people discover as they dig deeper into Creative Cloud for teams.

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