Adobe Systems Incorporated

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

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Dylan Roscover—Always A Pixel Off

DylanRoscover-185x300Dylan Roscover illustrates, programs and designs. Hailing from the Rocky Mountains of Colorado, and currently residing in Los Angeles, he bridges the gap between art and technology—man and machine—to take his work in thoughtful and timeless directions. We caught up with him after his session at our San Francisco Create Now event; he spoke with us about controlled chaos, working without the burden of time, and how things are always more epic when we’re young.

When did you know that you wanted to be an illustrator/digital artist? In the first grade I became obsessed with the story of the Titanic, so I drew a huge wall mural of the ship (everything seems more epic when we’re young; it was probably only six or seven feet) and illustrated a short book about it.

In the fifth grade I thought computers were awesome (and the future), so I started learning how to create with them. As Heinlein so eloquently wrote in Stranger in A Strange Land “…contemporary art always paints the spirit of its times.”

Of your pieces to date, which turned out exactly as you’d pictured it? Is it your favorite? I’ve never produced anything exactly the way I envisioned it because I envision all of my work perfectly, much like a program or code—abstract, unattainable, like Pi. If I told you I illustrated something perfectly, I’d be a liar; there is always a pixel off somewhere. Turns out da Vinci was absolutely right in his assertion “Art is never finished, only abandoned.”

What was your first paid assignment? I honestly can’t remember. It was during high school, and probably involved the design of a website with Fireworks or Dreamweaver. Oh, those were the days.

When knee-deep in a project, do you prefer solitude and silence or company and chaos? Why? I prefer solitude and chaos—solitude for focus (just me and the pen/tablet/camera; no interruptions to the workflow) and controlled chaos for energy (music, film, art, lighting, electricity).

Which Creative Cloud application, that you don’t already use, are you most interested in teaching yourself? Prelude CC. After seeing demos of what’s possible with it, I’m quite intrigued.

What social network do you use most often? Why? LinkedIn! Just kidding. I joined Facebook back in 2006 because it was designed well, and there is always plenty to learn from a well-designed application.

If you had to choose: creative freedom or a bigger budget? Bigger budget. So I could afford to take time off at the end of the project and focus on my creative freedom without the burden of time.

Whose work do you most admire? Stanley Kubrick. His masterpieces redefined filmmaking.

What one item in your studio (that’s not a tool for work) would you miss if it all of a sudden went missing? The rug. It really ties the room together.

What advice would you give someone just entering your profession (something you wish you knew when you started your career)? Never rat on your coworkers and when it comes to clients always keep your mouth shut.

You recently spoke at our San Francisco Create Now event… What’s one thing you hope people learned about Creative Cloud? I hope they learned more about the core philosophy behind Creative Cloud: the cross-pollination of ideas, between apps and the world at large. Just the simple fact that I can save a file directly from Photoshop or Illustrator and make it instantly available to the entire world is magical and empowering.

9:28 AM Permalink

Create Now North America Tour: September 19 – December 2013

This fall, Adobe is hosting free Create Now events for you to learn what’s new in Adobe Creative Cloud.  I’ll be traveling to San Francisco, New York, Los Angeles and other cities throughout the US and Canada along with Rufus Deuchler, Jason Levine, Terry White, and other Adobe experts. Join us to see the very latest in technology, tips and techniques. It’s more than just showing off new ways to bring your creative ideas to life. It’s about showing how you can work more efficiently with quicker results that get the job done, which will ultimately give you more time to focus on the work that matters.

It doesn’t really matter the work you do because we’ll be covering it all. Everything from digital imaging, photography, graphic design, motion graphics, web design, or app creation just for a start. The Tour kicks off September 19 at the American Conservatory Theater in San Francisco.

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Some highlights will include:

  • How to sync/store/share your content with a few select friends, your client or a worldwide creative community.
  • See the latest features in Adobe Photoshop CC including the new Generator feature, plus Illustrator CC, Dreamweaver CC, After Effects CC, Premiere Pro CC and much more.
  • How to create a fully editable, customizable website with Adobe Muse CC or use InDesign CC to create apps for iPad.
  • How to create responsive web content using the latest in web standards.
  • Discover how to edit video more efficiently using Premiere Pro, use 3D in After Effects as well as how to track motion and other tips the pros use.

Aside from seeing the latest in technology and getting tips from the pros, it’s about answering your questions. So come ask us in person. And remember, it’s free!

Not enough incentive? We’ll also give you a chance to win a one-year membership to Creative Cloud!

Register to attend

 

2:44 PM Permalink

Eames Remix Winners

To coincide with the launch of the new Creative Cloud apps, we paid tribute to the late, great Charles Eames by hosting our own Eames’ Chair Remix contest. The task: take the iconic Eames chair and using Adobe products (Illustrator and Photoshop) personalize a digital version and share it with us and the Behance community.

Among the impressive and creative entries we received (check them all out below), we’re excited to announce that ANDESIGN is our grand prize winner and will be receiving an Eames Molded Plastic Dowel-Leg Armchair, one year membership to Creative Cloud and an Eames poster for his impressive “Eames Nest” design.

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Also, did you know that we put six top designers to the test as well? See what impressive designs they came up with.

A big thanks to everyone who participating. For more fun, news, tips and tricks, follow us on Facebook and Twitter. You won’t be disappointed.

All Eames’ Chair Remix Entries:

1:17 PM Permalink

Creative Spotlight: Leandro Erlich’s Reflective Optical Illusion House

Looking at a normal object in a different way helps creatives bring a fresh perspective to everyday items. The Argentinian artist Leandro Elrich did just that in his piece titled “Dalston House,” turning a house on its side.

The piece uses a wall of giant mirrors, which reflects against a huge horizontal print of a Victorian terraced house. Visitors are then free to climb and jump around on the print of the house, which is reflected in the mirror above. Visitors hang from windows, skateboard along ledges, and crawl along walls in this optical illusion.

Visitors get creative with Erlich’s optical illusion, titled “Dalston House.” (Image courtesy of the Barbican)

Visitors get creative with Erlich’s optical illusion, titled “Dalston House.” (Image courtesy of the Barbican)

If you’re in London, be sure to check it out now through August 4, 2013. Check out the full article on Colossal. Also keep an eye on our blog, Twitter and Facebook for more spotlights on creative projects.

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Creative Spotlight on Creative Cloud Logo Redesign Artists Erik Johansson

When you think of a common hobby, you often think of photography. Popular, yes, but there are a few creatives that go above and beyond. They see the world through a unique lens and produce stellar pieces of work. Photographer Erik Johansson (@tackochgodnatt) is an individual who takes photography and flips it on its head. Don’t believe us? For starters, check out the Creative Cloud logo he reimagined below.

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If there is anyone who can create surreal images, but captured in a realistic way, it’s Erik. A native to Sweden currently living in Berlin, Erik has the luxury of having two distinct environments at his fingertips to inspire and capture some amazing photographs. Berlin, described by Erik as a “hip place,” has a large photo and art community, which enables him to be surrounded by other creatives. When he is in search for unique landscapes and scenes, he heads home to Sweden.

After receiving his first digital camera at age 15, he wanted to do something above and beyond with photography. It was then he discovered photo manipulation. Combining his love for drawing and photography, Erik would begin a project with a sketch, shoot some photos, and then head into post production using his tools of choice, Photoshop and Lightroom. Having these tools and more at his disposal with Creative Cloud has enabled him to do anything.

Want to learn more about this photography master? Get a behind the scenes look at how Erik produces some of the most unique creations in the world in the video below. Also, follow us on Facebook and Twitter for more news, tutorials and more surrounding photography.

 

Erik on the web:

Website
Facebook
Twitter
Blog

8:43 AM Permalink

7 Ways to Boost Your Creativity

You’ve hit a brick wall. It’s difficult to concentrate. Social media sites and emails are suddenly demanding your attention. The ideas just aren’t coming today. Has this happened to you?

It’s difficult to get into the creative process when you can’t focus and feel surrounded by distractions. Luckily, Behance’s 99u blog broke down seven ways to boost your creativity to help you get in the zone.

Here’s a few of our favorites:

Separate work from consumption
Instead of gathering information while completing a project, keep these tasks separate to focus on the creative process in its own step. Absorb all of the information first, and then create.

Restrict yourself
Putting limits on a project can prove to be beneficial to your creativity. Instead of attacking a task like you normally would, consider adding a time limit or size limit to encourage you think about it in a different way.

Stay Positive
Influencing your mood in a positive way can actually have an impact on your ability to think outside of the box. Quick exercise or recalling good memories might help you find your positive place.

Be sure to check out the full list at 99u.

What quick tips do you use to boost your creativity?

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7:04 PM Permalink

Creative Spotlight on Creative Cloud Logo Redesign Artists Vasava

Imagine a design studio. You’ll most likely default to thinking of a cool, hip office filled with tons of creative individuals. Now take that concept and turn it on its head. What do you end up with? The design studio that re-imagined our Creative Cloud logo, Vasava Studios.

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Far from a traditional design studio, Vasava does not specialize in anything. In fact, they like to experiment. Each member has the taste for the unexpected and selects projects that may test their creative abilities. Enric Godes states it best when he says, “It’s not a money driving company, but a company driven by passion.” Top that off with a balance between old school and new school styles of design coming together (there is a father/son duo working at Vasava) and you have one of the most unique studios ever.

Bruno Sellés, a partner at Vasava Studios, believes inspiration happens outside of the office. Once he hits the streets of Barcelona, inspiration strikes and his creative process takes off. Creative Cloud plays a huge roll here, because it gives everyone the ability to create wherever. Having the ability to begin a project on Adobe Ideas while commuting to work, uploading it to the cloud and then further refining and finalizing in Illustrator in the studio really opened Bruno’s eyes to how Creative Cloud has taken creativity to a whole new level.

Take a virtual tour of Vasava Studios, meet the team and more by checking out the videos below. Also, follow us on Facebook and Twitter to curb your hunger for all things design.

 

Vasava on the web:

Website
Facebook
Twitter

4:08 PM Permalink

Creative Spotlight on Creative Cloud Logo Redesign Artists Dvein

As we take some time to focus on video production, we wanted to spotlight individuals who are masters of all things animation, our Creative Cloud logo redesign artists Dvein.

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Based out of Barcelona, Dvein is not your run of the mill production and design firm. They are a collective of three directors who love animation, design, and all things creative. Fernando Dominquez, Creative Director for Dvein, defined it best when he said, “It’s a factory of all the things that you can imagine.”

Creative Cloud assists the creative minds at Dvein in each and every step in their creative process. Beginning with initial sketches, they utilize Photoshop to take their ideas to a whole new level. Then, they use the power of Premier Pro or After Effects when they are ready to turn creations into animations.

The icing on the cake; Behance integration in Creative Cloud enables Dvein to better expose themselves to the design community and connect with international clients.

Get to know the FX pros that make up Dvein by checking out the videos below, and be sure to follow us on Facebook and Twitter for more video production news, tutorials, inspirational work and more.

 

Dvein:The Vein ‘Magma’

Dvein on the web:

Website

Facebook

Twitter

Blog

12:13 PM Permalink

Creative Spotlight: McFarland & Pecci on Creative Cloud

Twisted, dark and awesome. Three words that describe the work of the creative team and visual artists that make up McFarland & Pecci. Still relatively new Creative Cloud members, these fellas have wasted no time utilizing the broad range of tools and programs to create one-of-a-kind work. A documentary film for well-known “metal core” band, Killswitch Engage? They’ve done it. High concept cover art for the Boston Phoenix? Sure. See what we mean about twisted, dark and awesome?

We engaged in a lightning round Q&A session with them to get more details on why Creative Cloud works for them. The diverse amount of products offered, the seamless syncing, constant updates, and bug fixes are just a few reasons why this duo takes creativity to a whole new level.

Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

McFarland & Pecci: We signed up for Creative Cloud a few months ago and jumped right into a few projects with Premiere Pro, After Effects, and Photoshop. McFarland & Pecci is a creative team of directors and visual artists. We create everything from high concept photo shoots to feature films and documentaries. The past few months have kept us busy in post-production on the new Killswitch Engage documentary called “New Awakening”, the new music video for CZARFACE featuring Inspectah Deck from Wu-Tang, one of the final high concept covers for the Boston Phoenix, and an upcoming “double secret” comic book film.

What was your inspiration behind the project?

We love to tell stories, and we tend to be drawn to darker subject matter and artists that are obsessed with their craft.  The film on Killswitch Engage was a fun project that allowed us to focus on the guys as a family unit and we kept our gear tight and our crew small. The CZARFACE video is deeply rooted in our love for Grindhouse flicks and Shaw Brothers films, and the ‘End of the World’ photo shoot was completely influenced by the epic magic of Michael Bay!

How has the Creative Cloud changed your creative workflow?

We switched to Premiere Pro to simplify our workflow. Plain and simple. We shot CZARFACE with the RED EPIC in 5K with Hawk anamorphic lenses.  The piece required a lot of compositing in After Effects and color grading. The fact that I could bring the raw files right into my timeline and directly export to After Effects made our lives so much easier. A competitor’s program has really dropped the ball when it comes to professional editing these days so we were looking for a smart move. Just the time saved by not having to transcode footage from the RED and/or DSLRs was enough of a reason to make the jump to Premiere Pro.

What tools specific to Creative Cloud enable you to work more efficiently?

As mentioned earlier, all the new benefits of Premier Pro were our big draw in the video side of things, but the new version of Photoshop and its retouching tools and amazing smart layers really helped us composite these giant “End of the World” files. We have always been Adobe fans in one way or another, but having it all in one spot really helps us.  The cloud helps us keep both systems identical in our edit bays, and the constant updates have fixed a lot of software bugs already.

Describe your style of work in three words

Really F$#Kin Awesome!

Fill in the blank: I couldn’t create without _________.

Our twisted minds and the tools that can keep up with them.

What advice would you give to an individual who is considering Creative Cloud?

If you are a video editor, make the jump to Premier Pro.  Just do it. Creative Cloud is the smart choice; you sign up and download everything you need. It even runs on two systems. Makes having a post house a lot easier.

Dig their work? Check out Mcfarland & Pecci on Facebook, visit our website to see more films – www.mcfarlandandpecci.com – or follow directors @MikePecci and @Ian_McFarland on Twitter for behind the scenes content and tutorials.

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