Adobe Systems Incorporated

Super Ad Sunday: A Look at Some Creative Super Bowl XLVII Commercials

Another Super Bowl has come and gone and this year’s game screamed creativity. Though we were disappointed our hometown team didn’t win, we were impressed with the stage design of Beyonce’s half time show, and the awesome pyrotechnics. However, it was the unique and creative ads that had everyone talking.

Each year, brands use every drop of creativity they have to produce compelling 30 – 60 second ads that will be seen by millions of people. To honor the hard work of these creative professionals (and to help get your own imaginative wheels spinning for your next project), we wanted to showcase a few notable placements that sparked our attention:

And of course, who can forget the infamous power outage that occurred during the game? We wanted to give a special shout out to Oreo, who among many other brands, took advantage of this happening to gain additional exposure on social media.

oreo

11:33 AM Permalink

Creative Spotlight: Matt Maughan on Adobe Ideas

Oh, the places you’ll go with Adobe Touch Apps… literally. For Matt Maughan (@somemattpaint), Touch Apps have transformed not only his creative process, but also his life, as his digital portfolio full of Adobe Ideas creations helped him score commissions and a gallery exhibition!

We connected with Matt over Twitter after coming across some of his creations including video game artwork in the style of a Chinese shadow puppet show. Take a closer look at his creative workflow, learn about some of his favorite features found in the Adobe Ideas v2.5 release, and pick up some tips and tricks.

Also, remember to visit our Facebook and Twitter channels to see Matt’s work featured.

 Adobe: Describe a favorite creation you’ve created with Touch Apps

Matt: That’s a tough one. Maybe the Charles Bukowski portrait which was a commissioned piece, as I enjoyed doing the shadows and detail and I seemed to make use of all of Adobe Ideas’ features to create it.

What role do Adobe Touch Apps play in your creative process?
They are integral, completely and utterly – I can’t stress that enough. I create solely on the iPad and both Ideas and PS Touch are my primary apps for creation. Adobe Ideas has all the bases covered from sketching out ideas right through to full projects. PS Touch is most used as a ‘finishing school’ where projects go to become refined!

How has the integrationof Touch Apps and the Creative Cloud features changed your creative workflow?

The Touch Apps have revolutionized my creative workflow! The simplicity of them, the similarities in the UI which make it incredibly easy to switch between them, the tools offered and ultimately the fact that anything that I create in one app can be progressed, enhanced and polished in another. I’m forever switching between Adobe Ideas and Ps Touch. The Creative Cloud keeps all my artwork safe and allows me to access files quickly, as well as manage them either on my iPad or on my PC.

What are your favorite Adobe Ideas v2.5 features?

Top of the list has to be the new brushes – the tapering paint brush especially. It’s just perfect and adds a real artistry to projects. Lines have a fluid, natural look to them and results in a final image that looks more organic than digital. It’s also possible to add really fine detail especially for faces and hair!

I’m also a huge fan of the ‘fill’ function. So much time is saved now that I can fill specific areas with color just with a simple touch.

Next is the ability to merge layers. This essentially allows for unlimited layers so when a project becomes more complex you can merge together finished layers to create new blank layers for additional content. You can just keep going and going. One of the things I love about Adobe Ideas is that it’s as simple or complex as the user requires. I can do simple sketches like it’s a digital pad and pen or full on, multilayer projects that require duplicated layers, resizing, mirrored layers and varying opacity levels.

What tips/suggestions do you have for creative individuals thinking about getting into Adobe Ideas?

If you want to create digital art on a tablet I personally think Adobe Ideas is a ‘must have’. Then experiment and play with it. Play with the brushes, play with the opacity levels, play with everything. Import a photo and create a unique and accurate color palette with the eyedropper. See what happens when you select a layer and resize it, it may just make your artwork more striking. You can’t mess up so just experiment.

For veteran users like yourself, what tips and/or techniques can you offer them to improve their creative workflow?

Between Adobe Ideas and PS Touch and any other apps you may have, you have a whole array of tools that can help refine your work. Would shadowing look better if you adjusted the opacity level? Would the background work better if you moved its layer to the left? Is there an effect or feature in PS Touch that would really make your Ideas project pop out? I think it’s very easy after working on a project for hours to sit back and say finished! It’s always worth giving it a critical eye and remembering that you are working on an incredibly powerful tablet with incredibly powerful apps that just might make a good image wonderful.

Can’t get enough of Matt’s work? Head over to www.somemattpaint.com to see more creations!

11:03 AM Permalink