A leading design agency takes a brand first approach to working with clients using Adobe Creative Cloud for enterprise.
From Boddington’s and Budweiser, to Heinz, Penhaligon’s, and Unilever, Jones Knowles Ritchie’s (jkr) clients are a who’s who of the hottest companies. The firm’s designers are experts in packaging and visual brand articulation—and they often work with brands globally through offices in London, New York, and Singapore.
“If a brand has visual equity, we unlock it,” says Stuart Colledge, IT consultant for jkr. “We’re brand champions and recognize that a brand is not a slogan, it’s a promise that our clients are making to their customers, and Adobe creative tools have always helped us communicate that effectively.”
Adobe creative tools have been a mainstay throughout the jkr enterprise for all phases of packaging design, from initial artwork creation to the application of that artwork on physical packaging. When the jkr IT team heard about Adobe Creative Cloud for enterprise, they were enthusiastic and wanted to adopt the new model to provide company-wide access to Adobe tools. The cloud-based option would allow them to equip everyone with the latest versions of the software and provide enhanced scalability and flexibility while simplifying IT administration and maintenance.
“We’re great fans of Adobe Creative Cloud for enterprise—it’s a very welcome model that will make it easier for us to deploy and manage the software that our designers use to serve our clients,” says Colledge.
Streamlined administration and the ability to scale
The IT department anticipated the significant advantages of Creative Cloud for enterprise in terms of time savings and service improvement. Setup and deployment of software throughout the company is simplified, and it’s easy for IT to add new users. In addition to jkr’s internal teams, the company occasionally works with freelancers when project quantities and demands warrant; those designers need to be working with the same software so they can integrate easily with existing teams.
The ability to provide quick and easy access to Creative Cloud supports internal growth and also gives IT the flexibility to add and immediately equip freelancers with a full set of creative tools to meet project needs. Once the freelancer’s job is complete, the license can be reassigned to another artist.
The streamlined license management enabled by Creative Cloud for enterprise means IT can concentrate on more strategic, value-added tasks rather than manually maintaining licenses and day-to-day administration. “In the past, we had to audit every machine and track licenses on a spreadsheet, which was time consuming and challenging to keep current,” says Colledge. “With Adobe Creative Cloud, we know what we paid for, who is using it, what is needed, and what we will pay for in the next round of licenses. It helps us scale as needed.”
In terms of the financial benefits of Creative Cloud for enterprise, budgeting is simpler because jkr knows precisely what it will cost to add more creative talent. IT and finance can rely on a set cost in the budget for a specified period of time. On the administration front, IT can readily deploy the products and report in to finance with exact expenses, unit costs, staff usage and turnover, as well as a justification for adding more licenses when needed.
Creativity and productivity unleashed
Adobe Creative Cloud for enterprise also benefits end users by delivering both collaboration and productivity enhancements. Designers can access just the software they want and need. The issue of having different software and incompatible file versions that disrupts the exchange of files, slowing projects and frustrating teams, is virtually eliminated for jkr’s teams using Creative Cloud.
Having access to a broader creative toolset means that users can try new things and expand their creative repertoire to provide new types of services for clients eager to engage consumers with interactive content. For IT, it is gratifying to be able to unleash new forms of creativity, without going through the process of licensing a new standalone software package.
“With Adobe Creative Cloud for enterprise we can make more apps available so employees can produce more work, including digital content such as animation and video, in ways they’ve never done before,” says Colledge. “Expanding our teams’ capabilities with additional tools in Adobe Creative Cloud for enterprise supports both our client acquisition and retention efforts.”
If artists have questions or issues, they can simply access online training resources or schedule an Expert Services session as part of Creative Cloud for enterprise. This ability to speak one-on-one with an Adobe product expert can provide exceptional value add for artists, and enables them to expand their skill sets quickly.
“Adobe Creative Cloud for enterprise delivers services and products that not only ease our administrative burden, but they also provide a direct value add to our users,” says Colledge. “Adobe Expert Services will help our teams figure out shortcuts and achieve certain effects and outcomes that enable them to use the software more effectively.”
An obvious choice
For Colledge, and head of IT Leon Bentham, there was never a need to justify a move to Creative Cloud for enterprise. They both recognized the benefits it offered in terms of both creativity and efficiency. “Our choice of Adobe Creative Cloud for enterprise was a no-brainer,” says Bentham. “Adobe creative software is our bread and butter. We need to stay current and on the cutting edge. We’ve been in this industry for 24 years, and we know a good thing when we see one—Adobe Creative Cloud for enterprise is just that.”
Read the Jones Knowles Ritchie case study.