Adobe Systems Incorporated

Designing Tomorrow’s Cycling Trends

Market-leading bicycle distributor, Accell North America, improves collaboration with Adobe Creative Cloud for teams.

DesignCycling_1Bicycling has surged in popularity in the United States. According to a report from the US Census Bureau, the number of Americans biking to work jumped by about 60% between 2000 and 2014. Accell Group, widely known as one of the strongest players in the mid-range and high-end segments, serves the fast-growing bicycle market. After acquiring well-known brands such as Raleigh and Seattle Bike Supply, Accell North America serves the North American market with fun and functional bicycles, bike parts, and accessories.

“At Accell, we’re always drawing inspiration from the latest trends,” says Josh Podolske, associate art director and designer at Accell North America. “We try to predict what customers will be looking for in the upcoming months or year. That means we need to stay ahead with the most cutting-edge software and technologies to support our designs.”

DesignCycling_2 Designing for a fashionable market
Since the merger, designers for the Seattle Bike Supply and Raleigh brands have worked closely from their respective offices in the United States using Adobe creative tools to produce professional designs. The brands’ colorful bike, helmet, and glove designs are redesigned regularly in Adobe Illustrator CC to reflect current fashion trends and capture customers’ attention.

In addition to product designs, the designers also create the catalogs and flyers that provide vendors with clear and accurate product information. For the most complicated document, a 150-page parts and accessory catalog, character and paragraph styles in Adobe InDesign CC go a long way to improve consistency and designers can easily import assets from other Adobe apps, such as photographs edited in Adobe Photoshop CC or graphics created in Illustrator CC.

To consistently create high-quality content, the designers share and reuse brand logo and product images throughout their designs.

“Before we merged companies, Seattle Bike Supply worked on a private server while Raleigh worked with Egnyte cloud sharing services,” explained Podolske. “The IT department for Accell operates out of Holland, so it’s not easy for IT to just pop over when we need them.”

Rather than consolidating, Accell kept each brand on its own design server. Although the separation didn’t affect most daily design tasks, inefficiencies occurred when trying to share assets. If a designer for Seattle Bike Supply needed a brand logo on Raleigh’s servers, the designer needed to request the file from a colleague. As a result, designers could spend a lot of time waiting for a response—time that could be better spent adjusting artwork or layout.

In addition, designers from the two brands had previously worked with slightly different versions of Adobe Creative Suite. After the merger, it made sense for everyone to be on the same version of Adobe tools to improve their ability to collaborate across the team.

Connecting through Creative Cloud Libraries
While the designers continue to work on separate servers, brand assets are shared through libraries accessible through Creative Cloud for teams. Designers can quickly search for assets they need, easily bring those assets into projects, and continue work. The result is greater brand consistency and productivity.

“Adobe Creative Cloud Libraries saved the day by helping us work around our file-sharing challenges,” says Podolske. “We share color palettes or campaign graphics for more consistency across projects. It’s a wonderful alternative to integrating our servers, but without needing to invest resources in a server migration.”

DesignCycling_3Inspiring the latest trends
The Accell designers are constantly looking around for inspiration and trends that will influence their next product designs. “We never know what will inspire us,” says Podolske. “A billboard may use colors that would look great on a bike. A graphic on someone’s bag could be transformed into a cool pattern on a helmet. We’re used to finding inspiration on the go and working with our phones to capture that inspiration.”

The Adobe Creative Cloud mobile apps tie work done on smartphones directly into the creative workflow. When working on a new glove, a designer might start out with a physical sketch. Rather than scanning the sketch and trying to recreate the shape in Illustrator CC, the designer can simply take a picture; Adobe Shape CC turns the sketch into a vector image and uploads it to Creative Cloud Libraries.

To achieve a unique, organic design on a glove, designers may use Adobe Brush CC on a found shape or fun sketch, turning a picture into a custom brush in seconds. For the final step, Adobe Color CC turns a photograph into a fashionable color palette.

DesignCycling_4“When I’m out on the street, I can use Creative Cloud mobile apps like Adobe Color to take pictures that inspire me and have the palette waiting for me when I get back to work,” says Podolske. “We even use Adobe Color to instantly identify colors from our manufacturers’ swatch books. It saves us a ton of time that we used to spend physically comparing colors.”

With Adobe Creative Cloud mobile apps, designers no longer need access to bulky scanners. A picture from a smartphone automatically turns photographs into usable assets.

A recipe for success
Accell North America designers love the frequent software updates through Adobe Creative Cloud for teams and  take advantage of it to experiment with software. Rather than relying on outside resources, designers try editing video themselves with Adobe Premiere Pro CC, or redesigning the website with Adobe Muse CC. “Adobe Creative Cloud apps all use similar interfaces, which makes it easy to pick up new software,” says Podolske. “With access to all of the apps in Adobe Creative Cloud, we’re expanding our skillsets and bringing more creative work in-house, making better use of company resources and expertise.”

Adobe Creative Cloud for teams also helps Accell’s remote IT team in Holland manage software halfway around the world. It now spends 50% less time managing licenses and eliminated the need to store software serial numbers. “With Adobe Creative Cloud for teams, we’re collaborating easier and working more efficiently as designers,” says Podolske. “I don’t have to wait for IT to enable certain software. I can just download and update what I need in Creative Cloud. The smooth workflow helps us concentrate on shaping our ideas into great designs that reach a growing audience for cool biking gear.”

 
Read the Accell North America case study.

7:36 AM Comments (0) Permalink

TEAM: Together Everyone Achieves More

Throughout time we mere mortals have had a tendency to believe that our generation was the first to realize or invent pretty much everything. Take teamwork, for example. We talk a lot today about the value of teamwork and how important it is to our personal and professional lives. We quote people like Michael Jordan who said, “There’s no ‘I’ in team, but there is in win.” But teamwork is older than language so let’s take the concept back. Way back.

Most historians agree that our earliest ancestors organized themselves into cooperative clans or tribes because their chances of survival went way up if they worked together. Teamwork. Even back then some members of the team were faster or smarter or more creative so it’s likely they learned to specialize. If you were weak or slow you could still help score dinner by making loud, annoying noises and aggressive arm movements to drive the prey towards the guy who was phenomenal with a spear. Voila. Protein with a side of vegetation provided by the gatherers. Shared by the whole team.

Combined effort, shared knowledge, and collaboration
Fast forward to the reign of the pharaoh Khufu (approximately 2,589 BC to 2,566 BC) and imagine the teamwork it took to build the Great Pyramid of Giza. To raise it, laborers moved into position six-and-a-half million tons of stone—some in blocks as large as nine tons—with nothing but wood and rope. Originally 481 feet high with sides of 760 feet at its base, it was the biggest building on the planet until the early twentieth century. It represents 20 years of high performance work by a team estimated at 100,000 workers. Probably not aliens.

Take another giant leap forward to 1660 when The Royal Society of London was formed to promote the free exchange of scientific ideas. Admittedly, this wasn’t your average bunch of Joes. Just a few of the names you might recognize include Sir Isaac Newton, architect Christopher Wren, Gottfried Leibniz (the “father” of calculus), Edmund Haley (as in the comet), and Robert Hooke, who invented the steam engine. Shared knowledge and collaboration over the course of 70 years led to the formation of several sciences—anatomy, zoology, chemistry, physics, astronomy and botany—as well as the industrial revolution, embryonic evolution theory, mechanical computation, the understanding of planetary gravity, and much, much more. Even Steve Jobs might be humbled.

A couple of themes begin to emerge
Clearly, none of these things could have been done by one person working alone and that’s not meant to imply that individuals haven’t accomplished great things. However, there’s another little thing called shared vision.

Henry Ford and his team of engineers shared the vision of an affordable automobile and focused on the cost savings gained from mass production to make it. Walt Disney and his “nine old men” revolutionized children’s films and created some of the most memorable and profitable characters in cartoon history.

In this blog series, we’re going to look at various aspects of great teamwork, which we’ll loosely define as the cooperative effort of a group of people seeking a common end. We’ll be inspired by the knowledge that the greatest civilizations have been those that encouraged cooperation and the smartest animals we know—great apes, elephants, wolves, dolphins, crows—tend to live together in cooperative groups. We’re not zoologists here at Adobe, so we’ll share what we do know about the importance of teamwork inside the company and in collaboration with some seriously creative customers using Creative Cloud for teams.

Stay tuned. It’s our goal to keep the conversation lively.

8:35 AM Comments (0) Permalink

Creative Cloud for Teams… It Makes Sense

Adobe Creative Cloud is a great solution for creatives, designers, photographers and video producers to always have the latest and greatest tools. At first glance you may think that it’s all about individual users. But there’s much more to Creative Cloud than the plans for individuals and freelancers. We offer a solution for enterprise customers, and for those who manage a team or are part of a small to medium size business, we created Adobe Creative Cloud for teams (CCT).

CCTeamsTerry_1I’ll be the first to admit that I didn’t get the value proposition of CCT at first. Now that I see all that you get from an administration standpoint it makes sense to me.

With CCT you’re in control
Your Creative Cloud licenses are tied to the company, not the individual users. This way if someone leaves the company or a project, they don’t leave with your software. You simply turn it off for one user and turn it on for the next. You can also dictate/deploy which applications and services are being used by your team or employees.

Stuck on a project?
Each of your users is given two one-to-one consulting sessions per year and you’ll have a one-on-one consultation with an Adobe expert. And as of April 20, Adobe is now offering priority support exclusively for CCT business customers around the world. Creative Cloud for teams admins will now have 24/7 (English only) advanced technical support by phone (and web support via chat) to help deploy their CCT software smoothly and resolve issues. This level of support is not available to customers with individual Creative Cloud memberships, but it’s something Adobe realizes businesses require.

Collaboration is the key
Adobe Creative Cloud offers a wealth of services and features that allow your users to collaborate and share files, colors, styles, etc. As a CCT member each of your users will get 100GB of cloud storage instead of the 20GB of cloud storage for individuals. With this additional storage your team members can share more and work on bigger projects that they can access not only from their desktop computers but also their mobile devices.

CCTeamsTerry_2The bottom line
Adobe Creative Cloud for teams is where it’s at if you manage a team or business. If I still had my training and design company, Creative Cloud for teams would be a no-brainer. Learn more about it.

6:18 AM Permalink

Marcus Thomas LLC, A Creative Union

An agency, with a long history of using Adobe creative software for all of its marketing and PR creative work, makes the move from Adobe Creative Suite to Adobe Creative Cloud for teams.

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Marcus Thomas LLC is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946; and Ira Thomas Associates, founded in Youngstown in 1937. With decades of experience, Marcus Thomas recognized the importance of digital spaces early on and transformed into the fully integrated marketing agency it is today.

By upgrading to Adobe Creative Cloud for teams, the agency simplifies licensing management while providing designers with access to a wider range of Adobe creative software.

“Our clients are on the latest software and it’s important that we are too. Working with Adobe Creative Cloud for teams keeps everyone on the same software version, from incoming interns to freelancers and clients,” says Amy Gressell, digital asset and creative systems manager at Marcus Thomas. “This eliminates the extra work that comes from constantly converting files and trying to manage multiple versions of software in house.”

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Opening doors to creativity

The Creative Cloud Packager also makes it easy for Gressell to package products and updates for designers depending on their software needs. For most of the active Creative Cloud for teams users at Marcus Thomas, Gressell delivers a standard package of applications including Adobe Photoshop CC, Adobe Illustrator CC, and Adobe InDesign CC. Those working with website design also use Adobe Flash Professional CC and Adobe Dreamweaver CC, while video editors work with Adobe Premiere Pro CC.

People don’t have time to learn something entirely new every time they want to use new software, so we appreciate the usability and consistency of the Adobe user interface across applications,” says Gressell. “Not only does it help our designers transition to new versions of software, but it also gives people a starting point when they want to experiment with other software.”

Marcus_3Web designers are starting to work with Adobe Muse CC to develop advanced website designs in a visual interface, while many designers have added Adobe Photoshop Lightroom to their workflows for its range of fast and simple photography editing features.

“We previously only offered a limited number of products to our design teams because it was too costly to buy separate full Creative Suite Master Collection licenses,” says Gressell. “The range of software in Adobe Creative Cloud for teams gives our designers a chance to experiment with new workflows to produce more creative work and meet our clients’ high standards.”

Read the Marcus Thomas LLC case study.

10:38 AM Permalink

The Streamlined Creative Process of 3B Scientific

The global marketing team of this manufacturer of medical education equipment and content is more efficient and productive thanks to the collaborative features in Adobe Creative Cloud for teams.

3B_1The international group of companies known as 3B Scientific specializes in the manufacturing and marketing of educational materials for the science and medical fields. Headquartered in Germany with affiliated companies in more than 100 countries, 3B Scientific produces product lines that include artificial skeletons, anatomical models, medical training simulators, acupuncture and therapy products, and a wide range of biology, chemistry, and physics equipment.


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Collaboration across borders

The marketing team at 3B Scientific uses Creative Cloud for teams to develop catalogs, brochures, logos, internal documents, websites, mobile design ads, direct mail pieces, and even T-shirt designs. Adobe Photoshop CC provides excellent image enhancement tools, while Adobe Illustrator CC is the go-to solution for logos and graphics, and Adobe InDesign CC supports creative layout for print pieces.

Although the marketing group previously used Final Cut Pro for video editing, the company is taking advantage of the wide range of software in Adobe Creative Cloud for teams by switching to Adobe Premiere Pro CC and Adobe After Effects CC. “Working with Creative Cloud for teams means that we have all of the creative tools we need at our fingertips,” says Joseph Allen, senior graphic designer at 3B Scientific. “We can also experiment with new software at any time to expand our skills and creative offerings (our graphic designers, in particular, appreciate the chance to play around with it).”

3B_3 In addition to the benefits that come with standardizing software, 3B Scientific takes advantage of the cloud storage available with its Creative Cloud for teams membership to simplify sharing files. When downloading files to individual desktops and working with colleagues in different time zones, it can be difficult to keep track of which files are the most recent; cloud storage solves this problem, helping marketers around the world quickly locate the latest versions of projects and files. “Rather than emailing files back and forth, the cloud storage gives us a central area to store and sync files,” says Allen. “It streamlines our processes to make collaborating anywhere in the world incredibly simple.”

Creative Cloud for teams also syncs projects, settings, and even fonts for users who take work home. By creating seamless workflows and collaborative processes, it enables the global marketing team to be more efficient and productive. “Coordinating with colleagues in Europe and Asia can be a time-consuming process. There are many opportunities for our lines to get crossed, which can cause miscommunications and delays,” says Allen. “With Creative Cloud for teams, we’re improving our communication and collaboration, which ultimately enhances our ability to share valuable knowledge with customers worldwide.”

Read the 3B Scientific case study.

12:37 PM Permalink

MTunes, Delivering A Unique Viewing Experience in High Def

India’s music channel standardizes on Adobe Creative Cloud workflow to deliver superior quality HD video content.

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MTunes is India’s first and only high definition (HD) music channel showcasing Bollywood, India’s Hindi-language film industry, music around the clock. A technically superior channel compared to its contemporaries in the music genre, it features the latest blockbuster hits and the most trending tracks of Bollywood in sparkling high definition colors and crystal clear Dolby Digital sound. Launched in 2011, MTunes promises a unique viewing experience and superior audio and video quality.

The channel previously used Final Cut Pro to edit the HD video content received from multiple producers as well as from its in-house shoots. Many of these file formats were incompatible with Final Cut Pro and required conversion to ProRes format. This made the process of video editing and broadcasting tedious and time consuming.

“Besides our in-house shoots, the media we get comes from different external sources and in different formats such as HDCAM 50, P2, or R3D,” says Kalpesh Mehta, head of technical/broadcast operations, MTunes. “We were not able to work natively as Final Cut Pro is incompatible with many of the video output formats.”

In cases when the channel received media files that are incompatible with Final Cut Pro, it either had to ask the sender to resend the file after re-encoding or transcode it before being imported into the editor’s timeline. The loss of visual quality and time was considerable. “We used to spend as much as three hours transcoding the media files and the loss of quality of such transcoded media files was significant,” says Mehta.

With its existing video and audio editing tools, MTunes was facing severe challenges in managing the workflow for large projects. The channel had to use third-party software for multiple tasks such as inserting graphics, processing audio, and exporting the final media files to the HD playout server. It needed a streamlined and efficient workflow for editing the audio and video HD content and for generating the final media files in a format accepted by its HD playout server. “We were looking for an integrated system that would work natively with different file formats to help ensure that a superior quality HD video is broadcasted efficiently,” says Mehta.

Standardizing on an all-Adobe workflow

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After careful deliberations, MTunes decided to replace Final Cut Pro with Adobe Premiere Pro CC software and standardize on an all Adobe workflow. The channel adopted Adobe Creative Cloud for teams including Adobe Premiere Pro CC, Adobe After Effects CC, Adobe Photoshop CC, and Adobe Audition CC. “We realized that the video apps in Adobe Creative Cloud for teams offer incredible integration, more robust features, enhanced media management, and a greatly advanced, yet familiar user interface in which our editing team can work with higher efficiency,” says Mehta.

For MTunes, Premiere Pro CC is primarily used to import HD media into the system and edit natively without any transcoding with the help of wide range of codecs available. After Effects CC and Photoshop CC link to Premiere Pro CC in a transparent and seamless manner so that graphics can be directly superimposed on the media files. The audio is processed by Audition CC and the final media exported to the playout server.

“When we started really putting Adobe Premiere Pro CC to use, we were pleasantly surprised,” says Mehta. “The Dynamic Link capability between Premiere Pro CC and After Effects CC dramatically speeds our workflow as we can insert multiple graphic elements seamlessly into our songs or shows.”

The channel uses multiple features of Premiere Pro CC, from enhanced multicam editing and support for more native camera formats to multi-format exporting and delivery. MTunes can now export media content to various formats suitable for broadcasting to its playout server, hosting on the website, or sending preview quality clips to clients.

Broadening the expertise of the editing team

The migration to a Creative Cloud workflow went smoothly without any work disruption. Intuitive features such as the ability to use Final Cut Pro 7 shortcut keys while working in Premiere Pro CC helped to smooth the transition. Adobe also held multiple training sessions to train the MTunes team on Creative Cloud apps, specifically on Premiere Pro CC and Audition CC.

Now, with simplified access to all of the components in Creative Cloud, the editing and creative teams are always prepared and updated. Adobe Creative Cloud for teams gives the MTunes team upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the video editing tools integral to their daily workflow.

Significant time savings, efficient project execution

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The ability of Premiere Pro CC to ingest almost any raw camera format without transcoding has enabled the channel to migrate media from any DSLR and professional video cameras or hard disks into Premiere Pro CC much more easily. One program, Star Of The Week, was shot on XDCAM HD 422 and could be imported directly into Premiere Pro CC for editing without transcoding, preserving quality and saving time.

The amount of time saved with Creative Cloud applications is considerable. “On an average, we save about three hours per project using the video applications in Adobe Creative Cloud for teams—quite significant considering our stringent timelines,” says Mehta.

Raising productivity while lowering cost of ownership

Adopting Adobe Creative Cloud for teams proved to be an incredibly cost effective measure for MTunes. The large capital expense associated with upgrading software licenses often meant such expense was moved down the budget priority list, resulting in outdated software. Further, uninstalling and reinstalling software to move licenses around to different users was tedious and time-consuming.

The Admin Console has helped MTunes eliminate many manual processes, such as installing packaged software or maintaining version consistency. “Adobe Creative Cloud for teams has helped us raise our productivity by simplifying software administration with license management, automatic tracking, and version upgrades,” says Mehta.

For MTunes, membership of Creative Cloud for teams has significantly reduced the total cost of ownership of Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud applications and services. “We like paying a monthly fee for Adobe Creative Cloud for teams because it’s a much more effective approach to budgeting, especially for small- to medium-size businesses, and it eliminates lump-sum software purchases,” says Mehta. “With access to the latest Adobe applications via Creative Cloud for teams, we can take advantage of new features and support collaboration among users without cost being a barrier.”

Adobe Creative Cloud for teams helps support the channel’s rapid growth and efficiently manage the workflow of large and complex projects. “As the digital world is transitioning from SD to HD and now to 4K Ultra HD formats the need for integrated software with multiple capabilities will continue to expand,” says Mehta. “The video and audio editing tools in Adobe Creative Cloud are perfectly suited for such an environment.”

Read the MTunes case study.

2:14 PM Permalink

The Technological Artistry of Obscura Digital

This creative technology studio designs high-impact displays and improves software management with Adobe Creative Cloud for teams.

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Investing in multidimensional experiences

Combining innovative technology with unique creative expression, Obscura Digital designs and develops immersive and interactive experiences for events worldwide. Unlike traditional digital agencies that focus on works for print or screen, Obscura specializes in interactive installations, engaging stage shows, and mapping video that turns nearly any surface—from an outdoor sculpture to an entire building—into a video screen.

“We focus on nontraditional mediums and work with people from a wide variety of backgrounds: musicians, artists, and technicians,” says Barry Threw, director of software at Obscura Digital.

For the grand re-opening of the San Francisco Exploratorium, a unique museum dedicated to science, art, and human perception, Obscura manufactured a series of miniature replicas of the building’s façade to capture unique video, including fluid dynamics, microorganisms, and living systems in high-definition, time-lapse video. At the opening, Obscura seamlessly mapped the video onto the front of the building.

The grand re-opening event for San Francisco's Exploratorium.

The grand re-opening event for San Francisco’s Exploratorium.

“When we work with such large canvases, we need to start with ultra-high resolution images,” notes Threw. “Adobe creative software is not only an industry standard, it efficiently handles high-resolution outputs when other software can’t.”

Obscura used Adobe Premiere Pro to create and quickly edit proxy footage, and switched to Adobe After Effects for color correction, transitional moments, speed ramping, and master outputs. Adobe Illustrator and Adobe Photoshop were used for template creation and image cleanup, while Adobe Bridge assisted with overall file management and metadata annotation.

Delivering agility

Obscura, part of the Society of Digital Agencies (SoDA) and an Adobe agency partner, recently purchased Creative Cloud for teams through Adobe.com. “We’ll often bring someone in on short notice to create or revise assets as client specifications shift,” says Threw. “With access to the full collection of creative apps, Adobe Creative Cloud for teams supports greater scalability and enables us to change creative direction or take work wherever it needs to go—something we couldn’t do as easily before and respond to client needs almost instantly, right in the field.”

Obscura Digital's mapped architectural projection stage set for the Beats Antique “A Thousand Faces."

Obscura Digital’s mapped architectural projection is part of a stage set for the Beats Antique “A Thousand Faces” tour.

Centralizing license management simplifies administration, making it easy for Obscura to redistribute licenses as they are needed for various projects. “With Adobe Creative Cloud for teams, we can manage licenses very easily through the Admin Console,” says Vlad Spears, a technologist at Obscura Digital. “We always know who has what software, so we can adjust assignments as needed across project teams and contractors.”

Creative Cloud for teams also puts users in charge of software updates and installations, further reducing the workload for IT. Since teams often work in the field to help bring exhibit installations to life, this easy-to-manage self-service model enables users to add secondary installations of the Creative Cloud apps to home computers or laptops.

Obscura Digital's elaborate projections illuminate the Sheikh Zayed Grand Mosque in Abu Dhabi.

Obscura Digital’s elaborate projections illuminate the Sheikh Zayed Grand Mosque in Abu Dhabi.

“If someone is working on the road and suddenly realizes that they need another application, they can use their existing Creative Cloud membership to install the applications themselves without IT scrambling to provide them additional installers or serial numbers,” says Spears. “The flexibility we have in managing licenses now with Adobe Creative Cloud for teams is light years better than what we were doing before.” Obscura plans to expand use of Creative Cloud for teams with more licenses purchased through Adobe.com.

“Our purchase of Adobe Creative Cloud for teams via Adobe.com was extremely smooth,” says Spears. “And, by working with our annual membership on a monthly basis, our finance group has a much easier time forecasting costs and building budgets. We are thrilled to be on this new path with Adobe.”

Read the Obscura Digital case study.

2:30 PM Permalink

Building A World-class Infrastructure with Creative Cloud for Teams

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Prestige Group, India’s leading real estate developer, delivers superior quality design content using Adobe Creative Cloud for teams.

One of the leading real estate developers in the southern states of India The Prestige Group (Prestige) works across the residential, commercial, retail, leisure, and hospitality sectors. Since its inception in 1986, Prestige has completed 177 projects which include apartment enclaves, shopping malls, and corporate structures.

A long-time Adobe customer, Prestige has used Adobe Photoshop and Illustrator for various stages of project execution; during the initial stages of idea creation and project conceptualization, the design team creates concept presentations: “It’s a collage of various photos and ideas to depict the overall project,” says Aditya Muley, business development and design manager at Morph Design Co., part of the Prestige Group. “In this stage, we use Photoshop extensively to edit multiple photos from the inventory and also from the Internet; Illustrator is useful when there is a requirement to create wallpaper and other designs of interior items,” says Muley.

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Once the concept is approved, the property floor plan and the layout is developed using AutoCAD or 3ds Max software. At this stage of concept development, the Prestige design team would once again use Photoshop extensively. “We use Photoshop to import or edit photos, provide multiple textures to the layout, add special effects, and finally to design different views, such as a top view or side view,” says Muley.

Version consistency and license management

Although the firm has been using Adobe creative tools rigorously, there were multiple challenges in terms of using the latest versions of these tools and managing the licenses. “Our traditional approach was to install new versions one, two, or three seats at a time. As a result, we might have designers using one version and the architect team using another, which could cause IT administration issues associated with maintaining multiple software versions,” says Venkat Rao, general manager, IT, Prestige. “We wanted our employees to uniformly use the latest and leading-edge solutions.” The use of the latest versions of the creative tools was vital for Prestige also from a compliance point of view.

Prestige decided to adopt Adobe Create Cloud for teams. “For a rapidly growing firm like ours, the biggest challenge is giving everyone access to the latest software and then tracking application allocations,” says Rao. “That’s why we were excited when we heard about the automated administration in Adobe Creative Cloud for teams.” Prestige also realized that the latest versions of Adobe’s creative tools offer incredible integration, more features, and a greatly advanced—yet familiar—user interface with which its designers can work with higher efficiency. “The incompatibility issue was automatically resolved,” says Rao.

A streamlined migration process

The migration to Creative Cloud for teams went smoothly; post-implementation, Adobe held multiple training sessions on using the tools in Creative Cloud.

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Now with simplified access to all of the components in Adobe Creative Cloud for teams and no lag time between versions or upgrades, the designers are always updated. Adobe Creative Cloud for teams gives Prestige upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the creative tools integral to their daily workflow.

Multiple new features of Adobe Creative Cloud tools are of great value to Prestige. Adobe Photoshop CC features include effects such as sun glare or artificial light, the ability to edit background and insert images, and ease of obtaining multiple views, which are extensively used by Prestige. “With Photoshop CC, one can directly edit and import textures into AutoCAD or 3ds Max,” says Muley. With Adobe Illustrator CC, Prestige can create new images from scratch, which can then be enlarged and sent out for printing. “We are thrilled with the newly added features of Photoshop CC and Illustrator CC,” says Muley. “In fact, with access to the latest versions of the software, we are empowered to experiment and invent new ideas in project design and execution.”

Maintaining design integrity with Adobe Acrobat CC

During various stages of the project; from conceptualization and design to execution, multiple project designs are required to be shared with internal and external groups of users for review and acceptance. Ensuring the security and integrity of these designs is vital. Also, sharing AutoCAD or 3ds Max design files with a wide group of users created issues. “We wanted the final output to be secured and optimized in its size in order to share it with the internal or external users,” says Muley. Prestige effectively addressed these challenges by standardizing on Adobe Acrobat Pro.

Prestige collaborates on projects across teams and with clients more easily. “We have never faced compatibility issues and the overall workflow has greatly improved with Acrobat,” says Muley.

Simplified management, big savings

The streamlined deployment and administration in Creative Cloud for teams has greatly helped the IT team at Prestige to eliminate many time-consuming manual processes, such as installing packaged software or maintaining version consistency. “We no longer need to perform updates one-by-one on machines as we now have the flexibility to install software onto computers on demand and activate new subscriptions as needed,” says Rao. Creative Cloud for teams has helped Prestige raise the productivity of the IT team by simplifying software administration with license management, automatic tracking, and version upgrades.

Creative Cloud for teams eliminates the need to manage software upgrades. Every employee has automatic access to the latest versions of Adobe products, which not only supports compatibility between workers but enables the company to take advantage of new features without worrying about the cost of upgrades.

For Prestige, Creative Cloud for teams has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud tools. “We like paying annually for Adobe Creative Cloud for teams. It’s a much more effective approach to budgeting as it eliminates lump-sum software purchases,” says Rao.

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Scalable for future expansion

With better control and higher visibility on license utilization Creative Cloud for teams is a scalable solution. “As our design and architect teams expand, Creative Cloud for teams readily supports us as licenses can be added on-the-fly without major cost implications,” says Rao.

It supports the company’s rapid growth and its ability to efficiently manage the workflow of large and complex real estate projects. “Adobe Creative Cloud for teams helps us become more productive by simplifying software administration with license management and automatic tracking,” says Rao. “The predictable, easily managed model in Creative Cloud for teams allows us to budget for software purchases accordingly and grow as our team grows.”

Read the Prestige Group case study.

1:31 PM Permalink

A Thriving Media Powerhouse and Creative Cloud for Teams

Branding, design, and interactive firm Oestreicher+Wagner develops and delivers high-impact content using Adobe Creative Cloud for teams.

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Oestreicher+Wagner (OE+W) has been an icon in the design, prepress, and production industries in Germany for more than 80 years. With approximately 100 employees, OE+W is a renowned media powerhouse serving long-time customers worldwide in industries ranging from automotive to food and fashion.

Several years ago the firm expanded beyond its expertise in prepress and published print pieces to offer clients more interactive services. The goal was to enable OE+W clients to engage their customers through multimedia experiences delivered via traditional websites, mobile sites, and other channels.

Today, the company’s services span the breadth of media production, with three photo studios, professional retouching and composition, desktop publishing and layout, and digital printing. In addition, the firm’s interactive division handles all things interactive; collaborating closely with clients to design and develop websites and mobile apps. Custom content management solutions and e-commerce applications round out OE+W’s interactive portfolio offerings.

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Commitment to compelling, high-quality, content

OE+W has always been on the cutting-edge of design and technology, embracing the tools that enable them to provide clients with impactful content, and targeted audiences with memorable experiences. Integral to OE+W’s work over the years has been the use of Adobe creative software. “We began using Adobe Photoshop and other Adobe creative tools years ago,” says Roland Fellner, head of IT and systems at OE+W. “Even now much of our work relies on photo retouching and publishing, so Adobe software has always been vital to our success.”

As a long-time Adobe customer, OE+W’s IT and creative teams were instantly intrigued when they heard about Adobe Creative Cloud, especially after learning more about how membership would give staff faster access to full versions of popular Adobe applications.

Easy management, accelerated access

The firm originally joined Adobe Creative Cloud, and explored the tools, through individual memberships. But, with the help and advice from reseller Syspro, they quickly took advantage of Adobe Creative Cloud for teams. The centralized Admin Console in Creative Cloud for teams reduces IT overhead for OE+W and accelerates the deployment of software by providing a single view into license management. Equally important, Creative Cloud for teams helps the company’s finance managers more easily predict spending. “For our team, upgrading to an Creative Cloud for teams allowed us to scale as needed. We can add or change user licenses easily, versus having individual memberships, which helped support our business,” says Fellner.

Creative Cloud for teams enables OE+W to quickly address changing client and team requirements with the flexibility to easily reassign licenses without having to deactivate a license at an individual workstation. “Our move to Adobe Creative Cloud for teams is helping us realize time savings of up to 40% on software deployment and license management,” explains Fellner. “With built-in tools like Creative Cloud Packager, we can instantly distribute software based on users’ needs, whether prepress, photo retouching, or other design uses.”

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An expanded toolset at the click of a button

OE+W has expanded the number of seats of Creative Cloud for teams, and now has the flexibility to equip and scale its computer-generated imagery (CGI) unit with the video and effects software needed to manage CGI, post-production, video, and other activities.

For many at OE+W, rapid success with Adobe Creative Cloud for teams wasn’t surprising given previous positive experiences with Adobe. “Adobe software is woven into the fabric of our company,” Fellner says. “Adobe Creative Cloud for teams gives us the assurance that all our departments can collaborate easily using the latest versions of Adobe software and take advantage of the newest features to experiment creatively.”

Multiple departments within the company use Adobe creative software to accomplish their daily tasks. For example, OE+W needs the latest version of Adobe Photoshop CC to support 64-bit performance enhancements that enable teams to better manage large files, from 500MB to 6GB. For the firm’s retouching professionals who work with many layers to create new photos the results are noteworthy; OE+W clients appreciate the photos that present their products in the best light.

Other groups at OE+W rely regularly on Adobe InDesign CC to design brochures and catalogs for clients. The high-resolution materials can be converted quickly to PDF for streamlined delivery. At the same time, Adobe Illustrator CC is used by creative teams to create icons and symbols that precisely convey the nuances of each client’s brand.

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Pushing boundaries

OE+W has adopted Adobe Edge Reflow CC to mock-up initial screens of websites for client review and have started experimenting with Adobe Edge Animate CC. The company has also begun creating short films for websites and is exploring the possibility of integrating video into interactive brochures for clients. “With Adobe Creative Cloud for teams, we’re finding new uses for Adobe software,” says Fellner. “Access to more software is encouraging us to explore options for expanding services, with teams looking closely at tools such as Adobe After Effects CC and Adobe Premiere Pro CC for video production.”

Additionally, the company has started using Adobe Digital Publishing Suite, Enterprise Edition to transform traditional layouts into interactive media, that include video and other elements, for greater reach and impact.

“Adobe Creative Cloud for teams gives us the ability to grow creatively across departments and expand our business,” says Thomas Eusterholz, managing director at OE+W. “We benefit from having access to the latest features in software we’ve used for years, as well as having the flexibility to explore applications to take our business in new directions.”

Read the Oestreicher+Wagner case study.

4:07 PM Permalink

Unleashing Unlimited Creativity with Creative Cloud for Teams

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Mobile application marketing firm Hiiir Inc. adopts Adobe Creative Cloud for teams.

Founded in 2008, Hiiir Inc. is the first marketing company in Taiwan to provide integrated social media, Internet, and mobile marketing. Its marketing tool, Timely, is enjoyed by more than 3.8 million members and generates 15 million page views daily. Over the past few years, Hiiir has become Taiwan’s largest professional mobile application marketing company, serving clients like Coca-Cola, Sushi Express, and convenience store chain Family Mart.

Based on evolving market trends and user behaviors, Hiiir began to strategize and look for the next potential product with significant profit. With that, General Manager John Yeh invested marketing and technical resources to help enterprise clients emphasize emerging mobile tools and cloud development. The company also released a mobile business app, as well as a cuisine and travel app featuring a location-based service. These products have attracted attention from international enterprises and garnered an additional US$3.33 million investment from FetNet, one of the top three telecom companies in Taiwan.

Integrated applications help bring design to the extreme

Recently, Hiiir adopted Adobe Creative Cloud for teams to give employees anytime, anywhere access to the latest design tools, while also allowing them more time for the creativity and brainstorming that result in products that exceed customer expectations. Adobe Creative Cloud for teams saves Hiiir on software purchasing costs and simplifies the deployment process significantly and innovations in Adobe Creative Cloud software have inspired Hiiir to offer better cloud services for their customers in the future. According to a 2013 survey announced by Taiwan Network Information Center, 77.09% of the Taiwan population use the Internet, which translates to opportunities for many web design companies.

Hiiir had been a loyal user of Adobe Creative Suite software for years. “At Hiiir, Adobe Dreamweaver, Photoshop, Edge Animate, and Illustrator are widely used for web and mobile app design. Multiple applications are required when designing artwork, which influences the end results, and Adobe Creative Cloud for teams significantly improves integration among the applications and maximizes their effectiveness,” said Neil Lee, chief technology officer, Hiiir.

Creative Cloud for teams integrates various desktop applications, including Adobe Photoshop CC, Illustrator CC, and Dreamweaver CC. Users can synchronize files, share design concepts with customers and colleagues, and securely access files anywhere from cloud storage via mobile devices. Additionally, Creative Cloud for teams enables web design teams to establish and publish websites, create mobile applications, design iPad publications, and produce responsive content.

Streamlining IT management and increasing efficiency

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Hiiir’s design, product, and marketing departments, as well as its front-end engineers, all use Adobe creative software and tools. In the past, information technicians had to spend more than 1 hour per user to complete desktop application installations for up to 70 employees; even with 3 or 4 dedicated technicians, the efforts sometimes required overtime to finish setting-upapplications. This increased operational costs and impacted team efficiency.

“With business growth, Hiiir headcount has grown significantly, adding to 250 employees and creating heavy burdens for information technicians. Adobe Creative Cloud for teams saves human resources and time,” said Lee. “With the centralized procurement and management platform, information technicians can focus on Creative Cloud for teams application deployment and finish each installation in less than ten minutes. The installation for 8 to 10 staff can be done in under 40 minutes. With the increased efficiency, we need just one information technician to meet the demands of the whole company.”

Adobe Creative Cloud for teams integrates desktop applications and the latest updates providing all the required business features and services for collaboration. The Adobe Creative Cloud Packager centralizes and streamlines the software management and deployment process and helps information technicians select specific applications for groups or individuals—all easily done through an intuitive interface.

The most noteworthy advantage of adopting Adobe Creative Cloud for teams is the boost to work efficiency. “After creating accounts online, staff can install the latest version of applications themselves after login,” says Lee. “This significantly reduces installation time and effectively increases work efficiency; we keep improving the quality of our apps for customers by showcasing our unlimited creativity and best interface designs to the users.”

Maximizing innovation and creativity

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Hiiir has transformed from an Internet to a mobile application company. With its design requirements, Hiiir relies heavily on Adobe creative software. “Adobe applications are mainly used for web design, mobile app interface design, and interactive Flash websites,” Lee said,  “and as the company scales up, we expect our reliance on Adobe software to increase.”

“Hiiir is an innovative company, and we definitely want to choose the latest and best tools,” said Yeh. “With Adobe Creative Cloud for teams, we don’t need to worry about application updates. By using it, we’ve simplified the working process and made procurement planning and budget management easier as we grow. When all departments fully use the latest creative and design solutions from Adobe, it generates more profits for Hiiir.”

Adobe Creative Cloud for teams enables creativity and collaboration. Each staff member at Hiir is assigned 100GB of cloud storage. Team members can be more efficient in editing, collecting feedback, and collaborating in the cloud. Design teams at Hiiir can develop and create for various devices without limitations. Adobe Creative Cloud for teams not only reduces operational costs, but also greatly increases work efficiency for high-quality product design.

Read the Hiiir Inc. case study.

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