Adobe Systems Incorporated

The Technological Artistry of Obscura Digital

This creative technology studio designs high-impact displays and improves software management with Adobe Creative Cloud for teams.

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Investing in multidimensional experiences

Combining innovative technology with unique creative expression, Obscura Digital designs and develops immersive and interactive experiences for events worldwide. Unlike traditional digital agencies that focus on works for print or screen, Obscura specializes in interactive installations, engaging stage shows, and mapping video that turns nearly any surface—from an outdoor sculpture to an entire building—into a video screen.

“We focus on nontraditional mediums and work with people from a wide variety of backgrounds: musicians, artists, and technicians,” says Barry Threw, director of software at Obscura Digital.

For the grand re-opening of the San Francisco Exploratorium, a unique museum dedicated to science, art, and human perception, Obscura manufactured a series of miniature replicas of the building’s façade to capture unique video, including fluid dynamics, microorganisms, and living systems in high-definition, time-lapse video. At the opening, Obscura seamlessly mapped the video onto the front of the building.

The grand re-opening event for San Francisco's Exploratorium.

The grand re-opening event for San Francisco’s Exploratorium.

“When we work with such large canvases, we need to start with ultra-high resolution images,” notes Threw. “Adobe creative software is not only an industry standard, it efficiently handles high-resolution outputs when other software can’t.”

Obscura used Adobe Premiere Pro to create and quickly edit proxy footage, and switched to Adobe After Effects for color correction, transitional moments, speed ramping, and master outputs. Adobe Illustrator and Adobe Photoshop were used for template creation and image cleanup, while Adobe Bridge assisted with overall file management and metadata annotation.

Delivering agility

Obscura, part of the Society of Digital Agencies (SoDA) and an Adobe agency partner, recently purchased Creative Cloud for teams through Adobe.com. “We’ll often bring someone in on short notice to create or revise assets as client specifications shift,” says Threw. “With access to the full collection of creative apps, Adobe Creative Cloud for teams supports greater scalability and enables us to change creative direction or take work wherever it needs to go—something we couldn’t do as easily before and respond to client needs almost instantly, right in the field.”

Obscura Digital's mapped architectural projection stage set for the Beats Antique “A Thousand Faces."

Obscura Digital’s mapped architectural projection is part of a stage set for the Beats Antique “A Thousand Faces” tour.

Centralizing license management simplifies administration, making it easy for Obscura to redistribute licenses as they are needed for various projects. “With Adobe Creative Cloud for teams, we can manage licenses very easily through the Admin Console,” says Vlad Spears, a technologist at Obscura Digital. “We always know who has what software, so we can adjust assignments as needed across project teams and contractors.”

Creative Cloud for teams also puts users in charge of software updates and installations, further reducing the workload for IT. Since teams often work in the field to help bring exhibit installations to life, this easy-to-manage self-service model enables users to add secondary installations of the Creative Cloud apps to home computers or laptops.

Obscura Digital's elaborate projections illuminate the Sheikh Zayed Grand Mosque in Abu Dhabi.

Obscura Digital’s elaborate projections illuminate the Sheikh Zayed Grand Mosque in Abu Dhabi.

“If someone is working on the road and suddenly realizes that they need another application, they can use their existing Creative Cloud membership to install the applications themselves without IT scrambling to provide them additional installers or serial numbers,” says Spears. “The flexibility we have in managing licenses now with Adobe Creative Cloud for teams is light years better than what we were doing before.” Obscura plans to expand use of Creative Cloud for teams with more licenses purchased through Adobe.com.

“Our purchase of Adobe Creative Cloud for teams via Adobe.com was extremely smooth,” says Spears. “And, by working with our annual membership on a monthly basis, our finance group has a much easier time forecasting costs and building budgets. We are thrilled to be on this new path with Adobe.”

Read the Obscura Digital case study.

2:30 PM Comments (0) Permalink

Building A World-class Infrastructure with Creative Cloud for Teams

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Prestige Group, India’s leading real estate developer, delivers superior quality design content using Adobe Creative Cloud for teams.

One of the leading real estate developers in the southern states of India The Prestige Group (Prestige) works across the residential, commercial, retail, leisure, and hospitality sectors. Since its inception in 1986, Prestige has completed 177 projects which include apartment enclaves, shopping malls, and corporate structures.

A long-time Adobe customer, Prestige has used Adobe Photoshop and Illustrator for various stages of project execution; during the initial stages of idea creation and project conceptualization, the design team creates concept presentations: “It’s a collage of various photos and ideas to depict the overall project,” says Aditya Muley, business development and design manager at Morph Design Co., part of the Prestige Group. “In this stage, we use Photoshop extensively to edit multiple photos from the inventory and also from the Internet; Illustrator is useful when there is a requirement to create wallpaper and other designs of interior items,” says Muley.

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Once the concept is approved, the property floor plan and the layout is developed using AutoCAD or 3ds Max software. At this stage of concept development, the Prestige design team would once again use Photoshop extensively. “We use Photoshop to import or edit photos, provide multiple textures to the layout, add special effects, and finally to design different views, such as a top view or side view,” says Muley.

Version consistency and license management

Although the firm has been using Adobe creative tools rigorously, there were multiple challenges in terms of using the latest versions of these tools and managing the licenses. “Our traditional approach was to install new versions one, two, or three seats at a time. As a result, we might have designers using one version and the architect team using another, which could cause IT administration issues associated with maintaining multiple software versions,” says Venkat Rao, general manager, IT, Prestige. “We wanted our employees to uniformly use the latest and leading-edge solutions.” The use of the latest versions of the creative tools was vital for Prestige also from a compliance point of view.

Prestige decided to adopt Adobe Create Cloud for teams. “For a rapidly growing firm like ours, the biggest challenge is giving everyone access to the latest software and then tracking application allocations,” says Rao. “That’s why we were excited when we heard about the automated administration in Adobe Creative Cloud for teams.” Prestige also realized that the latest versions of Adobe’s creative tools offer incredible integration, more features, and a greatly advanced—yet familiar—user interface with which its designers can work with higher efficiency. “The incompatibility issue was automatically resolved,” says Rao.

A streamlined migration process

The migration to Creative Cloud for teams went smoothly; post-implementation, Adobe held multiple training sessions on using the tools in Creative Cloud.

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Now with simplified access to all of the components in Adobe Creative Cloud for teams and no lag time between versions or upgrades, the designers are always updated. Adobe Creative Cloud for teams gives Prestige upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the creative tools integral to their daily workflow.

Multiple new features of Adobe Creative Cloud tools are of great value to Prestige. Adobe Photoshop CC features include effects such as sun glare or artificial light, the ability to edit background and insert images, and ease of obtaining multiple views, which are extensively used by Prestige. “With Photoshop CC, one can directly edit and import textures into AutoCAD or 3ds Max,” says Muley. With Adobe Illustrator CC, Prestige can create new images from scratch, which can then be enlarged and sent out for printing. “We are thrilled with the newly added features of Photoshop CC and Illustrator CC,” says Muley. “In fact, with access to the latest versions of the software, we are empowered to experiment and invent new ideas in project design and execution.”

Maintaining design integrity with Adobe Acrobat CC

During various stages of the project; from conceptualization and design to execution, multiple project designs are required to be shared with internal and external groups of users for review and acceptance. Ensuring the security and integrity of these designs is vital. Also, sharing AutoCAD or 3ds Max design files with a wide group of users created issues. “We wanted the final output to be secured and optimized in its size in order to share it with the internal or external users,” says Muley. Prestige effectively addressed these challenges by standardizing on Adobe Acrobat Pro.

Prestige collaborates on projects across teams and with clients more easily. “We have never faced compatibility issues and the overall workflow has greatly improved with Acrobat,” says Muley.

Simplified management, big savings

The streamlined deployment and administration in Creative Cloud for teams has greatly helped the IT team at Prestige to eliminate many time-consuming manual processes, such as installing packaged software or maintaining version consistency. “We no longer need to perform updates one-by-one on machines as we now have the flexibility to install software onto computers on demand and activate new subscriptions as needed,” says Rao. Creative Cloud for teams has helped Prestige raise the productivity of the IT team by simplifying software administration with license management, automatic tracking, and version upgrades.

Creative Cloud for teams eliminates the need to manage software upgrades. Every employee has automatic access to the latest versions of Adobe products, which not only supports compatibility between workers but enables the company to take advantage of new features without worrying about the cost of upgrades.

For Prestige, Creative Cloud for teams has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud tools. “We like paying annually for Adobe Creative Cloud for teams. It’s a much more effective approach to budgeting as it eliminates lump-sum software purchases,” says Rao.

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Scalable for future expansion

With better control and higher visibility on license utilization Creative Cloud for teams is a scalable solution. “As our design and architect teams expand, Creative Cloud for teams readily supports us as licenses can be added on-the-fly without major cost implications,” says Rao.

It supports the company’s rapid growth and its ability to efficiently manage the workflow of large and complex real estate projects. “Adobe Creative Cloud for teams helps us become more productive by simplifying software administration with license management and automatic tracking,” says Rao. “The predictable, easily managed model in Creative Cloud for teams allows us to budget for software purchases accordingly and grow as our team grows.”

Read the Prestige Group case study.

1:31 PM Permalink

A Thriving Media Powerhouse and Creative Cloud for Teams

Branding, design, and interactive firm Oestreicher+Wagner develops and delivers high-impact content using Adobe Creative Cloud for teams.

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Oestreicher+Wagner (OE+W) has been an icon in the design, prepress, and production industries in Germany for more than 80 years. With approximately 100 employees, OE+W is a renowned media powerhouse serving long-time customers worldwide in industries ranging from automotive to food and fashion.

Several years ago the firm expanded beyond its expertise in prepress and published print pieces to offer clients more interactive services. The goal was to enable OE+W clients to engage their customers through multimedia experiences delivered via traditional websites, mobile sites, and other channels.

Today, the company’s services span the breadth of media production, with three photo studios, professional retouching and composition, desktop publishing and layout, and digital printing. In addition, the firm’s interactive division handles all things interactive; collaborating closely with clients to design and develop websites and mobile apps. Custom content management solutions and e-commerce applications round out OE+W’s interactive portfolio offerings.

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Commitment to compelling, high-quality, content

OE+W has always been on the cutting-edge of design and technology, embracing the tools that enable them to provide clients with impactful content, and targeted audiences with memorable experiences. Integral to OE+W’s work over the years has been the use of Adobe creative software. “We began using Adobe Photoshop and other Adobe creative tools years ago,” says Roland Fellner, head of IT and systems at OE+W. “Even now much of our work relies on photo retouching and publishing, so Adobe software has always been vital to our success.”

As a long-time Adobe customer, OE+W’s IT and creative teams were instantly intrigued when they heard about Adobe Creative Cloud, especially after learning more about how membership would give staff faster access to full versions of popular Adobe applications.

Easy management, accelerated access

The firm originally joined Adobe Creative Cloud, and explored the tools, through individual memberships. But, with the help and advice from reseller Syspro, they quickly took advantage of Adobe Creative Cloud for teams. The centralized Admin Console in Creative Cloud for teams reduces IT overhead for OE+W and accelerates the deployment of software by providing a single view into license management. Equally important, Creative Cloud for teams helps the company’s finance managers more easily predict spending. “For our team, upgrading to an Creative Cloud for teams allowed us to scale as needed. We can add or change user licenses easily, versus having individual memberships, which helped support our business,” says Fellner.

Creative Cloud for teams enables OE+W to quickly address changing client and team requirements with the flexibility to easily reassign licenses without having to deactivate a license at an individual workstation. “Our move to Adobe Creative Cloud for teams is helping us realize time savings of up to 40% on software deployment and license management,” explains Fellner. “With built-in tools like Creative Cloud Packager, we can instantly distribute software based on users’ needs, whether prepress, photo retouching, or other design uses.”

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An expanded toolset at the click of a button

OE+W has expanded the number of seats of Creative Cloud for teams, and now has the flexibility to equip and scale its computer-generated imagery (CGI) unit with the video and effects software needed to manage CGI, post-production, video, and other activities.

For many at OE+W, rapid success with Adobe Creative Cloud for teams wasn’t surprising given previous positive experiences with Adobe. “Adobe software is woven into the fabric of our company,” Fellner says. “Adobe Creative Cloud for teams gives us the assurance that all our departments can collaborate easily using the latest versions of Adobe software and take advantage of the newest features to experiment creatively.”

Multiple departments within the company use Adobe creative software to accomplish their daily tasks. For example, OE+W needs the latest version of Adobe Photoshop CC to support 64-bit performance enhancements that enable teams to better manage large files, from 500MB to 6GB. For the firm’s retouching professionals who work with many layers to create new photos the results are noteworthy; OE+W clients appreciate the photos that present their products in the best light.

Other groups at OE+W rely regularly on Adobe InDesign CC to design brochures and catalogs for clients. The high-resolution materials can be converted quickly to PDF for streamlined delivery. At the same time, Adobe Illustrator CC is used by creative teams to create icons and symbols that precisely convey the nuances of each client’s brand.

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Pushing boundaries

OE+W has adopted Adobe Edge Reflow CC to mock-up initial screens of websites for client review and have started experimenting with Adobe Edge Animate CC. The company has also begun creating short films for websites and is exploring the possibility of integrating video into interactive brochures for clients. “With Adobe Creative Cloud for teams, we’re finding new uses for Adobe software,” says Fellner. “Access to more software is encouraging us to explore options for expanding services, with teams looking closely at tools such as Adobe After Effects CC and Adobe Premiere Pro CC for video production.”

Additionally, the company has started using Adobe Digital Publishing Suite, Enterprise Edition to transform traditional layouts into interactive media, that include video and other elements, for greater reach and impact.

“Adobe Creative Cloud for teams gives us the ability to grow creatively across departments and expand our business,” says Thomas Eusterholz, managing director at OE+W. “We benefit from having access to the latest features in software we’ve used for years, as well as having the flexibility to explore applications to take our business in new directions.”

Read the Oestreicher+Wagner case study.

4:07 PM Permalink

Unleashing Unlimited Creativity with Creative Cloud for Teams

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Mobile application marketing firm Hiiir Inc. adopts Adobe Creative Cloud for teams.

Founded in 2008, Hiiir Inc. is the first marketing company in Taiwan to provide integrated social media, Internet, and mobile marketing. Its marketing tool, Timely, is enjoyed by more than 3.8 million members and generates 15 million page views daily. Over the past few years, Hiiir has become Taiwan’s largest professional mobile application marketing company, serving clients like Coca-Cola, Sushi Express, and convenience store chain Family Mart.

Based on evolving market trends and user behaviors, Hiiir began to strategize and look for the next potential product with significant profit. With that, General Manager John Yeh invested marketing and technical resources to help enterprise clients emphasize emerging mobile tools and cloud development. The company also released a mobile business app, as well as a cuisine and travel app featuring a location-based service. These products have attracted attention from international enterprises and garnered an additional US$3.33 million investment from FetNet, one of the top three telecom companies in Taiwan.

Integrated applications help bring design to the extreme

Recently, Hiiir adopted Adobe Creative Cloud for teams to give employees anytime, anywhere access to the latest design tools, while also allowing them more time for the creativity and brainstorming that result in products that exceed customer expectations. Adobe Creative Cloud for teams saves Hiiir on software purchasing costs and simplifies the deployment process significantly and innovations in Adobe Creative Cloud software have inspired Hiiir to offer better cloud services for their customers in the future. According to a 2013 survey announced by Taiwan Network Information Center, 77.09% of the Taiwan population use the Internet, which translates to opportunities for many web design companies.

Hiiir had been a loyal user of Adobe Creative Suite software for years. “At Hiiir, Adobe Dreamweaver, Photoshop, Edge Animate, and Illustrator are widely used for web and mobile app design. Multiple applications are required when designing artwork, which influences the end results, and Adobe Creative Cloud for teams significantly improves integration among the applications and maximizes their effectiveness,” said Neil Lee, chief technology officer, Hiiir.

Creative Cloud for teams integrates various desktop applications, including Adobe Photoshop CC, Illustrator CC, and Dreamweaver CC. Users can synchronize files, share design concepts with customers and colleagues, and securely access files anywhere from cloud storage via mobile devices. Additionally, Creative Cloud for teams enables web design teams to establish and publish websites, create mobile applications, design iPad publications, and produce responsive content.

Streamlining IT management and increasing efficiency

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Hiiir’s design, product, and marketing departments, as well as its front-end engineers, all use Adobe creative software and tools. In the past, information technicians had to spend more than 1 hour per user to complete desktop application installations for up to 70 employees; even with 3 or 4 dedicated technicians, the efforts sometimes required overtime to finish setting-upapplications. This increased operational costs and impacted team efficiency.

“With business growth, Hiiir headcount has grown significantly, adding to 250 employees and creating heavy burdens for information technicians. Adobe Creative Cloud for teams saves human resources and time,” said Lee. “With the centralized procurement and management platform, information technicians can focus on Creative Cloud for teams application deployment and finish each installation in less than ten minutes. The installation for 8 to 10 staff can be done in under 40 minutes. With the increased efficiency, we need just one information technician to meet the demands of the whole company.”

Adobe Creative Cloud for teams integrates desktop applications and the latest updates providing all the required business features and services for collaboration. The Adobe Creative Cloud Packager centralizes and streamlines the software management and deployment process and helps information technicians select specific applications for groups or individuals—all easily done through an intuitive interface.

The most noteworthy advantage of adopting Adobe Creative Cloud for teams is the boost to work efficiency. “After creating accounts online, staff can install the latest version of applications themselves after login,” says Lee. “This significantly reduces installation time and effectively increases work efficiency; we keep improving the quality of our apps for customers by showcasing our unlimited creativity and best interface designs to the users.”

Maximizing innovation and creativity

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Hiiir has transformed from an Internet to a mobile application company. With its design requirements, Hiiir relies heavily on Adobe creative software. “Adobe applications are mainly used for web design, mobile app interface design, and interactive Flash websites,” Lee said,  “and as the company scales up, we expect our reliance on Adobe software to increase.”

“Hiiir is an innovative company, and we definitely want to choose the latest and best tools,” said Yeh. “With Adobe Creative Cloud for teams, we don’t need to worry about application updates. By using it, we’ve simplified the working process and made procurement planning and budget management easier as we grow. When all departments fully use the latest creative and design solutions from Adobe, it generates more profits for Hiiir.”

Adobe Creative Cloud for teams enables creativity and collaboration. Each staff member at Hiir is assigned 100GB of cloud storage. Team members can be more efficient in editing, collecting feedback, and collaborating in the cloud. Design teams at Hiiir can develop and create for various devices without limitations. Adobe Creative Cloud for teams not only reduces operational costs, but also greatly increases work efficiency for high-quality product design.

Read the Hiiir Inc. case study.

10:20 AM Permalink

InnoGames: Taking game development and marketing up a notch

A top gaming company jump-starts development and marketing with Adobe Creative Cloud for teams.

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More fun for all

With more than 110 million registered players, InnoGames is one of the worldwide leading developers and publishers of complex, strategy-oriented online and mobile games. Currently, more than 300 people work at its headquarters in Hamburg, Germany.

All of the company’s online games offer exceptional, exciting graphics, and a strategy-based orientation designed to keep players intrigued and outwitting their opponents. The goal—regardless of whether gamers have standard or premium accounts—is to optimize gaming excitement and gratification.

From Forge of Empires to Grepolis and the new Rising Generals, InnoGames provides some of the industry’s more popular browser-based games, and is now delivering mobile games as well. “A lot of what we do hinges on having great graphics and exciting, immersive gaming environments. Adobe Creative Cloud for teams is key to helping us achieve this,” says Dennis Heinert, head of public relations for InnoGames.

Accommodating expansion

The strategic orientation and engaging, rich-media gaming experiences are paying off for InnoGames through rapid company growth. This, in turn, is spurring ongoing staff expansion to include more graphics and video artists, as well as marketing, software development, and IT staff. More than 100 team members at InnoGames rely on components of Adobe creative software for game design, development, and marketing, and that number grows every month.

InnoGames initially chose Adobe Creative Cloud for individuals to have access to the latest creative software and services. Working with reseller Systemhaus for you GmbH, and taking advantage of a promotional offer, the company recently upgraded to Adobe Creative Cloud for teams for ease of maintenance, ability to scale with company growth, and simpler bookkeeping. Additionally, Creative Cloud for teams enables InnoGames to quickly address changing client and team requirements and the flexibility to easily reassign licenses without having to deactivate a license at an individual workstation.

“After exploring individual Adobe Creative Cloud licenses we upgraded to Creative Cloud for teams, which makes it easier for us to equip our teams with software licenses as we grow and morph to meet customer and market demands,” says Tobias Protz, IT administrator, InnoGames. “We can assign and reassign licenses with ease.”

Making the most of visual assets

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Using Adobe Photoshop CC, graphics staff members design 2D visual assets for games that are subsequently repurposed by marketers creating banner ads or wallpapers. Video professionals rely on Adobe Premiere Pro CC and After Effects CC to create sequences and animations for use within games. They also use Adobe Flash Professional CC as an authoring environment for creating animations and multimedia content for games.

Marketers then capture in-game scenes from different mobile devices or browsers and repurpose them to create marketing materials that encourage gamers to try new games. They use Adobe After Effects CC to produce animations and sometimes include small interviews with game designers, developers, and artists. The resulting monthly podcasts, created from start to finish using Adobe software, are then published on YouTube to promote games and encourage community involvement among InnoGames players.

“Prior to Creative Cloud, we had issues with users being on different software versions, so they often had challenges transferring and sharing files with each other,” says Christopher Lindemann, IT department team lead. “Our ability to have graphic artists create game characters and scenes and then easily pass creative files along to our marketing team for generating promotional materials is essential in streamlining our workflow.”

Broadening the creative toolset while simplifying IT

By using Adobe Creative Cloud for teams, both artists and marketing professionals at InnoGames have a wider range of software from which to choose, expanding their creative repertoire, and enriching marketing materials. “Adobe Creative Cloud for teams gives our teams the opportunity to expand their skillset with new software,” says Lindemann. “It is immediately cost efficient if you are using two to three software packages regularly; it just makes sense, because we’re able to use the entire portfolio of Adobe creative software.”

In addition to equipping artists and marketers with a broader set of creative tools, Adobe Creative Cloud for teams has streamlined administrative processes. The centralized administrative console of Creative Cloud for teams simplifies software deployment while providing a single view into license tracking, reducing IT administration and finance overhead and membership helps the finance team more easily predict spending.

“We previously had to audit every machine physically to see what software was on it. With the introduction of Adobe Creative Cloud for teams, we are really saving time during the purchase and deployment process,” says Lindemann. “Keeping track of our software inventory has become far easier and the time required to rassign a license has been reduced by up to 80%.”

Set for success

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For InnoGames, Adobe Creative Cloud for teams has become integral to supporting a growing company with an expanding assortment of addictive games available across platforms. The company strives for quality and sophistication, and focuses on generating only about three games at a time. InnoGames also works to build a strong community and stay in close contact with its players to create a foundation that promotes the continued improvement of its games.

The formula for InnoGames is working, and its games are clearly infectious, with more than 110 million registered players and an ever-expanding audience. With Adobe creative and development solutions, the company is poised for further success and even higher levels of flexibility, efficiency, and customer loyalty.

“We continually look for ways to expand our reach and enrich our game and marketing content so that players get excited to continue to play and are eager to try out our new releases,” says Protz. “With Adobe Creative Cloud for teams, we are set to capitalize on even bigger opportunities, with greater flexibility and efficiency and the ability to engage audiences on almost any platform.”

Read the InnoGames case study.

11:55 AM Permalink

Gabia Unleashes Creativity, Efficiency

A web services firm enhances design production, efficiency, and client service, while reducing licensing costs by more than 20% with Adobe Creative Cloud for teams.

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Maximizing creativity and efficiency, minimizing overhead

South Korea-based Gabia Inc. specializes in Internet infrastructure services. The company provides its clients with everything from domain name registration and web hosting solutions to website design, image and video hosting, and e-learning solutions.

Marketing all of these services requires large volumes of brochures, sell sheets, event signage, customer case studies, and other materials with targeted messaging and eye-catching, effective design. As a vital part of the company’s operations, the design team’s task is twofold: On a day-to-day basis, they generate marketing materials that assist the company in winning new business; and focus on keeping existing customers loyal and up-to-date with new products and services.

“Effective, vibrant design is a part of everything we do to support our clients, our marketing and sales, and our overall brand,” says Kwangyoon Won, director of Gabia’s sales division. “We make it a priority to create innovative products and to support them in the marketplace by rigorously and continuously up-leveling our design and creative capabilities.”

Empowering creative teams

Because Gabia has an inherent and constant need to design and produce creative content, such as e-commerce sites for clients, as efficiently as possible, it’s a priority to equip teams with the right creative tools for the job. For years, Gabia has used Adobe creative software to enable a skilled staff of designers to maintain high standards for generating beautiful, professional materials—both to market their own products and create websites for clients. Adobe creative software has been the standard at the company due to its flexibility, power, integration, and rich feature sets.

As Gabia’s growth and innovation continued, the importance of staying current on the latest version of software and services became critical for delivering large amounts of design work. For the IT team, streamlining the management associated with software licensing and deployment would help eliminate the time-consuming task of managing individual license numbers and installing the necessary programs on the team’s desktops.

“Adobe creative tools are at the heart of our operation,” says Won. “Because we are efficiency-driven and Adobe software is so central to our business, we began looking at the different licensing models and options for the software.”

Collaborating in the cloud

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After evaluating new licensing options from Adobe that would provide teams with the best solutions
while increasing efficiencies, Gabia chose Creative Cloud for teams. “With Creative Cloud for teams, our designers can download the software they need to either create marketing materials or design websites for clients. Constant updates are provided by Adobe so everyone can stay on the latest versions of software with ease,” says Won. “Creative Cloud for teams also offers 100GB of storage, so team members can exchange ideas on designs, regardless of location. Employees no longer need to email files or send drives back and forth because the current files are available to everyone on the team in the cloud.”

Creative Cloud for teams has streamlined collaboration and file sharing and virtually eliminated communication delays. The workflow has been greatly improved because fewer handoffs are required to accomplish tasks and individuals can accomplish more on their own with access to all of the intuitive new software available in Creative Cloud for teams.

Gabia can execute projects faster because contributors can simultaneously share the same files in Adobe Photoshop CC, Dreamweaver CC, or Illustrator CC, as they are working on them in the cloud. Each time layouts, typography, or images are revised, everyone on the team is apprised and working with the same versions of files.

More creative control, less coding

Speed and efficiency is necessary in streamlining production of marketing materials for Gabia products, but it is equally essential when accommodating client needs for new or revised materials. To meet this need, Gabia was able to try new creative tools available within Creative Cloud for teams (all at no extra charge with a Creative Cloud membership) including new creative tools that weren’t available previously in Creative Suite.

“It’s wonderful to be able to try new software that we probably would not have before,” says Won. “It has given us new creative functionality that is expanding our repertoire and removing some of the limitations of purchasing packaged software.”

Gabia’s designers have adopted Adobe Muse CC and Adobe Edge Tools and Services, both available in Creative Cloud for teams. With Muse CC, graphic designers can stretch their capabilities by publishing websites, that work well on virtually any device, without writing code; with Adobe Edge Animate CC, the team can add interactivity and animation to client websites. Both products extend the capabilities of Gabia’s design teams and accelerate delivery of customer requests for new websites or ongoing updates.

With Creative Cloud for teams, designers can save images directly from a layout for use on the web, or can quickly create responsive websites or animation effects without requiring special code development. “With Creative Cloud for teams, we now can perform small jobs, such as video coding or image resizing, without having to rely on a specialized designer, code developer, or video producer,” says Kim Sooyeon, assistant manager of Gabia’s creative division. “It results in faster turnaround time for our clients and a lot more creative autonomy for everyone.”

Easier on IT, significantly reduced costs

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In addition to designers, the IT team is more efficient as well. With Creative Cloud for teams, Gabia can assign licenses to users through email using a web-based console to easily distribute the programs. Designers then download the software they need. An administrator no longer needs to manually check each serial number to install the necessary programs on individual desktops, freeing up IT time to spend on more strategic activities.

Gabia as a whole has also experienced greatly reduced licensing costs. “With Creative Cloud for teams, our licensing costs were cut by more than 20% in comparison to desktop software,” says Won. “At Gabia, we will continue to use Creative Cloud for teams; it’s now a part of our core infrastructure for inventing and delivering new creative businesses and catering faster and better to our clients.

Read the Gabia Inc. case study.

8:43 AM Permalink

New White Paper on Creative Cloud for Teams Security Architecture and Functionality

At Adobe, we take the security of your digital experiences seriously. 

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This white paper describes the proactive approach and procedures implemented by Adobe to increase the security of your Creative Cloud experience and data.

The paper provides details related to the security architecture and functionality available in Creative Cloud for teams. It also outlines the security policies and practices implemented by Adobe and our trusted partners as part of the ongoing development of Creative Cloud. From our rigorous integration of security into our internal software development process to the tools used by our cross-functional incident response teams, we strive to be proactive and nimble.

Security threats and customer needs are ever-changing; we’ll update the information in this white paper as necessary to address these changes.

 

9:00 AM Permalink

Adobe Creative Cloud: A Creative Advantage

Adobe Creative Cloud for teams standardizes a studio’s design workflow.

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AppStudioz is an innovative web and mobile application development company that specializes in developing applications for various platforms and devices including iPhone, iPad, Android, BlackBerry, Windows, and Facebook. In just three years, the company has developed apps for diverse industry segments including healthcare, consumer and retail, gaming, augmented reality, and wearable computing.

Although the dynamics of such a nascent industry keep evolving, core app design remains at the heart of what AppStudioz does to deliver its services across the world. The company needed a platform that would enhance the creative ability of its design team and one that was easily scalable and agile. A cloud-based solution emerged as a default answer.

“When we started our cloud discussions, we did a lot of research and held extensive sessions with designers,” says Preeti Singh, vice president of technology at AppStudioz. “After careful deliberations, top management, designers, and the IT team collectively and unanimously decided to adopt Adobe Creative Cloud for teams.”

For AppStudioz, adopting Adobe solutions was a natural choice primarily because the platform is an industry standard and the firm was already using Adobe tools extensively—specifically Adobe Photoshop and Illustrator. Additionally, a majority of its clients based in the United States and the United Kingdom had already adopted Adobe Creative Cloud; using Adobe Creative Cloud for teams helps standardize the process for the company and its clients.

Broadening designer expertise
The migration to Adobe Creative Cloud for teams took two weeks and was completed without any work disruption. The Adobe team helped AppStudioz train designers and programmers on Creative Cloud tools. “The ease of use of all the components of Adobe Creative Cloud for teams allowed us to quickly train our team on these tools to deliver great results for clients,” says Singh.

AppStudioz works extensively in the area of scalable graphics and Adobe Creative Cloud tools, specifically Adobe Photoshop CC, come in very handy. Photoshop CC makes it easy for AppStudioz’s designers to customize vectors at any point in the design stage. For instance, previously, if there was a figure with four sharp edges and designers wanted to make those edges rounded, they had to remake the entire figure. With Photoshop CC, designers can bring in alterations at any stage. “Such innovative features have given our designers the power to create newer designs with ease and efficiency,” says Singh.

The design team at AppStudioz is a mix of graphic designers, illustrators, and user interface designers, all using different Creative Cloud tools. “Adobe Creative Cloud tools integrate flawlessly with each other, which lets our designers concentrate on the creative challenges before them and not get bogged down in the technology,” says Singh.

With Creative Cloud, AppStudioz designers can start creating images in Photoshop CC or Illustrator CC and later open them in Adobe Dreamweaver CC or Flash Professional CC. Further, the team can switch back-and-forth between the tools and experiment with designs to get different results. “The integration among the tools in Creative Cloud has gone a long way in making our workflows smoother,” says Singh.

Adobe Creative Cloud for teams enables the AppStudioz design teams to work and collaborate from anywhere in the world. Additionally, it has helped the firm’s designers to explore new approaches for designing and developing content delivered across various channels and devices. Migrating to Adobe Creative Cloud gives the creative team the flexibility to work effectively at any location and experiment with the latest tools to deliver content across platforms and devices with ease.

Raising productivity while lowering total cost of ownership
The streamlined administration in Adobe Creative Cloud for teams has greatly helped AppStudioz to eliminate time-consuming manual processes such as installing packaged software and maintaining version consistency. It has also helped raise productivity across the company by simplifying software administration with license management, automated tracking, and version upgrades.

For AppStudioz, Creative Cloud for teams membership has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Adobe Creative Cloud tools. “The predictable, easily managed membership model in Creative Cloud for teams eliminates having to deal with lump-sum software purchases,” says Singh. In addition, Adobe Creative Cloud helps support AppStudioz’s rapid growth and streamlines management of creative tools for designers.

“Our firm is continually growing and changing,” says Singh. “Adobe Creative Cloud for teams is helping us manage this growth and scale up rapidly by giving ready access to the latest creative tools to our designers.”

Read the AppStudioz case study.

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Adobe Creative Cloud for teams drives new video workflow: POPSUGAR’s Bjorn Pave

A global media and technology company at the intersection of content and commerce, POPSUGAR is a go‐to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, parenting, and shopping.

POPSUGAR Studios develops, produces, and distributes original branded video content both live and on‐demand, providing user access to the best in editorial content. Offering more than 250 new, original videos, POPSUGAR Studios delivers programming to an audience of over 3,120 million visitors each month.

Bjorn Pave, director of information technology at POPSUGAR, has been overseeing the POPSUGAR Studios post‐production team’s transition to Adobe Creative Cloud for teams and Adobe Premiere Pro.

Tell us what you’re doing at POPSUGAR.

We redesigned our sites earlier this year with an updated look and feature enhancements. Additionally, we streamlined our content channels to optimize editorial slideshows, videos, and more. We’re also producing a live, daily news show, POPSUGAR Live!, which airs online twice a day from our Los Angeles and New York studios, streams continuously, and is also available on‐demand. Our properties rely heavily on video content and currently produce over 3,000 unique videos per year and growing!

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What prompted the move to Adobe Creative Cloud for teams?

Our post‐production team in Los Angeles used to use Final Cut Pro and recently decided to switch to Adobe Premiere Pro for better functionality and integration. I had been looking for an excuse to try out Adobe Creative Cloud for teams, and this seemed like the perfect opportunity. It made sense for us to make the change after weighing the cost and access to a variety of video apps and services. We’re starting out with 27 licenses for our post‐production team, with plans to expand to other groups in the future.

Did you have any concerns about moving to Creative Cloud for teams?

Not really. We were worried at first about a SaaS offering, but all of the software is fully downloadable. It’s the same rich client that everyone’s familiar with, not a watered‐down version of the software. Because we keep a lean IT staff, the teams version actually helps us and allows users to add and remove seats as needed.

What would you say are the IT benefits of running Adobe Creative Cloud for teams?

In IT, it seems there is a constant struggle to make license management easier. I remember a time, not long ago, when I’d be searching high and low for discs with stickers, or papers stuffed in drawers, or trying to administer through an online portal, and it was always difficult to tell which vendor we purchased from, which team we purchased for, and when software was due for renewal. Moving licenses around was also a hassle. There was constant concern that costly software licenses might sit somewhere unused. With Creative Cloud for teams, the Admin Console interface is very straightforward. It’s easy to administer and assign others to administer. Team leads can be assigned to manage their own groups. It’s great, and I’m happy we’ve gone in this direction.

How does this compare to how you used to buy software?

IT used to be pretty locked down. We have a dispersed workforce so emailing license keys and sending discs through the mail is a practice we try to avoid. With Creative Cloud for teams, compliance is a lot easier. Downloading the needed Creative Suite software is simple, as is the ability to inventory installed software. With the move to cloud, it’s common to pay a monthly subscription for almost everything. It’s a model we’re used to, and it’s much easier to keep our software up‐to‐date.

How has the post‐production team responded to the switch to Adobe Premiere Pro and Adobe Creative Cloud for teams?

Our teams are happy with the move. With all the offerings, we encourage our editors and designers to download new software and try it out. It’s an interesting scenario because it’s no longer IT dictating which products teams can have; it’s now the teams telling IT which products fit their needs. This is a great way to promote creativity and productivity.

How are staff members reacting to the storage and collaboration capabilities of Adobe Creative Cloud for teams?

We’ve seen a lot more collaboration across multiple locations. I think we’ve used every collaboration tool available, and everybody understands the benefits of saving and sharing files through the cloud. The most interesting thing to see moving forward, as people get used to the software, is how workflows will evolve. I think we’re just beginning to scratch the surface of what we’ll be able to do, and I look forward to seeing what people discover as they dig deeper into Creative Cloud for teams.

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Creative Cloud for teams – what’s it all about? [INFOGRAPHIC]

We’ve been busy here at Adobe – especially on the Creative Cloud for teams front. A few weeks ago, we announced the addition of a new membership plan called Creative Cloud for teams single app, which lets teams choose from one of the brand new CC apps. An increasing number of creative shops like emc design and Red Antler are using Creative Cloud for teams to get great work out the door even faster.

Since Creative Cloud for teams is still new to some, folks want to know more about it. If you’re one of them, check out the infographic below — it breaks down what the membership offers and debunks some common myths about the cloud.

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Find out more about Creative Cloud for teams here.

As always, stay connected for the most up-to-date information on Creative Cloud by checking us out on Facebook and Twitter.

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