Adobe Systems Incorporated

Extract: Drag, Drop and Click to Web Extraordinary

When Adobe released the Project Parfait beta in April 2014, the team knew it had something wonderful on its hands. But the tool—which enables front-end developers to effortlessly transform comps into code by dropping PSDs into a browser—was met with excitement that the team could never have predicted. (Really. Check out what people were saying on Twitter.)

At that time, Project Parfait was a standalone web app. Fast-forward to today… We’ve named the tool Extract and a Preview version has been integrated into Creative Cloud Files. It’s one more time-saving addition to Creative Cloud.

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Assets in the Asset Panel

Less back-and-forth

The new feature in Creative Cloud Files enables Web designers and developers, who work with PSD files, to easily create code-based design from Photoshop CC compositions. That means extracting style information and image assets, copying text and CSS, grabbing color, gradient and font information, measuring distances between elements, and saving optimized image assets for production—with a drag, a drop, and a click of the mouse. From a single PSD file. Directly in Creative Cloud Files.

And the best news: Anyone with a free or paid Creative Cloud account can upload a PSD file to Creative Cloud Files and use Extract. Not only that, but once an Extract link has been shared, the recipient doesn’t need to be logged-in to a Creative Cloud account to pull assets and measurements from the file.

So there it is. A bit of magic. From Adobe. Go on, give it a try.

Some (quick) Extract lessons

A help doc from our Adobe Learn team: Extract for PSD to Web Workflows

And a video by Adobe evangelist Paul Trani:

Be sure to follow Adobe Creative Cloud: Web on Facebook and Twitter to tell us how we can make Extract better, easier to use, or, heck, just to pass along some love to the team.

2:52 PM Comments (0) Permalink

Building A World-class Infrastructure with Creative Cloud for Teams

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Prestige Group, India’s leading real estate developer, delivers superior quality design content using Adobe Creative Cloud for teams.

One of the leading real estate developers in the southern states of India The Prestige Group (Prestige) works across the residential, commercial, retail, leisure, and hospitality sectors. Since its inception in 1986, Prestige has completed 177 projects which include apartment enclaves, shopping malls, and corporate structures.

A long-time Adobe customer, Prestige has used Adobe Photoshop and Illustrator for various stages of project execution; during the initial stages of idea creation and project conceptualization, the design team creates concept presentations: “It’s a collage of various photos and ideas to depict the overall project,” says Aditya Muley, business development and design manager at Morph Design Co., part of the Prestige Group. “In this stage, we use Photoshop extensively to edit multiple photos from the inventory and also from the Internet; Illustrator is useful when there is a requirement to create wallpaper and other designs of interior items,” says Muley.

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Once the concept is approved, the property floor plan and the layout is developed using AutoCAD or 3ds Max software. At this stage of concept development, the Prestige design team would once again use Photoshop extensively. “We use Photoshop to import or edit photos, provide multiple textures to the layout, add special effects, and finally to design different views, such as a top view or side view,” says Muley.

Version consistency and license management

Although the firm has been using Adobe creative tools rigorously, there were multiple challenges in terms of using the latest versions of these tools and managing the licenses. “Our traditional approach was to install new versions one, two, or three seats at a time. As a result, we might have designers using one version and the architect team using another, which could cause IT administration issues associated with maintaining multiple software versions,” says Venkat Rao, general manager, IT, Prestige. “We wanted our employees to uniformly use the latest and leading-edge solutions.” The use of the latest versions of the creative tools was vital for Prestige also from a compliance point of view.

Prestige decided to adopt Adobe Create Cloud for teams. “For a rapidly growing firm like ours, the biggest challenge is giving everyone access to the latest software and then tracking application allocations,” says Rao. “That’s why we were excited when we heard about the automated administration in Adobe Creative Cloud for teams.” Prestige also realized that the latest versions of Adobe’s creative tools offer incredible integration, more features, and a greatly advanced—yet familiar—user interface with which its designers can work with higher efficiency. “The incompatibility issue was automatically resolved,” says Rao.

A streamlined migration process

The migration to Creative Cloud for teams went smoothly; post-implementation, Adobe held multiple training sessions on using the tools in Creative Cloud.

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Now with simplified access to all of the components in Adobe Creative Cloud for teams and no lag time between versions or upgrades, the designers are always updated. Adobe Creative Cloud for teams gives Prestige upgrades of the software upon release of new versions, plus exclusive features between releases, enabling them to stay up to date on the creative tools integral to their daily workflow.

Multiple new features of Adobe Creative Cloud tools are of great value to Prestige. Adobe Photoshop CC features include effects such as sun glare or artificial light, the ability to edit background and insert images, and ease of obtaining multiple views, which are extensively used by Prestige. “With Photoshop CC, one can directly edit and import textures into AutoCAD or 3ds Max,” says Muley. With Adobe Illustrator CC, Prestige can create new images from scratch, which can then be enlarged and sent out for printing. “We are thrilled with the newly added features of Photoshop CC and Illustrator CC,” says Muley. “In fact, with access to the latest versions of the software, we are empowered to experiment and invent new ideas in project design and execution.”

Maintaining design integrity with Adobe Acrobat CC

During various stages of the project; from conceptualization and design to execution, multiple project designs are required to be shared with internal and external groups of users for review and acceptance. Ensuring the security and integrity of these designs is vital. Also, sharing AutoCAD or 3ds Max design files with a wide group of users created issues. “We wanted the final output to be secured and optimized in its size in order to share it with the internal or external users,” says Muley. Prestige effectively addressed these challenges by standardizing on Adobe Acrobat Pro.

Prestige collaborates on projects across teams and with clients more easily. “We have never faced compatibility issues and the overall workflow has greatly improved with Acrobat,” says Muley.

Simplified management, big savings

The streamlined deployment and administration in Creative Cloud for teams has greatly helped the IT team at Prestige to eliminate many time-consuming manual processes, such as installing packaged software or maintaining version consistency. “We no longer need to perform updates one-by-one on machines as we now have the flexibility to install software onto computers on demand and activate new subscriptions as needed,” says Rao. Creative Cloud for teams has helped Prestige raise the productivity of the IT team by simplifying software administration with license management, automatic tracking, and version upgrades.

Creative Cloud for teams eliminates the need to manage software upgrades. Every employee has automatic access to the latest versions of Adobe products, which not only supports compatibility between workers but enables the company to take advantage of new features without worrying about the cost of upgrades.

For Prestige, Creative Cloud for teams has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Creative Cloud tools. “We like paying annually for Adobe Creative Cloud for teams. It’s a much more effective approach to budgeting as it eliminates lump-sum software purchases,” says Rao.

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Scalable for future expansion

With better control and higher visibility on license utilization Creative Cloud for teams is a scalable solution. “As our design and architect teams expand, Creative Cloud for teams readily supports us as licenses can be added on-the-fly without major cost implications,” says Rao.

It supports the company’s rapid growth and its ability to efficiently manage the workflow of large and complex real estate projects. “Adobe Creative Cloud for teams helps us become more productive by simplifying software administration with license management and automatic tracking,” says Rao. “The predictable, easily managed model in Creative Cloud for teams allows us to budget for software purchases accordingly and grow as our team grows.”

Read the Prestige Group case study.

1:31 PM Comments (0) Permalink

It’s Another Update for Adobe Muse CC

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More font choices, bulleted lists, and spam protection… On the heels of the first major phase of the native 64-bit rebuild of Adobe Muse in June, the product team has released a handful of top-requested design features and enhancements:





There’s also support for right-to-left languages, such as Hebrew and Arabic. To see a complete list of updates, with videos to learn how to get started, visit the Adobe Muse We’ve Been Busy page.

Already a Creative Cloud member? Download the latest Adobe Muse update from the Creative Cloud desktop app or directly from Adobe Muse.

Not a Creative Cloud member yet? Don’t miss out. Download the free 30-day Adobe Muse CC trial.

10:54 AM Comments (5) Permalink

Illustrating Instruction: Tad Carpenter Creative

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When the Creative Cloud Learn team decided to create in-app tutorial content for Creative Cloud members (a highly visual audience with equally high expectations), it knew that the accompanying imagery would have to be as compelling as the instruction.

The team turned toward its long-standing relationships with the designers, illustrators and artists who use Creative Cloud and asked a group of them to illustratively-interpret a handful of the features in Adobe’s applications—content that would tell the story of what was being taught but that would also stand on its own. They were staggered by the results. This five-part series is a close-up look at the artists and their approach to crafting this conceptual art:

First up is Tad Carpenter, a Kansas City, Missouri-based illustrator and designer who runs design and branding studio Tad Carpenter Creative.
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Tell us a bit about your studio and what you love most about being in a creative profession.
I’ve been working professionally as a designer for ten years and opened the studio five years ago—with a focus on creating brand identities, packaging and illustrative-based design. We bring messages to life through smart, strong and honest work for a wide range of clients. What I love most about what we do: Our work is our play, and our play is our work.

Illustration often involves the conceptual interpretation of a concrete idea (a story, a product, an event); was it any different creating art to define a feature in an application?
No. I actually approached this project very much as an editorial-based job. I was given several feature topics and my job was to interpret them, in literal or abstract ways, in design form. It was a blast. Some of our concepts I think are easier to piece together with the topic and others take some thought…but that’s what made this project so fun.

Do you remember the art direction you received from the Learn team? Was it hands-off? Or hands-on?
Very hands off. They showed great trust in my ideas and overall concepts. They of course had input and ideas but ultimately they allowed me to paint the picture that supported their product.

Were you aware of the Creative Cloud Learn content before starting this project?
I’m embarrassed to say I wasn’t. But since working on it I’ve watched and read a lot of content in the Learn section. Adobe’s tools are so deep and keeping up with upgrades and additions can be difficult but Adobe’s made it easier than ever to learn new tricks and pick-up on things you’ve never used before.

What features were you commissioned to illustrate?
For Adobe Illustrator CC: New Document, Auto-trace and Resolution, and Arrowheads. For Adobe Muse CC: Master Pages, Hyperlinks, and Site Set-up.

Master Pages in Adobe Muse

Master Pages in Adobe Muse

Of the illustrations you created, which is your favorite? Why?
That’s a hard choice but I have to say the image for Master Pages in Adobe Muse. When I think about developing interactive content and how best to illustrate that, it starts to hurt my head: Designing a website entails creating an entirely new experience for someone, with the involvement of a lot of moving parts, structures, and collaborators all working toward one common goal. Looking at it that way, Adobe Muse starts to sound a little like a musical conductor… leading a group that’s working together to create one beautiful experience, but not just musicians create this experience… shapes, colors, abstract thought, ideas, are what it takes to build and make an interactive experience. It’s what designers and developers do everyday.


Hyperlinks in Adobe Muse

Hyperlinks in Adobe Muse

Of the topics you created illustrations for, which was the most problematic? How did you solve it?
For sure the Hyperlinks in Adobe Muse was the most difficult. My approach was to show a whimsical vehicle that takes people where they need to go. It’s a very literal approach to what a link actually does but the vehicle has lots of wires and buttons and a space-age look—as if it were traveling through tubes and wires inside a device.


Where does  your creative process begin? On paper? Or screen?
Every single project I work on starts out with pencil and paper. I start by creating a bunch of thumbnails. I move quickly with a bunch of scenarios for the illustration. I don’t worry about accuracy, or anything else for that matter, and focus purely on concept and idea generation. I then pick out a couple I think are the most successful and refine them as sketches.

Technically speaking I scan in my final pencil sketch and use that as a guide by placing it on a layer and using it as a guide to start creating my final piece. I include a lot of hand-painting textures, lines and splatters but make those separately based on the project and bring them into Illustrator CC.

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In one word describe how you feel when staring at that blank canvas.
Anxious.

Do you feel like your art could change how people perceive the features in Creative Cloud and/or aid their interpretation of how to use them?
Ultimately what I hope is people see my interpretation of each CC feature and it inspires them to dig deeper into the content—either because they responded to my piece, hated my piece, or were just interested in the content. Regardless I hope my illustration intrigues users enough to keep learning about the features in Creative Cloud.

Did the Learn content entice you to try applications you’d never used before?
Absolutely. After watching and reading content in the Learn section I immediately began exploring and playing with applications I’d used before and others for the first time.

Spoiler Alert: Like reading the last page of a book, hearing how a movie ends, or learning the answer to a hard-to-solve puzzle… Tad was gracious enough to offer insight into the concepts behind his art:

New Document in Illustrator CC

New Document in Illustrator CC

New Document in Illustrator CC: I landed where I did because I like the concept that what we create takes over our worlds. I know when I start a new project it’s all I can think about. All the sketches, paint textures, and notes from meetings literally cover my desk. When we create a new file in Illustrator CC it takes over our world, seeping out of us and into the software. We are what we make.


Auto-tracing and Resolution in Illustrator CC

Auto-tracing and Resolution in Illustrator CC

Auto-trace and Resolution in Illustrator CC: When I was given this topic I immediately liked the idea of emphasizing the heightened resolution Illustrator CC now offers in auto-tracing. I very rarely use auto-trace but I do understand its purpose and how important resolution is to the people who use it. I wanted to show this in a simple manner. Showing how everything else might have looked one way but when using what Adobe now offers it can look so much better and different.


Arrowheads in Illustrator CC: Arrowheads are often forgotten in the large amount of tools Illustrator CC offers. Simple in nature they’re often used as accents. But arrowheads, and simple, strong, support shapes like them, can really bring creations to life. When I first started pencil sketching ideas, I really liked the idea of creating an image made entirely of arrowheads—not as a support players but as the stars. I love the mid-century feel a lot of the arrowhead shapes naturally have and wanted to play this idea up more in my color choices and overall layout. I drew some of the arrowheads but many of them are provided in Illustrator CC.


2:23 PM Permalink

Unleashing Unlimited Creativity with Creative Cloud for Teams

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Mobile application marketing firm Hiiir Inc. adopts Adobe Creative Cloud for teams.

Founded in 2008, Hiiir Inc. is the first marketing company in Taiwan to provide integrated social media, Internet, and mobile marketing. Its marketing tool, Timely, is enjoyed by more than 3.8 million members and generates 15 million page views daily. Over the past few years, Hiiir has become Taiwan’s largest professional mobile application marketing company, serving clients like Coca-Cola, Sushi Express, and convenience store chain Family Mart.

Based on evolving market trends and user behaviors, Hiiir began to strategize and look for the next potential product with significant profit. With that, General Manager John Yeh invested marketing and technical resources to help enterprise clients emphasize emerging mobile tools and cloud development. The company also released a mobile business app, as well as a cuisine and travel app featuring a location-based service. These products have attracted attention from international enterprises and garnered an additional US$3.33 million investment from FetNet, one of the top three telecom companies in Taiwan.

Integrated applications help bring design to the extreme

Recently, Hiiir adopted Adobe Creative Cloud for teams to give employees anytime, anywhere access to the latest design tools, while also allowing them more time for the creativity and brainstorming that result in products that exceed customer expectations. Adobe Creative Cloud for teams saves Hiiir on software purchasing costs and simplifies the deployment process significantly and innovations in Adobe Creative Cloud software have inspired Hiiir to offer better cloud services for their customers in the future. According to a 2013 survey announced by Taiwan Network Information Center, 77.09% of the Taiwan population use the Internet, which translates to opportunities for many web design companies.

Hiiir had been a loyal user of Adobe Creative Suite software for years. “At Hiiir, Adobe Dreamweaver, Photoshop, Edge Animate, and Illustrator are widely used for web and mobile app design. Multiple applications are required when designing artwork, which influences the end results, and Adobe Creative Cloud for teams significantly improves integration among the applications and maximizes their effectiveness,” said Neil Lee, chief technology officer, Hiiir.

Creative Cloud for teams integrates various desktop applications, including Adobe Photoshop CC, Illustrator CC, and Dreamweaver CC. Users can synchronize files, share design concepts with customers and colleagues, and securely access files anywhere from cloud storage via mobile devices. Additionally, Creative Cloud for teams enables web design teams to establish and publish websites, create mobile applications, design iPad publications, and produce responsive content.

Streamlining IT management and increasing efficiency

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Hiiir’s design, product, and marketing departments, as well as its front-end engineers, all use Adobe creative software and tools. In the past, information technicians had to spend more than 1 hour per user to complete desktop application installations for up to 70 employees; even with 3 or 4 dedicated technicians, the efforts sometimes required overtime to finish setting-upapplications. This increased operational costs and impacted team efficiency.

“With business growth, Hiiir headcount has grown significantly, adding to 250 employees and creating heavy burdens for information technicians. Adobe Creative Cloud for teams saves human resources and time,” said Lee. “With the centralized procurement and management platform, information technicians can focus on Creative Cloud for teams application deployment and finish each installation in less than ten minutes. The installation for 8 to 10 staff can be done in under 40 minutes. With the increased efficiency, we need just one information technician to meet the demands of the whole company.”

Adobe Creative Cloud for teams integrates desktop applications and the latest updates providing all the required business features and services for collaboration. The Adobe Creative Cloud Packager centralizes and streamlines the software management and deployment process and helps information technicians select specific applications for groups or individuals—all easily done through an intuitive interface.

The most noteworthy advantage of adopting Adobe Creative Cloud for teams is the boost to work efficiency. “After creating accounts online, staff can install the latest version of applications themselves after login,” says Lee. “This significantly reduces installation time and effectively increases work efficiency; we keep improving the quality of our apps for customers by showcasing our unlimited creativity and best interface designs to the users.”

Maximizing innovation and creativity

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Hiiir has transformed from an Internet to a mobile application company. With its design requirements, Hiiir relies heavily on Adobe creative software. “Adobe applications are mainly used for web design, mobile app interface design, and interactive Flash websites,” Lee said,  “and as the company scales up, we expect our reliance on Adobe software to increase.”

“Hiiir is an innovative company, and we definitely want to choose the latest and best tools,” said Yeh. “With Adobe Creative Cloud for teams, we don’t need to worry about application updates. By using it, we’ve simplified the working process and made procurement planning and budget management easier as we grow. When all departments fully use the latest creative and design solutions from Adobe, it generates more profits for Hiiir.”

Adobe Creative Cloud for teams enables creativity and collaboration. Each staff member at Hiir is assigned 100GB of cloud storage. Team members can be more efficient in editing, collecting feedback, and collaborating in the cloud. Design teams at Hiiir can develop and create for various devices without limitations. Adobe Creative Cloud for teams not only reduces operational costs, but also greatly increases work efficiency for high-quality product design.

Read the Hiiir Inc. case study.

10:20 AM Permalink

Adobe Premiere Pro CC and The Evolution of The NLE

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An interview with Premiere Pro CC product manager Al Mooney.

Al Mooney, senior product manager for Premiere Pro CC, has a long history in digital video editing and has played his part in the evolution of the NLE. Mooney grew up in the Southwest of England and studied music and sound recording at the University of Surrey. Starting out as a broadcast engineer, he went on to work for Digidesign (part of Avid Technology) and then Apple in the UK in sales and business development work. Mooney has been product manager of Premiere Pro since 2010.

With the launch of the 2014 versions of the Creative Cloud applications, I sat down with Al to talk about video editing and the past, present, and future of Premiere Pro CC.

How did you get into the world of film and broadcast production?
The original plan was to be an audio engineer in music. I studied audio engineering and, as part of my degree, worked a year for a German broadcaster as a sound designer. While there, it became pretty obvious that working in recording studios wasn’t for me—in part because I quite like things like daylight and eating. So when I finished my studies I went to work as a music product specialist at Digidesign. My interests evolved from there: I first got excited about audio for pictures, and then pictures themselves.

You’ve been the Premiere Pro product manager since CS 5.5. What were your objectives for the application when you were overseeing that release?
It was pretty clear to me—and I don’t think I was alone in this—that we had a great engine but a pretty ugly car. I wanted to make driving Premiere Pro delightful; I wanted to make people swoon when they looked at it.

Adobe Premiere Pro CC product manager Al Mooney takes to the stage at 2013 NAB Supermeet. (Photo courtesy PF Bentley.)

Adobe Premiere Pro CC product manager Al Mooney takes to the stage at 2013 NAB Supermeet. (Photo courtesy PF Bentley.)

Where are we today in the evolution of the NLE?
In terms of professionals, there are a number of big themes we’re seeing. More and more editors need to work with higher-resolution footage, most notably 4K but sometimes higher than that. Editors expect to be able to sit in front of their NLE and cut 4K, or even 5K, just like they do with SD or HD. And they should be able to do that! Making it work should be our problem, not theirs. Whenever an editor has to think about the technology, rather than the creative task, I think we’ve failed.

Another interesting theme is color, which has become such an important part of the entire workflow, and no longer something that people just think about at the end. Editors expect to be able to work creatively with color from the very beginning of the process.

Aside from the needs of established professionals, there’s also a whole new group of people becoming creative with video who aren’t necessarily using NLE software to do it. I think the way people express themselves with software like Vine and Instagram is fascinating. So while I think there will always be a place for high-end, deep video editing apps, we’re seeing exciting changes in the way people use video in general.

Where do you see the 2014 release of Premiere Pro CC in terms of that bigger picture?
We’ve been focusing on higher resolution workflows for a very long time, and we make improvements every release. Alongside new format support, we’re always working on providing our customers with the best performance possible. Like I said, editors expect to be able to cut 4K just like they can HD, and the addition of the GPU debayer for RED media enables editors to cut RED incredibly fluidly.

In terms of color, we also made big improvements to Direct Link, which allows editors to dip into a powerful grading application at any point during the edit, without relinking or exporting anything. You can just open the project in SpeedGrade CC and work with it. I’m really proud of what we did with that workflow.

Al presenting Adobe SpeedGrade CC at the 2013 NAB Supermeet.

Al presenting Adobe SpeedGrade CC at the 2013 NAB Supermeet.

There’s been a lot of talk about the tighter integration with After Effects CC with new features like Live Text templates and Masking and Tracking. Why was this important?
We care a great deal about listening to and engaging with editors, and we heard loud and clear that there are certain effects-related tasks that editors often need to do many times a day. The Dynamic Link workflow between After Effects CC and Premiere Pro CC is extremely powerful but for things you need to do often and quickly it can be too much effort to go back and forth between applications. It wastes time and takes you out of the “editing mindset.” Also not every editor knows their way around After Effects CC. Editing text in AE comps is something many editors wanted to be able to do in the NLE. And it’s the same with masking and tracking—we heard that blurring of faces and license plates was hugely important, so that’s what we focused on.

I’m hugely proud of the way our engineers built Masking and Tracking into Premiere Pro CC. While we knew that blurring was crucial, our teams put the new functionality at the core of our effects engine so that the feature is capable of so much more than just blurring things out.

Masking and Tracking, powered by After Effects CC, was introduced in the 2014 release of Adobe Premiere Pro CC.

Masking and Tracking, powered by After Effects CC, was introduced in the 2014 release of Adobe Premiere Pro CC.

Are there any other features in the 2014 release that you are excited about?
I think the ability to have multiple Media Browser panels might be one of the best sleeper features. You can have as many as you need, browsing to your media directories, or, perhaps even more usefully, browsing to different projects. It’s a bit like having the Project Panel of another project open in a Media Browser, and as such you start to see a pretty powerful multiple project workflow. We also added Favorites to the Media Browser which I think a lot of people will find very helpful.

What are some of the other highlights for you in the most recent release of the Adobe video applications?
I mentioned improved Direct Link and I think that’s a huge feature for editors. I want them to be really comfortable in SpeedGrade CC and it’s really getting to a stage where SpeedGrade feels like an extension of Premiere Pro. Also I’d be crazy not to point out the spill suppressor technology in After Effects CC, which has caused many jaws to hit the floor during demos.

From a product development point of view, what do you think of Creative Cloud so far?
It’s so much fun, to be honest! This is really about the evolution of software itself. Changes come so fast these days and Creative Cloud gives us a framework to continually develop the tools, rather than being limited to a rigid twelve- or eighteen-month schedule. Now we can release features when they’re ready—and when our users need them.

How do you feel the Creative Cloud model has worked for users?
Professional users need tools that keep up with their world. In a fast moving industry, the Creative Cloud model has been an ideal fit for Premiere Pro—well all our video apps, really. Creative Cloud brings us much closer to our customers and product development is closely tied to user feedback. It’s much more of a partnership now with a lot more ongoing contact than we used to have.

Overall Creative Cloud membership is growing faster than we expected. Video pros in particular have been upgrading to Creative Cloud at an incredible rate. I’m really proud of that.

You’ve had plenty of personal experience with competing NLEs. Why should users consider switching to Premiere Pro CC now?
There are so many reasons! Our industry-leading native format support. Our amazing integration with other Adobe apps like Photoshop CC, After Effects CC, SpeedGrade CC. Our rich, diverse third-party ecosystem. Our speed of innovation. My cat. The list goes on!

Al often jokes about his beloved cat Cloud (yes, that’s her real name) and is famous for wearing cat T-shirts during presentations.

Al often jokes about his beloved cat Cloud (yes, that’s his real name) and is famous for wearing cat T-shirts during presentations.

What do you love most about your work now?
I love how engaged we are with the community. I adore speaking at user group events, showing off what we’ve been working on and gathering feedback from editors. I also have to call out the amazing team I work with—the amount of skill and knowledge in the Premiere Pro team is mind boggling. I’m so lucky to be part of this group of people.

Where do you hope to take Premiere Pro CC in the future?
To infinity and beyond! I want this product to be synonymous with video production. I’m jealous that Photoshop has become a verb—I want people to say, “I Premiere Pro’d it!”

Get a free trial of Premiere Pro CC


11:51 AM Permalink

Making a Splash with Adobe Creative Cloud 2014

As users update their Adobe Creative Cloud apps with the 2014 release they’ll be greeted with more than just new features… the splash screens for their favorite apps are also new and feature inspiring artwork from some talented designers. For anyone who hasn’t updated yet (or even for those who have) here’s a preview of a few of the new screens, along with the the inside scoop from the artists who created them:

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Kylli Sparre—Adobe Photoshop CC
A self-taught designer, Kylli Sparre was attracted to Adobe Photoshop because of the endless options it gave her. According to Sparre, who describes her style as dreamlike, symbolic, and sometimes surreal, the limitlessness of image-making helped to open up her creativity. The image featured on the Adobe Photoshop CC splash screen is one of Sparre’s personal projects. She knew she wanted to combine the photo of the woman with the location shot, but none of the things she tried worked until she noticed an interesting connection between the two images. After adjusting the angle she was able to emphasize the connection with extraordinary results.

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Geso/Pablo IAAdobe After Effects CC
With a style that straddles art and design, Pablo Iglesias enjoys exploring all kinds of visual disciplines, most recently focusing on more live and video art that combines a range of creative disciplines. For the Adobe After Effects CC  splash screen, he first created some graphic elements in Photoshopa kind of digital illustration recreating a transparent prism with iridescent colors. Next, he generated some video loops with the image in Adobe Premiere Pro CC, using different movements and mirror effects. He then played the loops in a program he uses for live video performance, applied effects such as zoom, RGB delays, and 3D deformations, and captured it all with Syphon. The last step was to make the final edit and composition in Adobe Premiere Pro. The After Effects CC splash screen is one of the frames he captured from the final video.

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Črtomir JustAdobe Muse CC
The design for the Adobe Muse CC splash screen was the result of an experiment. Artist Črtomir Just typically begins all projects by sketching, but moves quickly into the digital realm, working with Adobe Illustrator, Photoshop, and InDesign CC. For this project, he was trying out some new things on his own time, working with abstract 3D shapes that started to remind him of real-world animals. He developed the idea into a series of abstract yet realistic forms.

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Nick TaylorAdobe Flash Professional CC
Nick Taylor’s generative projects tend to follow a similar pattern. He starts by creating several short snippets of code, and when the code produces an output he likes, he’ll flesh it out into a larger program. He often imports vectors from Illustrator or raster images from Photoshop and manipulates them with code. He’ll tweak parameters to adjust color, scale, and composition, save unique PDF files, and take those he likes back into Illustrator or Photoshop for additional adjustments.

The Adobe Flash Professional CC splash screen is one of a number of images spawned from a single program. The program began as a very basic experiment involving a pair of individually-rotating vectors, with the second vector attached to the end of the first. It was inspired by the motion of a double pendulum. Taylor connected a number of these vector-pairs and introduced mouse tracking, allowing him to “draw” unique compositions onto the canvas. He finished the piece in Photoshop with texture overlays and color correction.

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Holger LippmanAdobe Premiere Pro CC and Adobe Audition CC
German artist Holger Lippman’s likes to incorporate rhythm, repetition, and iteration into his projects and says that his artwork is heavily influenced by electronic music. His work process starts with simple code that grows over weeks, and months, even years. The piece of art that appears on the Adobe Audition CC splash screen was based on the simple Peter De Jong map equations: x’ = sin(a * y) – cos(b * x) and y’ = sin(c * x) – cos(d * y)

The artwork chosen for the Adobe Premiere Pro CC splash screen was created using Adobe Flash Professional and programming. Lippman used an iteration algorithm consisting of a three-sided pseudo cube within an X Y matrix. The algorithm is divided down by two on six to eight layers, with randomness in number, size, color, and on/off state. Each repetition of the process results in one iteration, which is used as the starting point for the next iteration. He also coded a slight force to cluster the cubes to create little cloud gatherings.

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Patrick SeymourAdobe Illustrator CC
When Patrick Seymour was four-years-old, his mother predicted that he would be an illustrator. Today, with a degree in graphic design, he primarily works on personal projects and likes drawing the same thing many times using different styles. He typically begins with a picture or hand drawing and traces his lines over it. The illustration selected for the Adobe Illustrator CC splash screen was created using this line style. Seymour drew five or six gorillas and three or four lions. The illustration Adobe selected came from experimenting with different colors rather than using his typical black and white style.

The Creative Cloud Splash Screen collection on Behance.


1:03 PM Permalink

Publishing for Everyone

Adobe InDesign CC’s Fixed Layout EPUB Format

While we’re often overly focused on the technology, tools and formats, the truth is that our customers tell us they really want to create something beautiful, something compelling, something that simply tells a great story and then they want to get it into the hands of their customers (or readers, or maybe just their moms). Providing our customers with the right kinds of choices for how they publish that content seems to be just as important, if not more so, than how they create it.
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That’s why I’m particularly excited about the new Fixed Layout EPUB export capability that we announced in the 2014 version of Adobe InDesign CC. This new capability provides one more publishing choice for our customers: If you want to create a beautiful fixed-layout digital book to sell or give away via digital book stores, like the iBook store, then this is the feature for you.

If you’ve been making e-books for a while, then you’re probably familiar with the EPUB format. It’s an acronym for “electronic publication” and it’s the most widely supported e-book format. Developed by the International Digital Publishing Forum, it makes it possible for any device to change the format of any reflowable EPUB book. (There’s also a fixed-layout EPUB where the format does not change from device to device and the original design of the book or document is preserved.)

Lock-down your design

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InDesign CC has provided the capability to create reflowable EPUBs from InDesign documents since 2007; reflowable EPUBs are great for text heavy documents like novels (like the one you read on your mobile device last time you were on vacation). However, as soon as you want to create a “beautiful design” for a coffee table book, a travel guide, a comic book, or a cook book, the reflowable nature of the EPUB simply doesn’t allow your design to successfully translate. With InDesign CC’s new fixed layout capability, you can truly “lock-down” your beautiful design and make sure that your book looks as beautiful on the device as it did in your layout. No author likes seeing their carefully chosen images moved around, or their artfully chosen layout changed, at the whim of an e-reader. Now those disappointing moments can be gone for good and the appearance of your document will be as you intended.

I’m obviously biased but, really, you should try it. There’s something magical about taking a beautiful design and creating a version that will stay beautiful and true to your original design when viewed on a device. Once you’ve created the digital document, it’s just a short step to take it to one of the many digital bookstores.

A better way

I can hear you say, “But I don’t make books.” Well, we built this new capability with two kinds of customers in mind: The first are professional book authors and publishers who are very clear that this is the kind of capability they want, if not need, right now; the second, and in my mind just as interesting, are casual book creators.

A few weeks ago, I attended a large well-established conference for book publishers. While it’s always fun to represent Adobe, it’s sometimes even more fun to talk to people “incognito.” As I wandered around the show floor, full of publishers of every kind, I came across a small, children’s book publisher. As well as proudly displaying his hard copy books, he had also mounted a tablet device onto a podium to showcase the EPUB versions of his books. I asked how many of his books were available as the digital version. “Some,” he said. “But ultimately all our books will be available and in fact need to be available as Fixed Layout EPUBs.” I asked him how he made these books today, and he visibly deflated right in front of me. He proceeded to tell me a sad story of how he had to find and hire a “coder” to take an InDesign document and convert it into a Fixed Layout EPUB. It was time consuming, it was costly and, in his words, “there has to be a better way.” Eventually I felt I had to explain who I was and why I was asking these questions. He said “So can you just give me a Fixed Layout Export from InDesign?” (Well, yes. But I couldn’t tell him as we hadn’t yet announced the new feature.)

We’ve obviously spoken with a lot of book publishers and authors, and they’re very excited. In fact they seem VERY excited. InDesign CC gives them a simple way to take their existing beautifully-designed content, use their existing workflows, and existing skills to create something wonderful that they can publish in digital book stores or serve up in their readers’ browsers.

So what about the second group I mentioned? The casual book creators? This is the group that, if I’m honest, has surprised me the most with their excitement around this new capability. As I’ve talked to more and more people, I’ve discovered that the world is full of would-be book publishers who all have stories to tell. There are millions of people who have created something beautiful in InDesign, or who know someone who can create something beautiful for them in InDesign CC. Why shouldn’t they be able to create a digital book?

Export to the format of your choice

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When I talk about digital books to either professional or casual book creators I’m often asked one important question: “How is this capability different from making a PDF or using the Adobe DPS (Digital Publishing Suite) format?” This answer is straightforward and mostly comes down to how you want to distribute your content and whether you want to give the content away or sell it.

If you want to distribute your digital document as an application, free or paid, then the DPS solution will give you that capability (along with analytics, and connections to social). If you want to create a digital book to sell or give away via one of the digital book stores, then EPUB is almost certainly the format of choice. If you want to create a digital document, typically one that you want to give away, that can be read on most digital devices, and you want more flexibility about how you get it onto the device, then PDF or one of the other publishing choices may well be your answer. The good news: If you use InDesign CC, you’re going to be able to export to any of these formats.

Perhaps the thing I want you to remember after reading this, is not so much that InDesign CC has a great new Fixed Layout export capability, but that this new capability represents the fact that Adobe is committed to offering designers and publishers a choice about how and where they publish. Too much choice is often confusing, but too little choice… is worse.

Chris Kitchener is the Group Product Manager for Adobe InDesign CC.
10:28 AM Permalink

Capturing The Essence of Brazil

Filmmaker embarks on a journey documenting creativity around the world—through motion graphics and art.

When we last spoke with Graham Elliott he was just starting work on his next film, World In Motion, which he describes as, “a documentary film series that explores the dynamic connection between location and expression.” Since that time, Elliott has taken two trips to Brazil, the first stop on his global journey. In addition to interviewing creative professionals, he spent a significant amount of time capturing B-roll that will add texture and reference to the film. Now, he’s back in the United States and will spend the next few months working in Adobe Premiere Pro CC editing his content before his next trip, to Japan, in November.

Adobe: Tell us about your time in Brazil.
Elliott: I first went to Brazil in October for three weeks, then went back again this past January. With preparations going on for the World Cup and then the Olympics, there was an incredible buzz of activity. Brazil is all about rhythm and color. It takes a lot of influences from Africa, Europe and North America and makes them its own.

Adobe: How is this project different than your last film, New York in Motion?
Elliott: When we made New York in Motion we had three months to shoot, student help, multiple cameras, and the luxury of an open timetable. With World In Motion we needed to do a lot more advance planning. I traveled to Brazil four or five days before my partner, Roswitha Rodrigues, came to conduct the interviews. I spent time shooting B-roll to give the interviews context. Because of security concerns in Brazil, I had to rethink my camera package to be more mobile and inconspicuous. I did most of my shooting with a Canon 5D Mark II and GoPros.

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Adobe: What type of footage did you capture?
Elliott: Before I set out to shoot, I worked out a way of organizing the shots I wanted to capture. There is so much you can do and see and when you’re on location it can be a little overwhelming. So, I created an index card system with a storyboard of the shot I wanted and all of the necessary logistics: time of day, equipment, security, etc. One example of content I captured was the view from the cable cars that go over the favelas. Shooting from this perspective let us show the expanse of humanity in these poorer areas.

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Adobe: How much time did you spend interviewing?
Elliott: When Rosie came in we did seven days of interviews in São Paulo and seven days in Rio. We wanted to go in without any scripted questions, or preconceived notions of the creative essence of Brazil, so we could have more of a conversation. We asked interviewees to describe their work, and from there each person took a different path.

We started with LOBO, a company that has been a major inspiration, working with American and European clients, doing incredible motion graphics. The team there is incredible, and the founder, Mateus de Paula Santos, recommended other people for us to interview. We also connected with SuperUber, the company that recently did a huge texture-mapping project at the assembly hall in the United Nations building, projecting visuals onto the different surfaces. The team there gave us more recommendations of who we should see in Rio.

Adobe: What is different about the way work is created in Brazil?
Elliott: The school system in Brazil lacks proper funding and doesn’t have rooms full of computers, so students do a lot of tactile work. They have to make do with less, but that makes them push the boundaries of creativity in different ways. We saw a lot of handmade art that was then scanned into computers, giving the end creations a more tactile feel.

The work that artists create is also different depending on the city. Both Rio and São Paulo are interesting hubs of creativity. Rio is very green, has beautiful beaches, people are outgoing, and the artwork seems to reflect that with a lot of natural, organic elements. Conversely, Sao Paulo is a concrete jungle and people seem more introverted, which ultimately affects the way designers work and what they create. It will be interesting to look back after we’ve visited different locations and compare the references—how people create, what tools they use, where they start, and how much is influenced by culture, religion, tradition, and history.

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Adobe: What type of tools are creative companies you interviewed using?
Elliott: Many of the established motion graphics agencies are using Adobe Premiere Pro, After Effects, Photoshop, and Illustrator. Rather than starting everything on the computer they do a lot of organic work, including models, paintings, and collages. After Effects is very popular for working with content after it is captured; it is the quintessential motion graphics tool. Designers we interviewed in Brazil are excited about Adobe Creative Cloud and keeping everything within the same workflow.

Adobe: What do you like about working with Adobe Premiere Pro CC?
Elliott: I really like the workflow in Premiere Pro. I shot a lot of timelapse content with the 5D Mark II, and it’s so easy to bring the stills into After Effects CC, apply some moves, and then open them in Premiere Pro. Rendering is so much easier in Premiere Pro than it was in Final Cut Pro and there is also a lot more flexibility with color correction.

Adobe: Where else do you want to go on your World In Motion journey?
Elliott: In November I’ll be traveling to Japan and we also hope to go to South Africa, India and Europe, especially London, Amsterdam, Berlin, and Vienna. The film is about creativity and the field of motion graphics serves as the backbone. But we’re not just interviewing motion graphics artists, we’re also interviewing people in other art fields. Motion graphics is so much about rhythm, music, dance, photography, and design so we’re going out and talking to dancers, designers and musicians, which is really invigorating. It will be a long journey but I’m already excited about the story we’re going to be able to tell.

View some of Graham Elliott’s World in Motion footage from Brazil
Learn more about the pro video tools in Adobe Creative Cloud
Download a free trial of Adobe Creative Cloud

12:03 PM Permalink

Announcing Creative Cloud Market

We’re thrilled to announce a new feature called Creative Cloud Market, a collection of high-quality, curated assets for creatives by creatives. Now you can access a remarkable selection of vector graphics, icons, patterns, UI Kits, for-placement images, and more from your Creative Cloud Desktop app—all part of your subscription to Creative Cloud.

Editable branding package PSD file by Graphic Burger.

Editable branding package PSD file by Graphic Burger.

Detailed vector tree silhouette by Neubau Berlin.

Detailed vector tree silhouette by Neubau Berlin.

We’ve partnered with some of the most talented and experienced Creatives on Behance to create a library of ready-to-use, royalty-free assets that assist in the creative process. Gone are the days of scouring the web for UI/presentation kits, settling for mediocre placement images, and spending hours masking products and devices. Now you can access thousands of professionally crafted files including devices, branding layouts, wireframes, charts, vector shapes, repeatable patterns, backgrounds and brushes for your next personal or commercial project.

Geometric pattern by Claudio Guglieri.

Geometric pattern by Claudio Guglieri.


The Market Tab is now available on your Creative Cloud desktop.

The Market Tab is now available on your Creative Cloud desktop.

Creative Cloud Market is available to all paid Creative Cloud members except for Photography Plan customers (Photoshop Photography Plan and Creative Cloud Photography Plan). Creative Cloud members can download up to 500 unique assets each month including PSD, ABR, TPL, JPEG and PNG files. This powerful new service allows you to seamlessly find templates and objects to build upon, manipulate, and modify to jumpstart your creative process.

iOS and browser-based versions of Creative Cloud Market are in the works and will be released in the future. For more info on Creative Cloud Market for Desktop, please see our Help Page.

Scalable icon set by Yoon J Kim.

Scalable icon set by Yoon J Kim.


1:49 PM Permalink