For quite some time, designer/illustrator Brian Yap has integrated mobile art applications into his professional creative workflow… His mobile app of choice? Adobe Ideas. He’s used the full-featured vector app to capture illustrative concepts, develop them, and later move them to Adobe Illustrator CC for fine-tuning. It’s led to a successful creative process and an identifiable Ideas-to-Illustrator illustration style.
Like many Adobe Ideas users, Brian recently made the switch to Adobe Illustrator Draw. After Brian’s Adobe MAX sessions (What’s New in Adobe Ideas and Designing a Poster Using Adobe Mobile Creative Apps), we asked him to share some of his initial thoughts about making the move. Here’s what he had to say:
Adobe Ideas was the most powerful vector drawing tool for the iPad, and it changed the way I thought about the device as a professional tool. Adobe Illustrator Draw is a continuing evolution of Ideas, and proves that the development team is listening and reacting to the community in way unheard of when it comes to graphics applications. Use it. Love it. Become part of its future development.
Of course I always have the immediate reaction, “Why does this thing I love need to change?” But it didn’t take long to fall in love again; besides some amazing enhancements to the drawing engine that I’ve grown to love, the UI has been totally designed with a lot of user feedback taken into account.
Overall, pretty much every time I panicked a bit because a feature I depended on seemed to be taken out, I not only found it a few seconds later, but quickly realized the thinking that went into the redesign. A few thoughts:
While the tools are generally the same, the icons are way more descriptive of what the tools actually do (something I always wondered about with Ideas). As an example, I always thought it was a bit confusing to have a pencil icon for a tool that didn’t have a pencil texture.
There were some cuts made to the tools but with a little trial it’s easy to see why: The “long press” while using a tool was always the same as the paint bucket so the paint bucket tool itself was somewhat unnecessary. Although I was always in the camp of the “long press” I imagine people who relied heavily on the paint bucket will find that change a bit tricky at first.
By far the biggest change is in the layers options; Draw is much more focused on the options for each layer. In Ideas, I was constantly merging layers I didn’t mean to merge. Now that the options are reached through touching the layer options icon on each layer, it’s always clear which layer is being affected. One tip: The merge down button is now under the icon that covers flipping the layer.
Finally, based on what I’ve heard, there is some concern about the lack of PDF export… I’ve been told that the option will be added back in a future update.
We’ve asked Brian to keep us updated about his Draw discoveries, so stay tuned to Adobe Drawing on Twitter and Facebook. And for a few tips about syncing Adobe Ideas files to Creative Cloud, Adobe Ideas: A Transformation is a quick read.
Ever felt intimidated by the prospect of putting together a video project? With Premiere Clip, Adobe wants to make video accessible to all creative professionals.
Adobe Premiere Clip is our brand new (and free!) app that lets you, in a few quick steps, turn clips and images from your iPhone or iPad into polished videos, and then share them with friends, family, clients, and the world at large. It’s a powerful tool for creative pros; and for established video pros, the app makes it easy to create edits on-the-go and draft a project for further refining in Adobe Premiere Pro CC.
With its simple editing workflow, it’s easy to work with assets already on your device or those you have stored on Adobe Creative Cloud. You can also shoot new video from within Premiere Clip: Just grab clips and still images, drop them into the order you like, trim out the bits you don’t want. Set the mood by using one of the included music themes or by adding your own audio file. Add cinema-quality color treatments to your video with a single tap. Adjust lighting or add slow motion effects and other finishing touches like fades or transitions.
Dave Werner’s Made With Clip video of Adobe MAX:
You can even work on your project across devices (starting on your your iPhone and then switching to your iPad, for example) thanks to automatic syncing of projects and media through your Creative Cloud Creative Profile.
Once you’ve completed a video, share it with your audience through social media, your website, or any number of other platforms.
Want to take a project further? Sending it to Premiere Pro CC is easy too. Through the app’s Edit in Premiere Pro sharing feature, send everything in your project as a group of files to the Creative Cloud Assets folder on your desktop. Once the files have been synced to your desktop, simply open the XML file with Adobe Premiere Pro, and open the sequence with the project name.
Still not sure where to begin? Try one of our Reviewer’s Guides to help you get started. These guides breakdown some of the conventions of different types of videos and can kickstart your pre-production with pointers on creating a narrative and suggestions for shot composition. All you need to do is fill in your content.
What will you create with Premiere Clip? We can’t wait to see! Include #MadeWithClip when sharing on social media. Check out the Community Videos page in the app for inspiration and publish your projects as “Public” for a chance to be featured. And, make sure to follow the Premiere Clip Twitter feed and blog for news, highlights, tips, and tricks.
Premiere Clip is available now in the iTunes App Store for most iPad, iPhone, and iPod touch devices with iOS 7 or later, including iPad 2 or later (mini and retina), iPhones 4S and later, and iPod Touch 5th generation and later. (Unsure of your device model? Check the model number on the back and consult Apple’s guide for iPads, iPhones, and iPods.)
Bring the goodness of Creative Cloud right to your desktop.
Creative Cloud for desktop is a lightweight, configurable app that lets you manage Creative Cloud apps, sync assets, receive notifications, and connect to powerful Cloud functionality and services—all from the comfort of your desktop.
Creative Cloud for desktop enables your Creative Profile. An effective way of managing your creative assets across apps and devices, Creative Profile connects you to everything you need for your creative work—files, pictures, colors, brushes, shapes, fonts, text styles, graphics, and any other creative assets you care about—and puts it all at your fingertips, by simply signing into Creative Cloud for desktop.
Let’s take a closer look at the feature-rich technologies and powerful Cloud services that Creative Cloud for desktop offers:
Creative Cloud for desktop makes it easy to discover, download, and install the newest Creative Cloud desktop apps to your computer. In addition to the latest versions, you can also find previous versions of apps, and receive notifications about updates as soon as they’re available.
Creative Cloud for desktop is also now a one-stop shop to launch apps, manage updates, and even uninstall older apps that you no longer need.
Assets, libraries, and more
Creative Cloud comes with online storage that lets you access your work from anywhere and share your work with others in any location. Creative Cloud for desktop connects your Creative Cloud online storage to your computer, keeping all your files in sync, across all your computers.
With Creative Cloud for desktop, you’ll never run into a “missing font” scenario. Use the Creative Cloud for desktop app to sync fonts from Typekit on your desktop; synced fonts continue to be available on your computer, as long as the Creative Cloud for desktop app is running. Use the synced fonts in your favorite Adobe apps, as well as any other apps installed on your computer.
Your creativity can reach greater heights with Creative Cloud Market, a collection of high-quality assets, created and curated by professionals like you. You can build on these assets, modify them, and use them without worrying about attribution, licensing, usage tracking, or royalty payments. Simply use the Creative Cloud for desktop app to browse through the assets, add to a Library, and download the assets to your computer.
During the Adobe MAX 2014 launch keynote, we announced availability of Creative Cloud Libraries which provide seamless access to your creative assets across Creative Cloud’s desktop tools and all-new connected mobile apps. Creative Cloud for desktop helps to keep your Creative Cloud Libraries in sync, so that any brushes, shapes, colors, graphics, or assets you save to a Library, are instantly available on your desktop from within Adobe Photoshop CC and Illustrator CC.
How can a creative experience be complete without a community? Use the Creative Cloud for desktop app to dig in to the vast collective of creative talent on Behance. Remain inspired and keep ahead of the curve by following other creative people. You can browse through projects, share and seek feedback about your work, and take a closer look at a project that piques your interest all from within the Creative Cloud for desktop app.
Get started with Creative Cloud for desktop
Creative Cloud for desktop is your interface to Creative Cloud on the desktop!
Always stay up to date with what’s happening in your creative world by using notifications in Creative Cloud for desktop. If you don’t have it running already, download Creative Cloud for desktop now and get the most out of your Creative Cloud experience.
While Creative Cloud for desktop works behind the scenes to bring your Creative Cloud Profile to your computer, you can also use it actively to access Creative Cloud products and services. To learn more about what you can do with Creative Cloud for desktop, read through these resources:
At Adobe MAX 2014 the Creative Cloud Learn team launched more than 40 new tutorials to help members learn new features and updated techniques.
It’s been a big week for the Creative Cloud Learn team. Many of us were lucky enough to be at MAX, where we were able to meet many of our customers, both in labs and at the Adobe Booth in the Pavilion. Additionally, on Monday, Adobe released major updates to Creative Cloud’s desktop apps along with new mobile apps. All of these new features are covered in over 40 new tutorials. Some of the highlights:
- How to get started with Creative Cloud Libraries—Browse and access your favorite creative assets (colors, type styles, graphics, brushes, and more) in new libraries that sync to Creative Cloud and are available in Adobe Illustrator CC, Adobe Photoshop CC, and many of the new mobile apps.
- Extract overview—Easily extract optimized image assets from layers and save them to various formats and resolutions, including SVG, using the Extract PSD assets workflow. This feature is also integrated with Creative Cloud on the web and with Adobe Dreamweaver CC. The feature will be a huge timesaver for designers and developers who use a comp-to-code workflow. See for yourself; check out Extract a Photoshop design into code in Dreamweaver.
- Add interactivity to fixed layout EPUBs—Enhance fixed layout EPUBs with hyperlinks, slideshows, animations, and triggering buttons that you have created directly in Adobe InDesign CC.
- Join and trim paths—Second only to the Surface Pro giveaway, the demo of Illustrator CC’s Join tool drew the loudest applause during the MAX Day 1 Keynote!
- We also deployed over 60 tutorials to support Photoshop CC’s new Welcome screen. After upgrading, start Photoshop CC and take a few minutes to navigate through this panel that presents videos based on the features you use. I think you’ll like what you see.
Many, many people put in a lot of hours and hard work on this and I want to take a minute to acknowledge them:
- I’d like to thank all of our presenters, in particular, Matt Pizzi, Dan Carr, Laura Shoe, Curt Fukuda, and the folks at Infinite Skills. They all put in extra effort to make sure we got things right.
- Also, I want to thank my editorial team: Amy Hope, Erick Vera, Karla Milosevich, Rita Amladi, Maile Valentine, Stefan Gruenwedel, Michael Salinero, Hemanth Sharma, Ray Camden, and Jill Merlin did an awesome job and I can’t thank them enough.
- We talk a lot about design-led innovation, and Luanne Seymour’s design team makes it happen: Chelsea Allen, Erica Larson, Janelle Flores, Michael Jarrott, Kendall Plant, Laura Kersell, Amanda Gross Tuft, Julia Grummel, and Alec Malloy are all awesome
- Other major contributors include Robin Maccan, Mally Gardiner, Daniel Taborga, Jenn Clark, Viv Moses, Kirsti Aho, Serena Fox, Craig Goodman, Michelle Yaiser, George Fox, Christine Yarrow, Quinn Warble, Diane Catt, Ed Sullivan, and of course, Ben Forta.
Huge apologies if I’ve forgotten anyone; this was a real team effort.
Most of our pages link to surveys or forums, so please let us know what you think.
Updated desktop features, born from a collaboration with David Fincher’s Gone Girl team, and Adobe Premiere Clip, a new mobile app.
On Monday, at Adobe MAX 2014, the world’s leading creativity conference, Adobe announced the availability of new and updated free mobile apps, like the all-new Adobe Premiere Clip for iOS, and 2014.1 updates to Creative Cloud applications, including all of the video tools:
Adobe previewed the new video features at IBC 2014 last month. Key themes for the updates include: new project and media management capabilities, such as Search bins and Destination Publishing; support for cutting-edge technologies, like HiDPI Windows 8.1 displays and devices and read/write support for the GoPro CineForm intermediate codec; and more streamlined workflows, including Curves adjustments and a refined new Look workflow in SpeedGrade CC.
Introducing Adobe Premiere Clip
The MAX announcements also included the release of Adobe Premiere Clip, a brand new iOS app that makes it easy to turn footage on an iPhone or iPad into great-looking videos. The app allows users to edit and enhance video with professional looks, effects, and audio. Premiere Clip uses Creative Cloud to automatically sync projects between devices, so that users can shoot whenever they have an opportunity—and edit later when they have time. Users can also move Clip projects into Premiere Pro CC via their Creative Profile, which provides access to their rich desktop toolset.
“With Premiere Clip we’re making editing a function that is always in your hands. Our goal is to bring the tools to the media,” explained Bill Roberts, senior director of product management. “This allows people to ‘just do it’ and start making their own beautiful videos, completely on device, or to use it as a kind of sketchbook for video pros who want to rough out ideas to bring into Premiere Pro.”
Adobe Premiere Clip for iPhone and iPad is available as a free download in the iTunes App Store.
The Influence of Gone Girl
Coinciding with the recent theatrical release of Gone Girl—directed by David Fincher and edited on Premiere Pro CC by Kirk Baxter, ACE—the new updates include a number of features developed in collaboration with Team Fincher. These include larger features, like Multi-project workflows and Advanced Timeline search, workflow enhancements like EDL improvements and Render & Replace, and important details of the UI and workspace refinements, such as ripple label colors and definable marker colors, the way in- and out ranges are displayed.
“I believe this was the first major Hollywood film shot at 6K so the scope of the project was huge.” said Al Mooney, senior product manager. “We were working with an artistically-driven and incredibly technical team at the top of their game. It was an inspiring experience for us and we’re immensely proud to have been part of it.”
Fully 80 percent of Gone Girl ended up as some form of After Effects CC composition on the final Premiere Pro Timeline for the project. This gave rise to the request for the Render & Replace feature from Team Fincher. Render & Replace ensures fast playback of projects with lots of visual effects by substituting comps with rendered clips—without losing Dynamic Link integration between Premiere Pro and After Effects. “It’s exciting for us to be releasing features for all of our users that have evolved out of a collaboration with one of the best filmmakers in the business,” added Mooney.
Along with a significant update to Premiere Pro CC, all of the video tools received enhancements and new features with the 2014.1 release. For more information watch this overview video by Al Mooney.
To learn more about Adobe’s collaboration with David Fincher and his team on Gone Girl, read Gone Girl Marks Yet Another Milestone for Adobe Premiere Pro CC.
Watch the Adobe MAX 2014 launch keynote and learn more about all of the great new fall releases.
Pricing and availability
Today’s updates to Creative Cloud are available to Creative Cloud members as part of their membership at no additional cost. To join Creative Cloud, special promotional pricing is available to customers who own Adobe Creative Suite 3 or later and membership plans are available for individuals, students, photographers, teams, educational institutions, government agencies and enterprises.
Yesterday, in Los Angeles, during the Adobe MAX 2014 launch keynote we announced the best versions yet of our Creative Cloud desktop apps and services and new mobile apps… making your creative workflow across apps and devices easier than ever.
We also introduced Creative Cloud Libraries, a design system that provides seamless access to your creative assets across Creative Cloud’s desktop tools and its companion mobile apps and services (such as Creative Cloud Market).
Creative Cloud Libraries uses your Creative Profile to connect your favorite desktop tools, mobile apps and services to each other. Unlocked by your Adobe ID, your Creative Profile is a personalized hub that connects your favorite tools and content in one fluid creative experience.
Great content that moves and inspires is built on a foundation of creative ingredients (assets like colors, text styles, logos, icons, patterns, brushes and images) that you reuse and remix. Today, these ingredients are stored all over the place: on a laptop, on a file server, in cloud storage, or scribbled on a notepad or whiteboard. Finding them when you need them is always more difficult than it should be.
There’s something we learned from a professional chef’s kitchen—where all the ingredients necessary to prepare menu items are laid out and ready to use. In a pro kitchen, chefs prepare dishes quickly and efficiently without pausing to seek out an important ingredient right in the middle of the preparation. This setup even has a fancy name, “mise en place.’
Creative Cloud Libraries is like managing your own professional kitchen, helping you organize and prepare creative ingredients (assets) so that they are where you need them when you need them—in your apps, on the desktop, on your mobile devices, and on the web.
What can you put in your library? Lots of things!
- Colors and Color Themes: Use Adobe Photoshop CC and Illustrator CC, or the Adobe Color CC app on your iPhone to capture your favorite colors. With Color CC you can even capture a set of five colors as a theme.
- Text Styles: In Photoshop and Illustrator CC collect and use all the text settings, from the basics (font size and font family) to the more advanced (OpenType discretionary ligatures). It’s a great way to use consistent text styling across applications which has, for some time, been a frequently requested feature from designers.
- Layer Styles: In Photoshop CC, you can use layer styles to define graphic effects such as drop shadows, glows, bevels, strokes, and fills. And now they can be stored in your Creative Cloud Libraries and reused in other documents.
- Brushes: With the new Adobe Brush CC app we make it incredibly easy to create new brushes right on your iPhone, which you can then use in Photoshop CC, Illustrator CC or on a tablet with Adobe Illustrator Draw. You can also find some beautiful brushes created by members of the Behance community. A part of your Creative Cloud membership, we’ve made a few available in Creative Cloud Market.
- Graphics: There are all sorts of graphic elements you can store in your Creative Cloud Libraries—icons, logos, photos, textures, patterns. Some may be bitmaps, others vector-based; regardless of their original format, you can use them anywhere you can use graphics, and they will be automatically translated to the right format as needed.
Stay in sync
Creative Cloud Libraries are stored on your local device and automatically sync (the power of your Creative Profile) whenever you’re online. While you’re offline you can continue to use, add, remove or modify assets, and the next time you’re connected all of your changes will get synchronized automatically and any necessary updates merged to your local version.
There are many ways to use Creative Cloud Libraries, and you can create as many Creative Cloud Libraries as you’d like. Some suggestions:
- Collect the “go to” assets that you like to reuse across projects
- Make a separate library for each project you’re working on, and group all related assets
- Keep all of your branded assets in one library—like having your own brand guidelines with ready-to-use assets
- Create a “kit” of user interface elements to quickly whip out screen prototypes
- Keep a set of ingredients in a library to use for a campaign you’re working on
- Gather a set of inspirational assets to build a virtual “mood board” for your next project
We’re sure you’ll come up with more ways to use them. Let us know in the comments below how you plan to use Libraries.
Inspiration can strike anytime, anywhere. It doesn’t wait until you are conveniently sitting at your desk. With our new mobile apps, Adobe Brush CC, Adobe Shape CC and Adobe Color CC you can grab inspiration with your mobile device no matter where you are. Using your device’s camera, turn what you see around you into color themes with Adobe Color CC, create shapes and vector objects with Adobe Shape CC, and unique brushes with Adobe Brush CC.
Once stored in one of your Creative Cloud Libraries, you can use these assets in other mobile apps—such as Adobe Illustrator Draw or Adobe Photoshop Sketch, and you can use in your desktop apps, such as Photoshop CC or Illustrator CC.
To jump start your creativity, we have curated thousands of high-quality assets in Creative Cloud Market. These were created by members of the Behance community, and include useful icons and vector shapes, beautiful patterns, brushes and more. Available from the Creative Cloud desktop app, select any asset as well as the library you want it in, and the asset will appear right where you need it, through your Creative Profile, whether on a desktop or mobile.
Now it’s easy to start a project with your iPhone, continue on your tablet and finish on the desktop. Your creation process is moving effortlessly and fluidly between applications and locations. This is truly connected creativity.
To get started with Creative Cloud Libraries, download our new mobile apps for iOS today from the iTunes App Store. They’re free. Use them on their own or with our completely new Photoshop CC and Illustrator CC, available today as part of your Creative Cloud membership.
And don’t forget, if you’re attending Adobe MAX join us in our session How Creative Ingredients Fuel Creativity and Productivity to learn more about Creative Cloud Libraries.
Just over three months after the major 2014 release of Creative Cloud, we’re delivering another milestone Creative Cloud release at Adobe MAX 2014. A quick run-down of the new and updated Creative Cloud apps, features and services that are available today.
Your Creative Profile connects you to your work
Think you can’t do “real” creative work on your iPhone or iPad? That’s about to change. With this release, our Creative Cloud team is setting out to transform the way you work across desktops and devices.
It all starts with a Creative Profile—your creative identity within Creative Cloud—the heart of this Creative Cloud release. Your Creative Profile connects you to your work, to the assets you create with, and to the communities you care about—wherever you are. Your files, photos, colors, brushes, shapes, fonts, text styles, graphics, and assets from Creative Cloud Market will be at your fingertips because your Creative Profile moves with you. It works across apps and across devices, giving you access to what you need, when you need it, and in the right context.
Meet the mobile app families
In June we brought the power of Adobe Photoshop CC and Illustrator CC to devices with a complementary set of imaging and illustration mobile apps. Not only do these apps break down the silos between desktop and mobile, but they’re fun and easy to use, and provide countless new ways to express your creativity. Today we’re proudly debuting more new apps, as well as updates to all of the apps we introduced in June:
The Illustrator family of apps extends the power of Illustrator CC to mobile devices:
Adobe Illustrator Draw—An all-new app that reinvents the best of Adobe Ideas, letting you work with familiar tools and features in a modern, streamlined interface. Better syncing makes it easier to send drawings to Illustrator CC for refinement.
Adobe Illustrator Line—A major update to the app we first shipped in June; Line sketches can now be sent to Illustrator CC, enabling you to edit original vector paths, and more.
The Photoshop family of apps brings the power of Adobe digital imaging to mobile devices with the full compatibility of Photoshop and Lightroom:
Adobe Photoshop Mix—Now available for both iPhone and iPad, it includes amazing new technology with a cut-out option that automatically creates a selection for the primary element in an image.
Adobe Photoshop Sketch—Draw with new expressive brushes as well as custom brushes, and send sketch artwork to Photoshop as a PSD file, opening the door to deeper integration between Sketch and Photoshop CC.
Lightroom mobile—Builds on the amazing image management and editing capabilities… view comments and favorites in Lightroom mobile that clients, friends, or family leave on the photos you’ve shared online in Lightroom on the web.
The Premiere family now has a mobile app for video editing on the go:
Adobe Premiere Clip—Our first video-editing app brings the power of Adobe Premiere Pro CC to mobile. It works on iPhone and iPad and integrates with Premiere Pro CC on the desktop for professional editing and finishing.
We’re also really excited about a new family of mobile apps for capturing inspiration on the go and dropping them directly into your creative workflow:
Adobe Color CC (formerly Adobe Kuler)—Create color themes on your iPhone from the photos that inspired them.
Adobe Brush CC—Transform images on your iPhone and iPad into unique brushes for Photoshop CC, Illustrator CC or Photoshop Sketch.
Adobe Shape CC—Turn shapes and objects from high-contrast photos on your iPhone into editable vectors for use in Illustrator CC and Illustrator Draw.
Updated desktop apps & services make it all easier
Photoshop CC—New 3D printing features, enhanced Mercury Graphics Engine performance, and improved support for Touch on Windows 8
Illustrator CC—A new Curvature tool, and new Touch support for Windows 8 devices like Microsoft Surface Pro
InDesign CC—Interactive EPUB support and a new Color Theme tool
Adobe Muse CC—SVG support and Synchronized Text
Premiere Pro CC—Search Bins and GPU-optimized playback
After Effects CC—An enhanced 3D pipeline and HiDPI support
Dreamweaver CC—Expanded Live View and Creative Cloud Extract (read on for details)
Flash Pro CC—Improved WebGL support and custom brushes
- Creative Cloud Market—A collection of high-quality, curated content that’s free to Creative Cloud members. Access thousands of patterns, icons, brushes and vector shapes to add to your own projects.*
- Creative Cloud Libraries—A powerful asset management service, connected to your Creative Profile, that facilitates a seamless workflow between our desktop and mobile apps. Save favorite colors, brushes, text styles, graphics, vector images, and content from Creative Cloud Market into one of your Libraries, and those creative assets will be available to you as you work across Photoshop CC, Illustrator CC, and our mobile apps.
- Creative Cloud Extract—Simplifies the comp-to-code workflow by making it a snap to extract design information (like CSS, colors, gradients, measurements, and fonts) from a PSD file. Extract works right inside of Photoshop CC and Dreamweaver CC, or can be accessed in Creative Cloud Assets where your files are stored.
The power of community
The Behance community has grown by leaps and bounds since joining the Adobe family, and now has over 4 million members with more than 20,000 new portfolio projects and “works in progress” published every day. The new Creative Talent Search from Behance connects creatives across the globe with job opportunities from top companies and major brands. Just one more great reason to join Behance if you haven’t yet.
A big investment in training
The pace of innovation in Creative Cloud tools and services is growing fast. So the Creative Cloud Learn team has stepped up its game to keep you on top of your game. Hone your skills with hundreds of tutorials that cater to every experience level. The how-tos are viewable in your browser, on your iPad, and some are available inside your Creative Cloud desktop apps.
There are some amazing new things in this release. And you can see it all, just as it unfolded, from center stage in the Adobe MAX 2014 Day 1 launch keynote, now available on demand. Watch the new mobile apps in action and see how they connect with the desktop apps and services through your Creative Profile—your creative identity within Creative Cloud.
Get your hands on the newest Creative Cloud apps, features and services available today. If you’re already a member, it’s time to update Photoshop and your other apps. And if you’re not a member yet, join us for the journey.
*You must be a paid member to access Creative Cloud Market assets; Creative Cloud Assets are not included with Creative Cloud photography plans.
Creative production agency Wellcom Worldwide accesses more applications and regular software updates with Adobe Creative Cloud for enterprise.
Leading creative content creation
Wellcom Worldwide is a leading global production agency, servicing clients with quality creative and innovative technology that make meaningful connections between brands and their customers. The company’s services include graphic design and cross-media adaptations, 3D and 2D illustration, photography and creative retouching, online and digital services, TVC production, video and animation, pre-media, image and asset libraries, and online workflow processes.
The company has transformed from a relatively small private company with 12 employees in 2000 to a global entity supported by a talented team of approximately 430 staff in 2014 with offices in Melbourne, Sydney, Adelaide, Auckland, Singapore, Kuala Lumpur, London, Los Angeles, Columbus, and New York. Wellcom strives to be a leader in the creation and distribution of content quickly and easily in any part of the world and uses Creative Cloud for enterprise to support its vision.
A simple transition for global workforce
The switch to Adobe Creative Cloud for enterprise was a natural progression for Wellcom. The company has used Adobe products to create its content since the early days of Adobe Illustrator and Photoshop, and has always paid attention when Adobe introduces new solutions. Today, Wellcom uses Adobe Premiere Pro CC and After Effects CC for video production, produces all page content with Adobe InDesign CC, and uses Adobe Illustrator CC for packaging design. Adobe Photoshop CC remains the primary application for retouching, adjusting color, and image editing.
While the creative products have always worked well, to control costs the company typically limited the number of products it purchased. When Adobe Creative Cloud was introduced, the additional benefits and access to the full collection of applications was very appealing. Based on the ability to more easily manage licenses and receive regular updates to Adobe products, the company made the decision to transfer its existing enterprise licenses to Adobe Creative Cloud for enterprise.
“Adobe Creative Cloud was really too good to ignore, and it was a seamless transition to switch our existing licenses to Creative Cloud for enterprise,” says Shaun Gray, information technology, product and customer support manager at Wellcom.
It was a simple transition, managed internally with minimal disruption to the business. Wellcom purchased 450 seats across its international offices and has access to many more applications that it hadn’t traditionally used, such as Adobe Edge Animate CC for creating animated banners and Adobe Muse CC for designing websites.
Expanding skills with new tools
Since making the switch, Wellcom has enjoyed the additional benefits that Creative Cloud for enterprise offers. Using the Enterprise Dashboard, the company can more easily manage licenses, expand the number of seats as needed, and true-up on an annual basis.
“The significant difference with Adobe Creative Cloud for enterprise is how much simpler it is to manage our licenses,” says Gray. “We’re always on the hunt for acquisitions, and with Adobe Creative Cloud for enterprise we can easily add additional seats if and when we need them with a clear understanding of cost.”
The ability to pay an enterprise license fee for all of the applications in Creative Cloud gives Wellcom’s staff to access applications they have not traditionally used. By expanding their skills with new applications in Creative Cloud for enterprise and new technologies such as Adobe Digital Publishing Suite, the company is winning business in areas it didn’t previously support.
“We’re encouraging creativity through the exploration of alternate ways of creating content,” explains Gray. “With Adobe Creative Cloud for enterprise, staff can access the applications from a secondary computer at home to continue to build their skills, and then apply their new knowledge to professional projects.”
Wellcom is also taking advantage of the storage and file syncing capabilities in Creative Cloud. “Being able to store and sync files to Creative Cloud, combined with the large storage per seat, gives us a powerful tool that we didn’t have before.”
Increasing efficiency across devices
Adobe Creative Cloud for enterprise will continue to be a critical part of Wellcom’s business operations. The company uses the built-in Creative Cloud storage to enable employees to share and access content, such as imagery and photography, from anywhere on mobile devices. Designers also use applications in Creative Cloud to adapt traditional print content for viewing on tablets and smartphones.
“The ease of accessing content across devices using Adobe Creative Cloud for enterprise will be great for staff out of the office,” said Gray. “Adobe Creative Cloud is a critical part of our business and will continue to be the enabler of our creative content development.”
Read the Wellcom Worldwide case study.
One of the best things about Creative Cloud is that members have access to new product features as soon as they’re developed. Adobe’s Creative Cloud Learn team makes sure Creative Cloud members have the knowledge they need to use them.
The team recently published a host of new hands-on tutorials and videos aimed at helping both novice and experienced web designers get the most out of the recently-released features in Adobe Dreamweaver CC. So there’s no reason not to start using the new features in Dreamweaver CC:
How to use CSS in Dreamweaver
In this hands-on tutorial, learn the basics of Cascading Style Sheets (CSS), and what tools are available in Dreamweaver CC for applying CSS to add style to web pages.
Edit CSS properties visually
Use the visual CSS Designer panel in Dreamweaver CC to control the appearance of your HTML content.
Use Live Highlight and modernized Live View
Learn about Dreamweaver CC’s Live Highlight, CSS Designer, and how to edit and preview web pages with new Live View features.
Learn the user interface
Learn about the different panels, menu options, and editing views for creating web pages in Dreamweaver CC.
Learn how to develop responsive and mobile sites
Take the next step in web design by developing fully responsive sites and mobile apps with Dreamweaver CC.
Use Code View to edit web designs
Design web pages using the tools in Dreamweaver CC to write and manage code.
Create HTML5-compliant pages
Learn how to add HTML content with the visual tools in Dreamweaver CC.
Preview web designs
Learn about the different ways to test and preview web design projects.
Publish and manage websites
Learn how to publish and manage the websites you build.
And those are just a start. Check out the full list of Dreamweaver CC tutorials.
Presentations by an impressive group of Adobe pro video users signal a promising event.
This Friday, IBC 2014 will kick off in Amsterdam and Adobe will be there previewing the updates coming soon to Creative Cloud’s pro video tools. In addition to Adobe presentations on our video and audio applications, we’ll also have a five-day lineup of our top customers sharing their workflows, tips and tricks.
Pulling off the broadcast of the largest sports event on earth, The World Cup, is no small task. HBS will feature its workflow, its use of Creative Cloud, and the well-integrated partners used, like EVS, to produce this amazing event.
Swiss Radio and Television (SRF) gave us the chance to witness magic moments of incredible artistry and athleticism performed by the athletes competing at the Sochi Games. For video content, like their stunning Sochi opener, SRF used Adobe SpeedGrade CC to give content from different sources a uniform look, and switched to Adobe Premiere Pro CC as their main editing tool, which replaced Final Cut Pro. Simone Nucci and Simon Renfer share their incredible work starting the Sunday of IBC.
Red Bull is not just a brand that sells energy drinks—it is also a multi-platform media company that produces premium sports, culture, and lifestyle content with help from Creative Cloud and Premiere Pro CC. The well-known international brand has expanded into streaming video through Red Bull TV, an independent music label, and sponsored dozens of athletes, teams, and events. Red Bull Media House’s Andreas Gall, will share how the team users Creative Cloud to give the company the wings to connect people with the international Red Bull brand.
Veteran filmmaker Philip Bloom will share his unique approach to documentary filmmaking using Creative Cloud with Premiere Pro CC at the hub. His outspoken approach to low-budget video creation and whole-hearted embrace of social media has helped hobbyists as well as experienced professionals shoot better video.
The United Kingdom’s Karrot Animation has become a recognized industry leader, producing 2D-animated shows including the international hit Sarah & Duck. Karrot co-founder Jamie Badminton will be presenting the studio’s use of Creative Cloud in the making of the series.
Bryn Balcombe, technology director for London Live, will share how the new UK station’s broadcast and production infrastructure’s use of Creative Cloud supports the fast-paced production and distribution of standard-definition television over the air and high-definition television on any device.
ITV Studios shares how it has modernized its approach to broadcast productions and highlights its use of Adobe Story CC Plus and Premiere Pro CC through Creative Cloud to produce the UK’s well-known serial dramas, Coronation Street and Emmerdale.
With blockbuster films such as Godzilla, the Harry Potter franchise, and Life of Pi, and advertising campaigns for global brands including Samsung, Ikea, and Visa, you can see why MPC is one of the world’s leading visual effects and motion graphics studios. William MacNeil will feature the studio’s stunning work and explain how Creative Cloud is used to craft their most compelling visual experiences.
Ending the line up is one of our favorite game-developers and games, Angry Birds. Rovio animation director Jussi-Petteri Kemppainen and pipeline and tools developer Pauli Suuraho will share how they created the first season of Angry Birds Toons, which can be viewed on the company’s multiplatform video channel, ToonsTV. You’ll also see how they used Adobe After Effects CC and Photoshop CC to do 3D-like rigging to build one of the world’s must popular games.
If you’ll be attending IBC, check our Booth Schedule to see the presentations live, and stay tuned to the Pro Video playlist on the Adobe Creative Cloud YouTube channel (we’ll share the recorded video presentations in an upcoming blog post after the show ends).
Read more about the top new features and enhancements being revealed at IBC, and for more in-depth information, visit the product blogs for Premiere Pro CC, After Effects CC, SpeedGrade CC, Prelude CC, Media Encoder CC, Audition CC, and Adobe Story.