Adobe Systems Incorporated

The New Creatives Report 2014

We love talking about creativity, but we seldom take time to examine the state of creative professionals themselves. For those of us who chose creative careers, are we happy we did? What inspires and motivates creative professionals to do their greatest work? How do Creatives feel about the pace of change in the industry? Today we released some striking research to delve into what really makes creatives tick. Get Scott Belsky’s full rundown of the “The New Creatives” report.

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9:05 PM Permalink

Sometimes the Hardest Thing to Get is the Easiest Thing to Give

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One of the benefits of social media is that it allows us to keep up with what our friends, colleagues, and mentors are working on. But, one of the consequences of having constant access to an almost unlimited stream of inspiration is that it can make us feel self-conscious about our own productivity or creative ambitions.

Whether it’s a series of illustrations or photographs, a mural, a short film, or a new blog or podcast, just about everyone I know has had trouble getting started on some kind of creative project, or has left one unfinished.

There are an infinite number of reasons for putting the things we’re passionate about on hold—from a lack of time and energy, to insecurity and fear of failure—but there’s one thing that seems, universally, to help get people going: encouragement.

At Adobe, we build the tools and services that help creatives express themselves. But having access to the latest tools and technology isn’t always the answer; new features and more intelligent algorithms are great, but sometimes what we need, more than anything else, is to know that someone is in our corner, with all the reasons why we can do something instead of all the reasons why we can’t. And that’s exactly what we’re going to do:

A group of us at Adobe got together and decided that one of the most meaningful (and, quite frankly, fun) things we could do for our community is help as many of you as possible either start a creative project you’re passionate about, or finish a project that you’ve already started. If that describes you or someone you know, send your name, mailing address (anywhere in the world), and a description of the project to act@adobe.com. Let us know what your challenges are, and what obstacles are getting in your way. Obviously we can’t work miracles, but what we can do is send you a little encouragement, and let you know that there are people at the finish line cheering you on.

1:58 PM Permalink

Revealing Our Creative Cloud Mosaic

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Adobe is celebrating creativity by bringing together artists from around the world to help us co-create our new Creative Cloud identity. The idea is simple: we’ve invited 48 designers and artists from around the world to contribute “tiles” of their own creative expression which we’ve assembled into the world’s most creative digital mosaic. This mosaic will actually serve as our Creative Cloud identity to be released on June 18.

If you haven’t already, please visit our Behance page and watch as we build out the mosaic one tile at a time. You can also learn about each artist and visit their full online portfolios.

And don’t miss the final, big reveal as we unveil the finished mosaic during our live online event on June 18; register for it today to see firsthand everything new that’s coming to Creative Cloud.

6:02 PM Permalink

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

4:00 PM Permalink

EMC Design Joins Creative Cloud

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Update: October 18, 2013: A few months ago we welcomed emc design to Creative Cloud for teams. Take a look and see how they’re benefiting now:

Welcome to Creative Cloud, emc design (@emcdesignltd). This UK-based design shop recently announced on their blog that they’ve signed up for Creative Cloud for teams. In their post, they list several of the features that are helping them streamline their workflow and create even better work.

As you can see, not even a burglary has kept them from producing top-notch work, thanks to CC. Here are just some of the advantages that emc design laid out in their post:

  • Every staff member is granted access to all of the Creative Cloud applications from anywhere, which increases flexibility for remote working and gives people the option of working at home when deadlines are tight. Because pulling an all-nighter is a lot better when you can do it in your sweatpants, on your couch, with real food, instead of in a dark office with only cold pizza and vending machine snacks to munch on.
  • emc staff has access to the latest creative tools, which lets them experiment more and push their creative boundaries. No more waiting for the newest tool, only to see your competition get it first.
  • We’ve all lost valuable time, or even missed deadlines, due to IT issues. But with CC, administrators at emc can easily manage licenses and install applications – case in point, after their office was burglarized, they were able to quickly re-install Creative Cloud on 5 new Macs and keep producing their best work without skipping a beat.

We’re excited to work with emc design. So stay tuned for more updates spotlighting this great shop, here and on our Facebook and Twitter channels.

2:20 PM Permalink

Eames Remix Winners

To coincide with the launch of the new Creative Cloud apps, we paid tribute to the late, great Charles Eames by hosting our own Eames’ Chair Remix contest. The task: take the iconic Eames chair and using Adobe products (Illustrator and Photoshop) personalize a digital version and share it with us and the Behance community.

Among the impressive and creative entries we received (check them all out below), we’re excited to announce that ANDESIGN is our grand prize winner and will be receiving an Eames Molded Plastic Dowel-Leg Armchair, one year membership to Creative Cloud and an Eames poster for his impressive “Eames Nest” design.

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Also, did you know that we put six top designers to the test as well? See what impressive designs they came up with.

A big thanks to everyone who participating. For more fun, news, tips and tricks, follow us on Facebook and Twitter. You won’t be disappointed.

All Eames’ Chair Remix Entries:

1:17 PM Permalink

Creative Spotlight: Leandro Erlich’s Reflective Optical Illusion House

Looking at a normal object in a different way helps creatives bring a fresh perspective to everyday items. The Argentinian artist Leandro Elrich did just that in his piece titled “Dalston House,” turning a house on its side.

The piece uses a wall of giant mirrors, which reflects against a huge horizontal print of a Victorian terraced house. Visitors are then free to climb and jump around on the print of the house, which is reflected in the mirror above. Visitors hang from windows, skateboard along ledges, and crawl along walls in this optical illusion.

Visitors get creative with Erlich’s optical illusion, titled “Dalston House.” (Image courtesy of the Barbican)

Visitors get creative with Erlich’s optical illusion, titled “Dalston House.” (Image courtesy of the Barbican)

If you’re in London, be sure to check it out now through August 4, 2013. Check out the full article on Colossal. Also keep an eye on our blog, Twitter and Facebook for more spotlights on creative projects.

4:10 PM Permalink

Creative Spotlight on Creative Cloud Logo Redesign Artists Erik Johansson

When you think of a common hobby, you often think of photography. Popular, yes, but there are a few creatives that go above and beyond. They see the world through a unique lens and produce stellar pieces of work. Photographer Erik Johansson (@tackochgodnatt) is an individual who takes photography and flips it on its head. Don’t believe us? For starters, check out the Creative Cloud logo he reimagined below.

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If there is anyone who can create surreal images, but captured in a realistic way, it’s Erik. A native to Sweden currently living in Berlin, Erik has the luxury of having two distinct environments at his fingertips to inspire and capture some amazing photographs. Berlin, described by Erik as a “hip place,” has a large photo and art community, which enables him to be surrounded by other creatives. When he is in search for unique landscapes and scenes, he heads home to Sweden.

After receiving his first digital camera at age 15, he wanted to do something above and beyond with photography. It was then he discovered photo manipulation. Combining his love for drawing and photography, Erik would begin a project with a sketch, shoot some photos, and then head into post production using his tools of choice, Photoshop and Lightroom. Having these tools and more at his disposal with Creative Cloud has enabled him to do anything.

Want to learn more about this photography master? Get a behind the scenes look at how Erik produces some of the most unique creations in the world in the video below. Also, follow us on Facebook and Twitter for more news, tutorials and more surrounding photography.

 

Erik on the web:

Website
Facebook
Twitter
Blog

8:43 AM Permalink

7 Ways to Boost Your Creativity

You’ve hit a brick wall. It’s difficult to concentrate. Social media sites and emails are suddenly demanding your attention. The ideas just aren’t coming today. Has this happened to you?

It’s difficult to get into the creative process when you can’t focus and feel surrounded by distractions. Luckily, Behance’s 99u blog broke down seven ways to boost your creativity to help you get in the zone.

Here’s a few of our favorites:

Separate work from consumption
Instead of gathering information while completing a project, keep these tasks separate to focus on the creative process in its own step. Absorb all of the information first, and then create.

Restrict yourself
Putting limits on a project can prove to be beneficial to your creativity. Instead of attacking a task like you normally would, consider adding a time limit or size limit to encourage you think about it in a different way.

Stay Positive
Influencing your mood in a positive way can actually have an impact on your ability to think outside of the box. Quick exercise or recalling good memories might help you find your positive place.

Be sure to check out the full list at 99u.

What quick tips do you use to boost your creativity?

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7:04 PM Permalink

Creative Spotlight on Creative Cloud Logo Redesign Artists Vasava

Imagine a design studio. You’ll most likely default to thinking of a cool, hip office filled with tons of creative individuals. Now take that concept and turn it on its head. What do you end up with? The design studio that re-imagined our Creative Cloud logo, Vasava Studios.

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Far from a traditional design studio, Vasava does not specialize in anything. In fact, they like to experiment. Each member has the taste for the unexpected and selects projects that may test their creative abilities. Enric Godes states it best when he says, “It’s not a money driving company, but a company driven by passion.” Top that off with a balance between old school and new school styles of design coming together (there is a father/son duo working at Vasava) and you have one of the most unique studios ever.

Bruno Sellés, a partner at Vasava Studios, believes inspiration happens outside of the office. Once he hits the streets of Barcelona, inspiration strikes and his creative process takes off. Creative Cloud plays a huge roll here, because it gives everyone the ability to create wherever. Having the ability to begin a project on Adobe Ideas while commuting to work, uploading it to the cloud and then further refining and finalizing in Illustrator in the studio really opened Bruno’s eyes to how Creative Cloud has taken creativity to a whole new level.

Take a virtual tour of Vasava Studios, meet the team and more by checking out the videos below. Also, follow us on Facebook and Twitter to curb your hunger for all things design.

 

Vasava on the web:

Website
Facebook
Twitter

4:08 PM Permalink