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24-Hour Creative Session: Adobe MAX Logo

Jessica_Stefan1What would you do with Adobe Creative Cloud, an empty studio space, and 24 hours? The possibilities are endless, but Jessica Walsh and Stefan Sagmeister of Sagmeister & Walsh have decided to reinterpret our Adobe MAX logo in a 24-hour creative session that will be live streamed, which they’re endearingly calling “play” (sounds like hard-work to us).

The 24-hour creative session will be live streamed on a Times Square billboard in New York City and our Adobe Creative Cloud Create Now Facebook app. Be sure to tune in, the live stream starts Thursday, March 28, 2013 at 9:45 a.m. ET (6:45 a.m. PT).

To learn more about Jessica prior to the 24-hour live creative session, we had the opportunity to interview her to get the full scoop on how Adobe Creative Cloud helps her workflow, what inspired Sagmeister & Walsh, and more.

For details, read our full Q&A below.

Adobe: You’re reinterpreting Adobe’s MAX logo. What made you decide to video blog the design process of that?

Jessica: The heart of much of our work is discovery through experimentation. Often the best ideas come out of spontaneous play. We liked the idea of dedicating 24 hours straight to play with a few basic tactile tools—pencils, rope, tape and the Adobe Creative Cloud—to create the MAX typography. The final result could be anything from a photographic collage to a giant installation. We often expose the process of our work in the final result; we’re taking it a step further this time and exposing the entire creative process for the world to view via live stream on a Times Square billboard and online on the Adobe website. It will be an intense, but fun, 24 hours.

While we’re on the subject of, well, creation… What inspired the much-publicized Sagmeister & Walsh Adam & Eve-esque studio portrait? When Stefan first launched the studio nineteen years ago he sent out a nude postcard of himself. Our announcement for the partnership played off the original postcard.

Even with prior prep, 24-hours doesn’t seem like it offers much time between inspiration and execution. How did you determine it to be a generous-enough amount of time?

Working for 24-hours-straight confined to a photo studio space is an interesting creative constraint that will produce new and interesting results that we wouldn’t try on a normal workday. I do believe, however, where there’s a will, there’s a way. We will make it work!

 Do you feel like your best ideas come when you’re under-pressure or working with extreme limitations?

Often the best work comes out of having limitations, whether that is time, materials or budget. When a project is too open ended, it’s hard to focus in on the idea. Creativity thrives off constraints.

Does working in the Adobe Creative Cloud help the process along (especially when you’re pushed for time)? Yes! The Adobe tools are extremely powerful and having them in the Adobe Creative Cloud makes it all the more effective and powerful. We would not be able to accomplish all the things we want to in this experiment without it. 

If you could have only one book in your “library,” which book would it be? Le Petit Prince, a French children’s book I read when I was younger. I fell in love with the book and the underlying message—to hold on to the inquisitive and open-minded perspective of a child. Adults can get too bogged down by pragmatic matters like money or power and forget to focus on imagination, beauty, love and emotion.

In the spirit of six-word memoirs, what can you say about the Sagmeister & Walsh partnership in a single (short) sentence?

We want to touch people emotionally.

Will you be sticking around after you speak at Adobe MAX? Aside from speaking, what are you most looking forward to at MAX?

I will be in Los Angeles the weekend of the Adobe MAX conference, and I can’t wait to meet and hear all the other speakers at the event. I really enjoy going to creative conferences where there’s a wide variety of speakers across creative disciplines—it can provide a fresh perspective that can improve your own work.

Design(ers) can change the world. Yes? No? Why?

Yes. Our job is to understand how to communicate with people effectively and many of us (designers) have the skill sets and tools to publish print or digital media that can speak to large audiences. We are in a very powerful position in that regard, and I do believe we can use these skills to help people or touch people in some way.

Stefan Sagmeister’s year-long creative sabbaticals are legendary in the design world. What do you do to keep your head clear and your work fresh?

I play and experiment within my work constantly, so I don’t feel the need for a sabbatical at the moment. I have many personal projects going on as well which are great creative outlets and inspire ideas that feed our client work. When I do really need to clear my head, you’ll find me on a beach for a week with a bunch of books drinking pina coladas. (It’s been over a year since my last break, so perhaps I’ll be booking that beach vacation soon.)

To hear Jessica speak on the “Importance of Play in Innovation” at Adobe MAX this year, visit  Be sure to use promo code MXSM13 when you register and save $300.

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Recap: Creative Cloud for Teams Google Hangout

Missed today’s Google Hangout on Creative Cloud for teams? No problem! You can view the full conversation below and on our YouTube page.

Our panel of experts, including Greg Wilson, Director of Evangelism for Creative Cloud, Paul Trani, Creative Cloud Evangelist and Lori DeFurio, Social Marketing, Digital Media (moderator) discussed the current issues facing creative teams, how Creative Cloud for teams aims to alleviate those problems and make it easier for groups to work more efficiently together. We also had great comments come in from our viewers. Check out the full conversation below.

Have additional questions for our panel? Include them in the comments section or follow us on Twitter and Facebook for more information on Creative Cloud for teams.

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Google Hangout: Adobe Creative Cloud for teams – March 21 at 8 a.m. PT

Hey, Creatives: want to Hangout?

Join us on Thursday, March 21 at 8 a.m. PT for “Behind the Creative Curtain: Adobe Creative Cloud for teams”, a Google Hangout all about Creative Cloud for teams – our solution that makes working together — and managing licenses — easier than ever.

Whether you’re a designer, creative director or IT director – all can agree on one thing: creative work requires creative tools. Remaining competitive requires a lot of time and money, especially when keeping up with the pace of technology and high customer demand.

It’s these issues and more that Greg Wilson, Director of Evangelism, Creative Cloud and Paul Trani, Creative Cloud Evangelist will be discussing on Thursday.

Tune in at 8 a.m. PT on Thursday, March 21As always, you can follow us on Twitter and Facebook to learn more about the Adobe Creative Cloud.

What? Google Hangout: Adobe Creative Cloud for teams

Where? Google+

When? 8 a.m. PT on Thursday, March 21


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Adobe MAX Speaker Challenge Sweepstakes


Interested in winning a full Adobe MAX conference pass, a complimentary annual subscription to Adobe Creative Cloud and VIP seating at our MAX Bash? Here’s your chance! Join our Adobe MAX Speaker Challenge on Twitter and weigh in on which one of these two sessions you’d prefer to attend at MAX this year; Terry White’s session Creating an Engaging Web Design with Adobe Muse or Kevin Hoyt’s session, Animating the Web with HTML – to vote for Terry’s session use #TerryandMuse and to vote or Kevin’s session use #KevinandWeb. For more information on how to enter, check out our full MAX Speaker Challenge Sweepstakes official rules.

For details on our Adobe MAX conference, visit and be sure to use promo code MXSM13 to get a $300 discount when you register.

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Creative Cloud for teams: 5 Facts You Need To Know

Like Marvel’s Avengers, you’ve put together a stellar team. So now what? Creative Cloud for teams not only puts the best tools in the hands of your team, but also enables them to seamlessly share files from any device. Since this offer is still new, we wanted to educate you all on the benefits of joining. We’ve recapped five educational updates about Creative Cloud for teams that we’ve shared on the Creative Cloud Facebook page and Twitter channels. Check them out and embrace the learning.

  • Enables better collaboration

You can share files with colleagues inside and outside of your organization.

  • Low TCO, best way to stay current

 Keep your members up-to-date with the latest software at a low cost

  • Members have 1:1 access  to Adobe product experts

As a member, you have 1:1 access to Adobe product experts to ensure workflow support.

  • Centralized purchasing and license management tools

Creative Cloud for teams makes it easy for your IT department to centrally purchase and manage Creative Cloud

  • Users get 100GB cloud-based storage

Don’t let storage limits keep you up at night. Enjoy 100GB of cloud-based storage per team member

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Creative Spotlight: “GIF-iti” Artist Paolo Ceric on Adobe After Effects

GIF art otherwise known as “gif-iti” is a growing style of art. Last month, our friends at FastCoDesign spotlighted Paolo Ceric, an individual who has been identified as an animated GIF traditionalist. We were so impressed by Paolo’s unique focus and use of Adobe tooling that we had to feature his work on our blog.

Paolo uses After Effects, the animation and compositing software for motion graphics and visual effects. Using this product, he works on altering the composition look, colors and gradient to his liking.

The cool thing about [After Effects] is the idea of “compositions” and the procedurality it offers. Making things procedural is very important to me because it lets me change things “in the past” which then affect the final product without any trouble.

Check out some of his work below and view the rest of his collection of creations on Tumblr.

Do you have interesting projects like Paolo’s? Share them with us on the Creative Cloud Facebook or Twitter channels.

Gif-itti Insa Insa Insa

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Concept Devices We Wish Were Real

Could you imagine being able to pull the exact color from the apple sitting next to you and use it in your next Creative Cloud project? How about the ability to toast your bread based on your preferred hue? Though some of the below inventions may not necessarily be feasible yet, the ideation behind these are definitely notable in the realm of creativity – and we sure encourage it. Be sure to check out the rest to fuel your next creation.


How do these and other concepts inspire your creativity? Tell us on Twitter using #CreateNow.


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The Seven Deadly Sins of Creativity

You’re probably aware of the Seven Deadly Sins, but have you ever thought about how they might tie back to creativity…in a positive way? Lateral Action, a blog about creativity plus productivity, shows you how indulging in some of these sins may allow you to produce some of your best work.  We’ve pulled out a few notable “sins” below, so check them out then read about all seven in their entirety.



Creativity feels good and it should feel addictive. You definitely should not waste your time on anything that doesn’t draw your attraction. Always remember that your talent is your ticket to pleasure.


You can’t create great art without first consuming it – lots of it. Drawing inspiration from other work is just as creative as making things yourself.


The most creative moments sometimes come to us when we’re not doing much, or are on creative downtime. So take that time off and relax outside in a park, take a long shower, or lay on a beach!


You’re different, and that makes you an artist. Don’t compare yourself to others, always take pride in your own work.

Tell us, have you ever indulged in any of these creative sins?

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Creative Spotlight: Will Suarez aka “HI Def Willy” on Creative Cloud

If you’ve visited the Creative Cloud Facebook page, then there’s a good chance you’ve seen the work of Will Suarez aka “HI Def Willy.” A believer in bringing cultural awareness and unity, he enjoys creating pieces that showcase people from various ethnic backgrounds and their unique characteristics.

Intrigued by his work, we connected with HI Def Willy on Facebook. We wanted to not only see more of Will’s work, but to also learn how Creative Cloud helps bring his innovative ideas to life.

Find out more about HI Def Willy’s style, learn how Creative Cloud has enables him to work more efficiently and more in the Q&A below.

Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

Will: Recently I have been focusing on creating a series of fine art pieces combining illustrations, photography and analog techniques into digital formats to create surrealistic portraits .Using a matte gel transfer technique, I transfer high res images onto fine art paper, canvas or wood.

What was your inspiration behind the project?
During my long commutes around Texas for meetings and work, I find myself always meeting random people walking the city streets. I get inspired by the stories told, the way people view them and the myths that people create of them. I wanted to capture that and find a way to show those emotions in these pieces.

How has the Creative Cloud changed your creative workflow?
Using the Creative Cloud has changed the way I work dramatically. It definitely has simplified everything and makes it easy to keep organized. I can seamlessly access and save progress on projects and pick right up from where I left off on any of my other devices on the go.

What tools specific to Creative Cloud enable you to work more efficiently?
As a freelance graphic artist and being on the go most of the time, having all my files accessible to view, edit and share, sure come in handy. I utilize many of the Touch Apps . One of the more frequent one I use is Adobe Ideas. It allows me to start a vector sketch on the go and access through the Creative Cloud on my PC where I can then continue to edit and complete.

Describe your style of work in a few words.
Everything’s a work in progress… pushing the limits.

Fill in the blank: I couldn’t create without _________.
Music and life experiences

What advice would you give to an individual who is considering Creative Cloud?
If you are looking to grow and develop your style, you definitely need to look into it! Invest in your talent and gain access to utilize all the great tools that you get with Creative Cloud. Not only will you stay current on updates and gain access to many options, but it will definitely streamline your workflow. The allotted space is more than enough to be able to carry along with you a mobile studio. Creating couldn’t get much easier. Everything you need is right there whenever, wherever.

Anything Else?

Thank you Adobe for always putting out great products! I am excited to see what new apps and features will be added in the future! For all fellow graphic designers, artists, creators, and innovators, keep pushing your limits, get out of your comfort zone and explore, create, define your work. Putting your work out there for people to see and enjoy is what it is all about. Stay humble, pour your heart into what you do and don’t ever be afraid to take a leap of faith.

Be sure to follow HiDefWilly on Instagram, Twitter and “like” him on Facebook.

Ready to have your work featured for everyone to see? Share your work with us on Facebook, Twitter or in the comments below and you could be our next spotlight!

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What Is Adobe MAX? – Why You Should Attend


We’re making Adobe MAX (May 4-8) bigger and better this year. For those who are wondering, “What’s MAX?” – it is THE conference for creative pros. It’s an opportunity for designers, developers, video professionals, photographers, and more to come together to learn about the latest technologies, techniques, and strategies for delivering your best creative work – not to mention the idea exchange and networking opportunities that exist. And it doesn’t stop there.


We have an agenda packed full of amazing speakers, tracks, sneak peeks (yes – you don’t want to miss this!) and more. Choose from over 300 sessions and labs taught by industry leaders and Adobe experts to maximize your creative experience, and even customize your MAX agenda by mixing and matching sessions from all five MAX tracks:

If that’s not enticing enough, we’re throwing a cherry (or two) on top to get you to L.A. Register today using this special promo code: MXSM13, to receive $300 off AND get your hands on a free 1-year Creative Cloud membership.

Be sure to follow Adobe MAX on Facebook and Twitter as we’ll be announcing keynote speakers and other exciting information soon.  We hope to see you there!

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