Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.
With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.
It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.
One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.
There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.
Our new site highlights the New Creatives, their disciplines, their work, and their stories.
Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.
Be sure to check out the work of the New Creatives, get inspired, and join us.
In the spring of 2012, we launched Creative Cloud—membership to Adobe’s full range of creative applications—with the belief that it would benefit our customers by giving them access to our tools and services as they’re updated. Since then, more than 1.4 million people have joined Creative Cloud with premium (paid) memberships and millions more have signed up with (free) trial memberships.
Today we’re releasing a major update to Creative Cloud with new features across our core tools—Adobe® Photoshop® CC, Adobe® Illustrator® CC, and Adobe® InDesign® CC—including 3D printing support in Adobe Photoshop CC.
Photoshop CC expands creative possibilities
New 3D printing capabilities in Adobe Photoshop CC tap into the creative and commercial possibilities of 3D printing with the ability to reliably build, refine, preview, prepare and print 3D designs using familiar Photoshop tools. The groundbreaking Perspective Warp feature makes it easy to alter the viewpoint from which an object is seen, and manipulate perspective in an image, while keeping the rest of the image intact. Linked Smart Objects save time and improve collaboration by enabling objects to be used and updated simultaneously across multiple Photoshop documents. Learn about all the new features in Photoshop CC.
Typekit revolutionizes how designers work with type
Now that you can sync fonts from Adobe Typekit to your computer for use in any desktop application, we’ve made updates to Illustrator CC and InDesign CC to make for an even more intuitive integration; for example, InDesign CC will now automatically search the Typekit desktop font library for missing fonts and offer the option to use those fonts, or similar fonts, if it finds a match. Using fonts in your PDFs and print files just got a lot easier. Learn more about Typekit.
Illustrator CC gets powerful new functionality
The latest version of Illustrator CC simplifies creating perfect, editable, rounded corners with the new Live Corners controls; offers more intuitive drawing with the rebuilt Pencil Tool; the ability to quickly modify existing objects and change the view of perspective drawings with Path Segment Reshape and export responsive SVG code and graphics. Learn more about Illustrator CC.
InDesign CC simplifies ways to add interactivity
InDesign CC includes new support for EPUB 3.0 specification including new ways to add interactivity to eBooks, the ability to add pop-up footnotes that streamline the EPUB reading experience, and support for Japanese Vertical Composition and Hebrew and Arabic text. InDesign also offers simplified hyperlink creation and management. Learn more about InDesign CC.
Adobe Muse CC gets more engaging
Adobe Muse CC released a set of new features in November 2013 that included scroll effect enhancements that make it easy to create subtle or dramatic scrolling web pages; a new Library panel that stores frequently used design elements; and a dozen new social widgets that make connecting to social media sites, like Facebook and Twitter, a snap. Also added was Adobe Muse Exchange, a community-based exchange where custom widgets and templates can be borrowed and shared. Learn more about Adobe Muse CC or check out How to Create a Website with Adobe Muse to create your first site.
Get started with Creative Cloud
* If you’re ready to take your skills and creativity in new directions, with applications you’ve never tried before, check out the training videos on Creative Cloud Learn.
* If you’re already a Creative Cloud member, download the updates through the Creative Cloud desktop application.
* If you’re not yet a Creative Cloud member, sign up for a free trial membership for 30-day access to the latest versions of every Adobe creative desktop app.
* If you’ve already tried our Creative Cloud applications for 30 days, and want to try Photoshop CC, Illustrator CC, InDesign CC or Muse CC a second time, free, launch the Creative Cloud desktop app and click Update next to the apps you want to try.
See, in more detail, what’s new in Creative Cloud for designers.
Our Photoshop team recently returned from Photoshop World 2012 – an expo held in Las Vegas, Nevada last week (Sept. 5-7). If you weren’t able to attend the conference itself, we’ve pulled together a few highlights:
Day 1 had something for everyone, including a keynote opened by Adobe’s Vice President of Products for Digital Imaging, Winston Hendrickson.
Day 2 focused on customer experiences with Photoshop Touch, Photoshop image editor software, & Lightroom photography software, but attendees got a thrill when monsters took over the floor for some exciting photo shoots.
The Next Photoshop Evangelist Contest winner Nicole Dalesio demonstrates her favorite Photoshop CS6 features.
To find out more about the events during the expo, visit the Photoshop World event site.
For many of us, deadlines are a way of life. Projects need to be finished and delivered, e-mails need to be responded to, and bills need to be paid – all by a certain date and time. But what if we decided to forego creative deadlines? What could we achieve?
In a recent article from The 99 Percent, brand strategist Carmel Hagen explores 10 great achievements that took time. Hagan says, “In an ideal world, the road from idea to reality is proven and predictable, with a distance made fathomable by visible benchmarks. But more frequently – especially in pursuit of less linear concepts like art, drastic innovation, or even paradigm shifts – time is mutable and you can’t project when completion will come.”
We’ve highlighted three of our favorite achievements that tested the limitations of time – including one we were happy to be a part of, Avatar.
Blu: MUTO animation – one summer daily
Italian street artist Blu spent nearly every day of a summer painting (and re-painting and re-painting) a large-scale mural across the public walls and buildings of Buenos Aires, capturing each “frame” in succession. The resulting short animation film, MUTO - a real-life flip book sharing a story spread over city surfaces – has since gotten over 10 million views on YouTube, and extended Blu’s own artistic footprint to institutes like the Tate Modern in London.
Scott Weaver: Rolling Through the Bay – 34 years
I always had a dream that I would build the world’s largest toothpick sculpture,” says Scott Weaver, the mad scientist behind “Rolling Through the Bay” – a 9 feet tall, 7 feet wide and 2 feet deep model of San Francisco made entirely of toothpicks. Half art, half “out-of-hand ping pong ball experiment,” the rollercoaster-like sculpture took over 3,000 hours and 34 years to complete. It’s a fascinating study in the power of setting lofty goals and pursuing them no matter what it takes.
James Cameron: Avatar – 15 years
In 1994, James Cameron drew on “every science fiction book he had read” to pen an 80-page treatment of Avatar. Two years later, he announced his intention to begin filming the movie after the completion of Titanic. Though 1999 was the year originally intended for Avatar’s release, Cameron soon rolled back the deadline, blaming underdeveloped technology. It wasn’t until 2005 that Cameron finally began working closely with artists and designers to visualize the characters and settings of the film. Four years and over $400 million later, Avatar went on to capture over two billion in box office sales and nine academy award nominations.
Do you have any favorites we didn’t cover? Comment below to let us know!
Yesterday was a big day for Adobe and all Adobe users worldwide as we launched the Adobe Creative Cloud membership and Creative Suite 6! After announcing the Creative Cloud membership and CS6 in San Francisco, we hosted a scavenger hunt with $10,000 and Creative Cloud memberships on the line.
Users had the option to hunt around various locations in San Francisco, ending at our SF office, to complete a puzzle that entered them into the contest. People outside of San Francisco joined the Race to Create online, which put their knowledge to the test and in a race to the finish. (more…)
Over the past few weeks, Sarah Louisa Whittle has been sending us some of her Adobe Ideas creations. We liked the look of them so much that we created our next Adobe Touch Apps Twitter background from her work.
In our exchanges with Sarah, we were able to ask her a few questions about her experience with the Adobe Touch Apps. Read what she had to say and take a look at her work that’s being featured as our Touch Apps Twitter background below.
Ryan Boyle caught our eye with his Adobe Ideas-created and Photoshop Touch-edited artwork. Instantly, we knew his comic book-like creations would make a great feature as our Adobe Touch Apps Twitter background. Following a Twitter correspondence with the illustrator, we were able to ask a few questions about his ideal travel destination and how the Adobe Touch Apps have made transitioning between iPad and desktop software virtually seamless. Check out what he had to say, along with his Adobe Touch Apps work, currently being featured as our Twitter background, below.
We’re getting very excited about the upcoming availability of the Creative Cloud membership! Because this is a big transformation for Adobe, we understand that there are many questions about what the Creative Cloud Membership entails and what it means to you.
Evangelist Paul Trani has collected frequently asked questions about the Creative Cloud and addresses them in a series of videos below. Be sure to subscribe to our Creative Cloud YouTube channel to get the latest updates in the series, and check Adobe.com for more information about the Creative Cloud Membership. If there are questions you want answered, please post a comment and we’ll get you the information you need. (more…)
Chelsea Carlson first grabbed our attention with her Adobe Ideas-created artwork on her blog. We love her cute, whimsical designs featured as our Adobe Touch Apps Twitter background. We got in touch with the Scripps College student to ask her some questions about where she draws her inspiration from and how Adobe Touch Apps have impacted her workflow. Check out what she had to say, along with her Adobe Ideas work, currently being featured as our Twitter background, below.
We first noticed the wonderful digital artwork of London-based designer Mike Harrison popping up on various design blogs. We were immediately intrigued by his mix of photography, graphic design and vivid colors. Mike has worked as a freelancer for a number of high-profile athletics companies, and is a member of the international modern art collective, Depthcore, and the Keystone Design Union.
Check out some of Mike’s work and find out what he has planned for future projects, below. (more…)