Adobe Systems Incorporated

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

4:00 PM Permalink

What’s New in Creative Cloud: Edge Reflow Preview and New Dreamweaver Features

Today, we’re very excited to share two big updates to Creative Cloud for web designers and developers.

25954_337877419664259_1473867768_n-150x150Edge Reflow – We first sneaked a look at Adobe Edge Reflow during our Create the Web event last September, and are eager to share that we’ve just released the first public preview of it today. Edge Reflow – a part of the Edge Tools & Services offering in Creative Cloud – is a new responsive design tool for web designers and developers creating websites and content for screens of virtually all sizes. It features an intuitive resizable design surface that shows how layouts and visuals will adapt to different screen sizes and enables users to create high fidelity web designs on the application’s native web surface leveraging the power of CSS. Get all the details from the Edge Reflow Team blog. Looking to get started right away? Here’s an intro to Reflow video from evangelist Paul Trani.

Also new to the Edge Tools & Services offering are new feature releases to Edge Animate and the introduction of Edge Code preview.

AnimateEdge Animate now supports CSS gradients and filters (so you can, for example, easily add blur effects) and makes it simpler to add rich typography with the free Edge Web Fonts service

 

CodeEdge Code is our code editor for HTML, CSS and JavaScript that is completely written in HTML5. We’re released a preview of it today that allows developers to:

 

  • See changes in the browser as they make them, and code hinting for more CSS properties and HTML tags
  • Edit code in context instead of having to switch between files with the addition of a Quick Edit feature.

 

538832_10150790605656737_1215725222_n-150x150Adobe Dreamweaver – We’ve introduced a second Dreamweaver update for Creative Cloud members. Here’s a brief overview of what new in this release:

 

  • Improvements to Fluid Grids
  • Bring print-quality typography to the web with Edge Web Fonts
  • Custom settings retained after upgrade
  • Expanded table view is back
  • HTML5 support
  • Critical bug fixes

 

For the full scoop, check out the Dreamweaver Team Blog.

Not a Creative Cloud member yet? Upgrade today and save 40%.

10:36 AM Permalink

Our Top 12 Most Notable Moments of 2012 – Part Two

Here is the second half of our countdown to our top 12 moments of 2012. We hope you’ve enjoyed the year as much as we did. As we look forward, we’re extremely excited for what’s in store in 2013. Here’s to an amazing new year!

Scavenger-150x150 Moment #6 | Creative Cloud Scavenger Hunt 

Back in April, we got creatives involved in a scavenger hunt right in our backyard in San Francisco the day of the Creative Cloud launch – and it sure was a blast. The grand prize was $10,000 and a lifetime Creative Cloud membership, with two runner-up prizes of 1-year Creative Cloud memberships, which ended up being grabbed by some very lucky winners. Thanks again to all those who participated! We had some great memories from your social documentary.

CreateTheWeb-150x150Moment #5 | Create the Web

Kicking off the first leg of the tour in San Francisco, we announced key updates for the web development community, including Dreamweaver updates and new Edge Tools & Services, exclusively for Creative Cloud members. This also included the first release of Edge Animate (formerly known as Adobe Edge). With these new apps added to Creative Cloud, we’ve seen a tremendous appreciation from you – landing its rank at number four.

 

CreateNow-300x111Moment #4 | Create Now Live

This online event pulls into the number three spot due to the big feature updates we were thrilled to announce for Creative Cloud members. Photoshop updates included Retina Display support and more, Muse acquired a way to create mobile versions for websites, and the very popular announcements of Creative Cloud for Teams and the addition of Creative Cloud Training. You can still watch the keynote and other snippets from the event on our Create Now Adobe TVchannel.

 

BehanceMoment #3 | Adobe & Behance

We’re thrilled that the Behance community will be joining our family! 2013 holds more in store for how we deepen the connections between our creative tools and services via Creative Cloud and creatives like you around the world.

 

CreativeCloud-150x150Moment #2 | Creative Cloud Launch

This is where it all began, which is why were placing this in the runner-up spot for our notable moments. Along with the launch of Creative Cloud, we were excited to introduce the new version of Creative Suite 6, loaded with major feature updates to all our CS applications.

 

Facebook-150x150Moment #1 | Top 3 Creative Cloud Facebook Posts

None of the moments up to this point would have mattered if it weren’t for you, our community. A big thanks goes out to our Creative Cloud Facebook fans. We hit our 50,000 likes milestone just before the end of the year! Here’s a look at our Fan favorite moments based on your engagement.

 

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12:00 PM Permalink

Our Top 12 Most Notable Moments of 2012 – Part One

We can’t believe 2012 is about to come to a close! Before we start planning for 2013, we wanted to reflect on some of the most memorable moments this year. Join us in counting down our top 12 most notable memories of 2012. Check out the first half of our list below and stay tuned for part two!

Acrobat-150x147Moment #12 | Acrobat XI Launch
October marked a milestone for Acrobat with the release of Acrobat XI. This version is focused on simplifying everyday work from editing PDFs more intuitively to building forms from scratch in limits.

 

 

 

Exclusive-150x125Moment #11 | Exclusive features for Creative Cloud Members
2012 was certainly a great year for Creative Cloud members. Just as we promised back when we introduced Creative Cloud in April, we’re providing exclusive tools and feature updates for fan favorite Creative Suite applications like Illustrator, Photoshop, Dreamweaver and more. And this is just the beginning. Just wait and see what we have in store for you in 2013!

 

 

DPS-150x127Moment #10 | Digital Publishing Suite, Single Edition Added to Creative Cloud
In September, we launched Digital Publishing Suite, Single Edition to members, allowing them to create, develop, and deliver iPad apps – all without writing code! As of our Create Now event this month, there have been more than 20,000 apps published via our Digital Publishing family.

 

 

Muse-150x150Moment #9 | Muse added to Creative Cloud
Added to the Creative Cloud in August, Muse has continued to receive updates that allow users to design HTML websites like never before. At the recent Create Now event (more on that in part 2), Creative Cloud users learned about added features, which enable users to design for mobile with ease.

 

 

Lightroom-150x150Moment #8 | Lightroom added to Creative Cloud
In June, photo buffs certainly received a treat when they found out that Lightroom 4 was available as part of the Creative Cloud membership. The Lightroom team was exceptionally proud of this release – as they found the right balance between powerful controls and an intuitive user experience. Combine that with publishing tools and you have one magnificent update to Lightroom.

 

 

Anniv-150x150Moment #7 | Illustrator 25th Anniversary
On March, 19, 1987, drawing and line art changed forever. Enter Adobe Illustrator. This flagship product turned the big 2-5 this year and took vector graphics to a whole new level with the release of the CS6 version, offered in the Creative Cloud.

12:08 PM Permalink

Creative Spotlight: Todd Powelson on Adobe Touch Apps

When it comes to looking at options for portability, Todd Powelson has tried it all from dragging along his canvas, paints and brushes, then downsizing to markers. It wasn’t until Todd tried the Adobe Touch Apps that simplicity sunk in, allowing him to quickly concept anywhere and transfer creations to his desktop where he can further refine until he is satisfied.

In addition to the Cubism/Surrealism/Fauvist art he has shared with us today, Todd plans on utilizing new products, such as Edge Animate, to incorporate animation into his work.

Read the full Q&A below to find out how Todd found Adobe Touch Apps, how they and other Adobe products have benefited his creative process.

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11:36 AM Permalink

New MacBook Pro Retina Display Support

Adobe’s product teams are keenly aware of a creative professional’s desire to experience the highest quality creation experience. That is why I am delighted to announce our plans to optimize a selection of our products to display your content and creations on HiDPI displays, including the Retina Display available on the new MacBook Pro. Over the next few months, key Adobe products will deliver HiDPI display support to all customers on current releases.

HiDPI displays allow for a dramatic improvement in image fidelity and resolution. Naturally, designers, photographers and creative professionals want to take full advantage of this new technology. Software that is not native to HiDPI display uses interpolation to duplicate pixels to fill the screen, meaning text is not as sharp and images don’t have as much detail. The increased resolution of these displays requires that each product update the interface of the application and ensure that the content or the creation itself is displayed accurately with the appropriate level of fidelity. As an example, to enable HiDPI display support in Photoshop requires the replacement of 2500 icons and cursors and other engineering work which will be complete and ready for customers this Fall. This resolution shift in the new display technology presents unique challenges to teams that support bitmap, vector or video content. Therefore each product team will be releasing support for HiDPI display for Apple’s Retina Display as soon as the development is complete and tested for each individual product.

We expect to update the following products with HiDPI support, free to all CS6 and Creative Cloud customers, over the next few months:

Dreamweaver

Edge Animate

Illustrator

Lightroom

Photoshop

Photoshop Touch

Prelude

Adobe Premiere Pro

SpeedGrade

We are currently evaluating the roadmap for when other products may support HiDPI displays, and we will announce those plans as they are finalized.

At Adobe we work hard to support the latest innovations. We will continue to release security patches, bug fixes and support new hardware changes, like HiDPI display support, to all of our customers outside of our regular development cycles just as we have always done.  Additionally, with Creative Cloud we now have the opportunity to release new features as they are ready, outside of major release cycles. On August 28, Illustrator released several features exclusively to Creative Cloud members. I am excited to announce that beginning this Fall, even more our flagship products, including Photoshop, will begin to release features exclusively to Creative Cloud members. Creative Cloud members will be able to enjoy the latest product enhancements as they are ready without having to wait for major product releases.

This is an exciting time. Stay tuned over the next few months for more exciting developments to come.

10:44 AM Permalink

Introducing the Creative Cloud

We change the way we work about once a decade. Back in the ’80s, the introduction of desktop publishing caused a profound shift in the way we communicated with each other. Ten years later, the web changed all that again. In the last decade, we’ve learned that the web isn’t just a publishing platform, but also a way to amplify our relationships with one another. We’ve embraced social networking tools as an organizing principle.

What will this decade hold? The recent wave of touch-based devices has opened our eyes to what’s possible when we step away from a keyboard and mouse. And it’s not just a new way of interacting with a screen, but a new way of thinking about technology. In a world driven by publishing, files and folders made a lot of sense. In today’s world, where we use multiple devices every day that are always connected, we have a new metaphor: the cloud.

Changes Ahead

To say that the Creative Cloud represents a big change for Adobe is a dramatic understatement. Every part of this company is rethinking what it means to solve problems for our customers and give them the tools and services to create amazing things. Although I’ve only been at Adobe a few months, it’s been remarkable to see so many people embrace so much change. (Honestly, I’m having a blast.)

So let me take a moment to explain what we’ve been up to and where we’re heading. Everything stems from two core beliefs. First, the way in which all of us acquire and manage our software is changing. Waiting a couple of years for updates to our tools is no longer tenable for many users. Our relationship to our software is more like that of a service: continuous improvements through frequent iteration. Second, it’s clear that devices like the iPad are not just for consuming content, but represent the next wave of tools for the creation of content as well. And these new capabilities need tools that have been completely reconsidered. Simple ports of desktop apps won’t do.

Everything you need

To support these new expectations from our customers, we’ve taken some dramatic steps.

A Creative Cloud membership starts with the complete Creative Suite 6 — full, installable versions of the desktop apps. We’ve added Adobe Muse, our new visual web design tool, and Edge, the HTML5 animation app. To this, we added a lot of services such as Business Catalyst for web hosting, Typekit for fonts, and up to 20 gigabytes of cloud storage for syncing and sharing your files. Then, we connected these pieces to help you go from idea to finished product, starting with web site creation and soon, we’ll add access to our iPad publishing service for making digital editions of things like magazines and catalogs via  InDesign.

But perhaps the most exciting news is that we’ve made all of this available at an accessible monthly price. Yes, that gets you everything.

With so much software and so many services available to everyone, we took a step back and re-imagined the way we get that software to you. The Adobe Application Manager offers a single-click process for downloading and installing, which feels — frankly — a lot more like the app stores we use every day. And you can manage all of that software with your AdobeID: no more searching for serial numbers — just log in once with your email address and password.

Connected through the Web

All of this is tied together with the website at http://creativecloud.com/. We’ve built a clear overview of everything you get with your membership, as well as a central place to manage all your stored and shared files. But we didn’t just build a fancy file browser — there are plenty of services that let you store files online and view them on the web. Rather, we realized we could differentiate with our intimate knowledge of our file formats. Nobody knows Adobe software better than Adobe. Push a Photoshop file to the cloud, and we’ll parse the layers and color pallet, plus give you tools for sharing, leaving comments, and translating to other formats. Same goes for all our other files — easily page through large InDesign files, view the fonts in your Illustrator docs, and on and on.

We’re also rolling out a set of four touch apps for the iPad today: Photoshop Touch for pixel-level image editing and layering, Ideas for vector-based sketching, Proto for creating website wireframes, and Collage for moodboard layouts. Each of these is tightly connected with our cloud-based storage, meaning every file you create and every change you make is quickly accessible across other devices and the web. You can buy these touch apps at your device’s app store, and we’ll give you a free month of membership when you connect them to the Creative Cloud.

I hope I’ve given you a sense for the journey we’re on. It really is just the beginning, and I’ll be following up with a post on our immediate roadmap outlining all the new things that are coming in the next few weeks. If you’d like to keep up with it all, you can follow this blog, or connect with us on Twitter or Facebook. Of course, we’d like to hear from you as well, so please don’t hesitate to tell us what you think.

We’ve worked really hard on all of this, and we’re really happy with the results. I hope you are as well.

– Jeffrey Veen & the Creative Cloud Team

Jeff is the Senior Director of Products, Creative Cloud. He joined Adobe through the acquisition of Typekit, where he was co-founder and CEO. Read more about Jeff in his bio.

9:01 PM Permalink

Creative Cloud and CS6 Ask a Pro Launch Week Recap

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We had great Ask a Pro sessions with our Evangelists last week. Each day we learned more about the Creative Cloud and Creative Suite 6 offerings for the design, web, photo and video communities.

If you happened to miss any of the sessions, not to worry! Below are recordings of each for your viewing pleasure! Once you’ve had a chance to check out the sessions, be sure to let us know what CS6 and/or Creative Cloud features you’re most looking forward to working with below in the comments, or on Facebook and Twitter(more…)

2:15 PM Permalink

Creative Suite Artist Profile Videos

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We never cease to be amazed by the stunning work created by artists around the world, using Adobe products to help make their art a reality. For our new Creative Suite 6 imagery, we searched across the globe for artists who value creativity above all else, and tapped into their skills and vision to create a humanized interpretation for each of our products. To give back to these artists who devote themselves to their craft, we captured their stories in our Creative Suite Artist Spotlight video series.

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12:00 PM Permalink

Creative Cloud and CS6 Ask a Pro Sessions

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With the arrival of Creative Cloud and CS6 just around the corner, we wanted to give our Fans and Followers a first-hand look at some of the new features they can expect! We’ve put together a schedule of 10 Ask a Pro sessions with details below.

Whether you’re into graphic design, web design and development, video production and/or photography, there’s a little something for everyone! Just remember to register for the sessions of interest. (more…)

9:08 AM Permalink