“When Geoff Dowd and David Macy visited School of Visual Arts earlier this year to share Ink & Slide with my graduate illustration students the delight on the students’ faces, when experimenting with Adobe Line, reminded me of how the designers and illustrators of my generation felt about Photoshop.”—Matthew Richmond, The Chopping Block
In response to the creative industry’s enthusiastic reception of Adobe’s new digital drawing tools, on July 29 the Adobe XD Team lovingly packaged Adobe Ink & Slide and sent them into the world for the first in a series of month-long tours.
The road trip, conceived to introduce the hardware in-person to the design community, began in Brooklyn, New York, in the hands of Matthew Richmond, at The Chopping Block (the same studio that designed the official Ink & Slide Tour sticker).
Over the past four weeks, Ink & Slide also made it to XO Group, Studiomates, and Shutterstock, where they remained for a week at each stop and their steward decided who to share them with and where they would go next.
Ink & Slide will continue to make their way around the country (eventually ending up back on the West Coast at Adobe MAX) throughout the Fall. Keep up with Ink & Slide’s travels on Adobe Drawing’s Facebook and Twitter by following #inkandslidetour.
Here’s how a handful of designers and illustrators, who got their hands on Ink & Slide, responded when we asked them to sum up their Ink & Slide experience with a drawing and a sentence:
“I think I mastered the art of holding my right hand out and drawing it with my left with no smudges to show for it! (Lefties drag their hands over paper vs. pulling like righty artists do.)” —Jordan Roland, designer/illustrator/letterer
“Ink & Slide is the beginning of something that designers/illustrators have been waiting for. A magical little pen, and a portable connected sketchbook with all the markers, brushes, and colors required to go outside and draw.” —Matthew Richmond, designer/illustrator
“Ink & Slide made me reconnect with my inner drawing little mini-me. I am thrilled.“ —Tina Roth Eisenberg, designer
“It was a lot of fun to play around with Ink & Slide and I can see myself using this as a digital sketchbook as well as a tool to help me do a quick sketches of how my work would fit in a space.” —Daniel Fishel, illustrator/letterer
“I’ve used my fair share of digital drawing tools and Ink & Slide are easily the best translation of real-world drawing tools. Not only that, they are attractive and people cannot help but ask about them when they see you at work.” —Thomas Romer, designer/illustrator (who drew Voyager’s historic 1981 flyby of Saturn and it’s giant moon Titan)
“Great for sketching on the train!” —Chi Birmingham, illustrator
“If I close my eyes I envision myself sitting alone in a bar somewhere in Europe, documenting my observations with Ink & Slide and then it is a year later and I’m flipping through old images and I feel nostalgic, motivated to take another trip and sketch more and I am happy because my sketches aren’t lost somewhere in between other unfinished sketchbooks sitting on my discontinued Ikea bookshelf—they are here at my fingertips, wherever I am, urging me to start a blog of my new observation, or an Instagram account, or a clever book, or to, at least, keep drawing.” —Deanna Paquette, digital designer
“Adobe really went out of its way to make a system that is both intuitive but also inventive. Ink & Slide makes you wish for a GIANT iPad.” —Clay Rodery, illustrator
“I remember the day I first tried crayons and it totally reminded me of those feelings of excitement and fun. Def enjoyed it!” —Hyesu Lee, illustrator
“A sketchbook with an ‘undo?’ Yes please!” —Lori Richmond, illustrator/writer
“Ink & Slide are fun tools for traditional artists who want to translate their craft to the digital world.” —Chris Becker, illustrator
“I like doing really fine line work and building up through a lot of layers, which is usually challenging on a tablet. I started with the same problems using Ink; I never knew precisely where the line was going to begin relative to where I put the stylus. Once I discovered the zoom functionality, though, everything changed (for the better!).” —Erin McCue, designer
It’s a short story that begins with, in mid-June of 2014, the introduction of Ink & Slide, Adobe’s innovative digital drawing tools (and the mobile apps, Adobe Line and Adobe Sketch, that launched alongside the hardware); a new friendship with Portland, Oregon, design studio Jolby & Friends; and Adobe’s for-the-second-time sponsorship of WMC Fest, a music-filled art and design conference that takes place in Cleveland Ohio).
The seemingly unrelated series of events coincided on July 10 at ICON8 in Portland, where the co-founders of Jolby & Friends, Josh Kenyon and Colby Nichols, were speaking. Adobe wanted its drawing tools (hardware and software) to see some real-world application. And also wanted something to hand-out at our booth at WMC Fest. As luck would have it, Josh and Colby were planning to attend, and speak at, WMC Fest.
A practical canvas
In short order, Adobe Line, along with Ink & Slide were in their designerly hands. All they needed was an idea for a “product.” They very quickly came up with one: A pencil case, the brainchild of a design duo who, along with designer Brett Stenson, had a sudden need to carry Ink & Slide in their bags. Their decision, they explained, was based on utility, “We like things that have a use beyond the aesthetic; we were trying to think of something practical and thought that designers could put Ink & Slide in it, or just use it for their tools.”
While most Jolby & Friends projects begin with pencil and paper this time the team’s concepting stage incorporated Adobe’s hardware and software. Thinking back on the decision to go digital they said, “If Ink & Slide weren’t going to be part of the process of making the case, we couldn’t really see the point of doing it. We wanted to challenge ourselves to use the products.”
So they forged ahead with the same free-sketching process they always use. Endearingly termed Ride The Weird, the concept is a simple one: “When ideas come to mind, instead of shelving them or not allowing them to come out we let the ideas flow.”
In this particular case, the means justified the end, and Ride the Weird (“the elements and objects and things that help with creation”) became the underlying concept for the art on the pencil case. The end result is a refined amalgamation of the studio’s lighthearted vibe, it’s freeform approach to ideation, and the collaborative intermingling of ideas.
Fueled by “busy”
Although admitting it was a challenge to “learn how to draw again on an iPad,” no hurdle was too big for the trio. Despite a hard deadline (about three days), they quickly got up-to-speed on their brand-new tools, quickly mastering the hardware. And the software. And the ability to merge them with Creative Cloud. They briefly described their process, “With any of the digital tools we use, we try to replicate what we can do with our hands… but with the efficiency and the ease of transferring files back-and-forth. Once we learned how to use Ink & Slide to get the look we wanted we were able to, all three of us, do little bits and pieces and effortlessly put them all together.”
Last week Jolby & Friends sent off their files to ArtOfWhere and today the cases are on their way to a first public appearance. At WMC Fest. In the Adobe booth.
And that’s the story of how Adobe’s hardware, and software, was tested, a design relationships was further cemented, and a pencil case was born.
Attending WMC Fest?
Stop by our booth for a Jolby & Friends pencil case and the latest details about the tools and services in Creative Cloud.
And don’t miss out on Josh and Colby’s talk, Beyond A Collaboration, on Saturday August 16 at 4:15pm at the Cleveland Public Theatre.
Following the June 18 announcements about the 2014 release of Creative Cloud, our team of worldwide evangelists will be kicking off a series of CreateNow events across the globe.
Starting now, we’re kicking off the 2014 CreateNow World Tour with interactive half-day Adobe events in 5 US cities and 32 additional locations led by Adobe user communities. At the same time, we’re taking CreateNow abroad over the summer and into the fall in Europe, Asia/Pacific and Japan.
The events are free, but require sign-up to reserve a spot (details below). Here’s what you can look forward to when you join us at one of our US Create Now Tour events:
They begin with an informal networking hour and a cool feature we call the Device Bar. It’s a chance to play around with Adobe Ink and Slide, the newly-announced Creative Cloud-connected pen and ruler; Adobe Line and Sketch our newest drawing and social sketching apps; and Adobe Photoshop Mix, a powerful new creative imaging app.
Afterward, we’ll head into our main program with our Adobe experts sharing some of the many updates just added to Creative Cloud. These include some of the hottest new features in Adobe Photoshop CC, Illustrator CC, InDesign CC, Premiere Pro CC and other desktop products. Our worldwide evangelists know the Creative Cloud inside-out and from every angle, and can answer questions about the applications and membership. This year we’ll be showcasing new creative processes with innovations like 3D printing from Photoshop CC, website design with Adobe Muse, and how to incorporate creativity captured on mobile devices into desktop workflows.
We’ll also share the powerful ways to take Creative Cloud to a collaborative level with features that save time and money (soliciting and providing feedback, creating personal work portfolios, and syncing workflows across devices and between programs) and open up modes of flexibility that can be tailored to individual needs.
We’ll also be bringing in guest speakers from outside Adobe who’ll share some of the ways they’ve used Creative Cloud to further their creative work. We’ll wrap-up by answering questions from the audience. We guarantee that people will leave with new information.
In Chicago, our guest speaker will be artist/designer Chuck Anderson of NoPattern; and in Los Angeles we’ll welcome film/TV producer Mick Ebeling. Keep an eye on the CreateNow events site for the remaining inspirational industry speakers we’ve invited.
CreateNow is designed for creative professionals, photographers and photography hobbyists, illustrators, animators, video professionals, and students—in short, anyone who wants to master new skills in design, web and mobile apps, digital imaging, video editing or use Creative Cloud on the job. It’s also a great way for people to discover the potential of the applications in Creative Cloud.
And for anyone who’s used Creative Suite in the past and isn’t familiar with the advantages of membership, CreateNow is the perfect place to learn more. Adobe Creative Cloud provides instant access to our constant stream of innovations, with new additions every month. What people who’ve attended CreateNow say about it:
“Terrifically put together and very professional and polished…”
“It’s great to see creative luminaries and where they’re going with their work, especially when they’re using the same software we’re using. It means it’s within our reach.”
We’re extremely excited to present what’s new and we hope you’ll join us. (Remember, CreateNow events are free but require registration to reserve a spot. Register today:
- Chicago (June 24)
- Los Angeles (July 9)
- San Francisco (July 15)
- Washington, DC (July 22)
- Seattle (July 29)
- 32 additional events in cities including Atlanta, Dallas, Phoenix, Toronto and more
There’s been so much excitement for the new release of Creative Cloud—the customer response has been simply awesome.
Since introducing it on June 18, we’ve received a lot of requests for the latest Creative Cloud logo. So our Adobe Studio team got to work and made a few versions that can be downloaded and used as wallpaper, an avatar, or in social media profiles.
Over the last few weeks we’ve been slowly revealing the tiles of our Creative Cloud Mosaic. This week, at the #CCNext launch, we unveiled the completed piece; it’s now highlighted both on Behance and on a number of Adobe’s Facebook pages.
We’re really happy with the result and hope you love it as much as we do. We love collaborating with artists in different disciplines from around the world and seeing what they can do when given a challenge.
We’ve done a number of interpretations of our brand over the past several years—beginning with the “Adobe &” project, and several Adobe Remix projects—and the CC Mosaic is another milestone of the type of work we want to do with our creative community as we continue forward.
It’s important to us that the community feels they have co-ownership of the Adobe brand. Working on collaborative projects like this is the perfect way to show off the promise of the Creative Cloud—it allows us to celebrate individual creativity and the infinite possibilities of the creative disciplines.
Want to get involved in one of our future projects? Connect with us on Behance and drop us a note.
Adobe is celebrating creativity by bringing together artists from around the world to help us co-create our new Creative Cloud identity. The idea is simple: we’ve invited 48 designers and artists from around the world to contribute “tiles” of their own creative expression which we’ve assembled into the world’s most creative digital mosaic. This mosaic will actually serve as our Creative Cloud identity to be released on June 18.
If you haven’t already, please visit our Behance page and watch as we build out the mosaic one tile at a time. You can also learn about each artist and visit their full online portfolios.
And don’t miss the final, big reveal as we unveil the finished mosaic during our live online event on June 18; register for it today to see firsthand everything new that’s coming to Creative Cloud.
Lucas Doerre, a 20-year-old designer from Hamburg, Germany was recently chosen to take part in Shutterstock’s Designer Passport tutorial series, to unveil the process behind his recent project—Singularity.
Lucas’s broadly-scoped representation of what it means to be human was created in Adobe Photoshop CC, with images from Shutterstock’s library. It defines the evolution of the human spirit, its transformation, evolution and growth. It’s a multi-tiered look at the process of growing into society while also maintaining singleness and individuality.
We asked Lucas to join us at HOW Design Live. He’ll be deconstructing Singularity in the Adobe booth on Wednesday May 14 at 12:30pm. We caught up with him a few days ago to get advance insight into what he’ll be talking about at HOW; read what he has to say about Photoshop CC’s Perspective Warp feature, Shutterstock’s “Find Similar Images” function, and the difficulty of visually defining human adaptability.
How were you selected to be a part of Designer Passport? Philippe Intraligi, design director at Shutterstock, was looking for a German designer for the Passport series. He found me through the Behance network, emailed me, and we chatted on Skype.
Have you ever thought of your digital project Singularity as an installation? Of actually building it? I was thinking of 3D printing it but there were some color issues—and unfortunately I don’t have access to a 3D printer. But it’s given me some ideas for future 3D printing projects that I definitely want to try, especially since Photoshop CC has 3D printing capability now.
Why or how did you choose the materials that the figure is passing through–the wood, the fire, the water? What do they symbolize? What do they mean to you? I chose them randomly, but they are intended to express the different phases and possibilities in a person’s lifetime.
Shutterstock has a huge (35 million+) image library, how did you choose the images in Singularity? I started with keywords that described the visual or the mood I was looking for and made good use of the “Find Similar Images” function.
Was this your first time using Photoshop CC’s Perspective Warp feature? Do you forsee using it in future projects? I had actually been experimenting with it prior to this project. It offers such a range of possibility; there’s so much that can be created with it.
What was the most difficult part of creating this project? The most difficult part was the beginning, I had an extremely detailed idea and was trying to realize it in so many ways but unfortunately no way seemed the “right” way. After some tries I got this idea to divide the whole image into sections. It became the foundation for the final artwork.
When you began documenting your process for Shutterstock did you see things in Singularity that you wish you’d done differently? Actually no. After so many attempts at starting this project I finally had a composition and a look that I really liked.
Have you experimented with other apps in Creative Cloud? Has having access to a variety of apps in Creative Cloud allowed you to experiment more? I’m loving the Typekit integration; it allows me to search new fonts in a extremely convenient way. And the ability to sync all my work to Behance and to have access to all my files in Creative Cloud are also very helpful. I’ve also started using Adobe Illustrator CC; the features enable the creation of really interesting stuff.
We know project was created with Photoshop CC, but if you could use just one Creative Cloud application, which would it be? Why? It would be Photoshop CC. I love it. Some of my first works were created with Photoshop. It allows me to recreate and modify my images, type, whatever. And that’s what I’m doing… creating and modifying my ideas and visions. On a computer.
In one week, HOW Design Live—the largest annual gathering of creative professionals anywhere—kicks off. And again, Adobe’s part of it.
The five-day conference provides us a great opportunity to connect with the designers who include our products in their professional toolsets. And this year, now that Creative Cloud has been available for two years, we want to hear what’s working for everyone and what we need to do to exceed everyone’s expectations.
Hang out at our booth
Not only will we give you a T-shirt that professes your profound love of design (opening night Tuesday May 13 8:00pm – 10:00pm) but just for visiting, and letting us scan your badge, you’ll be entered to win a one-year Creative Cloud membership.
There will also be some hands-on fun with the latest in digital drawing technology: Learn how our mobile tools make it easier to incorporate sketching as part of the concept process, enable the capture of ideas and inspiration whenever and wherever they strike, and then make it easy to bring them into your designs.
Want a deeper understanding of the features that have been released to Creative Cloud applications in the past year? We’ll have in-booth theater demos that focus on the new features in Adobe Photoshop CC, Illustrator CC, InDesign CC and Muse CC. And since we also want to hear what you have to say, and to answer all your questions, there will be Ask an Expert stations for print and digital publishing, and web design, along with dedicated stations for learning what’s new in the world of print and web fonts, available from Typekit, and designing for 3D printing with Photoshop CC. And, for fun… Every Creative Cloud question you ask enters you in a drawing (two each day) for a three-month Creative Cloud membership.
Finally, Lucas Doerre, an emerging designer from Germany, will deconstruct Singularity his 3D illustration for the Shutterstock’s Designer Passport series. Hear about his inspiration, Photoshop CC techniques, and get a signed poster of his unique project.
Attend some sessions
We’ve asked Terry White and Brian Wood to come along to teach people about Creative Cloud, how to create websites without writing code, and how to turn Photoshop CC mockups into responsive web design. Get re-inspired, and pick up some new ideas:
Wednesday 7:30–8:30am Responsive website design made easy. With Brian Wood. Improve communication with your developer and take advantage of the latest web trends. Learn how to turn Photoshop mockups into responsive layouts using simple tips and techniques for Adobe Photoshop CC and Adobe Edge CC Tools and Services.
Wednesday 12:45–1:45pm Adobe Creative Cloud Time-saving Tips. With Terry White. Save hours of design time with tips for Adobe Photoshop CC, Illustrator CC, and InDesign CC.
Two more things…
Future Media Concepts (FMC) will be leading Adobe HOW2 Trainings throughout HOW Design Live. Check the schedule.
Pixels of Fury. It wouldn’t be a design conference without Shutterstock’s real-time on-the-fly design showdown (with Creative Cloud applications). Be there on Wednesday after sessions end.
We’ve got a lot going on. So register. Come be a part of the conference for creative professionals: Five days of design; one extraordinary experience. #AdobeHOW
HOW Design Live 2014: Five days of design; one extraordinary experience. Beginning with Malcolm Gladwell. Ending with Stefan Sagmeister. Adobe all the days in between.
Malcolm Gladwell kicks things off
In a conversation with DeeDee Gordon, Malcolm Gladwell will kick-off HOW Design Live and set the tone for the conference. Drawing on history, politics and business, both past and present, his recent book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants uncovers the forces that shape success. Its message—use what you’ve got—could be considered a rallying cry for designers to focus their energy, insight, and creativity in the face of bad briefs, difficult clients and creative blocks. Malcolm Gladwell takes the stage Monday May 12 at 4:15PM.
Stefan Sagmeister wraps it up
Designer Stefan Sagmeister is devoting his closing keynote to topic of Design and Happiness. Sagmeister, founded his New York studio in 1993; when not designing, or teaching at New York’s School of Visual Arts, Sagmeister devotes time to understanding what makes his work successful and worthwhile. His work sparks curiosity, affects change and alters opinions and his insight into what it takes to be fulfilled, satisfied and, yes, “happy,” and to do work that’s meaningful and impactful provides a prompt to take breaks when necessary, generate ideas when there are no deadlines, and gather inspiration from every source. Don’t miss his talk Friday May 16 at 11:00AM.
Adobe rounds things out
Adobe will be in the middle of things, throughout the conference, with a booth, product experts, and evangelist-led sessions. We’ll be teaching attendees about Creative Cloud, highlighting the newest features of our design tools, answering any and all product questions, and giving away prizes and chances to win Creative Cloud memberships. Most importantly, though, we’ll be showing how the tools in Creative Cloud can alter creative approaches, processes, and ultimately creative output.
Everyone knows it takes more than three to create a conference: A memorable event requires educational sessions and inspiring speakers and new insights into tools and techniques. HOW Design Live always has it all. So join us. Five days of design; one extraordinary experience. #AdobeHOW
In late 2013, Adobe announced its Photoshop Photography Program. Yesterday morning, in San Francisco, at the Forrester Marketing Leadership Forum, the Photoshop Photography Program was awarded a Forrester Groundswell Award in the Business-to-Consumer Social Relationship Marketing category.
In September 2013, Adobe announced its Photoshop Photography Program available to customers who owned Creative Suite 3 or later. The program, created for photographers, combined Photoshop CC, Lightroom 5 and Behance ProSite in a discounted bundle for $9.99 per month. The offer became wildly popular. In November 2013 Adobe opened it up to everyone.
To let people know, we used original creative and a sense of humor on our social channels. The announcement poked fun at the company’s previous restrictions on subscription upgrades and touted that, for the first time, this program was available to EVERYONE. An approachable cast of characters (sasquatch, robots and designers alike) illustrated the low barrier to entry and the cheeky, friendly approach of the social campaign caught the attention of our customers–and the members of the Forrester Research team.
Adobe’s primary business goal was to drive awareness and adoption of the Photoshop Photography Program and to reduce negative sentiment in response to the shift to the Creative Cloud business model. The program performed extremely well, exceeding (more than tenfold) initial social sales goals, engagement rates, positive sentiment, and reach statistics.
Read the details of our Forrester Groundswell Award submission and learn why the strategy and approach of the Photoshop Photography Program social campaign stood out from over 100 applications submitted from around the world.