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Creative Spotlight: Jeffery Fina on Adobe Creative Cloud

How has Creative Cloud changed your creative workflow? For user Jeffrey Fina, the ability to venture out and collaborate with other creative individuals is just one of many ways Creative Cloud enables him to grow as a creative professional. And that’s just the beginning. The most cutting edge tools, 20GB of cloud storage and ability to seamlessly work on projects on various devices enables Jeffrey to successfully operate a fine art studio and be on dad duty. We connected with Jeffrey after coming across the work he shared with us on Facebook and wall. You can learn about his current projects, where he sources inspiration and more in the Q&A below.

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Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

Jeffery: Most recently, I have been working on high resolution abstract 3D forms created in Trimble Sketchup and rendered in Photoshop. These projects are designed at full size for large format printing and can take time to render. I own and operate Hudson Valley Giclee, a fine art and digital printing studio, where I will create the large format digital prints of these works. This project is one of many that will be part of an expansion into print publishing and art consulting that my colleague Bruce Bleach and I are formulating. We plan on starting in the Hudson Valley and the tri-state area and expanding nationally.

What was your inspiration behind the project?
The inspiration behind this and most of my personal and professional work is being able to utilize all facets of what digital technology can produce and finding an aesthetic that goes beyond a sometimes engineered digital look. For me, Photoshop has become the crossroads of all these applications. I can throw a number of file formats at it… and boom; they open.

How has the Creative Cloud changed your creative workflow?
Prior to the Creative Cloud, I was truly bound to my studio computer. My business requires me to venture out and collaborate with artists in their native spaces. My workflow is seamless now because I always have my software and files on board.

What tools specific to Creative Cloud enable you to work more efficiently?
Photoshop is a work horse. It’s what a paintbrush is to a painter. Bridge is my viewer for all file types. The 20GB of cloud space is super helpful in having access to project files on the go. I am a new father so when I am on baby duty, it’s not easy to sit with a cup of coffee in my studio. Having all my files on my laptop is great. As a fine art studio, having client files on the go is helpful when proposing a mockup of a full resolution image. In fine art printing and studio work, detail is key.

Describe your style of work in a few words.
I like to break the rules…

Fill in the blank: I couldn’t create without _________.
Coffee, music, and integrity.

What advice would you give to an individual who is considering Creative Cloud?
I would tell those who want to be more creative that it’s best to grow ‘into’ a tool then to grow ‘out’ of one. You should use the most powerful tools to accomplish your creative goals instead of being limited by inefficient tools. The learning curve is also longer and deeper but doesn’t prevent you from moving forward with your ideas and concepts. I’ve been using Adobe products for 8 years and I average 30 hours a week face deep in the software one way or another. I’m still excited about what these tools can do and what the future brings.

See more of Jeffrey’s personal work at http://www.ultimaars.com/.

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