Adobe Systems Incorporated

Five days of design. One extraordinary experience.

In one week, HOW Design Live—the largest annual gathering of creative professionals anywhere—kicks off. And again, Adobe’s part of it.

The five-day conference provides us a great opportunity to connect with the designers who include our products in their professional toolsets. And this year, now that Creative Cloud has been available for two years, we want to hear what’s working for everyone and what we need to do to exceed everyone’s expectations.

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Hang out at our booth

Not only will we give you a T-shirt that professes your profound love of design (opening night Tuesday May 13 8:00pm – 10:00pm) but just for visiting, and letting us scan your badge, you’ll be entered to win a one-year Creative Cloud membership.

There will also be some hands-on fun with the latest in digital drawing technology: Learn how our mobile tools make it easier to incorporate sketching as part of the concept process, enable the capture of ideas and inspiration whenever and wherever they strike, and then make it easy to bring them into your designs.

Want a deeper understanding of the features that have been released to Creative Cloud applications in the past year? We’ll have in-booth theater demos that focus on the new features in Adobe Photoshop CC, Illustrator CC, InDesign CC and Muse CC. And since we also want to hear what you have to say, and to answer all your questions, there will be Ask an Expert stations for print and digital publishing, and web design, along with dedicated stations for learning what’s new in the world of print and web fonts, available from Typekit, and designing for 3D printing with Photoshop CC. And, for fun… Every Creative Cloud question you ask enters you in a drawing (two each day) for a three-month Creative Cloud membership.

Finally, Lucas Doerre, an emerging designer from Germany, will deconstruct Singularity his 3D illustration for the Shutterstock’s Designer Passport series. Hear about his inspiration, Photoshop CC techniques, and get a signed poster of his unique project.

Attend some sessions

We’ve asked Terry White and Brian Wood to come along to teach people about Creative Cloud, how to create websites without writing code, and how to turn Photoshop CC mockups into responsive web design. Get re-inspired, and pick up some new ideas:

Tuesday 12:45–1:45pm Create cutting-edge web sites. No Code. No Kidding. With Terry White. Say goodbye to learning HTML, CSS, and Javascript. Learn how to create beautiful, original web designs (with social media links, blogs, scroll effects, unique mobile layouts, optimized for search engines) without writing a single line of code.

Wednesday 7:30–8:30am Responsive website design made easy. With Brian Wood. Improve communication with your developer and take advantage of the latest web trends. Learn how to turn Photoshop mockups into responsive layouts using simple tips and techniques for Adobe Photoshop CC and Adobe Edge CC Tools and Services.

Wednesday 12:45–1:45pm Adobe Creative Cloud Time-saving Tips. With Terry White. Save hours of design time with tips for Adobe Photoshop CC, Illustrator CC, and InDesign CC.

Two more things…

Future Media Concepts (FMC) will be leading Adobe HOW2 Trainings throughout HOW Design Live. Check the schedule.

Pixels of Fury. It wouldn’t be a design conference without Shutterstock’s real-time on-the-fly design showdown (with Creative Cloud applications). Be there on Wednesday after sessions end.


We’ve got a lot going on. So register. Come be a part of the conference for creative professionals: Five days of design; one extraordinary experience. #AdobeHOW

Don’t forget to follow along on Twitter and Facebook

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Malcolm Gladwell, Stefan Sagmeister, and Adobe

HOW Design Live 2014: Five days of design; one extraordinary experience. Beginning with Malcolm Gladwell. Ending with Stefan Sagmeister. Adobe all the days in between.

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Malcolm Gladwell kicks things off

In a conversation with DeeDee Gordon, Malcolm Gladwell will kick-off HOW Design Live and set the tone for the conference. Drawing on history, politics and business, both past and present, his recent book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants uncovers the forces that shape success. Its message—use what you’ve got—could be considered a rallying cry for designers to focus their energy, insight, and creativity in the face of bad briefs, difficult clients and creative blocks. Malcolm Gladwell takes the stage Monday May 12 at 4:15PM.
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Stefan Sagmeister wraps it up

Designer Stefan Sagmeister is devoting his closing keynote to topic of Design and Happiness. Sagmeister, founded his New York studio in 1993; when not designing, or teaching at New York’s School of Visual Arts, Sagmeister devotes time to understanding what makes his work successful and worthwhile. His work sparks curiosity, affects change and alters opinions and his insight into what it takes to be fulfilled, satisfied and, yes, “happy,” and to do work that’s meaningful and impactful provides a prompt to take breaks when necessary, generate ideas when there are no deadlines, and gather inspiration from every source. Don’t miss his talk Friday May 16 at 11:00AM.
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Adobe rounds things out

Adobe will be in the middle of things, throughout the conference, with a booth, product experts, and evangelist-led sessions. We’ll be teaching attendees about Creative Cloud, highlighting the newest features of our design tools, answering any and all product questions, and giving away prizes and chances to win Creative Cloud memberships. Most importantly, though, we’ll be showing how the tools in Creative Cloud can alter creative approaches, processes, and ultimately creative output.

Everyone knows it takes more than three to create a conference: A memorable event requires educational sessions and inspiring speakers and new insights into tools and techniques. HOW Design Live always has it all. So join us. Five days of design; one extraordinary experience. #AdobeHOW

Join us at HOW Design Live
Follow along on Twitter and Facebook

7:23 AM Permalink

HOW Design Live Attendees: Want to Win a 5-Year Creative Cloud Membership?

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There are so many exciting things happening at this year’s HOW Design Live conference including a closing keynote from our very own Scott Belsky, as well as sessions led by Adobe evangelists. What’s more, we’re hosting a Tweetway in conjunction with the event and we’re giving away some sweet prizes.

Want to be a part of it? Here’s how to enter:

Between June 10 and June 25, send a Tweet with the hashtag #AdobeHOW and share your Adobe Ideas drawing, Adobe Kuler theme, or a link to a project in your Behance portfolio for a chance to win a Creative Cloud membership. We’re giving away one 5-year membership and ten (that’s right, 10!) 3-month memberships. Don’t miss out on a chance to win.

We’ll select winners at random, from all submissions, on June 25; winners will be notified on June 26 via Twitter. For full details, check out our HOW Tweetaway Sweepstakes Official Rules.

This is your chance to show off your work AND possibly win some great prizes. Be sure to follow Creative Cloud on Twitter. Also, if you’re at the conference, be sure to stop by the Adobe booth to say hello, get answers to your questions, and learn the latest about your favorite tools.

UPDATE (as of 2:30 PM PT): The results are in! Congratulations to our grand prize winner Eric Higgins (@iamEricHiggins) who will receive a 5-year membership to Creative Cloud. But there’s more…The following folks each receive a 3-month Creative Cloud membership. 

  1. Christopher Creese @CreeseWorks
  2. Matt Marriott @m_marriott
  3. Crescent Vale @CrescentVale
  4. Brent @MacTattooed
  5. Carrie Cousins @carriecousins
  6. The Stickman @StickmanArt
  7. Jessica Orion @ArtePerMe
  8. Michael Banks @4MikeBanks
  9. Matt McRae @mattmcrae
  10. Leo Rabelo @leorabelo

Thanks for participating everyone and happy creating! 

 

 

 

 

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