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Adobe Theatre: Our Outstanding Lineup at IBC

Presentations by an impressive group of Adobe pro video users signal a promising event.

AdobeIBC

This Friday, IBC 2014 will kick off in Amsterdam and Adobe will be there previewing the updates coming soon to Creative Cloud’s pro video tools. In addition to Adobe presentations on our video and audio applications, we’ll also have a five-day lineup of our top customers sharing their workflows, tips and tricks.

Pulling off the broadcast of the largest sports event on earth, The World Cup, is no small task. HBS will feature its workflow, its use of Creative Cloud, and the well-integrated partners used, like EVS, to produce this amazing event.

Swiss Radio and Television (SRF) gave us the chance to witness magic moments of incredible artistry and athleticism performed by the athletes competing at the Sochi Games. For video content, like their stunning Sochi opener, SRF used Adobe SpeedGrade CC to give content from different sources a uniform look, and switched to Adobe Premiere Pro CC as their main editing tool, which replaced Final Cut Pro. Simone Nucci and Simon Renfer share their incredible work starting the Sunday of IBC.

Red Bull is not just a brand that sells energy drinks—it is also a multi-platform media company that produces premium sports, culture, and lifestyle content with help from Creative Cloud and Premiere Pro CC. The well-known international brand has expanded into streaming video through Red Bull TV, an independent music label, and sponsored dozens of athletes, teams, and events. Red Bull Media House’s Andreas Gall, will share how the team users Creative Cloud to give the company the wings to connect people with the international Red Bull brand.

Veteran filmmaker Philip Bloom will share his unique approach to documentary filmmaking using Creative Cloud with Premiere Pro CC at the hub. His outspoken approach to low-budget video creation and whole-hearted embrace of social media has helped hobbyists as well as experienced professionals shoot better video.

The United Kingdom’s Karrot Animation has become a recognized industry leader, producing 2D-animated shows including the international hit Sarah & Duck. Karrot co-founder Jamie Badminton will be presenting the studio’s use of Creative Cloud in the making of the series.

Bryn Balcombe, technology director for London Live, will share how the new UK station’s broadcast and production infrastructure’s use of Creative Cloud supports the fast-paced production and distribution of standard-definition television over the air and high-definition television on any device.

ITV Studios shares how it has modernized its approach to broadcast productions and highlights its use of Adobe Story CC Plus and Premiere Pro CC through Creative Cloud to produce the UK’s well-known serial dramas, Coronation Street and Emmerdale.

With blockbuster films such as Godzilla, the Harry Potter franchise, and Life of Pi, and advertising campaigns for global brands including Samsung, Ikea, and Visa, you can see why MPC is one of the world’s leading visual effects and motion graphics studios. William MacNeil will feature the studio’s stunning work and explain how Creative Cloud is used to craft their most compelling visual experiences.

Ending the line up is one of our favorite game-developers and games, Angry Birds. Rovio animation director Jussi-Petteri Kemppainen and pipeline and tools developer Pauli Suuraho will share how they created the first season of Angry Birds Toons, which can be viewed on the company’s multiplatform video channel, ToonsTV. You’ll also see how they used Adobe After Effects CC and Photoshop CC to do 3D-like rigging to build one of the world’s must popular games.

If you’ll be attending IBC, check our Booth Schedule to see the presentations live, and stay tuned to the Pro Video playlist on the Adobe Creative Cloud YouTube channel (we’ll share the recorded video presentations in an upcoming blog post after the show ends).

Read more about the top new features and enhancements being revealed at IBC, and for more in-depth information, visit the product blogs for Premiere Pro CCAfter Effects CC, SpeedGrade CCPrelude CCMedia Encoder CCAudition CC, and Adobe Story.

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Adobe Highlights at IBC 2012

Last week was quite the week for conferences. While Photoshop World was coming to a close, we had another team in Amsterdam for the International Broadcasting Convention (IBC). If you missed it, our Digital Video & Audio team has you covered with daily video highlight reels straight from the convention floor.

Friday, Sept. 7

It was opening day for the convention and our team had some new products to share, including Adobe Anywhere and Project Primetime.

Sunday, Sept. 9

On Sunday, the theme was all about workflow efficiencies, where we highlighted some of our industry partners’ workflow integrations showcased across the show floor.

Monday, Sept. 10

From video streams to revenue streams, Monday was about driving more revenue by getting your video to more viewers, on more devices, with Adobe Project Primetime.

Tuesday, Sept. 11

Tuesday was the last day at IBC, and it was all about collaboration without boundaries. We spent the day taking a closer look at the growing momentum behind Production Premium CS6 & Adobe Anywhere for video, which helps teams work together in real time, across virtually any network with shared media.

IBC 2012 was an action-packed event full of exciting releases and announcements. For more from IBC, check out our IBC Online hub.

For Final Cut Pro or Avid users, now is a great time to switch to the Adobe Creative Cloud and take advantage of our Switch. Save. Edit. promotion.  You’ll get 40% off all Adobe pro video tools, including Premiere Pro, plus so much more with your Creative Cloud Membership. The offer ends November 30, 2012. Don’t miss it!

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