Adobe Systems Incorporated


Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on during the coming year.



Be sure to check out the work of the New Creatives, get inspired, and join us.


Graphic Designer / Executive Creative Director / Maker of things




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Creative Spotlight: Leandro Erlich’s Reflective Optical Illusion House

Looking at a normal object in a different way helps creatives bring a fresh perspective to everyday items. The Argentinian artist Leandro Elrich did just that in his piece titled “Dalston House,” turning a house on its side.

The piece uses a wall of giant mirrors, which reflects against a huge horizontal print of a Victorian terraced house. Visitors are then free to climb and jump around on the print of the house, which is reflected in the mirror above. Visitors hang from windows, skateboard along ledges, and crawl along walls in this optical illusion.

Visitors get creative with Erlich’s optical illusion, titled “Dalston House.” (Image courtesy of the Barbican)

Visitors get creative with Erlich’s optical illusion, titled “Dalston House.” (Image courtesy of the Barbican)

If you’re in London, be sure to check it out now through August 4, 2013. Check out the full article on Colossal. Also keep an eye on our blog, Twitter and Facebook for more spotlights on creative projects.

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7 Ways to Boost Your Creativity

You’ve hit a brick wall. It’s difficult to concentrate. Social media sites and emails are suddenly demanding your attention. The ideas just aren’t coming today. Has this happened to you?

It’s difficult to get into the creative process when you can’t focus and feel surrounded by distractions. Luckily, Behance’s 99u blog broke down seven ways to boost your creativity to help you get in the zone.

Here’s a few of our favorites:

Separate work from consumption
Instead of gathering information while completing a project, keep these tasks separate to focus on the creative process in its own step. Absorb all of the information first, and then create.

Restrict yourself
Putting limits on a project can prove to be beneficial to your creativity. Instead of attacking a task like you normally would, consider adding a time limit or size limit to encourage you think about it in a different way.

Stay Positive
Influencing your mood in a positive way can actually have an impact on your ability to think outside of the box. Quick exercise or recalling good memories might help you find your positive place.

Be sure to check out the full list at 99u.

What quick tips do you use to boost your creativity?


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Exploring Creativity – Design Milk’s 2012 Best of WTF

It’s creativity that leads to some of the most innovative inventions, even if it raises the question, “What in the world?” This is probably what you’ll say to yourself when browsing through Design Milk’s popular tagged posts using ‘WTF’. Check out the top inventions from their 2012 Year in Review: Best of WTF, from which we pulled our top three favorites noted below:

LED Eyelashes by Soomi Park.

LED Eyelashes by Soomi Park.


Natural Keyboard by Robbie Tilton.

Natural Keyboard by Robbie Tilton.


Burritobot: The Tortilla-Filling 3D Printer.

We hope these inventions spark your inspiration!  Share with us on Facebook or on Twitter using #CreateNow, what inspires you each day.

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Let’s Talk Type


Typography is everywhere and we can’t get enough of it. Whether it’s an inspirational quote, a logo design, or the font on your favorite greeting card, typography allows you to express yourself, or shall we say, your “type.” Knowing this, we want to be at the forefront of your inspiration, which is why we’ve gathered some user-generated imagery paying tribute to the great art of typography. Visit our “What’s Your Type” Pinterest board to kern you and your right type closer together. Here’s a few that fuel our creativity:



For other ways to discover your type, check out Typekit and Adobe Edge Web Fonts (powered by Typekit).

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Creative Spotlight: Heidi Schwoerer

It’s that time again! We’re proud to show off some more creations that our Adobe Touch Apps users have shared with us on our Facebook and/or Twitter profiles. This week, we’re delighted to showcase the work of Heidi Schwoerer (a.k.a. “2CuteInk”). This individual’s imaginative and adorable creations made the decision for our next Adobe Touch Apps Twitter background that much easier.



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The Power of Curiosity


What is it about tinkering, experimenting – and even making mistakes – that allows us to unleash our creative potential? Sometimes it seems that our greatest achievements were never quite planned, and came about as a result of pursuing our curiosity.

The reason curiosity is important in creative professions is that it allows us to explore unknown ideas. It allows us to find things that we never knew existed, and that is really what creating – or being creative – is all about.

So next time you think an idea is too farfetched to entertain, let it sit for a while. Play with it before dismissing it all too soon. You never know what you’ll find. (more…)

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Creative Inspiration in Album Cover Art

Whether working in graphic design, web design and development or video production, all creatives are united by a common theme – they are constantly working to push boundaries. However, creative expression is not solely limited to these professions. Music is another creative medium where artists seek to push boundaries and find new creative avenues. That said, the relationship between music and creative expression cannot be overstated.

One of the most glaring (and inspiring) examples of the overlap between music and design is album artwork. Album art serves a number of functions. It can provide an aesthetic preview of what a listener might expect from the album inside. It can communicate certain messages that the artist may be trying to express. And most of all, it can be visually stunning and thought-provoking.

Below, we’ve highlighted just a few of our favorite album covers. What is your favorite album cover of all time? Let us know in the comments. (more…)

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Creative Quotes for Inspiration

Over the past few months, we’ve featured quotes from popular creatives and others in surprising professions. Now, we’re sharing a handful of our favorite quotes for a dose of inspiration. Care to add to the list? Share yours by commenting below.


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