Adobe Systems Incorporated

3D Printing: What You See Is What You Get

The second installment of I Went to Adobe Creative Camp at SXSW 2015… And all I brought back is a series of blog posts, the firsthand account of a first-time Adobe SXSW Creative Camp attendee.

Session 2: Moving from Graphic Design to 3D Object Design with Paul Trani

GraphicTo3D_1 Adobe evangelist Paul Trani is a designer. With an eagerness to exploit any technology he can get his hands on, he operates on the assumption that other designers feel similarly. Which is probably why he spent an hour showing a room full of design industry professionals how to make the jump to 3D printing with Adobe Photoshop CC—software that’s been in their creative arsenal all along.

The tools make it easy

Everyone in the creative industry has been called upon to function across design disciplines, to jump from technology to technology, to use programs and processes they’ve never used prior. Usually with built-in time constraints, those leaps require them to figure things out as they go and learn along the way. They manage, according one of Paul’s opening remarks, because “the fundamentals of design don’t really change it’s the technology behind them that changes.”

Therein lies the heart of his presentation: When it comes to 3D printing, designers don’t have to use unfamiliar software to get the job done.

Photo courtesy of Rachel Luxemburg.

Photo courtesy of Rachel Luxemburg.

A gateway to 3D

Adding 3D capabilities to Photoshop CC wasn’t an effort to rule the world of 3D (it will never replace 3ds Max or Cinema 4D Studio or Rhino3D); it was instead intended to help designers move from modeling to printing. To simplify bringing in files (.stl, .obj, .3ds) from other 3D programs, and to use for creative exploration: to look at something from all angles, move it around, create a light source, change its size, design its surface… then from there, print whatever’s on the screen.

Paul’s ultimate point was that Photoshop CC is an introduction. Designers wanting to get in on 3D printing, don’t have to feel overwhelmed by the process because the same software they’ve been using for years provides the fundamental features for effortlessly jumping in and out of it. It’s a platform for exploring the possibilities of 3D, without the headaches. And that’s more than enough.

My conclusion: Photoshop CC, with its fundamental features, and its familiar UI, make it the perfect gateway to 3D design and printing.

 
Read the wrap-up of Session 1: Revamping Adobe Photoshop CC for Screen Design with Zorana Gee and Charles Pearson

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What’s Your Creative Jam?

We know what ours is… celebrating creative community.

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It’s why in late in 2013 Adobe evangelist Michael Chaize hosted an event that was part gathering, part challenge and part presentation and called it Creative Jam.

Held in Adobe’s Paris office, the event was a four-hour-long combination of tournament and showcase and get-together during which fifteen teams of designers took on a creative challenge while, in an adjacent room, local designers shared stories and insights about projects and process.

Next stop North America

In January, we held our first North American Creative Jam in San Francisco. Moderated by evangelist Paul Trani, it consisted of six pairs of designers challenged by a single theme; presentations by designers Brian Yap and Joshua Davis, and illustrator Aggie Tsz Yan Cheung; and lots and lots of food, chatter and creative camaraderie.

Take a look at how it went down:

Now we’re headed to Atlanta

Adobe evangelists Terry White and Paul Trani will be taking center stage at Strongbox WEST on Thursday February 26 for Creative Jam Atlanta. Along with showcases highlighting the work and talent of four local creative types—including illustrator Caleb Morris, and designers Jonathan Lawrence of Matchstic and Amanda Sweeney—ten pairs of designers will be competing in a three-hour-long design charrette showdown.

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Projects from Creative Jam San Francisco based on the quote by Pablo Picasso, “Every act of creation is first of all an act of destruction.”

What to expect from a Creative Jam Tournament

As part of a unique, two-part (creation and presentation) design event, ten teams of two compete against each other to execute a visual or motion design concept based on a theme revealed at the event. After three hours and no rules, the teams present their work to an audience/jury who chooses a winning team. The prizes? A trophy, a free year of Creative Cloud and, of course, bragging rights.

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From Aggie Tsz Yan Cheung’s Fashion of The Day project, presented at Creative Jam San Francisco.

And a Creative Jam Showcase

Presenters have 15 minutes to share the creative arc of personal portfolio project to an audience of about 100 creative professionals. From the sparks of inception, to the prides and the pains of creative output, we’re looking for insight into how creative professionals from different perspectives, with varying skills, and diverse backgrounds meet the creative challenges that come their way.
Want to be a presenter? Want to take part in a tournament? Want to come by and hang out with us? Or just know what city we’re headed to next? Whatever the question, the information is on Adobe Creative Jam.

Follow us on Behance, and on Twitter with #CreativeJam.

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Create Now North America Tour: September 19 – December 2013

This fall, Adobe is hosting free Create Now events for you to learn what’s new in Adobe Creative Cloud.  I’ll be traveling to San Francisco, New York, Los Angeles and other cities throughout the US and Canada along with Rufus Deuchler, Jason Levine, Terry White, and other Adobe experts. Join us to see the very latest in technology, tips and techniques. It’s more than just showing off new ways to bring your creative ideas to life. It’s about showing how you can work more efficiently with quicker results that get the job done, which will ultimately give you more time to focus on the work that matters.

It doesn’t really matter the work you do because we’ll be covering it all. Everything from digital imaging, photography, graphic design, motion graphics, web design, or app creation just for a start. The Tour kicks off September 19 at the American Conservatory Theater in San Francisco.

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Some highlights will include:

  • How to sync/store/share your content with a few select friends, your client or a worldwide creative community.
  • See the latest features in Adobe Photoshop CC including the new Generator feature, plus Illustrator CC, Dreamweaver CC, After Effects CC, Premiere Pro CC and much more.
  • How to create a fully editable, customizable website with Adobe Muse CC or use InDesign CC to create apps for iPad.
  • How to create responsive web content using the latest in web standards.
  • Discover how to edit video more efficiently using Premiere Pro, use 3D in After Effects as well as how to track motion and other tips the pros use.

Aside from seeing the latest in technology and getting tips from the pros, it’s about answering your questions. So come ask us in person. And remember, it’s free!

Not enough incentive? We’ll also give you a chance to win a one-year membership to Creative Cloud!

Register to attend

 

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New Features for Adobe Edge Tools & Services – Available NOW

One of the biggest benefits of Creative Cloud is the ability to deliver updates as soon as they’re available and better engage with our customers. The Creative Cloud allows us to respond to customer needs much faster that our old model of delivering updates every 18-24 months. Today we’re happy to announce that we’ve made several workflow enhancements for our web designer and developer customers with updates to the Edge Tools & Services family:

Edge Reflow CC – Create and manage responsive comps for your entire site with new support for multi-page web designs.
Edge Code CC – Test content across devices with new Edge Inspect CC integration, and get access to your favorite Kuler themes as you code.
PhoneGap Build – Extend the functionality of your mobile app with third-party plugins.

Here’s a closer look at Edge Reflow CC’s new multi-page support with Adobe evangelist Paul Trani:

We’ve also made an update to Edge Animate CC that fixes compatibility issues with projects in Internet Explorer 11, and is recommended for all users.

Our goal is to add new functionality and evolve alongside web standards, to help everyone create and deliver beautiful content for the modern web. Get all the updates today at https://creative.adobe.com/.

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Creative Cloud and CS6 Ask a Pro Launch Week Recap

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We had great Ask a Pro sessions with our Evangelists last week. Each day we learned more about the Creative Cloud and Creative Suite 6 offerings for the design, web, photo and video communities.

If you happened to miss any of the sessions, not to worry! Below are recordings of each for your viewing pleasure! Once you’ve had a chance to check out the sessions, be sure to let us know what CS6 and/or Creative Cloud features you’re most looking forward to working with below in the comments, or on Facebook and Twitter(more…)

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Adobe Creative Cloud Membership: Your Questions Answered

Creative-Cloud-LogoWe’re getting very excited about the upcoming availability of the Creative Cloud membership! Because this is a big transformation for Adobe, we understand that there are many questions about what the Creative Cloud Membership entails and what it means to you.

Evangelist Paul Trani has collected frequently asked questions about the Creative Cloud and addresses them in a series of videos below. Be sure to subscribe to our Creative Cloud YouTube channel to get the latest updates in the series, and check Adobe.com for more information about the Creative Cloud Membership.  If there are questions you want answered, please post a comment and we’ll get you the information you need. (more…)

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