Adobe Systems Incorporated

A Photo Plan, A Creative Campaign, and A Social Media Award

In late 2013, Adobe announced its Photoshop Photography Program. Yesterday morning, in San Francisco, at the Forrester Marketing Leadership Forum, the Photoshop Photography Program was awarded a Forrester Groundswell Award in the Business-to-Consumer Social Relationship Marketing category.

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In September 2013, Adobe announced its Photoshop Photography Program available to customers who owned Creative Suite 3 or later. The program, created for photographers, combined Photoshop CC, Lightroom 5 and Behance ProSite in a discounted bundle for $9.99 per month. The offer became wildly popular. In November 2013 Adobe opened it up to everyone.

To let people know, we used original creative and a sense of humor on our social channels. The announcement poked fun at the company’s previous restrictions on subscription upgrades and touted that, for the first time, this program was available to EVERYONE. An approachable cast of characters (sasquatch, robots and designers alike) illustrated the low barrier to entry and the cheeky, friendly approach of the social campaign caught the attention of our customers–and the members of the Forrester Research team.

Adobe’s primary business goal was to drive awareness and adoption of the Photoshop Photography Program and to reduce negative sentiment in response to the shift to the Creative Cloud business model. The program performed extremely well, exceeding (more than tenfold) initial social sales goals, engagement rates, positive sentiment, and reach statistics.

Read the details of our Forrester Groundswell Award submission and learn why the strategy and approach of the Photoshop Photography Program social campaign stood out from over 100 applications submitted from around the world.

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Photoshop Live–Charlie and The 3D Egg

This is the story of how one bored chick named Charlie learned how to 3D-print his own eggs using the new 3D printing capabilities in Photoshop CC; and how you could win your own exclusive egg (designed and printed by Charlie) by visiting our pop-up studio in East London where we’ll be displaying 25 designer interpretations of the egg alongside live 3D-printing demos.

Charlie and the 3D egg

Charlie, a keen designer, decided to create an egg of his own. Inspired by Behance he used Adobe Creative Cloud (and Photoshop CC) to 3D print his very own eggs. Because something worth doing, is worth doing beautifully.

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The 3D printing story

So how did Charlie print his own egg? Well, Adobe Photoshop CC can now be used to create, color and texture 3D models, including those produced in other 3D modeling programs. Photoshop CC has support for beautifying a 3D model and then printing it with amazing results. We’ve removed the complexity of the process; all you need to do is select the desired printer and material, and click print. Download a free trial.

How to get your very own 3D egg

To get your claws on one of Charlie’s exclusive 3D eggs, simply tweet using #CreativityForAll and tell us what creativity means to you. We’ll choose the best comments and send the lucky winners their own 3D printed sandstone eggs!*

25 designers and 25 eggs

Charlie isn’t the only one printing eggs. To showcase the new 3D printing capabilities of Adobe Creative Cloud, we commissioned 25 innovative designers to create their own interpretation of the classic egg. We’re exhibiting these eggs and a whole load more at our pop-up studio:

10:00 am–5:00 pm 11 & 12 April   |   11:00am–4:00pm 13 April
Shop 7, The Old Truman Brewery, 91 Brick Lane, London, E1 6QL

Come down and say hello, find out more about Adobe’s latest offerings, see a 3D designer in action, 3D printers producing eggs on demand and, who knows, maybe even Charlie hard at work…

A few of the designs we’ve seen so far (check back for updates as the eggs are printed):

Design by AnotherExample.

Design by AnotherExample.

Design by Metin Seven.

Design by Metin Seven.

Design by Craig Francies.

Design by Craig Francies.

* Terms and conditions
The competition is limited to the UK, Ireland, France, Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, Sweden, Norway Finland and Denmark and closes 9:00am GMT on 14.04.14. Prizes limited to one per person. (Details of participation.)

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30 Inspiring Examples of 3D Printing

Since the first functional 3D printers were created 30 years ago they have been used to create car parts, smartphone cases, fashion accessories and even artificial organs. Not only is the technology impressive, so are the printable materials.

In this post I want to focus on 3D printing in the hands of creatives—especially since 3D printing is now possible with Adobe Photoshop CC. I’ve highlighted a couple of areas where artists and designers are doing amazing work in the hopes that it will inspire you to create. And, remember, you don’t need a 3D printer; just create/refine with Photoshop CC and send projects directly to Shapeways.com.)


Anatomica di Revolutis by Josh Harker.

Anatomica di Revolutis by Josh Harker.

Technically complex tangles
Josh Harker is considered a pioneer and visionary in 3D printed art and sculpture. He is credited as the first to break the “design & manufacturing possibility threshold” due to the level of detail in his work. Yet 3D printing has come a long way and now you can achieve this same level of detail using something like laser sintering. Don’t have the $250k laser sintering printer? Just send it to an online service like Shapeways.com; they’ll print it and mail it to your house. Or you can view (and purchase) Josh’s work on his website.


Eric van Straaten’s 3D-printed sculptures.

Eric van Straaten’s 3D-printed sculptures.

Full-color sculptures
“There is no technique that is capable of achieving such a great degree of hyper(sur)realism as 3D-modeling. At the same time, 3D printing is the only technique with which virtual models can be made actually physically touchable,” says artist Eric Van Straaten. Eric creates and prints 3D objects using full-color sandstone. More of Eric’s work.

Do it yourself: 1) Use the 3D app of your choice to create an object. 2) Import it into Photoshop CC. 3) Paint directly on the object. 4) Send to Shapeways.com from Photoshop CC for printing.


Gilles Azzaro’s Regards d’Eclat de Voix.

Gilles Azzaro’s Regards d’Eclat de Voix.

Interactive 3D voiceprint
I had the privilege of meeting artist Gilles Azzaro at 3D Printshow in NYC where he revealed an incredibly creative printed sculpture featuring a speech made by Barrack Obama explaining the Next Industrial Revolution, a creative use of multiple technologies, made possible (of course) by 3D printing. See the video of it in action.


Sebastian Errazuriz’s 12 Shoes for 12 Lovers.

Sebastian Errazuriz’s 12 Shoes for 12 Lovers.

Fashion
There are many fashion designers using 3D printing (see below) but I personally like Sebastian Errazuriz as he uses 3D printing to tell stories of love through memories of previous relationships. The shoes are just fantastic—especially accompanied by his equally enchanting stories.


3D-printed alphabet
Johnson Banks created Arkitype, an “alphabet of alphabets.” They developed a typographic 3D print of the alphabet, based on popular typefaces; it’s a must for anyone interested in typography who can handle being envious of this creative and beautiful idea. Check it out.


Infinite Sisu iPad stand.

Infinite Sisu iPad stand.

Functional & personalized items
There is hardly a designer out there who doesn’t have a unique iPhone case or laptop sticker. It’s in our blood to create and customize. This sets up 3D printing for a number of uses, like this iPad stand, or my iPhone case. This is one of the many items, on Shapeways.com, created by designers. Or you can make your own using Photoshop CC like I did.


Below are some additional 3D printed works to inspire you and show the different uses of 3D printing in the hands of creatives. You will see that designers and artists are using 3D printing in fascinating ways. But the question is, in this relatively new field: What will you create?

Scott Summit’s 3D-printed acoustic guitar.

Scott Summit’s 3D-printed acoustic guitar.

Nervous System generative art.

Nervous System generative art.

Ashley Zelinskie's code and art.

Ashley Zelinskie’s code and art.

Cokreeate’s comic book cover.

Cokreeate’s comic book cover.

Chang-rae Lee’s “On Such a Full Sea” 3D-printed book cover.

Chang-rae Lee’s “On Such a Full Sea” 3D-printed book cover.

Dann Chetrit sculpture.

Dann Chetrit sculpture.

Michaella Janse van Vuuren functional sculpture.

Michaella Janse van Vuuren functional sculpture.

Venerie Design’s Nuke Lamp.

Venerie Design’s Nuke Lamp.

Cosmo Wenman's 3D print of Venus de Milo.

Cosmo Wenman’s 3D print of Venus de Milo.

Francois Veraart’s Robot Scarecrow (created entirely in Photoshop CC).

Francois Veraart’s Robot Scarecrow (created entirely in Photoshop CC).

David Munson’s WTC triptych.

David Munson’s WTC triptych.

Louis Pratt manipulating scanned data.

Louis Pratt manipulating scanned data.

Cobb’s totem from Inception.

Cobb’s totem from Inception.

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Print 3D with Photoshop CC

PS_Learn

Modeling and printing 3D objects can seem like daunting tasks but in this new Adobe Learn tutorial, I’ll show you how Photoshop CC simplifies the process. Not only will it get  you into the exciting field of 3D design and printing but, best of all, you won’t even need your own 3D printer.

Watch three short videos, practice and print with the sample file included in the tutorial, and you’ll be designing and printing your own 3D objects in no time.

In the first video of the series, you’ll see how easy it is to convert a simple 2D pendant design into a 3D model, then customize the design to change the depth and size of the object for print.

In the second, I’ll walk you through the process of choosing different materials for your object and uploading your model from Photoshop CC to Shapeways.com, for printing; you’ll also learn how Adobe’s partnership with this 3D printing service makes it easy to upload and print 3D models and get lightning-fast delivery of your objects.

Once you’re ready to show off your designs, or get inspiration from other designers, watch the third video to learn how to share your 3D models on Behance or your own website.

Now… Grab the tutorial files and give it a try.

More tutorials from Adobe Learn.

7:52 AM Permalink

Adobe Creative Cloud: A Creative Advantage

Adobe Creative Cloud for teams standardizes a studio’s design workflow.

AppzStudio

AppStudioz is an innovative web and mobile application development company that specializes in developing applications for various platforms and devices including iPhone, iPad, Android, BlackBerry, Windows, and Facebook. In just three years, the company has developed apps for diverse industry segments including healthcare, consumer and retail, gaming, augmented reality, and wearable computing.

Although the dynamics of such a nascent industry keep evolving, core app design remains at the heart of what AppStudioz does to deliver its services across the world. The company needed a platform that would enhance the creative ability of its design team and one that was easily scalable and agile. A cloud-based solution emerged as a default answer.

“When we started our cloud discussions, we did a lot of research and held extensive sessions with designers,” says Preeti Singh, vice president of technology at AppStudioz. “After careful deliberations, top management, designers, and the IT team collectively and unanimously decided to adopt Adobe Creative Cloud for teams.”

For AppStudioz, adopting Adobe solutions was a natural choice primarily because the platform is an industry standard and the firm was already using Adobe tools extensively—specifically Adobe Photoshop and Illustrator. Additionally, a majority of its clients based in the United States and the United Kingdom had already adopted Adobe Creative Cloud; using Adobe Creative Cloud for teams helps standardize the process for the company and its clients.

Broadening designer expertise
The migration to Adobe Creative Cloud for teams took two weeks and was completed without any work disruption. The Adobe team helped AppStudioz train designers and programmers on Creative Cloud tools. “The ease of use of all the components of Adobe Creative Cloud for teams allowed us to quickly train our team on these tools to deliver great results for clients,” says Singh.

AppStudioz works extensively in the area of scalable graphics and Adobe Creative Cloud tools, specifically Adobe Photoshop CC, come in very handy. Photoshop CC makes it easy for AppStudioz’s designers to customize vectors at any point in the design stage. For instance, previously, if there was a figure with four sharp edges and designers wanted to make those edges rounded, they had to remake the entire figure. With Photoshop CC, designers can bring in alterations at any stage. “Such innovative features have given our designers the power to create newer designs with ease and efficiency,” says Singh.

The design team at AppStudioz is a mix of graphic designers, illustrators, and user interface designers, all using different Creative Cloud tools. “Adobe Creative Cloud tools integrate flawlessly with each other, which lets our designers concentrate on the creative challenges before them and not get bogged down in the technology,” says Singh.

With Creative Cloud, AppStudioz designers can start creating images in Photoshop CC or Illustrator CC and later open them in Adobe Dreamweaver CC or Flash Professional CC. Further, the team can switch back-and-forth between the tools and experiment with designs to get different results. “The integration among the tools in Creative Cloud has gone a long way in making our workflows smoother,” says Singh.

Adobe Creative Cloud for teams enables the AppStudioz design teams to work and collaborate from anywhere in the world. Additionally, it has helped the firm’s designers to explore new approaches for designing and developing content delivered across various channels and devices. Migrating to Adobe Creative Cloud gives the creative team the flexibility to work effectively at any location and experiment with the latest tools to deliver content across platforms and devices with ease.

Raising productivity while lowering total cost of ownership
The streamlined administration in Adobe Creative Cloud for teams has greatly helped AppStudioz to eliminate time-consuming manual processes such as installing packaged software and maintaining version consistency. It has also helped raise productivity across the company by simplifying software administration with license management, automated tracking, and version upgrades.

For AppStudioz, Creative Cloud for teams membership has significantly reduced the total cost of ownership for Adobe solutions by creating a standardized model for purchasing and deploying the most current versions of Adobe Creative Cloud tools. “The predictable, easily managed membership model in Creative Cloud for teams eliminates having to deal with lump-sum software purchases,” says Singh. In addition, Adobe Creative Cloud helps support AppStudioz’s rapid growth and streamlines management of creative tools for designers.

“Our firm is continually growing and changing,” says Singh. “Adobe Creative Cloud for teams is helping us manage this growth and scale up rapidly by giving ready access to the latest creative tools to our designers.”

Read the AppStudioz case study.

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I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

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Klip Collective pushes film into new spaces at Sundance

Projection mapping installation relies on Adobe Creative Cloud tools

It almost had to happen. Tom Wait’s spooky spoken word song What’s He Building in There, is so evocative, so “visual” that it’s like film that plays in your mind. The challenge, though, is how to actually make a film that does justice to the genius of the original piece.

Ricardo Rivera, visual artist, filmmaker, and founder of Klip Collective, began exploring video projections when he worked as a club VJ in Philadelphia. “In 1998 I was playing around with Photoshop and discovered how to map images to surfaces,” recalls Rivera. “When After Effects added the ability to preview work through a mini DV connection, I discovered that I could easily play content through a digital projector.” Rivera pointed the projector at a wall in his kitchen and used it to canvas the surfaces. “Then I masked all of the elements in the kitchen using Photoshop and created what was, in effect, a multi-channel projection feed through one projector and one feed.”

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Once Rivera had figured out the workflow, the possibilities were endless. Today Klip Collective holds two patents on projection mapping, a technique whereby video content is projected onto non-traditional display surfaces such as the sides of buildings, often as site-specific art. Different physical surfaces come to life in unexpected ways in a dance of shapes, color, and imagery, melding the permanence of architecture with the transience of light. These are the kinds of new frontiers for art that digital tools make possible.

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Adobe Creative Cloud—A Platform for Innovation

In the spring of 2012, we launched Creative Cloud—membership to Adobe’s full range of creative applications—with the belief that it would benefit our customers by giving them access to our tools and services as they’re updated. Since then, more than 1.4 million people have joined Creative Cloud with premium (paid) memberships and millions more have signed up with (free) trial memberships.

Today we’re releasing a major update to Creative Cloud with new features across our core tools—Adobe® Photoshop® CC, Adobe® Illustrator® CC, and Adobe® InDesign® CC—including 3D printing support in Adobe Photoshop CC.

Photoshop CC expands creative possibilities

New 3D printing capabilities in Adobe Photoshop CC tap into the creative and commercial possibilities of 3D printing with the ability to reliably build, refine, preview, prepare and print 3D designs using familiar Photoshop tools. The groundbreaking Perspective Warp feature makes it easy to alter the viewpoint from which an object is seen, and manipulate perspective in an image, while keeping the rest of the image intact.  Linked Smart Objects save time and improve collaboration by enabling objects to be used and updated simultaneously across multiple Photoshop documents.  Learn about all the new features in Photoshop CC.

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Typekit revolutionizes how designers work with type

Now that you can sync fonts from Adobe Typekit to your computer for use in any desktop application, we’ve made updates to Illustrator CC and InDesign CC to make for an even more intuitive integration; for example, InDesign CC will now automatically search the Typekit desktop font library for missing fonts and offer the option to use those fonts, or similar fonts, if it finds a match. Using fonts in your PDFs and print files just got a lot easier. Learn more about Typekit.

Illustrator CC gets powerful new functionality

The latest version of Illustrator CC simplifies creating perfect, editable, rounded corners with the new Live Corners controls; offers more intuitive drawing with the rebuilt Pencil Tool; the ability to quickly modify existing objects and change the view of perspective drawings with Path Segment Reshape and export responsive SVG code and graphics. Learn more about Illustrator CC.

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InDesign CC simplifies ways to add interactivity

InDesign CC includes new support for EPUB 3.0 specification including new ways to add interactivity to eBooks, the ability to add pop-up footnotes that streamline the EPUB reading experience, and support for Japanese Vertical Composition and Hebrew and Arabic text. InDesign also offers simplified hyperlink creation and management. Learn more about InDesign CC.

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Adobe Muse CC gets more engaging

Adobe Muse CC released a set of new features in November 2013 that included scroll effect enhancements that make it easy to create subtle or dramatic scrolling web pages; a new Library panel that stores frequently used design elements; and a dozen new social widgets that make connecting to social media sites, like Facebook and Twitter, a snap. Also added was Adobe Muse Exchange, a community-based exchange where custom widgets and templates can be borrowed and shared. Learn more about Adobe Muse CC or check out How to Create a Website with Adobe Muse to create your first site.

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Get started with Creative Cloud

* If you’re ready to take your skills and creativity in new directions, with applications you’ve never tried before, check out the training videos on Creative Cloud Learn.

* If you’re already a Creative Cloud member, download the updates through the Creative Cloud desktop application.

* If you’re not yet a Creative Cloud member, sign up for a free trial membership for 30-day access to the latest versions of every Adobe creative desktop app.

* If you’ve already tried our Creative Cloud applications for 30 days, and want to try Photoshop CC, Illustrator CC, InDesign CC or Muse CC a second time, free, launch the Creative Cloud desktop app and click Update next to the apps you want to try.

See, in more detail, what’s new in Creative Cloud for designers.

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Drew Christie returns to Sundance

Animated short film leverages tools in Adobe Creative Cloud

Drew Christie is a new kind of multimedia artist, as comfortable with pen and ink as he is with computers and creative software. Allergy to Originality, which will be shown at this year’s Sundance Film Festival, is a case in point, demonstrating how fluidly he moves between natural media and digital image manipulations.

Drew-Christie-Allergy-to-Originality-Adobe-Sundance-03Combining illustration with animation, the short film riffs on the theme of originality and plagiarism with long passages lifted verbatim from Wikipedia. The piece maintains a natural hand-drawn feel along with the uneven, slightly jumpy cinema of the old silent movies.

“I started creating animation before I knew what animation was,” recalls Christie. “When I was a young child I filmed my Star Wars figures using my dad’s video camera. It just went on from there.”

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2:06 PM Permalink

Creative Spotlight on Creative Cloud Logo Redesign Artists Erik Johansson

When you think of a common hobby, you often think of photography. Popular, yes, but there are a few creatives that go above and beyond. They see the world through a unique lens and produce stellar pieces of work. Photographer Erik Johansson (@tackochgodnatt) is an individual who takes photography and flips it on its head. Don’t believe us? For starters, check out the Creative Cloud logo he reimagined below.

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If there is anyone who can create surreal images, but captured in a realistic way, it’s Erik. A native to Sweden currently living in Berlin, Erik has the luxury of having two distinct environments at his fingertips to inspire and capture some amazing photographs. Berlin, described by Erik as a “hip place,” has a large photo and art community, which enables him to be surrounded by other creatives. When he is in search for unique landscapes and scenes, he heads home to Sweden.

After receiving his first digital camera at age 15, he wanted to do something above and beyond with photography. It was then he discovered photo manipulation. Combining his love for drawing and photography, Erik would begin a project with a sketch, shoot some photos, and then head into post production using his tools of choice, Photoshop and Lightroom. Having these tools and more at his disposal with Creative Cloud has enabled him to do anything.

Want to learn more about this photography master? Get a behind the scenes look at how Erik produces some of the most unique creations in the world in the video below. Also, follow us on Facebook and Twitter for more news, tutorials and more surrounding photography.

 

Erik on the web:

Website
Facebook
Twitter
Blog

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