Adobe Systems Incorporated

Our Top 12 Most Notable Moments of 2012 – Part One

We can’t believe 2012 is about to come to a close! Before we start planning for 2013, we wanted to reflect on some of the most memorable moments this year. Join us in counting down our top 12 most notable memories of 2012. Check out the first half of our list below and stay tuned for part two!

Acrobat-150x147Moment #12 | Acrobat XI Launch
October marked a milestone for Acrobat with the release of Acrobat XI. This version is focused on simplifying everyday work from editing PDFs more intuitively to building forms from scratch in limits.

 

 

 

Exclusive-150x125Moment #11 | Exclusive features for Creative Cloud Members
2012 was certainly a great year for Creative Cloud members. Just as we promised back when we introduced Creative Cloud in April, we’re providing exclusive tools and feature updates for fan favorite Creative Suite applications like Illustrator, Photoshop, Dreamweaver and more. And this is just the beginning. Just wait and see what we have in store for you in 2013!

 

 

DPS-150x127Moment #10 | Digital Publishing Suite, Single Edition Added to Creative Cloud
In September, we launched Digital Publishing Suite, Single Edition to members, allowing them to create, develop, and deliver iPad apps – all without writing code! As of our Create Now event this month, there have been more than 20,000 apps published via our Digital Publishing family.

 

 

Muse-150x150Moment #9 | Muse added to Creative Cloud
Added to the Creative Cloud in August, Muse has continued to receive updates that allow users to design HTML websites like never before. At the recent Create Now event (more on that in part 2), Creative Cloud users learned about added features, which enable users to design for mobile with ease.

 

 

Lightroom-150x150Moment #8 | Lightroom added to Creative Cloud
In June, photo buffs certainly received a treat when they found out that Lightroom 4 was available as part of the Creative Cloud membership. The Lightroom team was exceptionally proud of this release – as they found the right balance between powerful controls and an intuitive user experience. Combine that with publishing tools and you have one magnificent update to Lightroom.

 

 

Anniv-150x150Moment #7 | Illustrator 25th Anniversary
On March, 19, 1987, drawing and line art changed forever. Enter Adobe Illustrator. This flagship product turned the big 2-5 this year and took vector graphics to a whole new level with the release of the CS6 version, offered in the Creative Cloud.

12:08 PM Permalink

No App Is an Island

While you may have one favorite Adobe app, I’ll bet you’ve also used them together in combinations: for example, placing a layered Photoshop file in InDesign to take advantage of the flexible Layer Comps feature.

Adobe’s “No App Is an Island” contest challenged participants to describe your own multiple-product workflows. We recently chose the winners, and they’re a great cross-section of how today’s creatives make the most of our software.

For example, Theo Lipfert, an award-winning filmmaker and associate Professor in the School of Film and Photography at Montana State University, demonstrated how he combines Illustrator and After Effects to create animations that can range from simple to sophisticated:

For his video tutorial, Professor Lipfert goes home with the Grand Prize: a year’s subscription to the Creative Cloud.

Another winning how-to, by Howard Pinsky, used Lightroom and Photoshop to create a high-dynamic range photo with rich detail in the shadows and highlights:

The remaining winners are Jason Anderson (“Complete Map-Making Workflow”), Sara Frances (“Photo Effects and Filters”), Mike Gentilini (“Customizable Twitter and Facebook Logo Videos”), Kirk Nelson (“Create Cool Pie Charts”), and Kelly Vaughn (“Acrobat Highlighters that Don’t Require Recognizable Text”). Theo Lipfert was also recognized for two other entries: “Using Lightroom as a CinemaDNG importer for After Effects” and “CinemaDNG Round Tripping Between After Effects and Premiere Pro”.

In the coming year, look for all of the tutorials to appear in several places across Adobe. But in the meantime, anyone interested in cross-product how-to’s should download issue 2 of Adobe SWAPP, a free iPad publication. Every article in issue 2 (created by such experts as Von Glitschka, Ben Willmore, and David Blatner) is a multi-product goldmine.

Thank you to all the contest participants, and a big congratulations to the winners!

11:11 AM Permalink

Photoshop version 13.1 available now for Creative Cloud members

We’re excited to be delivering over a dozen exciting new features today in Photoshop version 13.1 — exclusively for Creative Cloud members. Below are just few of the key enhancements:

  • Smart Object support for Blur Gallery and Liquify: Enjoy the creative freedom to experience nondestructive editing with Blur Gallery and Liquify, now that both features offer Smart Object support.
  • Powerful CSS support for web design: Quickly export CSS code for text and objects, and also import color codes from HTML and CSS files to your Color palette to help you design incredible websites.
  • Conditional Actions: Speed up image processing by creating Conditional Actions. These commands use logic to automatically choose between different Actions based on rules that you establish.
  • Retina display support: See more of the details in your images and in the Photoshop user interface when viewing on high-resolution displays, including the new Retina display available on MacBook Pro.*

To get these features, just open Photoshop, go to the main menu, choose Help > Updates. Or, download Photoshop for the first time from Creative Cloud.

For more information about additional features in Photoshop 13.1, visit the Photoshop.com blog, check out Adobe.com, or watch some videos about the new features on Adobe TV!

* Retina display support for Mac is available to all Adobe Photoshop CS6 customers today, including customers who are not Creative Cloud members.

10:20 AM Permalink

Create Now Event Recap

The Create Now event has officially come to a close. If you missed all of the news and demos, check out the keynote on-demand above and additional Meet the Pro sessions on Adobe TV. And for those looking for the highlights, we have you covered, including snippets of the #CreateNow Twitter chat with our evangelists. Check out our recap below:

Adobe Photoshop Big feature updates including Retina Display support, Smart Object support for Liquify, Copy CSS, and Conditional Actions. Check out these, including additional features and services on the Creative Cloud team post about Photoshop version 13.1.

Adobe Muse – Now, you can create mobile versions of your website without writing code. Get all of the details on how graphic designers can create mobile sites from the Creative Cloud team.

Creative Cloud for Teams – The much-anticipated service for teams is now available! The team offering includes centralized license management, 100 GB of cloud-based storage per team member and access to expert product support.

Creative Cloud Training – Exclusively for Creative Cloud members, in one week you will be able to explore a new library of online training content from Adobe and leading training partners like Kelby Training, video2brain and Attain.

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9:29 AM Permalink

Adobe Create Now Event – Creative Cloud

adobe_cc_createnowlive_question_proof3-300x300

Are you excited to hear what’s next in Creative Cloud?

Tune in, today December 11 at 10 a.m. PT for our Create Now event to hear what’s next in Adobe Photoshop, explore new ways to take your design skills from print to online and mobile, learn how teams can work better together with Creative Cloud, plus much more.

Don’t miss a beat; watch all the action here:

Be sure to follow @CreativeCloud on Twitter and join the conversation using #CreateNow. And get your questions answered by Adobe Evangelists during our Twitter chat from 11:30-12:30 PT. Just post a question using #CreateNow.

6:00 AM Permalink

Creative Spotlight: Director Ross Ching and Empty America

emptyamerica

Director Ross Ching has mastered the art of the time-lapse video and has recently done it in very innovative way. He has created an eerie video series, titled “Empty America,” by removing the hustle and bustle that normally is the heartbeat of major U.S. cities, using Creative Suite 6 applications, Photoshop, After Effects and Premiere Pro. Check out our exchange with Ross on his inspiration and some of his quick video tips.

Adobe: Can you give a quick description highlighting your creative process/creative workflow for Empty America?

Ross Ching: People really find connections with things they recognize in situations that they don’t recognize. It’s almost as if the viewer is in on an inside joke. It’s something that I always try to incorporate into my work, and that’s why time-lapse, super slow motion and stop motion are so prevalent on the Internet. So when deciding which cities to feature in this series, I wanted people who have never even been to the locations to be able to pick out landmarks that they’ve seen before. 

What was your inspiration behind the project?

I live in Los Angeles. I drive in Los Angeles. I think about traffic a lot in Los Angeles. A couple years ago, I discovered Matt Logue’s Empty LA photographs. I didn’t think much about it at the time, but every time I was stuck in rush hour all-hour traffic, I found myself thinking, “What if tomorrow everyone’s car disappeared?” What would that scene look like? How would people react? How quickly would the atmosphere rebound from centuries of fossil fuel emissions?

So I took Matt Logue’s still photography concept and applied it to something that I do best — time lapse. That Los Angeles video was very successful, and so I pitched an expansion of it to Thrash Lab, a destination for digital filmmakers created by Ashton Kutcher’s Katalyst Network. They really liked it and believed in my work, and it’s now the biggest set of videos on the channel.

Do you have any useful tips or techniques to share with the community?

When creating something for the Internet, people’s attention span is VERY short. Think about how you look at other videos on YouTube and think about the how long it takes you to either skip through the video or click the back button. Our main goal as a video creator is to get the viewer to watch from beginning to end without skipping or hitting the back button. If they’re able to do that, they’re MANY times more likely to share the video with a friend — and that’s how seeds of viral videos are made. So let’s look at the elements to do that:

Must be short — 3 or 4 minutes or less. I’ve got many other tabs open and my pot of water on the stove is about to boil.

The 10 second hook — Probably the most important aspect. We need to WOW the viewer right off the bat. That means either showing them something they’ve never seen, or some kind of filmmaking technique that’s really unique. Whatever it is, if your friend doesn’t say WOW when you tell them the first 10 seconds of the concept, it’s back to the drawing board.

Sustainability — Once you have them hooked, you need to create a device that pulls them to the end. Some examples: a story, beautiful cinematography, creative art, exciting visuals that are rarely seen. Anything that will get them interested in seeing what happens at the end.

Check out more from the Empty America series on Thrash Lab’s Facebook Page.

11:05 AM Permalink

Creative Spotlight: Jessica Graza on Adobe Ideas

Be gone the days of lugging around a laptop, the days where confined space would limit your creativity, the days where designing was restricted indoors. Adobe Touch Apps is a game changer when it comes to creating on-the-go, and one user who knows that better than many is Jessica Garza (@jessicamariedesign).

Jessica’s talents were discovered via Twitter. After identifying her as a veteran Touch Apps user, we threw some questions her way to better understand her creative workflow, discuss the creative projects that she is most proud of, as well as get tips for otherTouch Apps users. Check out the full Q&A below and visit our social channels (Facebook and Twitter) to see her work on display.

Adobe: How has the integration from Touch Apps through to the Creative Cloud features changed your creative workflow?
Jessica: Adobe Ideas has allowed me to create on-the-go. I used to create using my Wacom tablet and laptop, which was fine, except in situations where I had limited space. Now, I carry my iPad with me and create with Adobe Ideas. I can design at the park, by the pool, or on a flight – all without having to carry all my equipment.

What are your favorite features in Adobe Ideas?
What really made Ideas essential to my creative workflow was that it exports my art work in vector. I would not have much use for the app if my final product was just a JPEG, as I take what I create and refine it using Illustrator and Photoshop.

Which Adobe Ideas project are you most proud of and why?

I’d have to say the project I am most proud of is my “Gameday Dress” sketches. I created a template in Ideas to show my customers what their “Gameday Dress” would look like with specific colors and designs. Ideas made it easy for me to duplicate my original and edit the template by adding layers.

What tips/suggestions do you have for creative individuals thinking about getting into Adobe Touch Apps?

Do it! You won’t regret it. Ideas will give you the flexibility to create on-the-go. Whether you are sketching or creating complete works of art, Ideas makes it easy for you to do so. Even if you don’t consider yourself a digital artist, you will find a use for Ideas.

For veteran users like yourself, what tips and/or techniques can you offer them to improve their creative workflow?

When I used my sketchpad, I was hesitant to begin drawing until I had an idea of exactly what I was going to do. Now that I use Ideas as my digital sketchpad, I draw out all my ideas and work with new layers to refine the original sketch. My tip for users is to create without hesitation. You can always create a new layer or work on your file in Illustrator/Photoshop to refine it.

Stay up-to-date with all of Jessica’s projects by visiting her design blog. Also, remember to reach out to us on Twitter, Facebook or in the comments below for the chance to be featured. That’s all for now. Until then, keep on creating!

10:25 AM Permalink

Create Now & Photoshop

What’s coming in Photoshop? Check out the video below and see how many new features you can identify. To stay up to date on the latest developments, be sure to join us December 11 for our streamed event on Facebook, Create Now Live. Bookmark it: http://on.fb.me/Sj0YBZ. You won’t want to miss this!

If you’re looking to get your hands on some Create Now schwag, join in on our #CreateNow Sweepstakes.

*Please note that there is no requirement to be a Facebook user to view or access this event application. 

12:09 PM Permalink

Ideas That Changed Graphic Design

Fast Co.Design’s recent piece, “9 Ideas That Changed the Face of Graphic Design,” summarizes the outlet’s favorite ideas that made graphic design what it is today. Inspired by the book, 100 Ideas That Changed Graphic Design, authored by Steven Heller and Véronique Vienne, below is Fast Co.Design’s shortlist.

Body Type

Pictograms

Pointing Fingers

Decorative Logo Types

Metaphoric Lettering

Texts as Images

Supreme Geometry

Dust Jackets

White Space

Here’s a look at some of the inspirational images depicting the 9 ideas above.

Graphic-DesignWhat do you think? Any you’d add to this list?

11:51 AM Permalink

Top 5 Creative Cloud Tips (and Benefits) from Dave Cross

Dave-CrossOur team noticed Photoshop trainer, author, speaker and photographer, Dave Cross (@DaveCross) sharing Creative Cloud tips on Twitter, so we tapped him to see if he’d be up for sharing his insights with our Creative Layer readers. Dave told us that in the relatively short time that he’s been an Adobe Creative Cloud member, he’s already benefited in some unexpected ways, and continues to see additional opportunities where he can take advantage of Creative Cloud features. Here are Dave’s top 5 Creative Cloud tips (and really some benefits), written by the pro himself:

Tip #1: Apps

Of course, having access to all the Adobe applications is pretty sweet. But there’s a “hidden” benefit: Adobe Creative Cloud members get access to new features before they are released to everyone else. There have already been exclusive new features added to Illustrator, Dreamweaver, Muse and more, and I expect that will continue in the future with other apps.  

Tip1

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5:48 PM Permalink