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Swiss Radio and Television Produces Stunning Sochi Opener

Broadcaster uses Adobe Creative Cloud workflow to create opener promoting the winter games

The Winter Games are a chance for us to witness magic moments of incredible artistry and athleticism performed by the amazing athletes competing there. But in order for us to do so, broadcasters around the world spent months preparing for that short period of intense coverage. For Swiss Radio and Television (SRF), a publicly funded broadcaster serving the German-speaking part of Switzerland, the preparations included creating a stunning opener that builds excitement for audiences tuning-in to the games. Patrick Arnecke, head of design and promotion, leads the creative team responsible for design and production of the on air campaign.

Adobe: Tell us about the Swiss Radio and Television.

Arnecke: The SRF is a publicly funded broadcaster that serves the German-speaking part of Switzerland. We maintain two full-blown 24/7 TV channels, a TV repeat channel for news programs, seven radio channels, and an extensive online portal.

Adobe: What teams do you work with at the SRF and what do they produce?

Arnecke: I’m the head of the design and promotion team. The design team consists of 25 designers who do all corporate design, motion graphics and interaction design for SRF. Creatively they are responsible for channel branding, campaigns, image clips and labels as well as show packaging. We also do all of the 2D and 3D animation used for our TV magazines and news shows. The promotion team has eleven editors and promo producers who work on traditional on-air trailers as well as cross media campaigns.

Adobe: Tell us about the work you’ve done for the Winter Games?

Arnecke: Last year during the summer we started to rethink our overall sports design. We have various sports programs on air and wanted to repackage the whole set of shows for SRF zwei, our main entertainment and sports channel. We regularly cover huge events like the Winter Games for the Swiss audience, and we needed to come up with a solution for those events as well, and tie that into the overall design.

We decided to center our redesign around the core idea of the “magic moment”—those rare moments when extraordinary athletic performance seems almost supernatural. We then spent five days shooting all the necessary plates using RED Epic and Phantom Flex cameras, special camera rigs with a high speed camera carousel, and a huge 15m x 9m x 7.5m green screen area. Among other things, we staged ice hockey, alpine skiing, figure skating, snowboarding, ski jumping, and cross country skiing. Everything was conceptualized, directed, and pre- and post-produced by four in-house designers. From that footage we produced a 28-second opener for our Sochi coverage along with the show packaging, and the promo teasers that we used to ramp up the campaign in January.

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Adobe: What products are you using to produce your content?

Arnecke: Right now we have a mix of Adobe Creative Cloud and Creative Suite 6 software. On the design team we use Photoshop, Illustrator, and InDesign. Our main tool for 2D animation is After Effects, and we rely on Cinema 4D as our main 3D package. The closer relationship between Adobe and Maxon and the strong connection between Cinema 4D and After Effects comes in very handy for our pipeline.

At the beginning of 2013 we started using Edge Animate to create small, interactive HTML5 elements to give our online news articles more depth and interactivity. For our video content, we started to work with SpeedGrade to give content from different sources a uniform look. During the last months we switched to Premiere Pro as our main editing tool, which replaces Final Cut Pro.

Adobe: What was the workflow for creating the Sochi opener?

Arnecke: In pre-production the responsible designers Martin Bernhard (director) and Simon Renfer (co-director) used Photoshop, with Wacom tablets and screens, to create the storyboards. On set and after the shoot was completed, we used SpeedGrade to convert the Phantom material and then edited the content in Premiere Pro. Lead 3D Artists Jürg Dummermuth and Simone Nucci did all of the 3D CGI with Cinema 4D. In addition to using After Effects for previsualization and animatics, it was also used for 2D animation, keying, rotoscoping, retouching, compositing, and grading. We’ve done a lot of smaller projects such as show openers and image trailers using Premiere Pro, but the Sochi opener is one of the biggest projects we’ve done to date with the new workflow.

Adobe: Why did you make the switch to Premiere Pro?

Arnecke: After Apple didn’t continue Final Cut Pro, we were looking for alternatives. The pipeline efficiencies that let us easily switch between Premiere Pro and After Effects are important to us. Premiere Pro is especially useful if we shoot on RED cameras because thanks to the Mercury Playback Engine we don’t have to convert and we can edit right away. We usually like to edit on set to see if what we’ve shot is exactly what we need.

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Adobe: Tell us how you’re using Adobe Edge Animate CC?

Arnecke: We have a small team of designers who work on infographics for our daily news shows. We use graphical content created for on-air programming, add interactivity and repackage that content for our news articles online. For example, for the election of Pope Franziskus or the 50th anniversary of the President Kennedy assassination we created interactive explanatory pieces with Edge Animate. These interactives give more depth to our news articles online and typically take us one to three days to produce—last year we did more than 150 of these.

See examples of the infographics here

Adobe: What’s next for your team?

Arnecke: We’re planning a seven day shoot that will take place in March for our summer sports. With the success of the winter sports workflow, we’ll be using a similar setup.

Read more about the use of Maxon Cinema 4D

Learn more about Adobe Creative Cloud

Download a free trial of Adobe Creative Cloud

12:52 PM Permalink

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

4:00 PM Permalink

Klip Collective pushes film into new spaces at Sundance

Projection mapping installation relies on Adobe Creative Cloud tools

It almost had to happen. Tom Wait’s spooky spoken word song What’s He Building in There, is so evocative, so “visual” that it’s like film that plays in your mind. The challenge, though, is how to actually make a film that does justice to the genius of the original piece.

Ricardo Rivera, visual artist, filmmaker, and founder of Klip Collective, began exploring video projections when he worked as a club VJ in Philadelphia. “In 1998 I was playing around with Photoshop and discovered how to map images to surfaces,” recalls Rivera. “When After Effects added the ability to preview work through a mini DV connection, I discovered that I could easily play content through a digital projector.” Rivera pointed the projector at a wall in his kitchen and used it to canvas the surfaces. “Then I masked all of the elements in the kitchen using Photoshop and created what was, in effect, a multi-channel projection feed through one projector and one feed.”

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Once Rivera had figured out the workflow, the possibilities were endless. Today Klip Collective holds two patents on projection mapping, a technique whereby video content is projected onto non-traditional display surfaces such as the sides of buildings, often as site-specific art. Different physical surfaces come to life in unexpected ways in a dance of shapes, color, and imagery, melding the permanence of architecture with the transience of light. These are the kinds of new frontiers for art that digital tools make possible.

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3:30 PM Permalink

December 2013 Brings New Creative Cloud Pro Video Releases

Creative Cloud is always evolving and ongoing updates are one of the most popular benefits for users. In a fast-changing industry, Creative Cloud members always have the latest versions of the pro video tools as soon as they are available, including feature enhancements and optimized performance.

This morning updates for Adobe Premiere Pro CC, SpeedGrade CC, Prelude CC, and Adobe Media Encoder CC will begin rolling out. The new video updates will become available to Creative Cloud members over the next 24 hours.  A new After Effects CC update will follow soon.

Adobe Premiere Pro

Adobe Premiere Pro CC has seen four new releases in this year (June , July , October, and now, December) –  all within the 6 months since the CC version was announced. Guided by user requests, the Adobe Premiere Pro CC December 2013 release adds Open CL performance enhancements, media management improvements like multiple Media Browser tabs, new editing enhancements for even greater workflow efficiency, and delivers more intuitive voiceover recording.

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“Adobe is committed to delivering the best professional NLE in the industry,” said Al Mooney, senior product manager for Adobe Premiere Pro. “Video pros need tools that keep up with ongoing developments in film and broadcast. That’s exactly what Creative Cloud gives them.”

After Effects

After Effects CC, the leading motion graphics and visual effects application, is evolving faster than ever with Creative Cloud. “Our team turned around this release in a matter of weeks based on direct feedback from our users,” said Steve Forde, senior product manager for After Effects. “With regular Creative Cloud updates, we’re able to continually evolve and enhance our feature set. Your tools just keep getting better.”

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The After Effects CC December 2013 release will offer customizable output of file name and path templates, improved snapping behavior, enhanced scripting options, and the ability to migrate user settings when updating to newer versions.

More updates for video pros

Creative Cloud offers video pros an integrated workflow across the video production applications. The December 2013 releases also includes updates to SpeedGrade CC , Prelude CC, Adobe Media Encoder CC, and Adobe Anywhere for video. Along with performance enhancements, SpeedGrade also offers expanded camera format support in Direct Link mode. Prelude CC has added support for the latest Adobe Anywhere protocols. Adobe Media Encoder now includes Sony XAVC format support, and Adobe Anywhere introduces performance improvements and diagnostic tools for monitoring system status.

Creative Cloud: one million strong and growing

There are already over one million Creative Cloud members with more joining every day. Already a Creative Cloud member? Launch the Creative Cloud application to get started using these great new features. The new updates will be available there within 24 hours.

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Not yet a Creative Cloud member? Sign up for a free membership and get access to 30-day trials of every Adobe creative desktop application, including the latest versions of all the video tools.

Want to learn a new creative app? Both free and paid members also have access to cool new training videos, including sample work files, in Creative Cloud Learn to help you get up and running fast.

9:07 AM Permalink

Delivering on the Creative Cloud Promise of Continued Innovation – NEW Premiere Pro features available NOW

One of the best things about Creative Cloud is that the product teams are able to develop and release features in cadence with the demands of the rapidly growing and evolving creative industries. The Premiere Pro CC July 2013 update, available now, is the first example of that, and the Premiere Pro team is thrilled to be able to give the video community multiple new editing features so soon after the first CC release – less than a month after we shipped CC. These features are focused in the areas of timeline editing, viewing, navigation and media management, and are direct responses to customer feedback we’ve been closely listening to. The release also includes a number of bug fixes, including a documented critical bug with multicam workflows, and is recommended for all users.

For all the details on the July 10th release of Premiere Pro CC visit: http://adobe.ly/13Kqfyr

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11:21 AM Permalink

Learn the Ins and Outs of Premiere Pro CC: Premium Beat Shares 10 Time Saving Tips

Get ready – the next generation of video production software is almost here. Later this month all you video pros will be able to get your hands on Premiere Pro CC. But why wait until then to learn the ins and outs? The Beat blog (@premiumbeat) shares tips that will save you time and get you up to speed quickly with the changes and new features in Premiere Pro CC.

Note: the tips and images below were taken directly from The Beat blog.

Assembly Workspace

Premiere Pro CC adds the new Assembly Workspace. This is a workspace layout that has a large Project area with the Program & Source Monitors sharing space. This is a handy workspace if you like to use Premiere Pro’s Hover Scrub, then set In & Out and use shortcuts to quickly Insert or Overwrite edit.

As the name suggests, this workspace is designed for quickly creating a rough cut in Premiere Pro.

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Improved Multicam
In Premiere Pro CC you can mix different media, frame rate and sample rates. You have the new option of “sync to audio” which is handy if you have audio from a separate audio recorder that you want to sync to video clips.

2

Add Edit & Duplicate Frames
You can access settings for “Show Through Edits” & “Show Duplicate Frame Markers” from the Timeline Display Settings in the Sequence.

Now you can choose to see through edits and duplicate frames when you have used part of a clip

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Write Keyframes in Audio Clip Mixer

Premiere Pro CC adds a Clip Audio Mixer to make working with clip audio easier. They also add the ability to record audio keyframes by selecting the “write keyframes” button. Click the button and then move the Fader to record keyframes while the clip is playing. There is a Preference for thinning out keyframes so you can then modify them as needed.

We’ve just outlined a few tips here. Be sure to visit the blog post and study up on the other six tips provided. Also, don’t forget to check out the Premiere Pro CC dedicated video playlist we put together on Adobe TV. As always, be sure to follow Creative Cloud on Facebook and Twitter.

12:51 PM Permalink

Academy Award Winner Rob Legato On Inspiration, Film & Tools

At this year’s Adobe MAX conference, Academy award-winning Visual Effects Supervisor Rob Legato excited the audience by sharing a glimpse behind the scenes of work he’s done on major blockbuster films such as Apollo 13, Titanic, Aviator and Hugo. He reveals his secrets behind visual effects, his inspirations, and creative process.

Known for creating visual effects so good the audience doesn’t realize that they are effects, Legato aims to transport the movie-goer into another time and place. His ideation process is surprisingly simple, as he looks to the past for inspiration. His talent, coupled with the use of creative tools for video professionals from Adobe, help Legato execute beautiful and memorable scenes in modern-day film.

For more, you can view his entire talk on Adobe TV or below:

We’ll be focusing on all-things video production for the remainder of this week. Be sure to check us out on Facebook and Twitter for more inspirational stories, creative work and product news and tutorials.

3:31 PM Permalink

Creative Spotlight: McFarland & Pecci on Creative Cloud

Twisted, dark and awesome. Three words that describe the work of the creative team and visual artists that make up McFarland & Pecci. Still relatively new Creative Cloud members, these fellas have wasted no time utilizing the broad range of tools and programs to create one-of-a-kind work. A documentary film for well-known “metal core” band, Killswitch Engage? They’ve done it. High concept cover art for the Boston Phoenix? Sure. See what we mean about twisted, dark and awesome?

We engaged in a lightning round Q&A session with them to get more details on why Creative Cloud works for them. The diverse amount of products offered, the seamless syncing, constant updates, and bug fixes are just a few reasons why this duo takes creativity to a whole new level.

Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

McFarland & Pecci: We signed up for Creative Cloud a few months ago and jumped right into a few projects with Premiere Pro, After Effects, and Photoshop. McFarland & Pecci is a creative team of directors and visual artists. We create everything from high concept photo shoots to feature films and documentaries. The past few months have kept us busy in post-production on the new Killswitch Engage documentary called “New Awakening”, the new music video for CZARFACE featuring Inspectah Deck from Wu-Tang, one of the final high concept covers for the Boston Phoenix, and an upcoming “double secret” comic book film.

What was your inspiration behind the project?

We love to tell stories, and we tend to be drawn to darker subject matter and artists that are obsessed with their craft.  The film on Killswitch Engage was a fun project that allowed us to focus on the guys as a family unit and we kept our gear tight and our crew small. The CZARFACE video is deeply rooted in our love for Grindhouse flicks and Shaw Brothers films, and the ‘End of the World’ photo shoot was completely influenced by the epic magic of Michael Bay!

How has the Creative Cloud changed your creative workflow?

We switched to Premiere Pro to simplify our workflow. Plain and simple. We shot CZARFACE with the RED EPIC in 5K with Hawk anamorphic lenses.  The piece required a lot of compositing in After Effects and color grading. The fact that I could bring the raw files right into my timeline and directly export to After Effects made our lives so much easier. A competitor’s program has really dropped the ball when it comes to professional editing these days so we were looking for a smart move. Just the time saved by not having to transcode footage from the RED and/or DSLRs was enough of a reason to make the jump to Premiere Pro.

What tools specific to Creative Cloud enable you to work more efficiently?

As mentioned earlier, all the new benefits of Premier Pro were our big draw in the video side of things, but the new version of Photoshop and its retouching tools and amazing smart layers really helped us composite these giant “End of the World” files. We have always been Adobe fans in one way or another, but having it all in one spot really helps us.  The cloud helps us keep both systems identical in our edit bays, and the constant updates have fixed a lot of software bugs already.

Describe your style of work in three words

Really F$#Kin Awesome!

Fill in the blank: I couldn’t create without _________.

Our twisted minds and the tools that can keep up with them.

What advice would you give to an individual who is considering Creative Cloud?

If you are a video editor, make the jump to Premier Pro.  Just do it. Creative Cloud is the smart choice; you sign up and download everything you need. It even runs on two systems. Makes having a post house a lot easier.

Dig their work? Check out Mcfarland & Pecci on Facebook, visit our website to see more films – www.mcfarlandandpecci.com – or follow directors @MikePecci and @Ian_McFarland on Twitter for behind the scenes content and tutorials.

10:38 AM Permalink

Adobe Pro Video Sneak Peek

It’s that time of year again and we know you’re wondering what we have up our sleeves for all you video pros. Well, as of today, we can start telling you.

The next version of Adobe video tools has been developed with features created in direct response to the needs of filmmakers, broadcasters and video professionals.  In fact, the multiple Academy Award® winning Coen brothers have been working directly with the Adobe Premiere Pro product team and are switching to Premiere Pro in preparation for their next feature film slated for late 2013.

But it’s not just high-profile users, like the Coens, Philip Bloom, Bill Yukich, or the Saturday Night Live film unit. We’ve been working with all of you and we love getting your feedback! From countless conversations with our users, we know you want:

  • new features that give you more creative scope
  • expanded integration, so you can move between applications more easily
  • workflow refinements within your favorite applications, so that you can deliver great work, faster than ever before

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We heard you loud and clear, and that’s exactly what we’ll be delivering, with innovations like the new Refine Edge tool in Adobe After Effects, the incredible Sound Remover in Adobe Audition, super-easy metadata templates in Adobe Prelude, Shot Matcher in Adobe SpeedGrade, and, of course, Adobe Premiere Pro with Editing Finesse, Link & Locate, Audio Clip Mixer, closed captioning support, and so much more. Those are just a few of the hundreds of new features we’ll be introducing.

While we can’t announce the release date just yet, there is a great way to get to the front of the line. If you join Adobe Creative Cloud now, you will immediately receive the entire stable of currently shipping Adobe CS6 applications (that’s a whole lot of creative horsepower) and you will automatically receive the new versions of all your favorite Adobe software as soon as they are available. From April 4 through 19, 2013, we’re offering our NAB Show Special giving you 40% off Creative Cloud for your first year – that’s only $29.99/month It’s an amazing way to keep your production costs really low and your tools up-to-date all the time.

Learn More

Discover more about what’s coming to the next versions of the Adobe pro video tools at: adobe.com/go/nab_reveal.

5:00 AM Permalink

Creative Spotlight: Geordie Milne on Creative Cloud

Creative Cloud does not just provide creative individuals with tools to take their talents to the next level, but also offers the opportunity to explore other creative areas of interest. Take Geordie Milne (@geordiemilne) for example. The use of Creative Cloud has evolved his creative workflow by enabling him to work with multiple programs on a single project. Not to mention, new updates (some exclusive to Creative Cloud users) gives Geordie the ability to try programs he may have never used before.

Read about his current project, check out some of his impressive work, and learn which tool in Photoshop blows his mind below.

Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

Geordie: I am currently using Creative Cloud for a project for themeditator.com and marinacowdray.com. I am taking photos of the jewelry and sculptures and creating graphics using Illustrator and Photoshop; as well as some time-lapses using Premiere Pro.

What was your inspiration behind the project?

Geordie: My current client’s work has a meditation feel & knowing its positive effect; I find pleasure in modifying it and creating patterns from it.

How has the Creative Cloud changed your creative workflow?

Geordie: It’s amazing to have access to all of Adobe’s programs! I probably would have never dipped into learning as many of them as I am now, and I’m excited to download some more.  I also end up using more than 1 program per piece such a making a time-lapse & then bringing it into Photoshop to apply some of the great new video capabilities, such as ‘Blur’ or ‘Liquify’. Creative Cloud gives me the ability to save and access files from any computer, and be able to share files with my clients and friends. As a visual person, I have found that Adobe Bridge helps me find files and stay organized.

What tools specific to Creative Cloud enable you to work more efficiently?

Geordie: I also work with drones (multicopters), so one essential tool for sure is Premiere Pro’s, ‘Warp Stabilizer.’  Illustrator’s ‘Pattern Options’, makes for quick, exact designs. Photoshop’s ‘Smart Objects’ offers a new, nondestructive workflow and is a great way to add filters.

Describe your style of work in three words

Geordie: Fun, Technicolor and Geometric

Fill in the blank: I couldn’t create without _________.

Geordie: I can’t think of one thing other than just answering, ‘Abode’ but one thing I absolutely LOVE is the ‘Oil Paint Effect’ in Photoshop… it blows my mind.

What advice would you give to an individual who is considering Creative Cloud?

Geordie: Do it, try it, you won’t regret it! I often urge people to sign up for ‘Creative Cloud’. Its monthly costs offer people who want to emerge into the creative industry, a financially strategic, practical step.

Anything else you’d like to add?

Geordie: I love signing into the Creative Cloud and seeing an update here and there. Adobe is pushing the creative technology like no other. I feel that I have also joined access to a like-minded community, have made some great connections and look forward to seeing everyone’s creations! 

Like Geordie, has Creative Cloud inspired you to try products you’ve been intrigued by, but have never tested out? If so, tell us about it on Facebook, Twitter or in the comments below.  Care to see more of Geordie’s work? Check out his blog here.

10:32 AM Permalink