Adobe Systems Incorporated

All New Creative Cloud for 2014 is Here

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We’ve been hard at work the last two years to address four key areas of the Creative Cloud you told us to focus on: performance boosts, workflow efficiencies, support for new hardware and standards, and of course innovative features, which we call the Adobe “magic.” If you’ve been hanging on to your old CS disks, waiting for the right time to join the Creative Cloud community, that moment is here. The latest version—available today—is packed with new, truly inventive features that will make it easier to do your work from anywhere, help you do it faster, and let you bring all of those great creative ideas in your imagination, to life.

Read on for the highlights list of what’s new in Creative Cloud, and click through to the product blogs and videos to get a deep dive directly from the teams.

Major updates across our desktop apps

  • Photoshop CC now has Blur Gallery motion effects for creating a sense of motion, and the recently introduced Perspective Warp for fluidly adjusting the perspective of a specific part of an image without affecting the surrounding area. Focus Mask (did you see the sneak?) makes portrait shots with shallow depth of field stand out, and new Content-Aware capabilities make one of the most popular features even better. We’ve also added more camera support to Lightroom (version 5.5) as well as a new Lightroom mobile app for iPhone. The Photoshop and Lightroom blogs have the full scoop.
  • The Adobe Illustrator blog has the rundown on what’s new in Illustrator CC, such as Live Shapes to quickly and non-destructively transform rectangles into complex forms and then return to the original rectangle with just a few clicks.
  • With InDesign CC layout artists can now move rows and columns around in tables by simply selecting, dragging and dropping, which will be a big time saver. The new EPUB Fixed Layout means you can create digital books effortlessly.
  • The team is rebuilding Adobe Muse CC as a native 64-bit application and it now includes HiDPI display support for sharper-looking images, objects, and text.
  • Originally previewed at the NAB show in April, new features in our video apps include Live Text Templates, Masking and Tracking plus new integrations that leverage the power of Adobe After Effects CC inside Adobe Premiere Pro CC. It’s better, faster, stronger. Read more on our Pro Video blog.
  • Dreamweaver CC lets you see your work come to life. You can now view your markup in an interactive tree using the new Element Quick View, to quickly navigate, and modify the HTML structure of pages. The Dreamweaver CC blog has all the details.

And there’s so much more so check out all of the new features over on Adobe.com.

Creative Cloud connected mobile apps and new hardware—because our world is mobile.

An entirely new family of connected mobile apps and the hardware (yes, Adobe is releasing hardware) could be the things we all look back on in two years and say, “OK that really changed how I do my work.” These are incredibly powerful apps that start to bring the functionality you get from desktop apps, to mobile. Pros will want to use them, but they’re easy enough that anyone can use them. Get these apps now—they are all free:

  • Adobe Sketch, a social sketching iPad app for free-form drawing.
  • Adobe Line, the world’s first iPad app for precision drawing and drafting.
  • Adobe Photoshop Mix brings the powerful creative imaging tools only found in Photoshop right to the iPad, for the first time. The focus of this release is to be task oriented, so we started with the two most-used features: precise compositing and masking. PS Mix also includes Upright, Content Aware Fill and Camera Shake Reduction—and integrates back to Photoshop CC on the desktop.
  • Adobe Lightroom mobile for iPhone, extending Lightroom right to your iPhone.

The Creative Cloud connected mobile apps complement and enhance the new creative hardware that’s also available now. Adobe Ink (formerly Project Mighty) is a new digital pen that connects to the Creative Cloud, giving users access to their creative assets—drawings, photos, colors and more—all at the tip of the pen. And Adobe Slide (formerly Project Napoleon) is a new digital ruler to create precise sketches and lines. As we talked about previously, these new pieces of hardware “make digital creativity both more accessible and more natural by combining the accuracy, expressiveness and immediacy of pen and paper with all the advantages of our digital products and the Creative Cloud.” Adobe Ink and Slide demonstrate how mobile is now a true partner in the creative workflow.

Creative Cloud services tie it all together so you can work wherever you are.

We all work on multiple devices. We move between desktop or laptop to phone and tablet. Now Creative Cloud is connected to iOS devices, so you can take it wherever you go; your creative identity isn’t just tied to your desk. All of the latest desktop apps, mobile apps and creative hardware are tightly integrated through Creative Cloud services. Simply put, you can now access and manage everything that makes up your creative profile—files, photos, colors, community and so much more—from wherever you are. Get the new Creative Cloud app for iPhone and iPad for full access on your mobile devices.

New offers for photographers, enterprises and education

  • For all photographers—hobbyist, prosumer and professional—we’re introducing a new Creative Cloud Photography plan at just $9.99 per month.
  • For our Education customers, we now have a device-based licensing plan for classrooms and labs so more than one person can access Creative Cloud on a single machine. The special student/teacher edition pricing also got a little sweeter, as the full Creative Cloud is now available to them at just $19.99/month for the first year.
  • For our Enterprise customers, we’ve added file storage and collaboration to Creative Cloud, along with expanded options for deployment (named user vs. anonymous) and a new dashboard for managing users and entitlements.

There is so much that’s new in the 2014 release of Creative Cloud that you have to take a few minutes to click around, read about the new apps, and watch videos of the new features. Are you a paid member? All of it is available now for you. Have you been considering the move to Creative Cloud? The new versions of the desktop apps you use most have added hundreds of new features since CS6. There really is no better time to join the community.

8:32 AM Permalink

Crafting the perfect image: From camera to color grading

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This Ask a Video Pro was recorded February 6, 2014

What used to be done with chemicals and film in a lab can now be done digitally on a laptop. Today’s filmmakers need tools and techniques that allow them to shape their images with artistry and precision. Will Read’s first film project was spoiled by bad telecine work and even worse color grading. He vowed then and there to never again let someone else ruin his images. Today he’s in high demand as a can-do filmmaker with a reputation for delivering stunning image quality.

This presentation covers:

  • Moving beyond online/offline to simplify your pipeline
  • Best practices for organizing a video project
  • Using Direct Link in an integrated editing/grading workflow
  • An introduction to the SpeedGrade CC color tools

Watch the recorded session.

About the presenter
William H.W. Read is a filmmaker and colorist based in London, England, and works in commercials, TV and film. His work can be seen at www.whwread.com.

11:56 AM Permalink

It’s Time for SXSW and Adobe’s Headed to Austin

SXSWWe’re packing our gear for the Education, Interactive and Film Festivals at SXSW 2014. Next week, web designers, developers, filmmakers, educators and social marketers will descend on Austin, Texas—and, this year, Adobe has something for everyone.

We’re sponsoring the Razorfish, #UseMeLeaveMe Digital Campground (March 7–March 11) at 1206 E 4th Street in downtown Austin. Stop by our daily afternoon Happy Hours, grab something to eat, listen to live bands, make a videogram postcard in our decked-out Airstream trailer, and get your hands on some innovative technologies.

If video’s your thing
Jason Levine, Adobe’s worldwide evangelist for video apps/Creative Cloud, is leading a start-to-finish workflow session titled “Capture, Cut, Color, Deliver.” Or, sit in with Adobe marketing manager, Meagan Keane when she moderates “Content Creation with Soul” with Soul Pancake CEO and executive producer, Shabnam Mogharabi and her team. And, finally, don’t forget to come by the Adobe booth; during the Film Festival we’ll be in Exhibit Hall 4 of the Austin Convention Center with live demos, presentations and Creative Cloud workflow experts discussing our innovative apps.

Designing developing for the web?
Friday March 7 in the Riverside Ballroom at the Radisson Town Lake we’ll be holding our annual All-Day Creative Camp for web designers and developers. In addition to the Typekit pop-up library we’ll have five sessions all with topics focusing on shaping the modern web and, since making it through SXSW requires constant refueling, we’ll also have food (sliders, petit BLTs, gourmet popcorn) and a Happy Hour during our final session of the day.

Educating the next generation
Attending the SXSWedu Festival? Check out “Creativity in Education: A Call for Transformation,” Adobe’s panel on fostering and inspiring creativity in a new generation. Also, don’t miss our Creativity in Education Meet Up to network  and learn about the proposed creative changes in education.

Keep tabs on Adobe during SXSW
Out desktop/mobile guide to everything Adobe at SXSW 2014

Or, just follow us on Twitter at @Adobe leading up to and during the festival, and join the conversation using #AdobeSXSW.

See you there!

7:50 AM Permalink

Don’t Fast Forward

Commercial television editor delivers stunning spots using an Adobe Creative Cloud workflow

Our friend Adam Pertofsky at Rock Paper Scissors has been busy these last few months. Since we last spoke with him, he’s completed the third part of the Captain Morgan series of commercials and cut three additional spots, one of which aired during the Super Bowl. We took a few minutes to catch up with him on his recent projects and use of Adobe Creative Cloud:

Adobe: Tell us about the Super Bowl commercial you worked on.
Pertofsky: It is the 60-second “Going All The Way” Coca-Cola spot that aired during the second half of the game. We worked on it with Wieden+Kennedy. I did all of the editing in Premiere Pro CC, as well as some color correction for the client presentation. It is a really sweet, classic spot that a lot of people will be moved by and enjoy.

Adobe: What other projects have you worked on?
Pertofsky: I cut a simple, funny commercial for Chevy that will air during the Winter Games. It was an easy process of working in Premiere Pro to do cuts and throw in some graphics using the Luma Key. I also used the title tool in Premiere Pro to set up a string of options for the creative director to look at and it was amazing and super simple.

Adobe: Did you use any other Adobe tools on this project?
Pertofsky: I’ve been using a lot of Adobe Media Encoder, which I find really fast and terrific. Recently, I was at my daughter’s volleyball practice and I needed to do some unexpected cut downs for the Chevy spot. I jumped into the back of my car, set up the project, did the cut downs, threw them into Media Encoder and was able to upload them using my phone.

Adobe: What’s the biggest project you’ve worked on recently?
Pertofsky: I cut a four-and-a-half minute commercial for Samsung with R/GA San Francisco. In the spot, aliens take over the earth and challenge the world to a game of football (soccer). It is a massive spot with a lot of variations and the version I worked on ties everything together. I used a lot of tools within Premiere Pro and a lot of After Effects CC, which was terrific. Reframing things and putting them in the right position before sending everything to the post house for final finishing was so easy and fast in Premiere Pro.

Adobe: How do you feel about the Captain Morgan series you completed?
Pertofsky: The last Captain Morgan spot came out great and I’m really proud of it. The project involved heavy use of After Effects and Premiere Pro. I love knowing that when I have a big effects gig going I have powerful programs that I can work with to make the offline presentation look good. For the Captain Morgan spot I used After Effects to create a garbage matte around an object that let me move things around easily and quickly, which was a huge help. Moving elements around and reframing is much easier and faster thanks to Dynamic Link; I can line everything up in Premiere Pro, quickly jump into After Effects, and then easily go back and open the project in Premiere Pro again with all of the moves applied.

Adobe: Now that you’ve been working with Adobe Premiere Pro CC for a while, have you made any new discoveries?
Pertofsky: One of the tools that works great in Premiere Pro is mixing on the fly. I can set it up, mix the spot, and it leaves keyframes behind that I can manipulate further later. A lot of times as I’m showing a rough cut to a client I’m actually mixing it in Premiere Pro at the same time. Then when they ask to watch it again, I’m just fixing the mix and it speeds up the whole process. This is also useful because clients don’t have the appetite to look at rough cuts, they want to see it as close to finished as possible without paying for it to be finished. We have to do as much as possible in the cutting room to make it look good. All of the LUTs that are in Premiere Pro are terrific for doing quick color changes.

Adobe: Are there any other tools that help speed your workflow?
Pertofsky: I have an NVIDIA Quadro K5000 and it makes me completely forget about rendering. With everything going in and out of After Effects and adding effects in Premiere Pro, it never slows me down.

Learn more about Adobe Creative Cloud
Download a free trial of Adobe Creative Cloud

9:59 AM Permalink

Hearst Television covers The Winter Games

A remote team uses laptops equipped with Adobe Premiere Pro CC to edit and package athlete stories

Since the beginning of the Winter Games, Hearst Television has been on site in Sochi delivering general coverage, as well as profiles of individual Team USA athletes. Hearst relies on a tapeless workflow and reporters in the newsroom and out in the field use Premiere Pro, part of Adobe Creative Cloud, to assemble and edit their stories.
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The broadcaster moved its news operations to a file-based pipeline four years ago. As part of the transition, it partnered with Adobe for its editing platform combined with a Bitcentral production system.

“We brought people from the stations into the transition process very early, so it worked out well and they were really pleased with it,” says Joe Addalia, director of technology projects for Hearst Television. “In our creative services group the team immediately wrapped their arms around the Adobe workflow; when the creative people start saying how much they love Adobe tools the news people hear them and start becoming champions too.”

Today, 19 of the 25 Hearst stations that produce news use Premiere Pro for day-to-day cutting of news stories. In the field crews are equipped with HP or Dell laptops running Premiere Pro and sometimes Prelude.

This month, the remote workflow is being put to the test: A team of eight people, including a mix of photojournalists, reporters, producers, and a technical lead are working on-site in Sochi putting together human interest stories about athletes who live in the communities where Hearst broadcasts. The team is covering U.S. athletes in their local markets, with additional material delivered to Hearst’s ten NBC affiliates.

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“It’s my job to make sure everyone’s laptop does what it is supposed to do in a foreign environment,” says Larry Vancini, Hearst’s technical lead on the project. “Once the crews and teams acquire the news and create a package, I get the finished packages back to the stations and handle any necessary embargoing. If something is shot only for NBC, and only for Louisville, the correct metadata must be present when that package is uploaded.”

Vancini uses Media Encoder to output the proper file formats, including presets he has created for standard definition and high definition H.264. Of the nineteen stations that have Premiere Pro, seventeen of them also use Bitcentral as their production system. Metadata is entered within Bitcentral whenever content is uploaded. Once the material is ready, the network of Bitcentral stations are alerted that the content is available and the remaining stations have access to it via a web browser.

In order to handle the amount of content it’s tasked with creating in Sochi, the Hearst team pre-writes most stories—which helps the team organize their time and gives them the ability to jump on stories that develop in the moment. Reporters may use previously shot content of local athletes and combine it with fresh Sochi footage. Producers laying out the plans have a seven hour time difference in their favor so they can work a day ahead and get direct feedback from the stations, when necessary.

While reporters don’t have the luxury of working a story right until the moment it goes to air, in Sochi only one news package each day is date- and time-sensitive, all other stories can be completed and uploaded a day ahead of time, so the stations have plenty of time to bring them to air. Despite distance and bandwidth constraints, the team is excited to be working on site at The Games and delivering high-quality content back to local stations hungry for coverage.

“We’ve dabbled with the system since the election and also used it for localized coverage of the Zimmerman trial,” says Vancini. “In that case we were in the same time zone and all content was edited locally with Premiere Pro and encoded using Media Encoder. We pushed the files back on a high speed pipe and it worked flawlessly. We’ve taken this model and applied it to our Sochi workflow and it’s going well.”

Learn more about Adobe Creative Cloud

Download a free trial of Adobe Creative Cloud

12:08 PM Permalink