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Will Read: An Integrated Approach to Filmmaking

Editors note: Cinematographer and colorist Will Read is presenting a one hour Ask a Video Pro online seminar this week: Crafting the perfect image: from camera to color grading is on Thursday, February 6 at 10:00am PST.

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“Better tools are allowing films and videos to be finished by fewer people who have greater control, resulting in better programs with a clearer creative voice. 
- Will Read

London-based filmmaker Will Read is part of the new generation of digital artists, and works as a director, cinematographer, editor, and especially, as a colorist. He has completed commercial, broadcast, and long-form content in conventional and 3D formats for a long list of clients, including Saatchi & Saatchi, Bloomberg Television, ITV, Team Angelica, Adidas, Canon, and numerous others.

We spoke with Will about his work, his vision, and his tools.

What made you decide you wanted to be a filmmaker?

As an art student in high-school, I was fascinated with photography, writing and theatre, but it took me a while to connect the dots and put everything together. When I was watching the DVD extras of Sophia Coppola’s “Lost in Translation,” it hit me. I saw the director and director of photography, Lance Accord, working together and it struck me as the coolest form of art where story, writing, photography, music, theatre and so on, all gelled together.

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December 2013 Brings New Creative Cloud Pro Video Releases

Creative Cloud is always evolving and ongoing updates are one of the most popular benefits for users. In a fast-changing industry, Creative Cloud members always have the latest versions of the pro video tools as soon as they are available, including feature enhancements and optimized performance.

This morning updates for Adobe Premiere Pro CC, SpeedGrade CC, Prelude CC, and Adobe Media Encoder CC will begin rolling out. The new video updates will become available to Creative Cloud members over the next 24 hours.  A new After Effects CC update will follow soon.

Adobe Premiere Pro

Adobe Premiere Pro CC has seen four new releases in this year (June , July , October, and now, December) –  all within the 6 months since the CC version was announced. Guided by user requests, the Adobe Premiere Pro CC December 2013 release adds Open CL performance enhancements, media management improvements like multiple Media Browser tabs, new editing enhancements for even greater workflow efficiency, and delivers more intuitive voiceover recording.

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“Adobe is committed to delivering the best professional NLE in the industry,” said Al Mooney, senior product manager for Adobe Premiere Pro. “Video pros need tools that keep up with ongoing developments in film and broadcast. That’s exactly what Creative Cloud gives them.”

After Effects

After Effects CC, the leading motion graphics and visual effects application, is evolving faster than ever with Creative Cloud. “Our team turned around this release in a matter of weeks based on direct feedback from our users,” said Steve Forde, senior product manager for After Effects. “With regular Creative Cloud updates, we’re able to continually evolve and enhance our feature set. Your tools just keep getting better.”

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The After Effects CC December 2013 release will offer customizable output of file name and path templates, improved snapping behavior, enhanced scripting options, and the ability to migrate user settings when updating to newer versions.

More updates for video pros

Creative Cloud offers video pros an integrated workflow across the video production applications. The December 2013 releases also includes updates to SpeedGrade CC , Prelude CC, Adobe Media Encoder CC, and Adobe Anywhere for video. Along with performance enhancements, SpeedGrade also offers expanded camera format support in Direct Link mode. Prelude CC has added support for the latest Adobe Anywhere protocols. Adobe Media Encoder now includes Sony XAVC format support, and Adobe Anywhere introduces performance improvements and diagnostic tools for monitoring system status.

Creative Cloud: one million strong and growing

There are already over one million Creative Cloud members with more joining every day. Already a Creative Cloud member? Launch the Creative Cloud application to get started using these great new features. The new updates will be available there within 24 hours.

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Not yet a Creative Cloud member? Sign up for a free membership and get access to 30-day trials of every Adobe creative desktop application, including the latest versions of all the video tools.

Want to learn a new creative app? Both free and paid members also have access to cool new training videos, including sample work files, in Creative Cloud Learn to help you get up and running fast.

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New MacBook Pro Retina Display Support

Adobe’s product teams are keenly aware of a creative professional’s desire to experience the highest quality creation experience. That is why I am delighted to announce our plans to optimize a selection of our products to display your content and creations on HiDPI displays, including the Retina Display available on the new MacBook Pro. Over the next few months, key Adobe products will deliver HiDPI display support to all customers on current releases.

HiDPI displays allow for a dramatic improvement in image fidelity and resolution. Naturally, designers, photographers and creative professionals want to take full advantage of this new technology. Software that is not native to HiDPI display uses interpolation to duplicate pixels to fill the screen, meaning text is not as sharp and images don’t have as much detail. The increased resolution of these displays requires that each product update the interface of the application and ensure that the content or the creation itself is displayed accurately with the appropriate level of fidelity. As an example, to enable HiDPI display support in Photoshop requires the replacement of 2500 icons and cursors and other engineering work which will be complete and ready for customers this Fall. This resolution shift in the new display technology presents unique challenges to teams that support bitmap, vector or video content. Therefore each product team will be releasing support for HiDPI display for Apple’s Retina Display as soon as the development is complete and tested for each individual product.

We expect to update the following products with HiDPI support, free to all CS6 and Creative Cloud customers, over the next few months:

Dreamweaver

Edge Animate

Illustrator

Lightroom

Photoshop

Photoshop Touch

Prelude

Adobe Premiere Pro

SpeedGrade

We are currently evaluating the roadmap for when other products may support HiDPI displays, and we will announce those plans as they are finalized.

At Adobe we work hard to support the latest innovations. We will continue to release security patches, bug fixes and support new hardware changes, like HiDPI display support, to all of our customers outside of our regular development cycles just as we have always done.  Additionally, with Creative Cloud we now have the opportunity to release new features as they are ready, outside of major release cycles. On August 28, Illustrator released several features exclusively to Creative Cloud members. I am excited to announce that beginning this Fall, even more our flagship products, including Photoshop, will begin to release features exclusively to Creative Cloud members. Creative Cloud members will be able to enjoy the latest product enhancements as they are ready without having to wait for major product releases.

This is an exciting time. Stay tuned over the next few months for more exciting developments to come.

10:44 AM Permalink

48 Hour Film Project – Contestant, Kush Amerasinghe Q&A: PART I

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The 48 Hour Film Project is a weekend where filmmakers are challenged to create a short film with limited direction and a simple genre, all to develop a movie in just two days. One of our own employees here at Adobe, Kush Amerasinghe, accepted the challenge for the San Francisco, CA event and opted to use Creative Suite 6 and Adobe Touch Apps within the Creative Cloud in his team’s efforts to create a winning submission. Here’s Part I of our Q&A session with Kush and his film titled, The Bandit:

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Creative Cloud and CS6 Ask a Pro Sessions

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With the arrival of Creative Cloud and CS6 just around the corner, we wanted to give our Fans and Followers a first-hand look at some of the new features they can expect! We’ve put together a schedule of 10 Ask a Pro sessions with details below.

Whether you’re into graphic design, web design and development, video production and/or photography, there’s a little something for everyone! Just remember to register for the sessions of interest. (more…)

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