Adobe Systems Incorporated

Adobe at Sundance 2014

Adobe will be at the Sundance Film Festival again this year in support of emerging independent filmmakers and great new cinema.

Adobe will  present a special filmmakers panel Friday, January 17th from 3-4:30pm MST at the New Frontiers Microcinema: Engaging Story, Brilliant Visuals, Low Budget – the changing face of independent film. Presenters on the panel include filmmakers Kyle Alvarez, HaZ Dullul, and Jim Mickle. This event will be available as a live webcast for anyone around the world who wants to learn more about how emerging filmmakers are making higher quality films on small, or even micro-budgets.

During the festival, the Adobe Creative Cloud products can be seen at the HP booth at Sundance House. There student filmmakers will be hard at work on short films using the Creative Cloud video applications on HP workstations. Visitors can try out the Creative Cloud tools themselves, including Adobe Premiere Pro CC and After Effects CC on demo machines, and artist and animator Dustin Grella will present a Sundance Animation Hotline using crowd-sourced voicemail messages and Adobe Creative Cloud to create unique interpretive animations.

Throughout the Sundance Film Festival, Meagan Keane and the Adobe TV crew will be covering events and interviewing filmmakers. You can view these videos on the Sundance channel on Adobe TV .

More information about Adobe’s Sundance Film Festival activities and information on Creative Cloud for filmmakers can be found on the Adobe at Sundance Film Festival mobile  app . You can also enter to win a free HP ZBook  15” mobile workstation with a DreamColor display and Thunderbolt™ and a one-year Adobe Creative Cloud membership.

Creative Cloud offers a complete creative toolset with regular updates for a low monthly membership. Increasing numbers of filmmakers are relying on Creative Cloud for cost-effective production applications – as well as other creative tools to present and promote their work. We are excited that the majority of films at the 2014 Sundance Film Festival used Adobe software for part or all of their post-production work (133 out of the 187 accepted films). Adobe congratulates all the Sundance 2014 filmmakers!

Register for the Adobe at Sundance filmmaker panel live webcast on January 17

Access the Adobe at Sundance Film Festival app from your mobile device

 

 

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Live from Sundance: Adobe to stream filmmaker panel on January 17

The changing face of independent film

With today’s technologies, low budget no longer means low-quality for independent filmmakers. On January 17, 2014 Adobe will present a special panel discussion at the 2014 Sundance Film Festival where filmmakers will discuss their work, their workflows and why they believe that awe-inspiring storytelling and high production value are possible, on modest, or even micro budgets.

The panel will feature Jim Mickle, Kyle Alvarez, and HaZ Dulull. Director Jim Mickle has been earning critical acclaim for his gothic horror film We Are What We Are, which screened at Sundance in 2013 before seeing theatrical release. Writer and director Kyle Alvarez premiered his second feature at Sundance 2013. C.O.G. was released in theaters in September. Visual effects artist and director Hasraf ‘HaZ’ Dulull earned acclaim with his sci-fi short Project Kronos and now has a Hollywood feature film project in development.

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Adobe & Sundance 2013 Recap

IMG_1738-e1360175890131Sundance Film Festival.  Sundance is the largest and, arguably, the most important annual event for independent film in the United States.  Over the last few years numerous films, including Precious, Winter’s Bone, and Beasts of the Southern Wild, which premiered at Sundance, have gone on to receive nominations for Best Picture at the Academy Awards.  In addition to film, technology is a large topic of conversation at Sundance – filmmakers, aspiring hopefuls and enthusiasts alike share their opinions and preferences regarding the tools they’re using to produce their creative work.

Sundance 2013 was, once again, a huge success for the Adobe video team.   There was strong Adobe presence all over the festival and numerous films in the festival were cut exclusively with Adobe video tools (through Creative Cloud!).  Creative and technology panels boasted the strengths of Adobe video products and partnerships and festival attendees and filmmakers were proud to make known their plans to switch to Adobe Premiere Pro, if they haven’t done so already.

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To learn more about everything Adobe at the Sundance Film Festival check out the videos created on the ground in Park City during the festival – they’ve already garnered over 8,500 views on Adobe TV!

Adobe & Sundance 2013 – Part 1: Sundance filmmakers share why they’ve decided to make the switch to Adobe Premiere Pro and Adobe Creative Cloud: http://adobe.ly/YvQlTH

Adobe & Sundance 2013 – Part 2: Adobe hosted a panel of industry luminaries – here they share how Adobe video tools are helping them and their colleagues succeed in a rapidly changing media industry: http://adobe.ly/111QyiN

Adobe & Sundance 2013 – Part 3: Adobe loves connecting with the community and is proud of our growing partner ecosystem: adobe.ly/XGhA7b

Filmaker Kyle Patrick Alvarez talks about his film C.O.G. The first and only film adaption of a David Sedaris story, for which he switched to Premiere Pro through Creative Cloud membership: http://adobe.ly/VdSaQu

Filmaker Jim Mickle discusses why he switched to Premiere Pro for his film We Are What We Are and why he thinks Adobe Creative Cloud is the best option for independent filmmakers: http://adobe.ly/11gHo19

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Adobe & Sundance 2013

The video team is proud to partner with the Sundance Film Festival again in 2013. Many films across the festival incorporated Adobe tools into their workflows but the most exciting news from the festival this year was the four films in the festival that were cut exclusively using Premiere Pro [C.O.G, We Are What We Are, Feral and When Zombies Come]. Two of those production teams couldn’t say enough about the benefits of Adobe Creative Cloud membership to their independent filmmaking process. Through their Creative Cloud memberships they used Adobe creative tools for everything from cutting, scoring and creating motion graphics for their films with Premiere Pro, After Effects and Audition, to creating and sharing promotional materials like posters and flyers using Photoshop, InDesign and Acrobat.

In addition to the exciting news from the filmmaking side of Sundance, Adobe also has great presence around Park City as part of the festival. The Adobe panel, “From Script to Screen, the Fusion of Technology and Storytelling in Film” features three luminary Adobe video customers- Tyler Nelson [Assistant Editor – House of Cards, Girl with the Dragon Tattoo, Social Network], Bill Yukich [Commercial/music video editor - Coca–Cola, Volvo, Red Hot Chili Peppers, Adam Lambert] and Bayan Joonam [Head of Production at SoulPancake, actor Rainn Wilson's production company]. Adobe is also hosting a space in the Filmmakers Co-op where festival attendees are able to sign up for Free Creative Cloud memberships and learn all the great features of Adobe Creative Cloud, Premiere Pro and all the Adobe video tools.

Adobe continues to strengthen our partnerships with HP and RED.  Premiere Pro Product Manager, Al Mooney, joined representatives from HP and RED as part of the HP Panel, “4K and Beyond: The evolving role of technology in digital filmmaking”.  And HP will host the Main St. Sundance House where numerous HP systems were loaded with Adobe Creative Cloud and filmmakers could come, learn more about Adobe software and print out high quality copies of their marketing materials to aid them in building buzz around their films throughout bustling Park City.

2013 is going to be a huge year for the Adobe video team and Sundance is the perfect place to kick off all the great things to come!

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