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The Creative Process

The_99_Percent-300x225From ideation to execution, every creative has a specific process. In a recent article by The 99 Percent, well-known musicians, comedians and writers shared their personal creative processes and success strategies.

One of our favorite quotes came from Jack White, “Force yourself. Deadlines make you creative.” In this video, check out how Jack uses constriction to spur creativity for his band, The White Stripes:


How do you create? Check out The 99 Percent article for more inspiration.

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The 99% Conference: Shifting from Idea Generation to Idea Execution


The 99% Conference – “1% inspiration and 99% perspiration” – wrapped up a couple of weeks back, and there have been some amazing conversations among leading creatives and visionary speakers. We’ve excerpted a few of them below, thanks to the wonderful recap from the 99 Percent team, and included snippets of a visual documentary of the event from illustrator Wendy MacNaughton(more…)

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Finding Creativity in Mistakes

Mistakes-2Contrary to what we’ve been taught, it is actually OK to make mistakes. In fact, in creative professions, mistakes often lead to terrific breakthroughs.

When we stumble, we encounter new experiences that we may otherwise never have found. In a recent article from The 99 Percent, John Caddell – curator of The Mistake Bank – stated that “mistakes can take us to the margins, to the unknown, the unexplored.” When unexplored territories are found, creative professionals can create work that they had never previously considered – and at times these roads play out brilliantly!

So let’s hear from you! When has a mistake helped to propel your creative work to new levels?

And if you need more convincing that creative (and really all individuals should embrace their mistakes), watch Kathryn Schulz’s terrific TED Talk, ‘On Being Wrong.’ (more…)

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Balancing Work and Life as a Creative Professional

Recently, The 99 Percent, a research arm and think tank of Behance, ran a terrific blog post about balancing work and life as a creative professional.



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